Peter Panepento is the philanthropic practice leader for Turn Two Communications and Nonprofit Marketing Guide's Media Relations expert.

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Let’s Find the Best Nonprofit Blogs

The quest is on to find the best nonprofit blogs. With apologies to amazing voices such as Vu Le and Beth Kanter (and the founder of Nonprofit Marketing Guide, Kivi Leroux Miller), this search doesn’t include those who write blogs about nonprofits. This is an effort to find great blogs produced by nonprofits themselves. Blogs…

How to Choose a PR Firm for Your Nonprofit

Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need. But there are times when your in-house resources simply aren’t enough and you need to hire…

The Secret Ingredient That Will Help Your Next Media Pitch Stand Out

Nonprofits face an uphill battle when they pitch stories to the media. Today’s reporters get bombarded by a constant array of pitches from organizations that are competing for their limited attention and time. Many of these pitches are legitimately interesting — but these reporters only have the time and space to cover a fraction of…

The 3 Ingredients You Need to Turn Your Expert Into a Thought Leader

Have you ever noticed that some nonprofit leaders seem to be everywhere in the media? They are featured in magazine profiles. They show up on TV. They get quoted regularly when reporters are looking for experts. The cynical among us might dismiss their media success, saying that they get attention because they are good looking. Or…

Protest or Persuade? A Quick Guide to Communications Strategy During These Divided Times

Protest or persuade? That is the question your nonprofit should be asking as our nation’s political and cultural war intensifies. How you answer could help define how you are viewed by the public and your donors for years to come. In the past few days alone, we’ve seen a flurry of highly charged issues make headlines,…