7 Tips for Building an Incredibly Useful Email Swipe File
Aug20

7 Tips for Building an Incredibly Useful Email Swipe File

A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?” Your answers went from cleaning to riding in the car to making something with your hands. Me? I steal. And it’s great! Let me teach you how. It’s called a swipe file, a collection of proven or inspirational creative that copywriters and art directors keep as a ready reference of ideas for projects. This creative...

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Need Writing Ideas? Try These Prompts
Jul30

Need Writing Ideas? Try These Prompts

At the start of each month, we send at least 10 writing prompts (usually more) to the subscribers of our Monthly Nonprofit Writing Prompts E-Newsletter. These prompts help you come up with ideas for articles, stories, press releases, blog posts, Facebook updates, letters, and other content. We send them a month ahead so you’ll have time to think about the ideas and incorporate them into your editorial calendar. The emails are usually...

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Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)
May21

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity?  It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. It’s a tactic well suited for arts organizations and orgs with great visuals (think food porn), but any org can...

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Make About Us Page an Invitation, Not a Recitation
May14

Make About Us Page an Invitation, Not a Recitation

When it comes to building relationships and trust with prospective donors and volunteers, service users or program participants and other vital audiences, the smallest details can make a huge impact, especially when they’re about your organization’s people. That’s why there’s so much potential for us to do SO much better with About Us web site content. I’ve seen it time, and time again—the About Us section is the last item on the...

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Marketing Makeover Magic Webinar Now On-Demand
Apr30

Marketing Makeover Magic Webinar Now On-Demand

We had such a fun time Tuesday sprucing up the communications of the brave nonprofits who submitted their work for our free webinar, Marketing Makeover Magic, that we thought we would make it available to those who were not able to register. During this 60-minute recorded webinar, you’ll learn how to take your  marketing and fundraising content from DRAB to FAB  with nonprofit communications “stylists” Kivi Leroux...

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Meet the Scary People Who Are Frightening Your Donors Away!
Apr21

Meet the Scary People Who Are Frightening Your Donors Away!

Next Tuesday, April 28th, Claire Meyerhoff and I are doing a FREE webinar encouraging you to banish boring nonprofit communications forever. How does nonprofit marketing and fundraising content become so boring? Claire explains in today’s post. ~Kivi Guest Post by Claire Meyerhoff, Editorial Director at Planned Giving Marketing In horror movies, lots of scary people look perfectly normal at first. They have a slight evil glint...

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