What Does Raise Awareness Really Mean Anyway? [FREE Webinar]
Aug20

What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have┬áthat┬ákind of a budget. And surely not a door-to-door canvassing campaign like politicians do, because you don’t have an army of volunteers. Being told to...

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Year-End Fundraising Decisions to Make Now
Aug12

Year-End Fundraising Decisions to Make Now

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. Before they can develop that plan, however, they have several strategic decisions to make, and this is the time of year to be making them. If you want to...

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How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?
Jul23

How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?

You know that donor-centered communications are vital to getting and keeping your supporters. During the coaching and feedback sessions for our fundraising writing e-clinics with Tom Ahern, he uses this little trick to instantly see how many times nonprofits address the supporter specifically by seeing how many times they use the word “you” in their writing. Here is how he does it in Microsoft Word. Find the...

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If You Write Direct Mail Appeals In-House, You’ll Want to Know About This
Jul17

If You Write Direct Mail Appeals In-House, You’ll Want to Know About This

If you have been part of our community for any length of time, you know Tom Ahern and how awesome he is at writing fundraising copy – especially direct mail appeals. (If you are new here, “Welcome!”) In fact, his direct mail appeal e-clinic has been the most popular e-clinic we offer and consistently sells out each time. (Because of the personal attention Tom gives to participants, we have to limit the number who can...

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3 Email Acquisition Campaigns You Can Use to Grow Your Email List
Jul16

3 Email Acquisition Campaigns You Can Use to Grow Your Email List

We get a lot of questions about how to grow your email list, so we decided to create a new advice and tips page devoted solely to growing your email list. We still have a page focused on email newsletters, but we thought that email list growth needed its own page. Like the other advice and tips pages, this page is also organized based on your experience level, so whether you are just starting to acquire emails for a new e-newsletter...

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Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]
Jul09

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

We’ve added another advice and tips page to the website – this one covers online fundraising. So whether you are just getting started with raising money online or if you are looking for more advanced ideas, we’ve got you covered. Haven’t accepted online donations before? We’ll show you where to start with getting your website and email list in shape. Or if you have been taking donations through your...

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