How a Little Communications Research Can Yield Big Results

In order to have an effective communications strategy, you need to know who your people are and what they care about. Beth Hallowell joins us today to share some ideas on how to do that. ~Kristina Guest Post by Beth Hallowell Every nonprofit communications team knows that the secret to good marketing is that it’s not…

Why Voice and Tone Might Be the Secret Sauce to Social Fundraising Success

Finding donors on social media comes down to being true to yourself and your cause. How do you make sure you’re doing that? By having a consistent voice and tone. Gary Wohlfeill explains how you can in today’s post. ~Kristina Guest Post by Gary Wohlfeill, Director of Marketing at CrowdRise Nonprofits are used to holding their narratives…

How to Collect Donor Data Without Being Annoying

Do you worry you’re being too intrusive when you ask for information about your supporters? Today, Rachel Clemens shares some tips on getting that information the right way. ~Kristina Guest Post by Rachel Clemens of Mighty Citizen One of my first questions for any new nonprofit client is: How good is your data? I’m not asking if…

5 Ways to Help Get Your Executive Director Excited About Marketing

Not getting buy-in from your boss is one of the biggest complaints we hear from nonprofit communicators. Today, former executive director, Angela Crist will give you some tips on how to get them to come around. ~Kristina Guest Post by Angela Crist As a nonprofit communications professional, you’ve got so many ideas. You love the mission…

How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

We love to hear how it goes when you’ve used one of our tactics! Today’s post comes from Aubrey Brennan of Green Bay Botanical Garden who took our suggestions regarding finding engaged email subscribers and deleting everyone else. Find out how it worked for her organization. ~Kristina Guest Post by Aubrey Brennan Thanks to Nonprofit Marketing Guide, we…

Should Nonprofits Use Video for Internal Communications?

Distributing information to your entire organization can be difficult, especially in a time of transition. Damien Johnson was a member of our Communications Director Mentoring Program and shared this great idea on using video for internal communications. ~Kristina Guest Post by Damien Johnson Touchstone Health Services is a 501(c)3 nonprofit that provides behavioral health therapy from…

Before and After – This Website Redesign Lowered Bounce Rates Significantly

Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. It means you need to redesign your website! Mentoring Program participant Rosie Aquila of Iona Senior Services shares how her organization drastically lowered…