So Excited About The Wordifier – And You Should Be Too
Nov12

So Excited About The Wordifier – And You Should Be Too

I am sure you are wondering just what The Wordifier is. Oh it’s no big deal really - it just might be one of the coolest communications tools out there. That’s all. A few months ago Erica Mills of Claxon Marketing joined us for one of our Feedback and Fine-Tuning Webinars and told me about this great tool they were working on that will let you know what words are over-played and should be avoided in your nonprofit...

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KICK IT UP A NOTCH: 4 Smart Ways to Boost Your Year-End Online Fundraising
Nov06

KICK IT UP A NOTCH: 4 Smart Ways to Boost Your Year-End Online Fundraising

Fundraising goal established. CHECK. Compelling stories selected. CHECK. Email arc created. CHECK. Donation landing page updated. CHECK. Sounds like your year-end online fundraising campaign is off to a solid start. Wanna kick it up a notch? Try one of these 4 tactics to boost your online fundraising this December. 1) Offer a Match and Promote the Heck Out of It Donors want more bang for their buck, and they love matches. Who...

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Build Your Email List for Year-End Giving
Nov05

Build Your Email List for Year-End Giving

Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list. Download Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire for free now. This 9-page paper includes real-world examples of 3 different...

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Writing Your Own Direct Mail Appeal Letter This Year? You Got This!
Nov04

Writing Your Own Direct Mail Appeal Letter This Year? You Got This!

Think your in-house created direct mail appeal doesn’t stand a chance against the big boys? Think again. You don’t need to hire a firm in order to have a successful appeal letter. You also don’t have to be an expert in fundraising. We know a lot of you wear many different hats and fundraising may not be your strongest point. Tom Ahern has proven he can help nonprofits of all types raise a significant amount of money...

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My Year-End Advice? Use real words. Mostly verbs. Not too much.
Oct30

My Year-End Advice? Use real words. Mostly verbs. Not too much.

OK, copywriters. Listen up. It’s year-end fundraising time. You’re probably planning to crank up your nonprofit’s email schedule with fundraising appeals in December. How many are you going to send? One, four, six? No matter how many you send, let’s all agree that you’ll send one e-appeal on Dec. 31. Promise! If you don’t, you’re leaving money on the table. Aggressive fundraisers will send...

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A Lesson on Listening… and Making More Money with Your Newsletter
Oct21

A Lesson on Listening… and Making More Money with Your Newsletter

One of my favorite parts of my job is coaching young communications directors. I love the enthusiasm and willingness to experiment that 20-somethings usually bring to this work. But part of the job — as you’ll see in our guest post today — is also giving them the cold, hard reality check that comes from having worked in this field for nearly as long as they have been alive. That part often does not go over so well ....

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