An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts
Sep06

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the  organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is really just for fun. Contributing writer Antionette Kerr is back with her third edition....

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Repurpose Your Content for Consistent Storytelling
Aug18

Repurpose Your Content for Consistent Storytelling

A while ago I saw this Facebook post by Mark Horvath, founder of Invisible People, a unique digital storytelling organization that uses video and social media to fight homelessness and poverty: Since we are big fans of repurposing here at Nonprofit Marketing Guide, I asked Mark to share his process with our community. ~Kivi Guest Video/Post by Mark Horvath, founder of Invisible People Many years ago, I was executive producer for a...

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Storybanking and Photobanking: Your Questions and Examples
May11

Storybanking and Photobanking: Your Questions and Examples

Our team is working on the creation of a new guide on nonprofit storybanking and photobanking. You get great stories and photos, but how do you organize them? How do you find what you need months later? How do you give the right people access? When does the content “expire” and should it be deleted? What about content curated from other sources – can that go in your bank? These are just a few of the questions that...

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate
Mar17

How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. It’s likely that those announcements...

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Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out
Dec17

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. The organization pulled all its link posts from the last six months — over 3,000 in all — and analyzed post performance in groups of 40-character increments. On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR’s...

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Getting Our Big Picture Organized for 2016
Oct07

Getting Our Big Picture Organized for 2016

Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016. This is the exercise that I highly recommend you do BEFORE you attempt work on an editorial calendar. And if you are an office supply nerd, like we are, it’s a great excuse to go shopping! So many beautiful colors of post-it notes these days . . . I devoted the entirety of Chapter 7 in Content Marketing for Nonprofits (Amazon) to...

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