Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily
Nov27

Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily

Whether you are writing a social media update, crafting an appeal letter, or trying to get a journalist to mention your story, you must: Know. Your. Audience. This also goes for asking someone to publish or link to your content. Since I am responsible for our blog, I get hit up daily with requests to publish an author’s work or link to their content. (Kivi gets them too. It’s a bit of a nightmare, honestly.) Some requests...

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My Five Rules for Repurposing Your Content #npcomm Style
May25

My Five Rules for Repurposing Your Content #npcomm Style

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.  Repurposing content makes sense, and it works! I like simple rules. So I created five of them to help guide your repurposing strategy. To make them even easier to remember, they are all...

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What to Do with All Those Good Ideas
Mar23

What to Do with All Those Good Ideas

Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed. Too many ideas and not enough resources to implement them: It’s a perfect storm that can sink your communications strategy if you aren’t careful. Whether those good ideas come flowing in from program staff, board members, your visionary leaders, or your own mind, you need a...

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An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts
Sep06

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the  organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is really just for fun. Contributing writer Antionette Kerr is back with her third edition....

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Repurpose Your Content for Consistent Storytelling
Aug18

Repurpose Your Content for Consistent Storytelling

A while ago I saw this Facebook post by Mark Horvath, founder of Invisible People, a unique digital storytelling organization that uses video and social media to fight homelessness and poverty: Since we are big fans of repurposing here at Nonprofit Marketing Guide, I asked Mark to share his process with our community. ~Kivi Guest Video/Post by Mark Horvath, founder of Invisible People Many years ago, I was executive producer for a...

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Storybanking and Photobanking: Your Questions and Examples
May11

Storybanking and Photobanking: Your Questions and Examples

Our team is working on the creation of a new guide on nonprofit storybanking and photobanking. You get great stories and photos, but how do you organize them? How do you find what you need months later? How do you give the right people access? When does the content “expire” and should it be deleted? What about content curated from other sources – can that go in your bank? These are just a few of the questions that...

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