Spruce Up Your Donation Pages (and Make More Money!)
Jul19

Spruce Up Your Donation Pages (and Make More Money!)

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. If your website needs help, then you’re in luck! Tom Ahern, fundraising and copywriting expert, is presenting a two-part webinar series next week only on donor-centered websites: Writing a Donor-Centered Website...

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It Pays to Pay Attention to What You’re Sending
Jul13

It Pays to Pay Attention to What You’re Sending

Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. ~Kristina Guest Post by Monica Turner One of my favorite quotes is “Insanity is doing the same thing over and over and expecting a different result.” I couldn’t help but think about that in early April while reviewing our upcoming annual Mother’s Day appeal. Of...

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When Sponsor Promotion Consumes Your Communications Channels
Jul12

When Sponsor Promotion Consumes Your Communications Channels

Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). Many nonprofits run events where the development department sells sponsorships, and many also accept major-donor sponsorships for general operating support. In return, the sponsors receive a list of...

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GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series
Jun22

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Nope! Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. Welcome emails are four times more likely to be opened, and five times more likely to get...

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Raise More Money by Inspiring P2P Fundraisers
May23

Raise More Money by Inspiring P2P Fundraisers

Abby Jarvis of Qgiv is back today to talk about events with a peer-to-peer fundraising component and how to get your supporters to fundraise for you. ~ Kristina Guest Post by Abby Jarvis When running an event, it’s so easy to focus on getting tons of registrants and to neglect everything else. It’s so satisfying to see registrations come pouring in! But registrations are only half of the equation when you’re running a peer-to-peer...

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How Much Is Spam Hurting Your Online Fundraising? [New Study]
May15

How Much Is Spam Hurting Your Online Fundraising? [New Study]

EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but here are a few: Content Spam...

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