Mobile Marketing and the Wizard of Oz
Feb27

Mobile Marketing and the Wizard of Oz

This month’s post from Jenifer Snyder of mGive looks at how you can apply mobile fundraising and marketing lessons from the classic Wizard of Oz.  ~Kivi Guest Post by Jenifer Snyder, Esq.,  Executive Director of The mGive Foundation This year the Academy Awards will feature a tribute to the classic and beloved film The Wizard of Oz, in honor of the movie’s 75th anniversary. We think there is something everyone can learn from...

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Mobile Bowl for the Super Bowl
Jan28

Mobile Bowl for the Super Bowl

Jenifer Snyder of mGive is back with some tips on how to use mobile during highly publicized events, like this week’s Super Bowl. ~Kivi Guest Post by Jenifer Snyder, Esq.,  Executive Director of The mGive Foundation You don’t need to sit on the sidelines during Super Bowl XLVIII, and the Seahawks and Broncos don’t have to be the only ones who score during the game. Many football fans will be using their mobile phones during the...

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Preparing Your Website for a Successful Content Marketing Strategy
Dec17

Preparing Your Website for a Successful Content Marketing Strategy

A good content marketing strategy, like any communications strategy, involves integrating all of your communications channels. Joe Ventura, senior communications manager at Reading Partners, shares how his organization got their website ready to handle the increase in visits their content marketing strategy produced. ~ Kivi Guest Post by Joe Ventura of Reading Partners Nonprofit marketing, communications, and development professionals...

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How I Learned to Stop Worrying and Love Marketing
Dec16

How I Learned to Stop Worrying and Love Marketing

I can talk all day long about the benefits of and strategy behind content marketing (and some days I do!), but real world examples are also important. Seeing how an organization creates and implements a content marketing strategy can go a long way to helping you understand how content marketing can work for your cause. That’s why I was so happy to meet Joe Ventura, senior communications manager at Reading Partners, will be doing...

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Annual Campaign Trilogy Part III: Timeline to Terrific Tallies
Dec13

Annual Campaign Trilogy Part III: Timeline to Terrific Tallies

In the last of his three-part series on annual campaigns, Sean King lays out your campaign timeline. Read Part 1 and Part 2. ~Kivi Guest Post by Sean King of YEA! While planning is theory until implemented, the following is a brief week-by-week timeline of activities and accomplishments of how we reached a 64% increase over the previous year in the number of donors and a 90% improvement in income for a 20-year old campaign. Week 0 –...

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Annual Campaign Trilogy Part II: 6 Tips to Improve Fundraising Results
Dec12

Annual Campaign Trilogy Part II: 6 Tips to Improve Fundraising Results

Yesterday Sean King gave us some steps to get started with a successful annual campaigns. Today we talk about getting better results from your fundraising. ~Kivi Guest Post by Sean King of YEA! Making the decision to use a wide variety of media means that you have a toolbox full of nuggets and information for your fans to engage with the latest awesomeness inside your organization. By telling your story repeatedly but with new and...

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