Make Your Donors Fall in Love With Your Nonprofit [On-Demand Webinar]
May15

Make Your Donors Fall in Love With Your Nonprofit [On-Demand Webinar]

If you weren’t one of the 1,000+ who registered originally for our webinar, How to Build a Donor Communications Plan That Will Make Them Fall in Love, you can now get the recording too! A recent study on nonprofit donor engagement found that donors gave two-thirds of their annual charitable donations to one favorite charity. How do you become their favorite charity? Give them the three things that donors want from nonprofits To...

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Using Content Marketing to Engage Volunteers
Apr24

Using Content Marketing to Engage Volunteers

VolunteerMatch recently ran a very nice four-part series on using content marketing to engage your volunteers and manage your volunteer programs, using my book, Content Marketing for Nonprofits, as a starting point. They called it “Winning People Over to Your Cause.” Here are the posts . . . Part One: Welcome Change Part Two: Get Everyone On Board Part Three: Stay in the Conversation Part Four: Measure Success Based on...

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Who’s Segmenting Email, Why, and Why Not [Infographic]
Apr23

Who’s Segmenting Email, Why, and Why Not [Infographic]

I’m presenting a brand new webinar on April 29, 2014 called Email List Segmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. As part of the prep, we worked with our friends at Bloomerang to do a quick survey.  We asked about whether your nonprofit was segmenting its list and how, and if not, what was holding you back. Here are the results . . .   Survey Findings At-A-Glance Most nonprofits...

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Mixed Links for Nonprofit Marketers and Fundraisers
Apr18

Mixed Links for Nonprofit Marketers and Fundraisers

Happy Friday! Let’s cap off the week with some Mixed Links… Gail Perry has an infographic with the top fundraising tips and tweets from this year’s AFP conference. Robert Slates gives us the six deadly writing sins for nonprofits. Blackbaud released its Peer-to-Peer Participant Fundraising Study. The study looks at trends across four event types — Cycle, Endurance, 5K and Walk. CauseVox also just released its newest...

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Middle Donors: Where Communications and Development Learn to Love Each Other?
Apr17

Middle Donors: Where Communications and Development Learn to Love Each Other?

Alia and Mark over at Sea Change Strategies are two super smart cookies, so when they have a new report out, I’m on it. Their latest work of genius is The Missing Middle: Neglecting Middle Donors is Costing You Millions. Middle donors are those giving between $1,000 and $10,000 annually. Focus on this group — despite their huge potential — is frequently absent because development professionals are often specialists...

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Email Segmenting: Is That Data Worth Gathering?
Apr15

Email Segmenting: Is That Data Worth Gathering?

I’m working with a client to figure out ways they *wish* they could segment their email list in the future, so they can start collecting the data to do so now. It’s a very interesting conversation. Like most visionary conversations, you end up with a long list of possibilities. Some are more demographic in nature (e.g. the kind or size of organization that the person on the mailing list works for) and others are related to...

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