Return to Spray and Pray?
Aug05

Return to Spray and Pray?

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people.  Nonprofits can’t afford to be that wasteful of their time and money. Instead, we tell you, be more refined and focused in your approach. Decide who is most...

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BRIEF: Make a Bigger Impact by Saying Less [Book Review]
Jul24

BRIEF: Make a Bigger Impact by Saying Less [Book Review]

Nonprofits do some pretty complex work. As a communications professional, it’s your job to simplify that work into language and images that others can understand and be motivated by — in as few words as possible. In his new book, Brief: Make a Bigger Impact by Saying Less (Amazon link),  Joe McCormack argues that being brief is essential for everyone. He says the consequences of not being brief can be brutal: wasted time,...

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Rock the Socks Off Donors with a Fabulous Case for Support
Jul02

Rock the Socks Off Donors with a Fabulous Case for Support

Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” The answer to that question starts with your case for support. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. With an irresistible case for support, you’ll quickly win donor support for your projects, programs,...

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Mixed Links for Nonprofit Marketers and Communicators
Jun06

Mixed Links for Nonprofit Marketers and Communicators

Has this seemed like a long week to anyone else? I am ready for some Mixed Links… Starting things off on a lighter note (Kivi and I thought it was funny, though, if cursing bothers you, best skip this), here are 21 Things You Say In Work Emails, And What They Really Mean. This time of year can be a slow one in many sectors, but Lori Jacobwith implores you to Keep Your Donors Engaged & Informed Over the Summer. Do you always...

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Mixed Links for Nonprofit Marketers and Fundraisers
May30

Mixed Links for Nonprofit Marketers and Fundraisers

TGIF! Let’s dive into some Mixed Links…  – Network for Good found that donors who set up a recurring gift gave an average of 42% more per year than those who only gave a one-time gift.  See their new infographic on Why Recurring Giving Matters. – The May Nonprofit Blog Carnival is up on Erik Anderson’s Donor Dreams Blog. This month’s theme was “Letting the nonprofit sector go to the dogs” and...

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Jargon Jam: Think Tank Launches Wonky Word Wednesdays
May28

Jargon Jam: Think Tank Launches Wonky Word Wednesdays

On our trip across Montana last week teaching nonprofits about clear, consistent, and compelling messaging, we heard some great examples of nonprofits doing their best to make the complicated work they do more easy to understand. One of those examples came from Tara Jensen, director of public affairs at the Montana Budget & Policy Center (MBPC). MBPC recently launched Wonky Word Wednesdays on their blog – an attempt to...

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