5 Steps to Discovering Great Stories for Your Organization (Even if You’re a Policy Organization)
Oct14

5 Steps to Discovering Great Stories for Your Organization (Even if You’re a Policy Organization)

We encourage telling stories about people, but a lot of you don’t deal directly with the actual people you want to help! As a nonprofit communications consultant and former communications director at TransForm, Marta Lindsey shares some tips on how you can still tell powerful stories even if you don’t have cute kids or puppies. ~Kivi Guest Post by Marta Lindsey We know stories are, in the words of Andy Goodman, our “single...

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Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]
Oct07

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Watch this video to learn about the six new communications calendars I’ve created for you as part of our brand-new training, Creating a 12-Month Community Engagement and Fundraising Plan. I talk about the first part of the training, Calendars That Connect, which we’ll present on Monday, October 20, 2014. Then download one of the sample calendars for free.  The sample calendars tell you when to send direct mail and email...

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The Last Word on the #IceBucketChallenge [Video]

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.  Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the video:     What do you think? What are your lasting take-aways?...

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Super Short is Super Sweet: Storytelling that Hooks Digital Donors
Sep17

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. ~Kivi Guest Post by Jim Lynch of TechSoup The heart of effective fundraising is telling a story that a donor can emotionally connect with. These days, one of the easiest ways to reach a donor...

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Creating Your Nonprofit’s Version of the #IceBucketChallenge
Aug21

Creating Your Nonprofit’s Version of the #IceBucketChallenge

It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge? Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” and “Why can’t we get our supporters to make videos of themselves about our cause and share them with their...

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Your Ideas, Examples, and Problems with Awareness Raising Campaigns
Jul29

Your Ideas, Examples, and Problems with Awareness Raising Campaigns

Next month we’ll be hosting the Nonprofit Blog Carnival, and our theme is Raising Awareness. You may know that I am not the biggest fan of “awareness raising” as a goal in and of itself.  Unless you have some clue about how you plan to connect the dots between the raised awareness and your ultimate goal, don’t bother. (In other words, billboards do not lead directly to fundraising results; there are still quite...

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