Getting the Media Interested in a Milestone with Dallas CASA
Aug12

Getting the Media Interested in a Milestone with Dallas CASA

This month we are hosting the Nonprofit Blog Carnival and want to know how nonprofits should share progress or communicate accomplishments. Mindy Baxter is a former newspaper reporter, but is now using her storytelling skills at Dallas CASA (Court Appointed Special Advocates). She recently sent me a great example for the Carnival to post here as they don’t have a blog of their own. Here is Mindy’s story: In brief, we have...

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Using Facebook Targeting to Boost Performance on Organic and Promoted Posts
Aug11

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout. ~Kristina Guest Post by Drew Bernard, Founder and CEO of ActionSprout Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. The social network’s incredibly accurate targeting options for ads have long made it easy to control spend. Now page mangers can take advantage of those...

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Telling Your Nonprofit’s Financial Story
Jul28

Telling Your Nonprofit’s Financial Story

As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. In this month’s post Peter Panepento tells you how to be prepared when your nonprofit’s salaries make the news. ~Kristina Guest Post by Peter Panepento of Panepento Strategies Who are the highest-paid charity executives in your city? You’ve probably seen a variation...

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Forget the Media Kit, Create a Toolkit
Jul01

Forget the Media Kit, Create a Toolkit

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. ~Kristina Guest Post by Peter Panepento of Panepento Strategies Who do you think of first when you’re about to launch a new campaign or release a piece of important new research? In the not-so-distant past, that answer was easy: you wanted to reach the media. After all, a story in...

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7 Free Tools to Improve Your Nonprofit Marketing
Jun10

7 Free Tools to Improve Your Nonprofit Marketing

We know you guys love your nonprofit marketing tools – especially when they are free! Billy Attar of Pipl is here today to share some tools we haven’t even heard of. Let us know what you think and share your favorite tools too! ~Kristina Guest Post by Billy Attar of Pipl We marketers are always on the lookout for new tools to make our work easier. A lot of what we do revolves around social media and reaching out to people...

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Protecting Donor Information: What’s Your Security IQ?
May19

Protecting Donor Information: What’s Your Security IQ?

We don’t touch on cyber security too often on this blog as it is so not in our area of expertise. But we know it’s extremely important you are doing everything you can to maintain the safety of your donor information. We were glad that Merkle reached out to us to talk to you about keeping your data secure. ~Kristina Guest Post by Bill Sayre, President of Merkle Response Management Group From Target to Home Depot, security...

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