How to Get Program Staff to Use Your Editorial Calendar
Jul18

How to Get Program Staff to Use Your Editorial Calendar

You know how I feel about editorial calendars. They are the single most important tool for a communications director. So I get VERY excited when I hear a good nonprofit editorial calendar story.  When Sharon Sharp, the marketing and communications associate at the SPCA Tampa Bay, told me the story of how she launched an editorial calendar that no one used and then changed it up so that now everyone uses it, I knew you’d want to...

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Five Ways to Plan for the Unexpected, #NPComm Style
Feb08

Five Ways to Plan for the Unexpected, #NPComm Style

I’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected. You don’t know what’s going to happen in the future. But you do know that something is going to come up that you’ll have to deal with. So you need to accept that reality. Being Agile is the A in CALM. Here are several ways you can stay agile and plan for the...

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Editorial Calendars Increase Effectiveness – Learn How to Master Yours
Jan25

Editorial Calendars Increase Effectiveness – Learn How to Master Yours

You have too much content to create, too many communications channels to manage and too little time for any of it, right? The urgent overtakes the important. Priorities get lost in the chaos. You can’t get everyone on the same page. You are not alone. In fact, this is very common in nonprofits. So what are you going to do about it? You have two choices: Keep muddling through. Watch your to-do list continue to grow. Eat lunch at your...

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Building an Editorial Calendar Based on Stories
Jun22

Building an Editorial Calendar Based on Stories

I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends June 30!). One of the topics I will cover is what you actually do with the great stories you’ve written. How do you build them into your editorial calendar so you get the most out of them? I recorded a short preview of the talk (about 4 minutes) and it’s now available on the conference website.   I...

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Editorial Planning When Everything Is Up in the Air
Mar30

Editorial Planning When Everything Is Up in the Air

You know that an editorial calendar is a great tool, in theory. But for some organizations — especially those involved in advocacy and disasters — planning out content seems nearly impossible. How can you plan when you are waiting on the unpredictable behaviors of a legislative or judicial body, on breaking news in a particular subject area or geographic location, or on natural or man-made disasters that may or may not...

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The “How Much and How Good” Grid for Nonprofit Communications
Mar03

The “How Much and How Good” Grid for Nonprofit Communications

I’ve used this grid a few times recently when talking about whether the frequency of nonprofit communications — especially email — is too much or too little. You can’t really have that conversation without also talking about the quality of that content.  Let’s walk through it . . .   Low Frequency/Low Quality (Lower Left) If you send content people aren’t interested in, but you don’t send...

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