20 Tips to Energize Dull Nonprofit Writing
Jun20

20 Tips to Energize Dull Nonprofit Writing

Is your writing dry and boring? A lot of nonprofit messaging is. Eliminating jargon and overall wordiness is a great place to start, but here are 20 more ways that you can bring your writing back to life. 1. Use more descriptive nouns and verbs. Don’t say child when you can say teenager or toddler or even 16-year-old or 3-year-old. 2. Add short anecdotes or stories. People often need an example to understand what you are talking...

Read More
The 5 Questions Nonprofits Always Ask Me About Fundraising Emails
Oct22

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. Some about content, but a lot about mechanics. A good email appeal is part art and part mechanics. It dials up your emotions and proffers giving as...

Read More
Sharing Your Progress: 12 Phrases that Give Your Donors Credit for Helping
Sep14

Sharing Your Progress: 12 Phrases that Give Your Donors Credit for Helping

“Sharing Your Progress” season is coming up fast.  That’s when you talk about the highlights and victories of your year, and thank donors for helping you make it happen. We usually see these communications start in mid-November, peaking around Thanksgiving, and then leading into year-end appeals. To help you create some of these communications, including short annual reports, progress and thank-you videos, and...

Read More
5 Don’ts for Nonprofit Writers
Sep09

5 Don’ts for Nonprofit Writers

I always love getting an email from Laurel Dykema of Mission India. It means we are going to get another great guest blog post on being a nonprofit writer. Today Laurel shares what NOT to do as a nonprofit writer. ~Kristina Guest Post by Laurel Dykema of Mission India Don’t write all day every day. Spending every hour of every working day producing written content might seem like the best use of your time. But it can also give you...

Read More
7 Tips for Building an Incredibly Useful Email Swipe File
Aug20

7 Tips for Building an Incredibly Useful Email Swipe File

A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?” Your answers went from cleaning to riding in the car to making something with your hands. Me? I steal. And it’s great! Let me teach you how. It’s called a swipe file, a collection of proven or inspirational creative that copywriters and art directors keep as a ready reference of ideas for projects. This creative...

Read More
Need Writing Ideas? Try These Prompts
Jul30

Need Writing Ideas? Try These Prompts

At the start of each month, we send at least 10 writing prompts (usually more) to the subscribers of our Monthly Nonprofit Writing Prompts E-Newsletter. These prompts help you come up with ideas for articles, stories, press releases, blog posts, Facebook updates, letters, and other content. We send them a month ahead so you’ll have time to think about the ideas and incorporate them into your editorial calendar. The emails are usually...

Read More