How We Created Our (First-Ever) Brand Identity
Oct04

How We Created Our (First-Ever) Brand Identity

If you are curious about how other nonprofits handle branding and graphic design, join us Thursday, October 20th for our latest Nonprofit Q&A Panel. Today’s guest post is by one of the panelists, Cindy Olnick.  ~Kristina Guest Post by Cindy Olnick of the Los Angeles Conservancy After thirty-five years, the Los Angeles Conservancy got its first graphic identity system in 2013. We’d had the same logo since 1982, but we’d never...

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Don’t Make It Look TOO Nice
Sep02

Don’t Make It Look TOO Nice

Your reaction when your Executive Director says, “This looks TOO nice.” via GIPHY Heard this one before? The theory is that donors will think you wasted their money if any of your communications look like they cost you cash money to produce them. This theory holds that all of that money should be going to programs and services. (This is the same theory that keeps your salary so low, your software so old and your desk chair...

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A Great Nonprofit Annual Report in a Fabulous Infographic
Feb25

A Great Nonprofit Annual Report in a Fabulous Infographic

We love showcasing what I like to call “New and Improved” annual reports from our readers. I think the time of the 40+ page annual report is over and we should focus on our donors and what they actually want. Bonus: That’s also a lot easier for you to produce! Our recent submission is from Liesl Manone with Don’t Forget to Feed Me Pet Food Bank who has shared their organization’s first ever annual report. I...

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CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 
Feb04

CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 

Is it me, or can everyone under 30 write, manage, code, photograph, design, analyze, train, present and strategize? Me? I’m not so good with the graphics. I’m getting better, but infographics and photo manipulation aren’t second nature to me. Sometimes, they’re a struggle. But I need visuals to communicate, to tell the story I need to tell, to motivate donors and advocates to act. I know words alone will not...

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#MixedLinks for Nonprofit Communicators
Oct03

#MixedLinks for Nonprofit Communicators

Let’s celebrate the end of the week with a round of Mixed Links… Givelify just released a new white paper called “Nonprofit Fundraising: Removing Roadblocks and Meeting Goals with Mobile Technology.” Aplos has started a funny new blog series on creative approaches to fundraising. Did you miss September’s Nonprofit Blog Carnival? It was published earlier this week by Joanne Fritz. The topic was Social Media for Good...

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Nonprofit Email Newsletter Design from Walden School [Before and After]
Aug13

Nonprofit Email Newsletter Design from Walden School [Before and After]

Sarah Lougheed-Gill is the director of admissions & communications at Walden School, a progressive independent school for grades pre-kindergarten – sixth in Pasadena, California. Sarah recently went through our communications director mentoring program and shared the changes her school made to their email newsletter as well as the feedback she got from the parents at her school. We thought it was a great story, and Sarah...

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