Meet the Scary People Who Are Frightening Your Donors Away!
Apr21

Meet the Scary People Who Are Frightening Your Donors Away!

Next Tuesday, April 28th, Claire Meyerhoff and I are doing a FREE webinar encouraging you to banish boring nonprofit communications forever. How does nonprofit marketing and fundraising content become so boring? Claire explains in today’s post. ~Kivi Guest Post by Claire Meyerhoff, Editorial Director at Planned Giving Marketing In horror movies, lots of scary people look perfectly normal at first. They have a slight evil glint...

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Learning About Email at #15NTC
Mar19

Learning About Email at #15NTC

19When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference. It’s pretty tough to choose which sessions though since there are always so many good ones going on at the same time. Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! Avoiding the 5 Most Common Mistakes in...

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5 Translation Mistakes to Avoid in Your Multilingual Nonprofit Communications
Feb27

5 Translation Mistakes to Avoid in Your Multilingual Nonprofit Communications

I am on a roll lately with meeting talented communications professionals who are willing to blog for us on topics we haven’t covered well here in the past . . .   and today’s guest blogger and post are no exception. Let’s hear from Patricia V. Rivera on how to best create multilingual communications for your community. ~Kivi Guest Post by Patricia V. Rivera of Hook PR Group Repurpose your nonprofit content and grow...

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MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email
Dec04

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

microcontent Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email Email microcontent is the small stuff in your email, the little things like Alt Text and Preheaders that are easy to miss, skip, or gloss over. Don’t do that. Mind your microcontent. Here’s why. Microcontent can’t make up for bad main content, but well crafted microcontent can add up to success...

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#MixedLinks for Nonprofit Communicators
Nov14

#MixedLinks for Nonprofit Communicators

Is it chilly where you are? It is here! Let’s wrap up  the week with some warm Mixed Links… Thanks to the almost 800 nonprofit professionals who have already taken our 2015 Nonprofit Communications Trends Report Survey! If you haven’t taken it yet, please take a few minutes to share your predictions for 2015. Survey takers will be invited to an exclusive Trends Preview Webinar on December 11th (full details are in...

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So Excited About The Wordifier – And You Should Be Too
Nov12

So Excited About The Wordifier – And You Should Be Too

I am sure you are wondering just what The Wordifier is. Oh it’s no big deal really – it just might be one of the coolest communications tools out there. That’s all. A few months ago Erica Mills of Claxon Marketing joined us for one of our Feedback and Fine-Tuning Webinars and told me about this great tool they were working on that will let you know what words are over-played and should be avoided in your nonprofit...

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