Write a Better Case for Support and Direct Mail Appeals
Jun19

Write a Better Case for Support and Direct Mail Appeals

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. The Case for Support Writing a Fabulous Case for Support starts July 9th. You can join us for just the first 60-minute training webinar on the 9th to get a better understanding of why a good case for support is so important. Or you...

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What Questions Do You Include in Donor Surveys?
Jun10

What Questions Do You Include in Donor Surveys?

I’m getting a lot of questions about questions — the ones you should ask donors or other supporters of your work in surveys. First, yes, surveying your donors a couple of times a year is a great idea. It not only gives you information you can use to adjust your programs and how you market and fundraise for them, but surveying also demonstrates that you actually care what your donors think! What questions do you include in...

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Mixed Links for Nonprofit Marketers and Communicators
Jun06

Mixed Links for Nonprofit Marketers and Communicators

Has this seemed like a long week to anyone else? I am ready for some Mixed Links… Starting things off on a lighter note (Kivi and I thought it was funny, though, if cursing bothers you, best skip this), here are 21 Things You Say In Work Emails, And What They Really Mean. This time of year can be a slow one in many sectors, but Lori Jacobwith implores you to Keep Your Donors Engaged & Informed Over the Summer. Do you always...

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Fundraising to Help Child Abusers, Murderers and Other “Unworthy” People
Jun04

Fundraising to Help Child Abusers, Murderers and Other “Unworthy” People

I’m coming off of my Spring speaking schedule, which means I’ve talked to hundreds of nonprofit communicators and fundraisers over the last few months, trying my best to help them work through their toughest nonprofit communications, marketing, and fundraising challenges. There’s usually one person in the room who sits quietly, often with what appears to be a look of disdain on his or her face. Several hours into the...

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4 Donor Newsletter Hacks to Increase Donations
Jun03

4 Donor Newsletter Hacks to Increase Donations

Thinking of axing your donor newsletter because it costs more than it’s worth? WAIT! It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Luckily we have a smart guy like Tom Ahern around to set us straight! Tom knows how to take a floundering charity newsletter and make it successful with his proven methods – methods that have generated...

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Mixed Links for Nonprofit Marketers and Fundraisers
May30

Mixed Links for Nonprofit Marketers and Fundraisers

TGIF! Let’s dive into some Mixed Links…  - Network for Good found that donors who set up a recurring gift gave an average of 42% more per year than those who only gave a one-time gift.  See their new infographic on Why Recurring Giving Matters. - The May Nonprofit Blog Carnival is up on Erik Anderson’s Donor Dreams Blog. This month’s theme was “Letting the nonprofit sector go to the dogs” and had some...

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