The Happy Healthy Nonprofit Marketer: Marketing Success from the Inside Out
Oct19

The Happy Healthy Nonprofit Marketer: Marketing Success from the Inside Out

We are all about helping you not only learn your job but love your job. Part of loving your job is taking care of yourself to avoid burnout. Today’s post by Beth Kanter and Aliza Sherman gives you some insight into their new book The Happy Healthy Nonprofit: Strategies for Impact without Burnout.  ~Kristina Guest Post by Beth Kanter and Aliza Sherman, Co-Authors, The Happy Healthy Nonprofit: Strategies for Impact without Burnout...

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How We Created Our (First-Ever) Brand Identity
Oct04

How We Created Our (First-Ever) Brand Identity

If you are curious about how other nonprofits handle branding and graphic design, join us Thursday, October 20th for our latest Nonprofit Q&A Panel. Today’s guest post is by one of the panelists, Cindy Olnick.  ~Kristina Guest Post by Cindy Olnick of the Los Angeles Conservancy After thirty-five years, the Los Angeles Conservancy got its first graphic identity system in 2013. We’d had the same logo since 1982, but we’d never...

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How Does Your Nonprofit’s Donor Retention Rate Stack Up?
Sep07

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. ~Kristina Guest Post by Heather Yandow of Third Space Studio Do you ever wonder how you stack up against other nonprofits? What the average organization’s donor base looks like? Or what you can expect to raise from monthly giving? The Individual Donor Benchmark Report answers all those questions and...

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Repurpose Your Content for Consistent Storytelling
Aug18

Repurpose Your Content for Consistent Storytelling

A while ago I saw this Facebook post by Mark Horvath, founder of Invisible People, a unique digital storytelling organization that uses video and social media to fight homelessness and poverty: Since we are big fans of repurposing here at Nonprofit Marketing Guide, I asked Mark to share his process with our community. ~Kivi Guest Video/Post by Mark Horvath, founder of Invisible People Many years ago, I was executive producer for a...

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Having a Book Club at Your Nonprofit
Aug10

Having a Book Club at Your Nonprofit

We’ve been talking about ways to include other staff members in your work. We love what Melinda Billings at Peacehaven Community Farm came up with to bring key players in her organization together – a book club! We like this idea not only because she used Content Marketing for Nonprofits, but because it’s a great way to  make sure everyone is on the same page (no pun intended) regarding goals and best practices....

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Marketing Fundraising Events: The Ultimate Checklist
Jul26

Marketing Fundraising Events: The Ultimate Checklist

Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina Guest Post by Kerri Moore of Booster Marketing your fundraising event is a necessity to attract attendees. After all, if people don’t know about your event or what it stands for, they’re not very likely to come. But the marketing process can feel overwhelming,...

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