Marketing Makeover MAGIC with Kivi and Claire! [FREE WEBINAR]
Apr15

Marketing Makeover MAGIC with Kivi and Claire! [FREE WEBINAR]

Springtime is the perfect time for you to get some fresh, new ideas for your nonprofit marketing and communications! If you have just 60 minutes, please sign up for this free webinar to learn how you can take your  marketing and fundraising content/materials from DRAB to FAB! FREE WEBINAR Marketing Makeover MAGIC with Kivi and Claire Tuesday, April 28th 1:00 p.m. Eastern (10:00 a.m. Pacific) We’ve invited fundraising marketing...

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Another Brilliant Marketing Idea You Can Steal
Apr01

Another Brilliant Marketing Idea You Can Steal

Charity: Water has done it again with a brilliant fundraising email posing as a newsletter (or newsletter posing as a fundraising email . . .) You can use this tactic too: Find three of your supporters and highlight what they are doing to support your cause. This not only promotes their individual fundraising campaigns, assuming they are actively raising money for you, but you’ll get several other important benefits too:...

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YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts
Mar03

YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts

Do you break out in a sweat trying to write the first line of your email appeal or advocacy alert? And do you struggle with connecting ideas in your donor communications?  You’re not alone. Even professional copywriters struggle with these all-important lines. If the first thing you say is confusing or dense or boring, chances are very high that your reader will simply move on and never read the rest. And if your transitions are...

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Need Ideas? Here Are Our Writing Prompts for April
Mar02

Need Ideas? Here Are Our Writing Prompts for April

At the start of each month, we send at least 10 writing prompts to the subscribers of our Monthly Nonprofit Writing Prompts E-Newsletter to get them thinking about articles, stories, press releases, blog posts, Facebook updates, letters, and other content for the following month. We send them a month ahead so you’ll have time to think about the ideas and incorporate them into your editorial calendar. The emails are usually broken down...

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What’s in Your Welcome Kit?
Feb18

What’s in Your Welcome Kit?

When someone new donates to your cause, do they get any kind of welcome kit beyond a receipt? How about e-newsletter subscribers? Do they get something special beyond a subscription confirmation? These “extras” are often called Welcome Kits and they can include several different kinds of items. What you include will depend on the kind of relationship you hope to establish with the person long-term. Here are a few...

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4 Ways To Make A Story Come Alive
Jan07

4 Ways To Make A Story Come Alive

Guest blogger extraordinaire Laurel Dykema is back with us to share how you can change up your storytelling technique. ~Kivi Guest Post by Laurel Dykema of Mission India As nonprofit writers, we share stories about real people … their struggles, victories, and joys. But if you’re like me, sometimes the words you use to tell an amazing story can feel a little flat. Maybe it’s because you write so many stories that they all start...

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