So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)
Jan14

So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

OK, online fundraisers, nap time is OVER! The December fundraising season has come and gone. Some of you may still be crunching the numbers. Others may be on to the next campaign. Either way, it’s time to talk results. What worked? What didn’t? What did we learn, and how will we apply it to future campaigns? I asked a few in-the-trenches practitioners — from nonprofits large and small — to share reflections on their December online...

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Week of Freebies! Multi-Channel Fundraising Campaign Worksheet
Dec28

Week of Freebies! Multi-Channel Fundraising Campaign Worksheet

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.  Get a jump on your 2016 online fundraising campaigns — from your website to email appeals to social networks — with our Multi-Channel Fundraising Campaign Worksheet. This 11-page worksheet will walk you through creating goals for your campaign, as well as developing a theme and key messaging. You will also be able to...

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#GivingTuesday 2015 Results: 1 Million Gifts Make a Record-Breaking Day
Dec03

#GivingTuesday 2015 Results: 1 Million Gifts Make a Record-Breaking Day

Love it or hate it, #GivingTuesday has become a VERY BIG DEAL for nonprofits. By every measure, this giving day has exploded into a new, influential holiday. According to the Case Foundation, which set out this year to measure the collective reach of Giving Tuesday, total online donations processed on Giving Tuesday more than doubled from 2014, to a staggering $116.7 million given by 698,961 online donors. (The majority of this data...

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No Time For a Full Campaign? My 3 Must-Do Tactics for Your Year-End Online Fundraiser
Nov23

No Time For a Full Campaign? My 3 Must-Do Tactics for Your Year-End Online Fundraiser

Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? If you are a Nonprofit Marketing Guide pass holder, be sure to check out the recording and slides for “The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign.” It’s the triage question. Last year’s results were lackluster. You know you...

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6 Ways to Get More Online Monthly Donors
Nov05

6 Ways to Get More Online Monthly Donors

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. So, how do we get them? Specifically, how do we sign more supporters up for an online monthly giving program? First, the basics. Before engaging in the 6 tactics below, you should organize your monthly giving program: Name it Set up a monthly giving donation page on your website Make sure a monthly giving option is included...

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6 Steps to Starting A Peer-to-Peer Fundraising Campaign
Nov04

6 Steps to Starting A Peer-to-Peer Fundraising Campaign

Last month Rob Wu, CEO of CauseVox, shared tips he learned from some successful peer-to-peer fundraising campaigns.  Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. ~Kristina Guest Post by Candace Cody of CauseVox Peer-to-peer fundraising campaigns yield significant benefits: more donations, more awareness, more relationships, and plenty of supporters to share the load....

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