Telling Your Nonprofit’s Financial Story
Jul28

Telling Your Nonprofit’s Financial Story

As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. In this month’s post Peter Panepento tells you how to be prepared when your nonprofit’s salaries make the news. ~Kristina Guest Post by Peter Panepento of Panepento Strategies Who are the highest-paid charity executives in your city? You’ve probably seen a variation...

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Forget the Media Kit, Create a Toolkit
Jul01

Forget the Media Kit, Create a Toolkit

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. ~Kristina Guest Post by Peter Panepento of Panepento Strategies Who do you think of first when you’re about to launch a new campaign or release a piece of important new research? In the not-so-distant past, that answer was easy: you wanted to reach the media. After all, a story in...

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7 Free Tools to Improve Your Nonprofit Marketing
Jun10

7 Free Tools to Improve Your Nonprofit Marketing

We know you guys love your nonprofit marketing tools – especially when they are free! Billy Attar of Pipl is here today to share some tools we haven’t even heard of. Let us know what you think and share your favorite tools too! ~Kristina Guest Post by Billy Attar of Pipl We marketers are always on the lookout for new tools to make our work easier. A lot of what we do revolves around social media and reaching out to people...

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Protecting Donor Information: What’s Your Security IQ?
May19

Protecting Donor Information: What’s Your Security IQ?

We don’t touch on cyber security too often on this blog as it is so not in our area of expertise. But we know it’s extremely important you are doing everything you can to maintain the safety of your donor information. We were glad that Merkle reached out to us to talk to you about keeping your data secure. ~Kristina Guest Post by Bill Sayre, President of Merkle Response Management Group From Target to Home Depot, security...

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Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get
May05

Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get

I coached Cassia Burke’s organization Children of the Nations  a couple of years ago and I continue to be impressed with the way they have embraced near constant reporting and thanking of donors in creative ways. I’ve encouraged you to borrow borrow their ideas before and think you’ll like these ideas for keeping your donors informed as well. ~Kivi Guest Post by Cassia Burke of Children of the Nations I’m a writer...

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2 Strategies to Help Your Nonprofit Go Viral
Apr23

2 Strategies to Help Your Nonprofit Go Viral

“Going viral” isn’t really something you can predict. In his latest guest post for us on PR for nonprofits, Peter Panepento explains how the culture of your organization is much more important to your work than coming up with a clever video. ~Kivi Guest Post by Peter Panepento of Panepento Strategies “Why can’t we go viral like that?” It’s a question you’ve likely heard at some point from your executive director or...

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