Want Better Payoffs From Your Donor Communication? Start Customizing It
Dec10

Want Better Payoffs From Your Donor Communication? Start Customizing It

Last month we heard from Somya Qureshi from NonprofitNinja.org on the easiest place to get started with collecting data. Today she has some ideas on how to take that donor data and turn it into a communications startegy. ~Kivi In the last post, I talked about some of the basic metrics that nonprofit organizations could start measuring regularly in order to track donors to ensure that the donor base grows over a period of time. Now...

Read More
MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email
Dec04

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

microcontent Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email Email microcontent is the small stuff in your email, the little things like Alt Text and Preheaders that are easy to miss, skip, or gloss over. Don’t do that. Mind your microcontent. Here’s why. Microcontent can’t make up for bad main content, but well crafted microcontent can add up to success...

Read More
MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal
Nov19

MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal

Stuck trying to find new ways to describe your matching gift campaign? Never fear! Use these matching gift phrases in all the right places: Subject line Preheader Header Calls-to-action (be sure to include at least 2 in each email) Sidebars P.S. Donation landing page Good luck fundraisers! Contribute today to make sure we can match your gift. Act now and a generous sponsor/donor will match what you give, dollar-for-dollar, until X. As...

Read More
#MixedLinks for Nonprofit Communicators
Nov14

#MixedLinks for Nonprofit Communicators

Is it chilly where you are? It is here! Let’s wrap up  the week with some warm Mixed Links… Thanks to the almost 800 nonprofit professionals who have already taken our 2015 Nonprofit Communications Trends Report Survey! If you haven’t taken it yet, please take a few minutes to share your predictions for 2015. Survey takers will be invited to an exclusive Trends Preview Webinar on December 11th (full details are in...

Read More
Data! Data! Data! Where to Start?
Nov13

Data! Data! Data! Where to Start?

We love a data nerd whose also great at writing and fundraising strategy, so we are big fans of Somya Qureshi! Not sure where to start when digging into your fundraising database? Somya tells you where to begin.  ~Kivi Guest Post by Somya Qureshi at Nonprofit Ninja If you have already implemented donor-centric newsletters and built a strong communications calendar, but are still looking for that extra edge in nonprofit communications...

Read More
So Excited About The Wordifier – And You Should Be Too
Nov12

So Excited About The Wordifier – And You Should Be Too

I am sure you are wondering just what The Wordifier is. Oh it’s no big deal really - it just might be one of the coolest communications tools out there. That’s all. A few months ago Erica Mills of Claxon Marketing joined us for one of our Feedback and Fine-Tuning Webinars and told me about this great tool they were working on that will let you know what words are over-played and should be avoided in your nonprofit...

Read More