Who’s Segmenting Email, Why, and Why Not [Infographic]
Apr23

Who’s Segmenting Email, Why, and Why Not [Infographic]

I’m presenting a brand new webinar on April 29, 2014 called Email List Segmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. As part of the prep, we worked with our friends at Bloomerang to do a quick survey.  We asked about whether your nonprofit was segmenting its list and how, and if not, what was holding you back. Here are the results . . .   Survey Findings At-A-Glance Most nonprofits...

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Mixed Links for Nonprofit Marketers and Fundraisers
Apr18

Mixed Links for Nonprofit Marketers and Fundraisers

Happy Friday! Let’s cap off the week with some Mixed Links… Gail Perry has an infographic with the top fundraising tips and tweets from this year’s AFP conference. Robert Slates gives us the six deadly writing sins for nonprofits. Blackbaud released its Peer-to-Peer Participant Fundraising Study. The study looks at trends across four event types — Cycle, Endurance, 5K and Walk. CauseVox also just released its newest...

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Middle Donors: Where Communications and Development Learn to Love Each Other?
Apr17

Middle Donors: Where Communications and Development Learn to Love Each Other?

Alia and Mark over at Sea Change Strategies are two super smart cookies, so when they have a new report out, I’m on it. Their latest work of genius is The Missing Middle: Neglecting Middle Donors is Costing You Millions. Middle donors are those giving between $1,000 and $10,000 annually. Focus on this group — despite their huge potential — is frequently absent because development professionals are often specialists...

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Email Segmenting: Is That Data Worth Gathering?
Apr15

Email Segmenting: Is That Data Worth Gathering?

I’m working with a client to figure out ways they *wish* they could segment their email list in the future, so they can start collecting the data to do so now. It’s a very interesting conversation. Like most visionary conversations, you end up with a long list of possibilities. Some are more demographic in nature (e.g. the kind or size of organization that the person on the mailing list works for) and others are related to...

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Embracing Your Community’s Voice: The Art of Incorporating Your Community as Co-Producers of Content
Apr09

Embracing Your Community’s Voice: The Art of Incorporating Your Community as Co-Producers of Content

Last week Diane Greenhalgh shared some tips on how to get your staff involved in creating content for you. Today she shares how to get your community of clients or supporters to help. ~Kivi Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association While there are certainly tactics for including constituent produced content in your editorial lineup, which I share below, you must first take a look at how you think about...

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6 Steps to Building an Engaged Staff Writing Team
Apr02

6 Steps to Building an Engaged Staff Writing Team

I have talked before about how your entire staff should be part of your marketing team no matter their job description. Diane Greenhalgh, director of web services of the Pulmonary Hypertension Association, was featured in my book, Content Marketing for Nonprofits, and recently appeared as a panelist for one of our book club discussion webinars. She shares how she was able to get more people at her organization involved with creating...

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