Take Your Media Relations From Good to G.R.E.A.T.
Nov30

Take Your Media Relations From Good to G.R.E.A.T.

For many nonprofits, media relations isn’t a high priority. This is especially true for smaller nonprofits that have limited resources for communications. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters. If your organization does not have a media relations strategy, the end of the year is a good time to...

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Build a Rapid Response Media Protocol at Your Nonprofit
Oct26

Build a Rapid Response Media Protocol at Your Nonprofit

In a today’s media world, speed is critical. To effectively spread the word about your work and your organization, you need more than a strong message — you need to be able to deploy this message to the right people at the right time. If you move too slowly, you will miss opportunities to gain attention and change minds. And if your organization is at the center of a controversy, the inability to respond quickly can have...

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Should We Release a Statement? How to Decide
Oct04

Should We Release a Statement? How to Decide

When should your nonprofit release a statement to the news media? Charities have been asking this question with increased frequency in light of a dizzying array of controversial news items that have a clear connection to the nonprofit world. In past few months, we’ve seen racially tinged protests in Charlottesville, a series of devastating hurricanes, efforts to overhaul the tax code, battles over immigration, and numerous...

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How and When to Use ‘Off the Record’ Conversations With the Media
Aug31

How and When to Use ‘Off the Record’ Conversations With the Media

Your nonprofit has a number of tools at its disposal to help it build relationships with reporters and guide news coverage. One of the least talked about — yet potentially most dangerous — of these tools is going “off the record”. For most nonprofit media relations professionals, going off the record is rarely necessary. But, if done properly, it can help your organization navigate some sticky situations and...

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Lessons from the Boy Scouts Controversy: Be Prepared
Jul26

Lessons from the Boy Scouts Controversy: Be Prepared

Even if you have no connection to Boy Scouts of America, you are probably well aware of the organization’s motto: Be Prepared. But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. And the backlash the organization is facing this week from a number of its supporters offers a lesson for other nonprofits during these politically...

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