3 ‘Sounds-Like’ Word Fails that Kill Your Content
Jun25

3 ‘Sounds-Like’ Word Fails that Kill Your Content

You labor long and hard to get your marketing content right. We all do. That’s why it’s so dismaying when I see errors like these in campaigns and updates from organizations like yours. It’s not from want of trying! But the English language is tricky, with many words sounding alike. Errors like these three most-frequently-seen ones are easy to make. But they’ll tarnish your impact and reputation (especially if...

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Question for You: Where do you get your best writing ideas?
Jun22

Question for You: Where do you get your best writing ideas?

For today’s Question of the Week, we’re talking inspiration – writing inspiration to be exact. Where do you get your best writing ideas? Share your sources of inspiration below! Facebook friend Andrea Baumann finds ideas skimming Facebook, Pinterest, and Twitter. She says “It’s a great way to see what others are saying and commenting on.” Kerri Karvetski  says, “Packaged goods (not kidding)...

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Becoming a Fundraising Genius
May27

Becoming a Fundraising Genius

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website. Tom is legendary as a guidebook author, donor-centered copywriter, and speaker on the conference circuit. And Nonprofit Marketing Guide is proud to be the exclusive...

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Make About Us Page an Invitation, Not a Recitation
May14

Make About Us Page an Invitation, Not a Recitation

When it comes to building relationships and trust with prospective donors and volunteers, service users or program participants and other vital audiences, the smallest details can make a huge impact, especially when they’re about your organization’s people. That’s why there’s so much potential for us to do SO much better with About Us web site content. I’ve seen it time, and time again—the About Us section is the last item on the...

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8 Commandments for Converting Direct Mail Fundraising Appeals to Email
May12

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Looking to repurpose your direct mail appeals into email? Kerri has some great advice for you! ~Kivi 1. Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. If you do that in email, no one will like you. While I’ve seen super short (150 words) and super long (500 words) e-appeals that work, my sweet spot has always been between 250 and 350 words. Feel...

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Go Ahead, Steal Headlines from the Pros
Apr22

Go Ahead, Steal Headlines from the Pros

We’ve talked before about how important your headlines are – whether it’s email subject lines, newsletter headlines, or blog post titles. You only have a few minutes to capture your reader’s attention before it’s drawn elsewhere. (Squirrel!) That means you should actually be spending more time on your headlines than you do the actual content itself (because most likely, it’s not getting read anyway...

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