This Is How You Get Your Fans Engaged – Nonprofit Success Story
Sep17

This Is How You Get Your Fans Engaged – Nonprofit Success Story

I coached the fundraising staff at Children of the Nations for part of 2012 and 2013, and I am so excited about the creative ideas they have had to engage their fans and child sponsors. I asked Cassia Burke of Children of the Nations to share how they came up with a recent campaign that I think you might just want to “borrow” and customize in your own way.  ~Kivi Guest Post by Cassia Burke of Children of the Nations Last...

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You Might Need New Tech More than New Staff
Feb18

You Might Need New Tech More than New Staff

This is a loooong post . . .  so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as a luxury, especially for communications departments. After all, communicating is really mostly about writing, and you can...

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Get Ready for #GivingTuesday
Nov20

Get Ready for #GivingTuesday

As the people at #GivingTuesday say, “We have a day for giving thanks. We have two for getting deals….Wouldn’t it be great to have a day for giving back?” And that’s what #GivingTuesday is all about – changing the typical consumer mentality that occurs between Thanksgiving and Christmas and turning our attention toward helping others. This year #GivingTuesday is on Tuesday, November 27th and nonprofits,...

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Website Content for Homeless People?
Nov15

Website Content for Homeless People?

I saw this tweet from Mark Horvath of Invisible People and We Are Visible via Facebook yesterday: I followed up on Facebook with Mark and he said he couldn’t come up with any good examples of agencies that serve the homeless who actually had good content directed at homeless people on their websites. He says most of those websites are donor-centric or all about the organization itself. If you know of an agency that serves...

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What Works in Advocacy Communications and What Doesn’t
Oct16

What Works in Advocacy Communications and What Doesn’t

I spotted this new report called The Advocacy Gap: Research for Better Advocacy on Frogloop today. If you are asking your supporters to advocate for you with Congress, it’s a definite must-read. Here are a few interesting points, all of which tie directly back to basic marketing lessons (which I’ve added in italics). There is really no such thing as communicating with “Congress.” Instead, you have to think of...

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What Komen Should Do Next to Rebuild Trust
Feb07

What Komen Should Do Next to Rebuild Trust

The apology that Susan G. Komen for the Cure issued on Friday was the first step. The obligatory resignations are next. But if Komen is going to repair the damage done by its behavior last week, they have quite a few more steps in the process. “What should Komen do next?” That’s the question many of you have asked me, and it was certainly the top question asked of me in my role as nonprofit marketing pundit last...

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