Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons
May24

Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

I’ve encouraged an open conversation about the long-term impact of this year’s Give Local America Day fiasco, including inviting guest commentary. Jay Love, CEO of Bloomerang, took me up on the offer with today’s post. ~Kivi Online days of giving like Giving Tuesday, Brackets for Good, and Give Local America  have become wonderful fundraising tools for nonprofits of every shape and size. For some small charities...

Read More
The Heroes and Villains of the Give Local America Story #GiveDayLessons
May10

The Heroes and Villains of the Give Local America Story #GiveDayLessons

We talk a lot about storytelling in the nonprofit sector: how stories build through their first, second, and third acts and how all story arcs need beginnings, middles, and ends. When I do storytelling training, I compare the stories that nonprofits tell to a TV series. You have the short-lived, episodic stories that start and end all in one hour, each week. These are like the stories most nonprofits tell in their newsletters and...

Read More
One Lesson from the #iGiveLocal “Give Local America” Fiasco
May04

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day. That’s because Kimbia’s giving platform crashed for most of yesterday, so they had to extend the campaign into today. Kimbia is going to have hell to pay on this one, but I’ll leave the skewering to others. Instead, this post is about lessons learned for...

Read More
Got UTM? Measuring Nonprofit Email and Social Media Results
Aug19

Got UTM? Measuring Nonprofit Email and Social Media Results

You may have noticed some strange code on the end of links you click in emails or from social media . . . things like utm_source=newsletter&utm_medium=email. But do you know why that code is there or what it is doing? Or that you should be using it too? UTM stands for Urchin Tracking Module, and the UTM codes or parameters you add to the end of your standard website links give Google Analytics much more detail about what those...

Read More
Why I’m Working with Bloomerang
Jun26

Why I’m Working with Bloomerang

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. So naturally, I’m often asked which technology providers I recommend as you go about implementing all these best practices I share. My answer is always that I am vendor agnostic. I rarely, if ever, recommend one company without listing off their competitors, and suggesting you do homework via organizations like Idealware, the Nonprofit Technology...

Read More
What is Crowdfunding and How Can It Work for My Nonprofit?
Apr03

What is Crowdfunding and How Can It Work for My Nonprofit?

In last week’s Mixed Links, we shared an infographic on  Cracking the Crowdfunding Code, but thought we might need to expand a little bit about what crowdfunding is before you jump into those statistics. Crowdfunding is pretty much what it sounds like – getting a large group of people to give you money for a project. You probably first heard about crowdfunding in relation to independent artists or small start-ups. But...

Read More