Cut the Glut! Part II – Redundancies to Eliminate from Your Writing
Sep28

Cut the Glut! Part II – Redundancies to Eliminate from Your Writing

Last week, we talked about those wordy phrases you need to trim (and what to use instead). For example,  just say “enough” instead of “a sufficient amount of.” Today, we are going to cover redundant phrases. Here are the major infractions impeding your efforts to “cut the glut” followed by a list of other phrases you need to re-think. Don’t Restate the Obvious Your readers will know that squares are...

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Cut the Glut! Wordy Phrases to Eliminate from Your Writing (And Alternatives)
Sep21

Cut the Glut! Wordy Phrases to Eliminate from Your Writing (And Alternatives)

We’ve all read those mission statements or fundraising appeals that seem to have smart ideas, but when you take a closer look you realize they just have a lot of words. Shorter is nearly always better. Replace these wordy phrases with their concise alternatives. a majority of = most a sufficient amount of = enough according to our data = we find after the conclusion of = after along the lines of = like are in receipt of = have...

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20 Tips to Energize Dull Nonprofit Writing
Jun20

20 Tips to Energize Dull Nonprofit Writing

Is your writing dry and boring? A lot of nonprofit messaging is. Eliminating jargon and overall wordiness is a great place to start, but here are 20 more ways that you can bring your writing back to life. 1. Use more descriptive nouns and verbs. Don’t say child when you can say teenager or toddler or even 16-year-old or 3-year-old. 2. Add short anecdotes or stories. People often need an example to understand what you are talking...

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The 5 Questions Nonprofits Always Ask Me About Fundraising Emails
Oct22

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. Some about content, but a lot about mechanics. A good email appeal is part art and part mechanics. It dials up your emotions and proffers giving as...

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Sharing Your Progress: 12 Phrases that Give Your Donors Credit for Helping
Sep14

Sharing Your Progress: 12 Phrases that Give Your Donors Credit for Helping

“Sharing Your Progress” season is coming up fast.  That’s when you talk about the highlights and victories of your year, and thank donors for helping you make it happen. We usually see these communications start in mid-November, peaking around Thanksgiving, and then leading into year-end appeals. To help you create some of these communications, including short annual reports, progress and thank-you videos, and...

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5 Don’ts for Nonprofit Writers
Sep09

5 Don’ts for Nonprofit Writers

I always love getting an email from Laurel Dykema of Mission India. It means we are going to get another great guest blog post on being a nonprofit writer. Today Laurel shares what NOT to do as a nonprofit writer. ~Kristina Guest Post by Laurel Dykema of Mission India Don’t write all day every day. Spending every hour of every working day producing written content might seem like the best use of your time. But it can also give you...

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