Website Content for Homeless People?
Nov15

Website Content for Homeless People?

I saw this tweet from Mark Horvath of Invisible People and We Are Visible via Facebook yesterday: I followed up on Facebook with Mark and he said he couldn’t come up with any good examples of agencies that serve the homeless who actually had good content directed at homeless people on their websites. He says most of those websites are donor-centric or all about the organization itself. If you know of an agency that serves...

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What Works in Advocacy Communications and What Doesn’t
Oct16

What Works in Advocacy Communications and What Doesn’t

I spotted this new report called The Advocacy Gap: Research for Better Advocacy on Frogloop today. If you are asking your supporters to advocate for you with Congress, it’s a definite must-read. Here are a few interesting points, all of which tie directly back to basic marketing lessons (which I’ve added in italics). There is really no such thing as communicating with “Congress.” Instead, you have to think of...

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What Komen Should Do Next to Rebuild Trust
Feb07

What Komen Should Do Next to Rebuild Trust

The apology that Susan G. Komen for the Cure issued on Friday was the first step. The obligatory resignations are next. But if Komen is going to repair the damage done by its behavior last week, they have quite a few more steps in the process. “What should Komen do next?” That’s the question many of you have asked me, and it was certainly the top question asked of me in my role as nonprofit marketing pundit last...

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The Accidental Rebranding of Komen for the Cure
Feb01

The Accidental Rebranding of Komen for the Cure

(Updates to this post can be found at the bottom.) Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure, it seems, is no longer a breast cancer charity, but a pro-life breast cancer charity. Let me stop right here and say this post is not about abortion per se,...

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Micro-Engagement Goes Mainstream
Jul15

Micro-Engagement Goes Mainstream

Today’s guest post is by Dave Raley, Director of Digital Marketing at Masterworks.  I met Dave at the Nonprofit Technology Conference in DC in March, where he took this awesome photo of a group of us on a night-time monument walk. I asked Dave to share some of his expertise on micro-engagement — all the little things you can do to engage your supporters with just a little time or effort. ~Kivi A Guest Post by Dave Raley...

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Microvolunteering: Small Jobs on Your Own Time #mds11

Today I’m live blogging parts of the 2011 Millennial Donor Summit, a virtual conference. This session is called the Microvolunteering Revolution, presented by Jacob Colker of Sparked.com (@jacobcolker on Twitter) Most volunteering still happens offline, of course, but there are significant barriers to it. It can be hard to find the right opportunity, you might have to be interviewed, you have to schedule it, get there, etc. Sometime...

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