Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. And I think it will take your...

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Your Favorite Fundraising Asks or Offers in Your Appeals?
Sep02

Your Favorite Fundraising Asks or Offers in Your Appeals?

I’m putting together a list of different kinds of fundraising asks or offers, as a prompt to get you thinking about new ways to talk to your donors about supporting your work. It’s part of a new training I’m putting together (more on that later). Here’s my list so far. I’ve given each category a name, followed by a very brief description of the overall message to the donor. What else would you add? The...

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Breaking My Bad Habits: From College To Nonprofit Writer
Aug26

Breaking My Bad Habits: From College To Nonprofit Writer

Would your nonprofit communications make your English Lit professor cringe? Good! You’re probably on the right track. Today, Laurel Dykema shares some habits she had to change once she started writing for the real world. ~Kivi Guest Post by Laurel Dykema of Mission India Confession: I had a lot of bad habits when I started in nonprofit writing. And most of them came from writing college papers! When I started as an intern at...

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5 Story Starters You Can Steal
Jul30

5 Story Starters You Can Steal

When we get stuck for blog post ideas, it’s nice to have Laurel Dykema around to step in for us with her great posts. If you don’t have a Laurel in your life, try these story starters to get your ideas flowing. ~Kristina Guest Post by Laurel Dykema of Mission India A blinking cursor. A blank page. You have a new great story to write—about someone your nonprofit has helped. And a looming deadline. The only problem is … you...

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BRIEF: Make a Bigger Impact by Saying Less [Book Review]
Jul24

BRIEF: Make a Bigger Impact by Saying Less [Book Review]

Nonprofits do some pretty complex work. As a communications professional, it’s your job to simplify that work into language and images that others can understand and be motivated by — in as few words as possible. In his new book, Brief: Make a Bigger Impact by Saying Less (Amazon link),  Joe McCormack argues that being brief is essential for everyone. He says the consequences of not being brief can be brutal: wasted time,...

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How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?
Jul23

How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?

You know that donor-centered communications are vital to getting and keeping your supporters. During the coaching and feedback sessions for our fundraising writing e-clinics with Tom Ahern, he uses this little trick to instantly see how many times nonprofits address the supporter specifically by seeing how many times they use the word “you” in their writing. Here is how he does it in Microsoft Word. Find the...

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