Your Favorite Fundraising Asks or Offers in Your Appeals?
Sep02

Your Favorite Fundraising Asks or Offers in Your Appeals?

I’m putting together a list of different kinds of fundraising asks or offers, as a prompt to get you thinking about new ways to talk to your donors about supporting your work. It’s part of a new training I’m putting together (more on that later). Here’s my list so far. I’ve given each category a name, followed by a very brief description of the overall message to the donor. What else would you add? The...

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Breaking My Bad Habits: From College To Nonprofit Writer
Aug26

Breaking My Bad Habits: From College To Nonprofit Writer

Would your nonprofit communications make your English Lit professor cringe? Good! You’re probably on the right track. Today, Laurel Dykema shares some habits she had to change once she started writing for the real world. ~Kivi Guest Post by Laurel Dykema of Mission India Confession: I had a lot of bad habits when I started in nonprofit writing. And most of them came from writing college papers! When I started as an intern at...

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9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants
Aug06

9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit. ~Kivi Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of their charitable donations each year to one favorite charity. One of the ways...

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PHENOMENAL COMMUNICATIONS POWER…itty bitty living space
Jul31

PHENOMENAL COMMUNICATIONS POWER…itty bitty living space

Have you ever seen Disney’s Aladdin? The Genie, played by Robin Williams, has just been released from his lamp by Aladdin and is explaining what a genie is and what he can do. Genie has all of this power at his disposal, but he’s contained in a tiny little lamp. Your email subject lines, social media updates, and headlines all have an enormous amount of power, but you only have a small amount of space to accommodate all of...

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5 Story Starters You Can Steal
Jul30

5 Story Starters You Can Steal

When we get stuck for blog post ideas, it’s nice to have Laurel Dykema around to step in for us with her great posts. If you don’t have a Laurel in your life, try these story starters to get your ideas flowing. ~Kristina Guest Post by Laurel Dykema of Mission India A blinking cursor. A blank page. You have a new great story to write—about someone your nonprofit has helped. And a looming deadline. The only problem is … you...

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BRIEF: Make a Bigger Impact by Saying Less [Book Review]
Jul24

BRIEF: Make a Bigger Impact by Saying Less [Book Review]

Nonprofits do some pretty complex work. As a communications professional, it’s your job to simplify that work into language and images that others can understand and be motivated by — in as few words as possible. In his new book, Brief: Make a Bigger Impact by Saying Less (Amazon link),  Joe McCormack argues that being brief is essential for everyone. He says the consequences of not being brief can be brutal: wasted time,...

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