The Downside of Personalized Emails
Aug26

The Downside of Personalized Emails

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice. But lots of times the only contact information you have is an email address. What happens to your nice, personalized email when that first name field is...

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9 Content Marketing Tips for Nonprofits
Jun30

9 Content Marketing Tips for Nonprofits

John Haydon gave me a great challenge: Share 9 content marketing tips.  When you’ve written a 100,000-word book about nonprofit content marketing, boiling it down to your favorite 9 tips is a challenge. But I did it, and John captured it wonderfully: 3 tips for email newsletters: Be all about the reader Quick read, skimmable One column, clean design 3 “musts” for better content marketing: Listen and understand your audience...

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Editorial Calendar Basics [New Video]
May26

Editorial Calendar Basics [New Video]

Today I’m sharing the third video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) An editorial calendar is a great tool, but don’t over-complicate it! In this video, we cover the basics with grid and calendar formats.   (Can’t see the video player? Watch it on YouTube) Please leave comments and questions below, and I’ll get right...

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Meet the Scary People Who Are Frightening Your Donors Away!
Apr21

Meet the Scary People Who Are Frightening Your Donors Away!

Next Tuesday, April 28th, Claire Meyerhoff and I are doing a FREE webinar encouraging you to banish boring nonprofit communications forever. How does nonprofit marketing and fundraising content become so boring? Claire explains in today’s post. ~Kivi Guest Post by Claire Meyerhoff, Editorial Director at Planned Giving Marketing In horror movies, lots of scary people look perfectly normal at first. They have a slight evil glint...

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Learning About Email at #15NTC
Mar19

Learning About Email at #15NTC

19When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference. It’s pretty tough to choose which sessions though since there are always so many good ones going on at the same time. Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! Avoiding the 5 Most Common Mistakes in...

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5 Translation Mistakes to Avoid in Your Multilingual Nonprofit Communications
Feb27

5 Translation Mistakes to Avoid in Your Multilingual Nonprofit Communications

I am on a roll lately with meeting talented communications professionals who are willing to blog for us on topics we haven’t covered well here in the past . . .   and today’s guest blogger and post are no exception. Let’s hear from Patricia V. Rivera on how to best create multilingual communications for your community. ~Kivi Guest Post by Patricia V. Rivera of Hook PR Group Repurpose your nonprofit content and grow...

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