Creating a Thank-You Video in a Day – How This Nonprofit Did It
Dec05

Creating a Thank-You Video in a Day – How This Nonprofit Did It

Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. It was so simple, yet so effective, we had to have her tell you the story! ~Kristina Guest Post by Angela Crist I’ve been keeping my eye on creative thank-you videos for a couple years, mulling over ways my organization could put one together that was: Mission-centric without being...

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How We Cleaned Up Our Email List and Re-Engaged Our Subscribers
Oct05

How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

We love to hear how it goes when you’ve used one of our tactics! Today’s post comes from Aubrey Brennan of Green Bay Botanical Garden who took our suggestions regarding finding engaged email subscribers and deleting everyone else. Find out how it worked for her organization. ~Kristina Guest Post by Aubrey Brennan Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement....

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Should Nonprofits Use Video for Internal Communications?
Jul25

Should Nonprofits Use Video for Internal Communications?

Distributing information to your entire organization can be difficult, especially in a time of transition. Damien Johnson was a member of our Communications Director Mentoring Program and shared this great idea on using video for internal communications. ~Kristina Guest Post by Damien Johnson Touchstone Health Services is a 501(c)3 nonprofit that provides behavioral health therapy from birth to 17 years old. The organization has been...

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How to Get Program Staff to Use Your Editorial Calendar
Jul18

How to Get Program Staff to Use Your Editorial Calendar

You know how I feel about editorial calendars. They are the single most important tool for a communications director. So I get VERY excited when I hear a good nonprofit editorial calendar story.  When Sharon Sharp, the marketing and communications associate at the SPCA Tampa Bay, told me the story of how she launched an editorial calendar that no one used and then changed it up so that now everyone uses it, I knew you’d want to...

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It Pays to Pay Attention to What You’re Sending
Jul13

It Pays to Pay Attention to What You’re Sending

Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. ~Kristina Guest Post by Monica Turner One of my favorite quotes is “Insanity is doing the same thing over and over and expecting a different result.” I couldn’t help but think about that in early April while reviewing our upcoming annual Mother’s Day appeal. Of...

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Before and After – This Website Redesign Lowered Bounce Rates Significantly
Jun21

Before and After – This Website Redesign Lowered Bounce Rates Significantly

Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. It means you need to redesign your website! Mentoring Program participant Rosie Aquila of Iona Senior Services shares how her organization drastically lowered their bounce rates with a website designed with the audience in mind. ~Kristina Guest Post...

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