This blog is all about do-it-yourself nonprofit communications and marketing. I love helping small and medium-sized nonprofits communicate more effectively with their members, donors, volunteers and other supporters, so that together, we can all make the world a better place. I do that as a blogger, trainer, speaker, coach and consultant.
I believe that even the smallest nonprofit staffs with the most modest budgets can achieve tremendous results through savvy marketing and communications. I hope this blog and my online marketing training and other resources encourage you to do just that, while helping you grow personally as a nonprofit marketer and communications professional.
I turned 40 this week and as part of the ongoing celebration, I am raising $500 for Positive Wellness Alliance through my online network.
I want to give a BIG THANKS to those who have contributed so far:
Via the Facebook Birthday Cause App for a total of $345:
Alnisa Allgood
Nancy Schwartz
Jono Smith
Ginette Isenberg
Holly Ross
Rachel Wood-Pena
Katya Andresen
Sherri Wood
Bob Muller
“Thomas”
Jay Hall
Joanne Goodwin Granese
Sam Beck
Via the Chip-In I created for attendees of today’s webinar to raise the remaining $155:
Rebecca Ruby
Kathleen Pequeno
Johanna Goldberg
Linda Saffell
Lee Carty
Erik Molvar
Robert Sanford
Elenor Hodges
You are all AMAZING. Thank you!
But here’s the thing. I am still $85 short of my $500 goal. That’s just 17 $5 donations – or just about 1% of the subscribers to this blog. Make a $5 donation right now and you will not only be placed on my “Coolest-Hottest Friends” list, but even better, I will send you the links to the recording of today’s webinar “Forget the General Public! How to Define and Research Your Target Audience” — even if you didn’t register for it.
Why This Cause?
I serve on the PWA board and believe deeply in the cause, which is stopping the spread of HIV in our rural (and very conservative) part of North Carolina and providing assistance to those already infected with and affected by the disease. The stigma associated with HIV is difficult enough as it is, but it’s even more challenging in the South. In fact, HIV infections are on the rise in these parts, even as they decline elsewhere in the U.S. PWA is doing great work in helping young people and others at risk learn how to protect themselves in a culture that doesn’t want to talk about or even acknowledge the existence of the disease and how it is spread. By contributing to this cause, you are truly a very cool and a very hot friend of mine.
Calling all of you wonderfully creative, zany, clever, and even snarky nonprofit communicators!
Now is your chance to put to work what you’ve learned from Nancy Schwartz’s Nonprofit Tagline Report on a real fundraising campaign. And you can go wild because it’s not something your boss has to approve. And there are prizes too — good ones — like free webinar passes and an All-Access Pass to Nonprofit Marketing Guide.com for the Grand Prize Winner.
On September 18, I told you how I’m raising money to buy condoms for the Positive Wellness Alliance (PWA) to give away for free to anyone who needs them, including teens who are too afraid to be seen buying them and folks who just don’t have the money to spare.
I’m a new board member for PWA, which helps people infected with and affected by HIV/AIDS in rural North Carolina. (Did you know the rate of infection is dramatically increasing in the South while falling everywhere else in the U.S.?)
Here’s the challenge: Come up with a good tagline for this fundraiser!
Now, because this fundraiser deals with topics that make some people uncomfortable (sex, and who’s having it with whom), I’m actually putting the tagline challenge entries on the ChipIn page. You’ve been warned — some of them are rather bold, to put it mildly! This is not for the faint of heart. If this is simply not your cup of tea, don’t click over.
If you are up for a little creative, good-natured fun for a great cause, however, enter the contest by emailing me your taglines at kivi@ecoscribe.com with TAGLINE in the subject line. If you don’t want me to post your real name on the ChipIn list of entries, tell me in the email that you want to be anonymous or give me a pen name to use instead.
This is a fundraiser after all, so you can greatly increase the odds that your tagline will win a prize by donating! $10 qualifies as an adequate incentive for me to give your tagline some special consideration! Prizes will be awarded in several categories yet to be named by me.
If you like this blog and all of its mostly wholesome goodness, please do me a favor by taking five minutes to do these four things below. If you whip right through them, I really do think you can pull it all off in five minutes, earn some good karma, and make me very grateful and happy to be in such a fabulous community of nonprofit leaders! Well, I already am, but I’ll be super-duper grateful and happy, OK?
1) Vote for The Nature Conservancy in TripAdvisor’s “More Than Footprints” Campaign. Jonathan Coleman shares a ton of information about his experiences in using social media to promote TNC’s work so please thank him for his generosity with your vote. All five charities will get some $$, but the voting determines how much.
2) Give $10 to Stop HIV in the South. Did you know that HIV infections are rising dramatically in the South, while falling elsewhere in the U.S.?
I’m raising $500 so our local nonprofit working on HIV/AIDS prevention can keep the free condom basket by their front door full, so teenagers, poor people and anyone else who stops by can protect themselves, no questions asked. Please give $10 now.
3) Vote for My Sessions for NTEN’s Conference. I submitted two sessions for the Communications Track for NTEN’s 2009 Conference in San Francisco. Voting will help determine the agenda, so please vote for my sessions. Just follow the links, then click on all five stars at the bottom of the description. There are tons of great sessions, so after you finish this list, go back and vote for some more.
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Questions Answered
I'll gladly answer your questions (or try to anyway), but I prefer to do so in a public way, so others can benefit from our conversation and join in with their thoughts too. Here are the best ways to ask your questions and get free advice.
Live Office Hours - Many Fridays, when I'm not on the road, you can either call in your question to Magic Keys Radio or chat with me live on this blog's homepage. Check the calendar for details.
See Your Q&A on the Blog - I'll post your question and my reply on this blog and/or in my e-newsletter when you submit your question at Ask Kivi.com.
Email Me Directly - Last resort for general questions, and probably the slowest, because I'm putting priority on answering questions in the places above first. Here's the contact form.
For questions about webinars, coaching or consulting, please feel free to email me or to call me at 336-499-5816 anytime and I'll get back to you promptly.
Magic Keys Radio/Podcast
A couple of times per month, Kivi Leroux Miller and Claire Meyerhoff host a live Internet radio show and podcast.