How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]
Mar09

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Trying to improve the open rates for your email newsletters? You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from.  Or, you can change who receives your newsletter. We tried two of these tactics in the last six months with our weekly email newsletter here at Nonprofit Marketing Guide, and we’d like to share the results with you. Way back in 2014, we saw our...

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Nonprofit E-Newsletter Before and After – Cornerstone Prep
Nov11

Nonprofit E-Newsletter Before and After – Cornerstone Prep

At the end of September, we redesigned our weekly email newsletter to include more white space and smaller blocks of text. It’s a sleeker look that’s much easier to read (or just skim) on both desktops and mobile devices. After we sent the redesigned newsletter, we heard from several of our subscribers who liked the new look including Jeanine Marlow at Cornerstone Prep who mentioned her school had just recently redesigned...

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REPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders
Oct01

REPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders

  Want to squeeze more mileage from a great fundraising or advocacy email? Send it again. Sending a fundraising or advocacy email again to non-responders — subscribers who did not open, click, donate or take action the first time — can sometimes raise as much, or produce as many actions, as the original send. When planning a resend: Only send a well-performing email. Don’t resend a dud. If one of your campaign...

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4 Ways to Segment Your Donors for More Effective Marketing
Sep16

4 Ways to Segment Your Donors for More Effective Marketing

We’ve talked before about segmenting your email list to send more relevant communications. Today, Sarah Tedesco, Executive Vice President at DonorSearch, shares some ways to segment your donor lists specifically. ~Kristina Guest Post by Sarah Tedesco of DonorSearch Donors want and need to be treated like the unique people that they are. That’s easier said than done though. Ideally, if a nonprofit had the staff, time, and money...

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Click Me: An E-Newsletter Makeover with Mission India
Jul21

Click Me: An E-Newsletter Makeover with Mission India

We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. She graciously agreed to write about the process and the results for us. ~Kristina Guest Post by Lindsay Ackerman of Mission India There are times when I come home from work and my husband asks what my day was like, and my only reply is… “I sent an email.” If you are...

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Question for You: How Do You Segment Your Email List
Jul06

Question for You: How Do You Segment Your Email List

For today’s Question of the Week, we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. What has worked best for you? Here are some ways organizations have segmented their email lists in order to send more relevant communications: Events (attendees, RSVPd, etc) Volunteers Clients Donors Donation Size Donation Type Location Email Engagement History Program Interest...

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