How Does Your Nonprofit’s Donor Retention Rate Stack Up?
Sep07

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. ~Kristina Guest Post by Heather Yandow of Third Space Studio Do you ever wonder how you stack up against other nonprofits? What the average organization’s donor base looks like? Or what you can expect to raise from monthly giving? The Individual Donor Benchmark Report answers all those questions and...

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Repurpose Your Content for Consistent Storytelling
Aug18

Repurpose Your Content for Consistent Storytelling

A while ago I saw this Facebook post by Mark Horvath, founder of Invisible People, a unique digital storytelling organization that uses video and social media to fight homelessness and poverty: Since we are big fans of repurposing here at Nonprofit Marketing Guide, I asked Mark to share his process with our community. ~Kivi Guest Video/Post by Mark Horvath, founder of Invisible People Many years ago, I was executive producer for a...

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Having a Book Club at Your Nonprofit
Aug10

Having a Book Club at Your Nonprofit

We’ve been talking about ways to include other staff members in your work. We love what Melinda Billings at Peacehaven Community Farm came up with to bring key players in her organization together – a book club! We like this idea not only because she used Content Marketing for Nonprofits, but because it’s a great way to  make sure everyone is on the same page (no pun intended) regarding goals and best practices....

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Marketing Fundraising Events: The Ultimate Checklist
Jul26

Marketing Fundraising Events: The Ultimate Checklist

Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina Guest Post by Kerri Moore of Booster Marketing your fundraising event is a necessity to attract attendees. After all, if people don’t know about your event or what it stands for, they’re not very likely to come. But the marketing process can feel overwhelming,...

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Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing
Jun13

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. ~Kristina Guest Post by Cynamon Frierson In January 2016, I dove into nonprofit work as the Communications and Marketing Manager for the Lung Cancer Initiative of North Carolina, and it has taught me a lot in these last few months. After graduating from...

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How Criteria Saved the Day
May26

How Criteria Saved the Day

Jennifer Vander Molen is the Manager of Communications at The Colossian Forum and a participant in our Mentoring Program. Today she  shares her organization’s process of creating a new tagline. ~Kristina Guest Post by Jennifer Vander Molen of The Colossian Forum Never in my wildest dreams did I think I’d sing the praises of something like criteria. Iced orange creamsicle oolong tea? Yes! The benefits of a quick walk outside?...

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