Kivi's Nonprofit Communications Blog » Brochures http://www.nonprofitmarketingguide.com/blog Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments. Thu, 02 Sep 2010 20:33:55 +0000 en hourly 1 http://wordpress.org/?v=3.0 How to Write a Good Call to Action for Your Brochures http://www.nonprofitmarketingguide.com/blog/2008/02/26/how-to-write-a-good-call-to-action-for-your-brochures/ http://www.nonprofitmarketingguide.com/blog/2008/02/26/how-to-write-a-good-call-to-action-for-your-brochures/#comments Tue, 26 Feb 2008 16:10:09 +0000 Kivi Leroux Miller http://www.nonprofitmarketingguide.com/blog/2008/02/26/how-to-write-a-good-call-to-action-for-your-brochures/

Last week I said that the call to action is the most important part of a nonprofit brochure. Yesterday, in my Nonprofit Marketing Tips e-newsletter (sign up here in the left sidebar) I sent out an article that explains how to write a good call to action for a brochure. That article is now available online at Nonprofit Marketing Guide.com.

We still have space in Wednesday’s brochures webinar and Thursday’s brochures e-clinic if you’d like some help with your nonprofit’s brochures. Registration closes at 1:30 p.m. Eastern on Wednesday for both events.

Want a quick consult with Kivi Leroux Miller? All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75. Fast, affordable way to get answers and advice. Get the Details.
]]> http://www.nonprofitmarketingguide.com/blog/2008/02/26/how-to-write-a-good-call-to-action-for-your-brochures/feed/ 1 The Most Important Part of a Nonprofit Brochure Is . . . http://www.nonprofitmarketingguide.com/blog/2008/02/22/the-most-important-part-of-a-nonprofit-brochure-is/ http://www.nonprofitmarketingguide.com/blog/2008/02/22/the-most-important-part-of-a-nonprofit-brochure-is/#comments Fri, 22 Feb 2008 21:27:52 +0000 Kivi Leroux Miller http://www.nonprofitmarketingguide.com/blog/2008/02/22/the-most-important-part-of-a-nonprofit-brochure-is/

NOT your mission statement.

NOT your description of activities.

NOT your photographs.

The most important part of a nonprofit brochure is your call to action.

Once you’ve answered my questions about your organization and inspired me to take the next step, what do I do? Whom do I call (don’t just give me a phone number — tell me who to ask for)? Where do I go on your website? Is there a panel I can tear off and mail in?

Never publish another brochure without a call to action.

I’m doing a webinar on Wednesday (2/27/08) on nonprofit brochures called How to Make Your Brochures Pop! where you’ll get many more tips like these to make your nonprofit brochures as powerful as possible. It’s $35 for as many people from your organization as can fit around a computer monitor and speaker phone.

On Thursday (2/28/08), I’m doing my first online coaching session on brochures. Up to ten people will get personalized, hands-on advice on their nonprofit brochures, including ideas and feedback from me and other participants. That costs $99 and includes Wednesday’s webinar as well.

Want a quick consult with Kivi Leroux Miller? All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75. Fast, affordable way to get answers and advice. Get the Details.
]]> http://www.nonprofitmarketingguide.com/blog/2008/02/22/the-most-important-part-of-a-nonprofit-brochure-is/feed/ 1