5 Super Useful Digital Advocacy Tools & Resources for Nonprofits
Apr07

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Looking for ways to unite and engage your supporters online for your cause? Sure, you have your website, email list and social channels urging supporters to take action. But what else can they do to build momentum, sway decision-makers and raise awareness for change? Lots! Here are 5 tools and resources you should consider to help digitally boost your advocacy campaigns. 1. Twibbon Twibbon helps you launch campaigns that let...

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ACTION! 61 Words & Phrases for Email Advocacy Campaigns
Mar10

ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to! And if you’re interested in learning more about digital advocacy, check out my live, subscriber-only Beginner’s Guide to Digital Advocacy webinar on...

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5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)
Jul16

5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Are you out of ideas for engaging supporters online? Try one of these tried and true digital engagement tactics to strengthen your relationships, move members to act, and build support for your programs and mission. 1) Try a Petition or Pledge This is a bread-and-butter tactic for advocacy organizations, but lots of orgs can use this. A pledge to vote, not buy from puppy mills, or to go vegetarian for a day A petition to support or...

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New Data: Nonprofit Online Marketing and Fundraising Trends in 2015
Apr28

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

  Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters, or estimates of how much money you could be raising online? One of those sources is the M+R Benchmarks Study, and the new edition is now available. Here are a few highlights: Online revenue is up! Online revenue increased by 13 percent from 2013 to 2014 for the groups in the study, thanks to a 32% increase in monthly giving and 16.6%...

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CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission
Mar18

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast. MomsRising is a nonprofit that uses hashtags right – consistently, persistently, with focus. I asked MomsRising Director of Social Media Strategy and Blogging Anita Jackson (@anita_sarah) to tell me more about MomsRising’s use of hashtags for its two...

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Five Ways to Sabotage Your Call to Action
Mar09

Five Ways to Sabotage Your Call to Action

I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us. When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. A closer look at these...

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