Jargon Jam: Think Tank Launches Wonky Word Wednesdays
May28

Jargon Jam: Think Tank Launches Wonky Word Wednesdays

On our trip across Montana last week teaching nonprofits about clear, consistent, and compelling messaging, we heard some great examples of nonprofits doing their best to make the complicated work they do more easy to understand. One of those examples came from Tara Jensen, director of public affairs at the Montana Budget & Policy Center (MBPC). MBPC recently launched Wonky Word Wednesdays on their blog – an attempt to...

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My Awareness Has Been Raised. Now What?
Feb03

My Awareness Has Been Raised. Now What?

Once you’ve done a bunch of work to “raise awareness” about your cause or your organization, then what? You don’t just want people to sit on the couch feeling all aware, right? The answer to the “now what?” question is one you should know before you even start your awareness raising activities. Where is all of this leading eventually? At some point down the line, you want someone to do...

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When They Want You to “Raise Awareness”
Jan27

When They Want You to “Raise Awareness”

It is one of the most dreaded requests from a board of directors or management team to a nonprofit communications director: “Could you go raise some awareness? If we could raise awareness, all of our problems would be solved!” Really? And what does “raising awareness” really mean? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that budget (OK,...

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This is What Nonprofits Need More Than a Facebook Donate Button
Dec18

This is What Nonprofits Need More Than a Facebook Donate Button

You may have felt a rumble on Facebook this week . . . they are adding “Donate” button functionality to some nonprofit pages. It’s still being rolled out and there are tons of questions about how it will work. For example, will nonprofits get contact information for donors? Highly unlikely. Will this make is easier for people to quickly support high visibility causes during a crisis like a disaster? Very likely. Is...

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This Is How You Get Your Fans Engaged – Nonprofit Success Story
Sep17

This Is How You Get Your Fans Engaged – Nonprofit Success Story

I coached the fundraising staff at Children of the Nations for part of 2012 and 2013, and I am so excited about the creative ideas they have had to engage their fans and child sponsors. I asked Cassia Burke of Children of the Nations to share how they came up with a recent campaign that I think you might just want to “borrow” and customize in your own way.  ~Kivi Guest Post by Cassia Burke of Children of the Nations Last...

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You Might Need New Tech More than New Staff
Feb18

You Might Need New Tech More than New Staff

This is a loooong post . . .  so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as a luxury, especially for communications departments. After all, communicating is really mostly about writing, and you can...

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