How to Use Our Writing Prompts to Build Donor Engagement (Hint: Be creative and have fun!)
May29

How to Use Our Writing Prompts to Build Donor Engagement (Hint: Be creative and have fun!)

Are you one of the 8,381 people subscribed to our Monthly Nonprofit Writing Prompts E-Newsletter? Kate Snyder of SHIM is and wanted to share a creative idea they got after receiving our prompts earlier this year. We will send prompts for the month of July next week, so sign up now! ~Kristina Guest Post by Kate Snyder of South Hills Interfaith Ministries One of my favorite resources available through the Nonprofit Marketing Guide...

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Who’s Segmenting Email, Why, and Why Not [Infographic]
Apr23

Who’s Segmenting Email, Why, and Why Not [Infographic]

I’m presenting a brand new webinar on April 29, 2014 called Email List Segmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. As part of the prep, we worked with our friends at Bloomerang to do a quick survey.  We asked about whether your nonprofit was segmenting its list and how, and if not, what was holding you back. Here are the results . . .   Survey Findings At-A-Glance Most nonprofits...

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Email Segmenting: Is That Data Worth Gathering?
Apr15

Email Segmenting: Is That Data Worth Gathering?

I’m working with a client to figure out ways they *wish* they could segment their email list in the future, so they can start collecting the data to do so now. It’s a very interesting conversation. Like most visionary conversations, you end up with a long list of possibilities. Some are more demographic in nature (e.g. the kind or size of organization that the person on the mailing list works for) and others are related to...

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The 2014 Nonprofit Benchmarks Study – Good News and Bad News #2014bench
Apr11

The 2014 Nonprofit Benchmarks Study – Good News and Bad News #2014bench

M+R and NTEN released The 2014 Nonprofit Benchmarks Study earlier this week. In its eighth year, the study analyzes the data that matters most to nonprofit online programs. Its goal is to set benchmarks that help nonprofits measure their online performance, track progress, and guide strategy to help create more effective fundraising and advocacy. The report is based on the study of 53 of the country’s leading (and large) nonprofits...

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Email Frequency Up and Direct Mail Down? Nope.
Apr01

Email Frequency Up and Direct Mail Down? Nope.

I bet the conventional wisdom about how often nonprofits send email and direct mail to their supporters is this: nonprofits are sending direct mail less frequently over the last four years and sending email more frequently. But that’s not what our data says. At Nonprofit Marketing Guide, we’ve surveyed thousands of nonprofits for each of the the last four years to produce the Nonprofit Communications Trends Report in 2011,...

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How Are You Segmenting Your Email? Please Share!
Mar25

How Are You Segmenting Your Email? Please Share!

  I’ve declared April as Email Segmenting Month. I’ll be blogging about it a bunch, and presenting a new webinar on April 29. l’d love to highlight your experiences with segmenting your email list, so please take a moment to share a quick story or two with me. (Not sure what I mean? Here’s a post about nonprofit email segmenting.) In cooperation with Bloomerang, we are also doing a quick survey on email...

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