Prospect Research: A Breach of Privacy, or a Best Practice?
Mar18

Prospect Research: A Breach of Privacy, or a Best Practice?

Learning about a prospective major donor is important to cultivating that relationship. But many fundraisers feel researching prospects in the Internet Age is too creepy. Author, speaker, coach and fundraising consultant, Amy Eisenstein, shows you how to get the info you need without becoming a creeper.  Amy also has a special offer for our readers – be one of the first 100 people to purchase Major Gift Fundraising for Small...

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Putting the “Key” Back in “Key Messages”
Mar13

Putting the “Key” Back in “Key Messages”

Kristan Allen and her work as the director of marketing and communications for The Mentoring Partnership of Southwestern Pennsylvania were featured in my book Content Marketing for Nonprofits. She took part in our first Book Club discussion panel a few weeks ago and had such great things to say, we asked her to share her insight with you.  ~Kivi Guest Post by Kristan Allen of The Mentoring Partnership of Southwestern Pennsylvania...

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Nonprofit Leadership | The Backcountry Guide Way
Mar11

Nonprofit Leadership | The Backcountry Guide Way

I used backpacking as the organizing metaphor in my book, Content Marketing for Nonprofits, so when Bo offered to write this post relating nonprofit leaders to backcountry guides, I thought it was perfect fit.  ~Kivi Guest Post by Bo Percival As someone who is passionate about the outdoors, I have long been engaged with backcountry guides. I have followed them, I have trained with them and I have been one. They take groups climbing up...

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Marketing Matching Gift Programs to Your Donors
Mar06

Marketing Matching Gift Programs to Your Donors

If your nonprofit has corporate matching gift programs, make sure donors employed at those businesses know about it. Adam Weinger of Double the Donation is back with some ideas on how to help your donors check with their employers to see if their employer will match their gift. ~Kivi “Congratulations! You’ve just received a donation from Joe Schmoe!” This is undoubtedly a fundraising professional’s favorite thing to read. Let’s...

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Mobile Marketing and the Wizard of Oz
Feb27

Mobile Marketing and the Wizard of Oz

This month’s post from Jenifer Snyder of mGive looks at how you can apply mobile fundraising and marketing lessons from the classic Wizard of Oz.  ~Kivi Guest Post by Jenifer Snyder, Esq.,  Executive Director of The mGive Foundation This year the Academy Awards will feature a tribute to the classic and beloved film The Wizard of Oz, in honor of the movie’s 75th anniversary. We think there is something everyone can learn from...

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Mobile Bowl for the Super Bowl
Jan28

Mobile Bowl for the Super Bowl

Jenifer Snyder of mGive is back with some tips on how to use mobile during highly publicized events, like this week’s Super Bowl. ~Kivi Guest Post by Jenifer Snyder, Esq.,  Executive Director of The mGive Foundation You don’t need to sit on the sidelines during Super Bowl XLVIII, and the Seahawks and Broncos don’t have to be the only ones who score during the game. Many football fans will be using their mobile phones during the...

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