Is Your Content Too Wordy? Consider These 6 Alternative Formats
May24

Is Your Content Too Wordy? Consider These 6 Alternative Formats

Nonprofit leaders often complain about limited resources — and with good reason. After all, even the best-run nonprofits lack the money or the staff to accomplish everything they set out to do. But while money is tight, there’s one resource that is almost always in ample supply: words. Often, nonprofit websites and print materials are burdened with way too much text. As a writer, I understand the urge to use the written...

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5 Things Reporters Want From the Nonprofits They Cover
Apr26

5 Things Reporters Want From the Nonprofits They Cover

Media relations is a lot like fundraising. The best fundraisers at your nonprofit are successful because they take the time to understand their prospects and build personal connections. They don’t waste their donors’ time — and they are careful not to come on too strong and approach them too often. A new survey of more than 1,350 media members by the media database company Cision shows that reporters want to be...

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Nonprofit Content Strategy: It’s Not About You
Mar28

Nonprofit Content Strategy: It’s Not About You

We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. The nonprofit had seen attendance at its community events slip over the past two years — and its fundraising revenues had declined. After a quick review of its website, marketing materials, and social-media accounts, it was easy to diagnose a major reason why the organization had been...

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Communicate With Purpose: Understanding the Power of Why
Feb22

Communicate With Purpose: Understanding the Power of Why

Nonprofits are often very good at talking about what they do. But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. Instead, they are adept at articulating why they do what they do. They aren’t just about providing meals or medical care or clean water. They are laser focused on showing people...

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6 Reasons to Take the Problem-Solver Approach to a PR Challenge
Jan25

6 Reasons to Take the Problem-Solver Approach to a PR Challenge

Recently, when one of our clients faced an unexpected problem, my business partner, Scott Westcott, offered a rather unexpected anecdote to help them navigate the solution. The story came from a years-ago charter fishing trip on Lake Erie with a crew that couldn’t seem to avoid trouble. Before it even got off the dock, their boat had a minor mechanical problem that delayed departure. Once on the water, the sonar fish finder acted up...

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