Creating Your Nonprofit’s Version of the #IceBucketChallenge
Aug21

Creating Your Nonprofit’s Version of the #IceBucketChallenge

It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge? Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” and “Why can’t we get our supporters to make videos of themselves about our cause and share them with their...

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What Does Raise Awareness Really Mean Anyway? [FREE Webinar]
Aug20

What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget. And surely not a door-to-door canvassing campaign like politicians do, because you don’t have an army of volunteers. Being told to...

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5 Story Starters You Can Steal
Jul30

5 Story Starters You Can Steal

When we get stuck for blog post ideas, it’s nice to have Laurel Dykema around to step in for us with her great posts. If you don’t have a Laurel in your life, try these story starters to get your ideas flowing. ~Kristina Guest Post by Laurel Dykema of Mission India A blinking cursor. A blank page. You have a new great story to write—about someone your nonprofit has helped. And a looming deadline. The only problem is … you...

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How This Nonprofit Got More Out of Their Annual Report [Infographic]
Jul10

How This Nonprofit Got More Out of Their Annual Report [Infographic]

Here’s yet another great example of how remaking your tired old traditional annual report into something more modern can reap great rewards . . . Paula Watson-Lakamp, Communications Manager at Poudre River Public Library District, shared how they pared down their 32-page (!!) annual report into an infographic that created more member engagement, especially on social media. They were able to go from 32 pages to this: Then, as...

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Mixed Links for Nonprofit Marketers and Fundraisers
May30

Mixed Links for Nonprofit Marketers and Fundraisers

TGIF! Let’s dive into some Mixed Links…  - Network for Good found that donors who set up a recurring gift gave an average of 42% more per year than those who only gave a one-time gift.  See their new infographic on Why Recurring Giving Matters. - The May Nonprofit Blog Carnival is up on Erik Anderson’s Donor Dreams Blog. This month’s theme was “Letting the nonprofit sector go to the dogs” and had some...

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How to Use Our Writing Prompts to Build Donor Engagement (Hint: Be creative and have fun!)
May29

How to Use Our Writing Prompts to Build Donor Engagement (Hint: Be creative and have fun!)

Are you one of the 8,381 people subscribed to our Monthly Nonprofit Writing Prompts E-Newsletter? Kate Snyder of SHIM is and wanted to share a creative idea they got after receiving our prompts earlier this year. We will send prompts for the month of July next week, so sign up now! ~Kristina Guest Post by Kate Snyder of South Hills Interfaith Ministries One of my favorite resources available through the Nonprofit Marketing Guide...

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