MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email
Dec04

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

microcontent Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email Email microcontent is the small stuff in your email, the little things like Alt Text and Preheaders that are easy to miss, skip, or gloss over. Don’t do that. Mind your microcontent. Here’s why. Microcontent can’t make up for bad main content, but well crafted microcontent can add up to success...

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#MixedLinks for Nonprofit Communicators
Nov14

#MixedLinks for Nonprofit Communicators

Is it chilly where you are? It is here! Let’s wrap up  the week with some warm Mixed Links… Thanks to the almost 800 nonprofit professionals who have already taken our 2015 Nonprofit Communications Trends Report Survey! If you haven’t taken it yet, please take a few minutes to share your predictions for 2015. Survey takers will be invited to an exclusive Trends Preview Webinar on December 11th (full details are in...

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So Excited About The Wordifier – And You Should Be Too
Nov12

So Excited About The Wordifier – And You Should Be Too

I am sure you are wondering just what The Wordifier is. Oh it’s no big deal really - it just might be one of the coolest communications tools out there. That’s all. A few months ago Erica Mills of Claxon Marketing joined us for one of our Feedback and Fine-Tuning Webinars and told me about this great tool they were working on that will let you know what words are over-played and should be avoided in your nonprofit...

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Writer’s Block Giving You Nightmares? Fight Back With Our Monthly Prompts
Oct28

Writer’s Block Giving You Nightmares? Fight Back With Our Monthly Prompts

We blog everyday. Then, we also have to write articles for our weekly e-newsletter. Plus write another newsletter to our All-Access Pass Holders, not to mention updating Facebook and Twitter. Then there is creating new content for webinars and e-books. I’m not going to lie – it’s tough sometimes to come up with ideas. I’ve been there, staring at the computer hoping inspiration — or a quick idea that I can...

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Nonprofit Marketing Team Roles and Tasks – Who Does What?
Oct23

Nonprofit Marketing Team Roles and Tasks – Who Does What?

I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy, who are both looking at the best ways to staff what are essentially content marketing teams, even though the organizations don’t call them that. They’ve both asked me for the list of all the roles and responsibilities that should be covered by a nonprofit marketing team that’s focusing heavily on a content –both as a strategy for...

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Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. And I think it will take your...

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