Mixed Links for Nonprofit Marketers and Fundraisers
May30

Mixed Links for Nonprofit Marketers and Fundraisers

TGIF! Let’s dive into some Mixed Links…  - Network for Good found that donors who set up a recurring gift gave an average of 42% more per year than those who only gave a one-time gift.  See their new infographic on Why Recurring Giving Matters. - The May Nonprofit Blog Carnival is up on Erik Anderson’s Donor Dreams Blog. This month’s theme was “Letting the nonprofit sector go to the dogs” and had some...

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Jargon Jam: Think Tank Launches Wonky Word Wednesdays
May28

Jargon Jam: Think Tank Launches Wonky Word Wednesdays

On our trip across Montana last week teaching nonprofits about clear, consistent, and compelling messaging, we heard some great examples of nonprofits doing their best to make the complicated work they do more easy to understand. One of those examples came from Tara Jensen, director of public affairs at the Montana Budget & Policy Center (MBPC). MBPC recently launched Wonky Word Wednesdays on their blog – an attempt to...

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Reasonable Nonprofit Marketing Plans That One Person Can Handle [New Webinar]
May23

Reasonable Nonprofit Marketing Plans That One Person Can Handle [New Webinar]

In the 2014 Nonprofit Communications Trends Report, a majority of survey participants with every job title, and every age group, said they felt overworked. There are simply too many marketing choices available, and too little time to get it all done well. So how do you find the balance that allows you to market your nonprofit successfully without burning out? Join us for our new webinar, Overworked or Underworked? Reasonable Nonprofit...

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Live from Montana – Clear, Consistent, and Compelling Messaging
May21

Live from Montana – Clear, Consistent, and Compelling Messaging

Kivi and I are being graciously hosted by the Montana Nonprofit Association this week as we help nonprofits create clearer and more compelling communications. We are doing workshops in Billings, Helena, and Missoula. We began our week with a 5:30 a.m. EST wake up call (which was actually 3:30 a.m. in Montana…eek!). I got held up in Atlanta due to fog, but was able to make a last minute dash to meet Kivi (who was flying from...

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Make Your Donors Fall in Love With Your Nonprofit [On-Demand Webinar]
May15

Make Your Donors Fall in Love With Your Nonprofit [On-Demand Webinar]

If you weren’t one of the 1,000+ who registered originally for our webinar, How to Build a Donor Communications Plan That Will Make Them Fall in Love, you can now get the recording too! A recent study on nonprofit donor engagement found that donors gave two-thirds of their annual charitable donations to one favorite charity. How do you become their favorite charity? Give them the three things that donors want from nonprofits To...

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Using Content Marketing to Engage Volunteers
Apr24

Using Content Marketing to Engage Volunteers

VolunteerMatch recently ran a very nice four-part series on using content marketing to engage your volunteers and manage your volunteer programs, using my book, Content Marketing for Nonprofits, as a starting point. They called it “Winning People Over to Your Cause.” Here are the posts . . . Part One: Welcome Change Part Two: Get Everyone On Board Part Three: Stay in the Conversation Part Four: Measure Success Based on...

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