MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal
Nov19

MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal

Stuck trying to find new ways to describe your matching gift campaign? Never fear! Use these matching gift phrases in all the right places: Subject line Preheader Header Calls-to-action (be sure to include at least 2 in each email) Sidebars P.S. Donation landing page Good luck fundraisers! Contribute today to make sure we can match your gift. Act now and a generous sponsor/donor will match what you give, dollar-for-dollar, until X. As...

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#MixedLinks for Nonprofit Communicators
Nov14

#MixedLinks for Nonprofit Communicators

Is it chilly where you are? It is here! Let’s wrap up  the week with some warm Mixed Links… Thanks to the almost 800 nonprofit professionals who have already taken our 2015 Nonprofit Communications Trends Report Survey! If you haven’t taken it yet, please take a few minutes to share your predictions for 2015. Survey takers will be invited to an exclusive Trends Preview Webinar on December 11th (full details are in...

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Data! Data! Data! Where to Start?
Nov13

Data! Data! Data! Where to Start?

We love a data nerd whose also great at writing and fundraising strategy, so we are big fans of Somya Qureshi! Not sure where to start when digging into your fundraising database? Somya tells you where to begin.  ~Kivi Guest Post by Somya Qureshi at Nonprofit Ninja If you have already implemented donor-centric newsletters and built a strong communications calendar, but are still looking for that extra edge in nonprofit communications...

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So Excited About The Wordifier – And You Should Be Too
Nov12

So Excited About The Wordifier – And You Should Be Too

I am sure you are wondering just what The Wordifier is. Oh it’s no big deal really - it just might be one of the coolest communications tools out there. That’s all. A few months ago Erica Mills of Claxon Marketing joined us for one of our Feedback and Fine-Tuning Webinars and told me about this great tool they were working on that will let you know what words are over-played and should be avoided in your nonprofit...

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KICK IT UP A NOTCH: 4 Smart Ways to Boost Your Year-End Online Fundraising
Nov06

KICK IT UP A NOTCH: 4 Smart Ways to Boost Your Year-End Online Fundraising

Fundraising goal established. CHECK. Compelling stories selected. CHECK. Email arc created. CHECK. Donation landing page updated. CHECK. Sounds like your year-end online fundraising campaign is off to a solid start. Wanna kick it up a notch? Try one of these 4 tactics to boost your online fundraising this December. 1) Offer a Match and Promote the Heck Out of It Donors want more bang for their buck, and they love matches. Who...

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Build Your Email List for Year-End Giving
Nov05

Build Your Email List for Year-End Giving

Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list. Download Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire for free now. This 9-page paper includes real-world examples of 3 different...

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