Should You Use Pre-Checked or Unchecked Opt-In Forms?
Aug08

Should You Use Pre-Checked or Unchecked Opt-In Forms?

Susan King Cope, the director of development at  Carolina Tiger Rescue recently sent me this question: Right now, we provide tours and folks provide their contact info when they check in.  We are currently using an “opt out” function. (check here) I do not want to receive mailings (check here) I do not want to receive emails But we wonder if this is the best way to collect interested prospects.  And are we following best practices...

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Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)
Jul28

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

[Updated Aug. 11, 2016] Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved. Reach out to a fellow nonprofit and ask...

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Marketing Fundraising Events: The Ultimate Checklist
Jul26

Marketing Fundraising Events: The Ultimate Checklist

Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina Guest Post by Kerri Moore of Booster Marketing your fundraising event is a necessity to attract attendees. After all, if people don’t know about your event or what it stands for, they’re not very likely to come. But the marketing process can feel overwhelming,...

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Writing a Donor-Centered Website [This Week]
Jul25

Writing a Donor-Centered Website [This Week]

You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Join us this week for Writing a Donor-Centered Website with Tom Ahern. This will be the only time this series is offered in 2016. Many online gifts are impulse purchases. So any number of things can detract a potential donor from completing the donation: What you say and how you say it The images and graphics you...

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Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons
May24

Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

I’ve encouraged an open conversation about the long-term impact of this year’s Give Local America Day fiasco, including inviting guest commentary. Jay Love, CEO of Bloomerang, took me up on the offer with today’s post. ~Kivi Online days of giving like Giving Tuesday, Brackets for Good, and Give Local America  have become wonderful fundraising tools for nonprofits of every shape and size. For some small charities...

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The Heroes and Villains of the Give Local America Story #GiveDayLessons
May10

The Heroes and Villains of the Give Local America Story #GiveDayLessons

We talk a lot about storytelling in the nonprofit sector: how stories build through their first, second, and third acts and how all story arcs need beginnings, middles, and ends. When I do storytelling training, I compare the stories that nonprofits tell to a TV series. You have the short-lived, episodic stories that start and end all in one hour, each week. These are like the stories most nonprofits tell in their newsletters and...

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