How to Ask for a Bequest…And Get It
Sep14

How to Ask for a Bequest…And Get It

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors know how their bequest will help the organization for future generations. Identifying your best donors. Creating a bequest...

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3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising
Sep08

3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

The other day my daughter and I were walking down an aisle in a department store and she noticed a huge Halloween products display. “Oh come on!” she said. TOO SOON. I agreed, and we had a laugh about how I forbid holiday music until after Thanksgiving. Ah, the apple doesn’t fall far from the tree. You know what it’s not too soon for? Year-end fundraising planning. For most of you, December is the biggest online fundraising month of...

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How Does Your Nonprofit’s Donor Retention Rate Stack Up?
Sep07

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. ~Kristina Guest Post by Heather Yandow of Third Space Studio Do you ever wonder how you stack up against other nonprofits? What the average organization’s donor base looks like? Or what you can expect to raise from monthly giving? The Individual Donor Benchmark Report answers all those questions and...

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Should You Use Pre-Checked or Unchecked Opt-In Forms?
Aug08

Should You Use Pre-Checked or Unchecked Opt-In Forms?

Susan King Cope, the director of development at  Carolina Tiger Rescue recently sent me this question: Right now, we provide tours and folks provide their contact info when they check in.  We are currently using an “opt out” function. (check here) I do not want to receive mailings (check here) I do not want to receive emails But we wonder if this is the best way to collect interested prospects.  And are we following best practices...

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Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)
Jul28

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

[Updated Aug. 11, 2016] Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved. Reach out to a fellow nonprofit and ask...

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Marketing Fundraising Events: The Ultimate Checklist
Jul26

Marketing Fundraising Events: The Ultimate Checklist

Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina Guest Post by Kerri Moore of Booster Marketing your fundraising event is a necessity to attract attendees. After all, if people don’t know about your event or what it stands for, they’re not very likely to come. But the marketing process can feel overwhelming,...

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