Free #GivingTuesday Tips, Ideas, and Resources
Oct11

Free #GivingTuesday Tips, Ideas, and Resources

#GivingTuesday is only 47 days away so I thought I would compile a list of blog posts, articles, and other resources out there to help you make it a successful day. Wait? You don’t think #GivingTuesday is worth it? Well you aren’t alone, so let’s start there… Is Giving Tuesday Worth the Bother? by Paula Martin Is #GivingTuesday Worth It? by Tina Jepson Spoiler – the answer to that question is the...

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CROWDFUNDING: Who’s Giving…To What and Where
Aug23

CROWDFUNDING: Who’s Giving…To What and Where

Peer pressure works. Strangers make the smallest gifts. And love ‘em or hate ‘em, matches and prizes drive donations. These are some of the insights offered in the Donation Trends by Channel: 2016 Donor Data Report by online fundraising platform Kimbia and nonprofit marketing agency Strength in Members. The report uses data from 1.2 million donors who gave $240 million in online donations through the Kimbia platform in the year 2016....

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Spruce Up Your Donation Pages (and Make More Money!)
Jul19

Spruce Up Your Donation Pages (and Make More Money!)

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. If your website needs help, then you’re in luck! Tom Ahern, fundraising and copywriting expert, is presenting a two-part webinar series next week only on donor-centered websites: Writing a Donor-Centered Website...

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It Pays to Pay Attention to What You’re Sending
Jul13

It Pays to Pay Attention to What You’re Sending

Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. ~Kristina Guest Post by Monica Turner One of my favorite quotes is “Insanity is doing the same thing over and over and expecting a different result.” I couldn’t help but think about that in early April while reviewing our upcoming annual Mother’s Day appeal. Of...

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When Sponsor Promotion Consumes Your Communications Channels
Jul12

When Sponsor Promotion Consumes Your Communications Channels

Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). Many nonprofits run events where the development department sells sponsorships, and many also accept major-donor sponsorships for general operating support. In return, the sponsors receive a list of...

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GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series
Jun22

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Nope! Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. Welcome emails are four times more likely to be opened, and five times more likely to get...

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