Should Your Direct Mail Appeal Letters Be Kept to One Page?
Jul07

Should Your Direct Mail Appeal Letters Be Kept to One Page?

During our direct mail appeal letter training, we invariably get asked about appeal letter length: How many pages should our letter be? Anyone have great success with anything over 2 pages? Everyone on my team is very afraid of anything over a page. Direct Mail expert Tom Ahern shoots down the one-page myth immediately. In his words, The one-page thing is a myth. It’s not an ideal or a model or viable or worth doing. It’s...

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What Really Happened on #GivingTuesday Last Year? This.
Jul02

What Really Happened on #GivingTuesday Last Year? This.

Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? Nope. According to a new Giving Tuesday report by Blackbaud, Giving Tuesday has definitely made a dent in online giving. Take a look. Double-Digit, Year-Over-Year Growth in Online Donations Since 2012 Online Average Gift Amounts Exceed $100 for Most Organizations Faith-Based Organizations Now Receive Largest Percentage of Online Donations...

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A Super Effective Online Fundraising Tool: The “Wins” Blog Post
Jun18

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past. I’ve tried this tactic with three clients over the past 18 months, each with excellent results. Take a look. American Heart Association For AHA’s year-end online fundraising campaign, we began with a Thanksgiving email thanking donors for their support and...

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Communications Mentoring Program – Fundraisers Welcome!
Jun11

Communications Mentoring Program – Fundraisers Welcome!

Session #8 of our Communications Director Mentoring Program starts July 1, and we are already half-way full. For the first time, we are offering two tracks, one with a “Fundraising Emphasis” and the other with a “Community Engagement” Emphasis, with a cap of 10 people per track. The Fundraising Emphasis track will be customized to focus specifically on donor communications. So, if you are a development director...

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Becoming a Fundraising Genius
May27

Becoming a Fundraising Genius

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website. Tom is legendary as a guidebook author, donor-centered copywriter, and speaker on the conference circuit. And Nonprofit Marketing Guide is proud to be the exclusive...

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8 Commandments for Converting Direct Mail Fundraising Appeals to Email
May12

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Looking to repurpose your direct mail appeals into email? Kerri has some great advice for you! ~Kivi 1. Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. If you do that in email, no one will like you. While I’ve seen super short (150 words) and super long (500 words) e-appeals that work, my sweet spot has always been between 250 and 350 words. Feel...

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