Should Nonprofits Use Video for Internal Communications?
Jul25

Should Nonprofits Use Video for Internal Communications?

Distributing information to your entire organization can be difficult, especially in a time of transition. Damien Johnson was a member of our Communications Director Mentoring Program and shared this great idea on using video for internal communications. ~Kristina Guest Post by Damien Johnson Touchstone Health Services is a 501(c)3 nonprofit that provides behavioral health therapy from birth to 17 years old. The organization has been...

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How to Get Program Staff to Use Your Editorial Calendar
Jul18

How to Get Program Staff to Use Your Editorial Calendar

You know how I feel about editorial calendars. They are the single most important tool for a communications director. So I get VERY excited when I hear a good nonprofit editorial calendar story.  When Sharon Sharp, the marketing and communications associate at the SPCA Tampa Bay, told me the story of how she launched an editorial calendar that no one used and then changed it up so that now everyone uses it, I knew you’d want to...

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The Importance of Your Digital House
Dec19

The Importance of Your Digital House

Today’s guest post reminds us not to forget about our websites in the age of social media. ~Kristina Guest Post by Elizabeth Brigham While it seems passé to talk about the importance of our websites – haven’t we been talking about this for 20 years? – they are the foundation of everything we do to engage our communities online. As marketers and communicators, we easily get caught up in the latest shiny thing and often...

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The Happy Healthy Nonprofit Marketer: Marketing Success from the Inside Out
Oct19

The Happy Healthy Nonprofit Marketer: Marketing Success from the Inside Out

We are all about helping you not only learn your job but love your job. Part of loving your job is taking care of yourself to avoid burnout. Today’s post by Beth Kanter and Aliza Sherman gives you some insight into their new book The Happy Healthy Nonprofit: Strategies for Impact without Burnout.  ~Kristina Guest Post by Beth Kanter and Aliza Sherman, Co-Authors, The Happy Healthy Nonprofit: Strategies for Impact without Burnout...

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How We Created Our (First-Ever) Brand Identity
Oct04

How We Created Our (First-Ever) Brand Identity

If you are curious about how other nonprofits handle branding and graphic design, join us Thursday, October 20th for our latest Nonprofit Q&A Panel. Today’s guest post is by one of the panelists, Cindy Olnick.  ~Kristina Guest Post by Cindy Olnick of the Los Angeles Conservancy After thirty-five years, the Los Angeles Conservancy got its first graphic identity system in 2013. We’d had the same logo since 1982, but we’d never...

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How Does Your Nonprofit’s Donor Retention Rate Stack Up?
Sep07

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. ~Kristina Guest Post by Heather Yandow of Third Space Studio Do you ever wonder how you stack up against other nonprofits? What the average organization’s donor base looks like? Or what you can expect to raise from monthly giving? The Individual Donor Benchmark Report answers all those questions and...

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