How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate
Mar17

How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. It’s likely that those announcements...

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Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out
Dec17

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. The organization pulled all its link posts from the last six months — over 3,000 in all — and analyzed post performance in groups of 40-character increments. On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR’s...

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Getting Our Big Picture Organized for 2016
Oct07

Getting Our Big Picture Organized for 2016

Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016. This is the exercise that I highly recommend you do BEFORE you attempt work on an editorial calendar. And if you are an office supply nerd, like we are, it’s a great excuse to go shopping! So many beautiful colors of post-it notes these days . . . I devoted the entirety of Chapter 7 in Content Marketing for Nonprofits (Amazon) to...

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Community Nonprofits, Communicate Like the Experts You Are!
Sep30

Community Nonprofits, Communicate Like the Experts You Are!

When I talk to community-based nonprofits that serve local or regional areas about content marketing or thought leadership, I often hear excuses like, “We aren’t the experts. The national groups are. Why would anyone listen to us about this issue, when we just serve this little corner of the world?” While national groups may have easier access to national data or trends, it doesn’t mean that people trust them...

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The Editorial Calendar Decision Chart
Sep28

The Editorial Calendar Decision Chart

On Wednesday, we are releasing a new 45-page e-book and webinar on How to Tame Your Wild and Unwieldy Editorial Calendar.  The e-book includes ten different templates or schedules to use as a starting point for building out your calendar, along with lots of additional tips and advice.  The schedule will help you figure out how often to communicate and in which communications channels. Here is the e-book’s decision tree that will...

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The Downside of Personalized Emails
Aug26

The Downside of Personalized Emails

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice. But lots of times the only contact information you have is an email address. What happens to your nice, personalized email when that first name field is...

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