GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series
Jun22

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Nope! Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. Welcome emails are four times more likely to be opened, and five times more likely to get...

Read More
Raise More Money by Inspiring P2P Fundraisers
May23

Raise More Money by Inspiring P2P Fundraisers

Abby Jarvis of Qgiv is back today to talk about events with a peer-to-peer fundraising component and how to get your supporters to fundraise for you. ~ Kristina Guest Post by Abby Jarvis When running an event, it’s so easy to focus on getting tons of registrants and to neglect everything else. It’s so satisfying to see registrations come pouring in! But registrations are only half of the equation when you’re running a peer-to-peer...

Read More
How Much Is Spam Hurting Your Online Fundraising? [New Study]
May15

How Much Is Spam Hurting Your Online Fundraising? [New Study]

EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but here are a few: Content Spam...

Read More
How to Run a Great Text Giving Campaign
May11

How to Run a Great Text Giving Campaign

If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. ~ Kristina Guest Post by Abby Jarvis Next time you’re at a restaurant or sporting event, take a look around. Odds are you’ll see at least one person on their cell phone, and it’s very likely you’ll see more than just one. As phones become more ubiquitous, nonprofits are experimenting with different...

Read More
All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?
Dec15

All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?

In a few weeks, the year-end fundraising frenzy will be over. Don’t forget one of the most powerful things you can do for your campaign – the debrief. [And saying “thank you.” Always say that. So write that January “thank you” email spit spot!] Run right, debriefs help your organization learn from success and from failure. Conducted soon after a campaign ends, a debrief gives you invaluable feedback now, and for the next...

Read More
First Returns Indicate Record-Shattering #GivingTuesday 2016 Results
Dec01

First Returns Indicate Record-Shattering #GivingTuesday 2016 Results

First thing’s first – if you participated, how was YOUR #GivingTueday? Share your results, frustrations, celebrations and ruminations in the comments section. Next, WHOA. Initial results are in and Giving Tuesday keeps experiencing explosive double-digit growth. Now, the results! (Updated at 6pm, Nov. 30.): This is an aggregate number from 28 data platform partners.  Giving Tuesday $168 million raised 44 percent increase in...

Read More