Another Brilliant Marketing Idea You Can Steal
Apr01

Another Brilliant Marketing Idea You Can Steal

Charity: Water has done it again with a brilliant fundraising email posing as a newsletter (or newsletter posing as a fundraising email . . .) You can use this tactic too: Find three of your supporters and highlight what they are doing to support your cause. This not only promotes their individual fundraising campaigns, assuming they are actively raising money for you, but you’ll get several other important benefits too:...

Read More
Five Ways to Sabotage Your Call to Action
Mar09

Five Ways to Sabotage Your Call to Action

I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us. When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. A closer look at these...

Read More
What’s in Your Welcome Kit?
Feb18

What’s in Your Welcome Kit?

When someone new donates to your cause, do they get any kind of welcome kit beyond a receipt? How about e-newsletter subscribers? Do they get something special beyond a subscription confirmation? These “extras” are often called Welcome Kits and they can include several different kinds of items. What you include will depend on the kind of relationship you hope to establish with the person long-term. Here are a few...

Read More
Slaying the Dragon of No
Feb16

Slaying the Dragon of No

Not getting buy-in for ideas you know can work from your higher ups is a major frustration among nonprofit marketers and fundraisers alike. How can you convince them to say “yes” to your new plans? Tom Ahern was gracious enough to let us reprint this article that originally appeared in his January newsletter. ~Kivi Guest Post by Tom Ahern It’s up to fundraisers to know how donor communications work best. Your boss...

Read More
5 Strategies for 2015 to Make You a Rockstar Fundraiser!
Feb05

5 Strategies for 2015 to Make You a Rockstar Fundraiser!

Today Somya Qureshi is back with another guest post (read her past posts here), this time on easy ways to organize your fundraising work in a more strategic way. ~Kivi Guest Post by Somya Qureshi, CEO of Nonprofit Ninja The more conversations I have with fundraisers, the more I realize how important it is to think strategically about fund development, and not let the day-to-day operations get in the way! Always remember that you will...

Read More
Horrible Conversation Starters when Asking for Bequests
Feb03

Horrible Conversation Starters when Asking for Bequests

So you’re talking to a nice couple in their 70s who have been giving to your organization for years. You think they are a great candidate to ask for a bequest. Now what? Well here are a few things you probably shouldn’t say: “So….how was that last doctor’s visit?” “Since your kids turned out to be really horrible people….” “Have you had that mole on your neck looked at...

Read More