Should Nonprofits Use Video for Internal Communications?
Jul25

Should Nonprofits Use Video for Internal Communications?

Distributing information to your entire organization can be difficult, especially in a time of transition. Damien Johnson was a member of our Communications Director Mentoring Program and shared this great idea on using video for internal communications. ~Kristina Guest Post by Damien Johnson Touchstone Health Services is a 501(c)3 nonprofit that provides behavioral health therapy from birth to 17 years old. The organization has been...

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How to Get Program Staff to Use Your Editorial Calendar
Jul18

How to Get Program Staff to Use Your Editorial Calendar

You know how I feel about editorial calendars. They are the single most important tool for a communications director. So I get VERY excited when I hear a good nonprofit editorial calendar story.  When Sharon Sharp, the marketing and communications associate at the SPCA Tampa Bay, told me the story of how she launched an editorial calendar that no one used and then changed it up so that now everyone uses it, I knew you’d want to...

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It Pays to Pay Attention to What You’re Sending
Jul13

It Pays to Pay Attention to What You’re Sending

Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. ~Kristina Guest Post by Monica Turner One of my favorite quotes is “Insanity is doing the same thing over and over and expecting a different result.” I couldn’t help but think about that in early April while reviewing our upcoming annual Mother’s Day appeal. Of...

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Before and After – This Website Redesign Lowered Bounce Rates Significantly
Jun21

Before and After – This Website Redesign Lowered Bounce Rates Significantly

Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. It means you need to redesign your website! Mentoring Program participant Rosie Aquila of Iona Senior Services shares how her organization drastically lowered their bounce rates with a website designed with the audience in mind. ~Kristina Guest Post...

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Raise More Money by Inspiring P2P Fundraisers
May23

Raise More Money by Inspiring P2P Fundraisers

Abby Jarvis of Qgiv is back today to talk about events with a peer-to-peer fundraising component and how to get your supporters to fundraise for you. ~ Kristina Guest Post by Abby Jarvis When running an event, it’s so easy to focus on getting tons of registrants and to neglect everything else. It’s so satisfying to see registrations come pouring in! But registrations are only half of the equation when you’re running a peer-to-peer...

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How to Run a Great Text Giving Campaign
May11

How to Run a Great Text Giving Campaign

If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. ~ Kristina Guest Post by Abby Jarvis Next time you’re at a restaurant or sporting event, take a look around. Odds are you’ll see at least one person on their cell phone, and it’s very likely you’ll see more than just one. As phones become more ubiquitous, nonprofits are experimenting with different...

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