How Often Should We Send Email and Direct Mail?
Feb06

How Often Should We Send Email and Direct Mail?

It just may be the most frequent “Are we normal??” question we get. How often should we send email? Or direct mail? Your answer depends on your organization, but based on our 2014 Nonprofit Communications Trends Report, we can tell you what most other organizations are doing. The chart below shows the most popular communications frequencies . . .     Here’s some additional data: While quarterly email...

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How Are You Segmenting Your Email List?
Feb04

How Are You Segmenting Your Email List?

Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment in more meaningful ways given their programmatic goals. We are experimenting with our own list at Nonprofit Marketing Guide. And...

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Mixed Links for Nonprofit Marketers
Jan31

Mixed Links for Nonprofit Marketers

After a crazy week, weather-wise and work-wise, it’s time to kick back with some Mixed Links… Next week I will be presenting a free webinar for Network for Good - Kick Start Your 2014 Marketing Calendar with Great Content. Join us as I’ll show you how to keep up in the rapidly evolving world of nonprofit marketing and fundraising. The annual doGooder Video Awards, celebrating video creators in the nonprofit and cause...

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Which is Most Effective: Print, Email, or In-Person?
Jan16

Which is Most Effective: Print, Email, or In-Person?

When we were putting together the questions for the survey for the 2014 Nonprofit Communications Trends Report, one of top suggested questions was, “What one type of content do you think is most effective for your organization, regardless of the amount of time you spend producing it?” We provided a list to pick from and the top choices were presentations in person, email newsletter articles, and print fundraising appeals....

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ALT Tags and Humor = A Great Email
Dec03

ALT Tags and Humor = A Great Email

I received another email from (former coaching client) Children of the Nations yesterday that impressed me so much that I wanted to share it with you. First, let’s look at images off.  As you can see, they did a masterful job with the ALT tags — those bits of text that appear when images are off. The “this or that” wording is very skimmable, and I very quickly see the point they are making to me. I don’t...

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How Often Should Nonprofits Send Email and Direct Mail?
Nov19

How Often Should Nonprofits Send Email and Direct Mail?

In this year’s Nonprofit Communications Trends Survey for 2014, we are asking the questions about communications frequency a little differently. We’ve split appeals with a call to action (like “donate now”) from newsletters or other informational communications. We’ve heard from 605 nonprofits so far (our goal is 2,000), and here’s what the preliminary results tell us. Email Appeals The most popular...

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