The Last Word on the #IceBucketChallenge [Video]

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.  Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the video:     What do you think? What are your lasting take-aways?...

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Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. And I think it will take your...

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Super Short is Super Sweet: Storytelling that Hooks Digital Donors
Sep17

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. ~Kivi Guest Post by Jim Lynch of TechSoup The heart of effective fundraising is telling a story that a donor can emotionally connect with. These days, one of the easiest ways to reach a donor...

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How to Make Online Donations Simple for Potential Donors
Sep10

How to Make Online Donations Simple for Potential Donors

A potential donor visits your website, but never makes a donation. It happens all the time, but have you done everything you can to prevent that? Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi Guest Post by Abby Jarvis of Qgiv The decision to donate to a charity is an emotional one. From the moment a donor decides to give to the second they make the payment, it’s important not to...

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Your Favorite Engagement Asks?
Sep09

Your Favorite Engagement Asks?

Last week we talked about fundraising asks or offers to include in your appeals, and we got some great suggestions. Let’s try it again, this time with “engagement” asks. These can be used in their own campaigns to get your community more involved, or in tandem with a fundraising ask. Just like last week, here is my starter list. I’d love for you to share your additions in the comments! Sign a Pledge Ask people...

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Your Favorite Fundraising Asks or Offers in Your Appeals?
Sep02

Your Favorite Fundraising Asks or Offers in Your Appeals?

I’m putting together a list of different kinds of fundraising asks or offers, as a prompt to get you thinking about new ways to talk to your donors about supporting your work. It’s part of a new training I’m putting together (more on that later). Here’s my list so far. I’ve given each category a name, followed by a very brief description of the overall message to the donor. What else would you add? The...

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