Writing Your Own Direct Mail Appeal Letter This Year? You Got This!
Nov04

Writing Your Own Direct Mail Appeal Letter This Year? You Got This!

Think your in-house created direct mail appeal doesn’t stand a chance against the big boys? Think again. You don’t need to hire a firm in order to have a successful appeal letter. You also don’t have to be an expert in fundraising. We know a lot of you wear many different hats and fundraising may not be your strongest point. Tom Ahern has proven he can help nonprofits of all types raise a significant amount of money...

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My Year-End Advice? Use real words. Mostly verbs. Not too much.
Oct30

My Year-End Advice? Use real words. Mostly verbs. Not too much.

OK, copywriters. Listen up. It’s year-end fundraising time. You’re probably planning to crank up your nonprofit’s email schedule with fundraising appeals in December. How many are you going to send? One, four, six? No matter how many you send, let’s all agree that you’ll send one e-appeal on Dec. 31. Promise! If you don’t, you’re leaving money on the table. Aggressive fundraisers will send...

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A Lesson on Listening… and Making More Money with Your Newsletter
Oct21

A Lesson on Listening… and Making More Money with Your Newsletter

One of my favorite parts of my job is coaching young communications directors. I love the enthusiasm and willingness to experiment that 20-somethings usually bring to this work. But part of the job — as you’ll see in our guest post today — is also giving them the cold, hard reality check that comes from having worked in this field for nearly as long as they have been alive. That part often does not go over so well ....

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5 Ways to Harness the Awesome Fundraising Potential of #GivingTuesday
Oct16

5 Ways to Harness the Awesome Fundraising Potential of #GivingTuesday

On Tuesday, Dec. 3, 2013, the Internet exploded with giving. Millions of Tweets, Facebook posts and photos on Instagram celebrated giving back. Donations spiked – technology provider Blackbaud processed a whopping $19.2 million in online donations, up 90 percent from the previous year. What was this seismic philanthropic event? Giving Tuesday. Founded in 2012, Giving Tuesday is a global day dedicated to giving back, a...

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5 Steps to Discovering Great Stories for Your Organization (Even if You’re a Policy Organization)
Oct14

5 Steps to Discovering Great Stories for Your Organization (Even if You’re a Policy Organization)

We encourage telling stories about people, but a lot of you don’t deal directly with the actual people you want to help! As a nonprofit communications consultant and former communications director at TransForm, Marta Lindsey shares some tips on how you can still tell powerful stories even if you don’t have cute kids or puppies. ~Kivi Guest Post by Marta Lindsey We know stories are, in the words of Andy Goodman, our “single...

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Dos and Don’ts for Nonprofit Thank You Letters [FREE Download]
Oct10

Dos and Don’ts for Nonprofit Thank You Letters [FREE Download]

Sending a thank you letter to your donors is not just the polite thing to do. Nor should it just be a tax receipt. Nonprofit thank you letters need to be thought of as a very important, highly strategic piece of communication. With that in mind, we recently updated our nonprofit thank you letters resource page to include tips and advice based on your personal experience with writing thank you letters. Now when you visit the nonprofit...

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