How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?
Jul23

How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?

You know that donor-centered communications are vital to getting and keeping your supporters. During the coaching and feedback sessions for our fundraising writing e-clinics with Tom Ahern, he uses this little trick to instantly see how many times nonprofits address the supporter specifically by seeing how many times they use the word “you” in their writing. Here is how he does it in Microsoft Word. Find the...

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If You Write Direct Mail Appeals In-House, You’ll Want to Know About This
Jul17

If You Write Direct Mail Appeals In-House, You’ll Want to Know About This

If you have been part of our community for any length of time, you know Tom Ahern and how awesome he is at writing fundraising copy – especially direct mail appeals. (If you are new here, “Welcome!”) In fact, his direct mail appeal e-clinic has been the most popular e-clinic we offer and consistently sells out each time. (Because of the personal attention Tom gives to participants, we have to limit the number who can...

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3 Email Acquisition Campaigns You Can Use to Grow Your Email List
Jul16

3 Email Acquisition Campaigns You Can Use to Grow Your Email List

We get a lot of questions about how to grow your email list, so we decided to create a new advice and tips page devoted solely to growing your email list. We still have a page focused on email newsletters, but we thought that email list growth needed its own page. Like the other advice and tips pages, this page is also organized based on your experience level, so whether you are just starting to acquire emails for a new e-newsletter...

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Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]
Jul09

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

We’ve added another advice and tips page to the website – this one covers online fundraising. So whether you are just getting started with raising money online or if you are looking for more advanced ideas, we’ve got you covered. Haven’t accepted online donations before? We’ll show you where to start with getting your website and email list in shape. Or if you have been taking donations through your...

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Rock the Socks Off Donors with a Fabulous Case for Support
Jul02

Rock the Socks Off Donors with a Fabulous Case for Support

Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” The answer to that question starts with your case for support. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. With an irresistible case for support, you’ll quickly win donor support for your projects, programs,...

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Why I’m Working with Bloomerang
Jun26

Why I’m Working with Bloomerang

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. So naturally, I’m often asked which technology providers I recommend as you go about implementing all these best practices I share. My answer is always that I am vendor agnostic. I rarely, if ever, recommend one company without listing off their competitors, and suggesting you do homework via organizations like Idealware, the Nonprofit Technology...

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