The RIGHT Way to Ask for a Bequest
Oct28

The RIGHT Way to Ask for a Bequest

Did you know organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors know how their bequest will help the organization for future generations. Identifying your best donors. Creating a bequest...

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The 5 Questions Nonprofits Always Ask Me About Fundraising Emails
Oct22

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. Some about content, but a lot about mechanics. A good email appeal is part art and part mechanics. It dials up your emotions and proffers giving as...

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Calendar Confusion: Year-End Communications on a Summer Fiscal Year
Oct14

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

  How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program. Here’s the conundrum: If you try to talk about your accomplishments from the last 12 months in December, you are technically in the middle of your operational year. So the programming you describe...

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6 Things You Must Discuss In Your Year-End Online Fundraising Planning
Oct08

6 Things You Must Discuss In Your Year-End Online Fundraising Planning

December is coming. DECEMBER IS COMING! For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. Are you ready?    The first thing I always recommend in year-end fundraising planning? Have a brainstorm. What should you cover? Here are 6 elements to discuss and decide in your first planning meeting. 1. Goal How much money do you want to raise? (By when is easy – Dec....

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Year-End Fundraising Resources for You
Oct06

Year-End Fundraising Resources for You

Yep, it’s that time of year already. Year-End Fundraising Season. But you aren’t going to wait til the last minute to plan your campaigns this year. This year, you will have all your ducks in a row before you flip the calendar to November. This year you will OWN year-end fundraising. Here are some resources to help… Live Webinar The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign Join...

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9 Tips From 3 Successful Peer-to-Peer Fundraising Campaigns
Oct05

9 Tips From 3 Successful Peer-to-Peer Fundraising Campaigns

Looking for some inspiration for your peer-to-peer fundraising campaign? Rob Wu, CEO of CauseVox, has some great examples and advice for you in today’s post. ~Kristina Guest Post by Rob Wu of CauseVox Enjoying a successful peer-to-peer fundraising campaign can take some trial and error. The best way to shortcut some of that experimentation is to look at successful campaigns and gather what worked for them. So we’ve done just...

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