Newsletter and Blog Post Ideas for Summer
Jun06

Newsletter and Blog Post Ideas for Summer

Need some new ideas for your newsletter, blog, or social media? Consider one of these five summer-inspired themes: 1) Summer Heat. How does hot weather impact your services or your clients? Can you offer advice to your readers about anything related to summer heat? Humane societies can offer tips for keeping pets cool. Agencies that address children’s issues can remind parents not to leave their kids in cars with the windows...

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Board Exercise: Communicating to Become a Favorite Cause
Apr13

Board Exercise: Communicating to Become a Favorite Cause

I recently contributed to the 10-Minute Board Exercises Series by the Center for Nonprofit Stewardship.  These exercises and worksheets are meant to be incorporated into your board meetings to get board members talking about important issues. My worksheet, Becoming Your Donor’s Favorite Cause, is about helping your board brainstorm ways to solidify your relationships with your current donors by making them feel more appreciated,...

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Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters
Feb19

Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters

Whether they are focused on your clients, donors or volunteers, profiles — or stories about people — should be a integral part of your content marketing plan. Letting your other program participants, supporters, and influencers in your world see what goes on behind the scenes or the reasons why real people get involved with your organization builds trust and establishes authenticity. Profiles are perfect for newsletters...

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What’s in Your Welcome Kit?
Feb18

What’s in Your Welcome Kit?

When someone new donates to your cause, do they get any kind of welcome kit beyond a receipt? How about e-newsletter subscribers? Do they get something special beyond a subscription confirmation? These “extras” are often called Welcome Kits and they can include several different kinds of items. What you include will depend on the kind of relationship you hope to establish with the person long-term. Here are a few...

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Week of Freebies! E-Book: 25 Metaphors Nonprofits Can Use To Get Their Messages Across
Dec30

Week of Freebies! E-Book: 25 Metaphors Nonprofits Can Use To Get Their Messages Across

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE.  Our free e-book 25 Metaphors Nonprofits Can Use To Get Their Messages Across will help you make complicated or foreign messages feel simple and familiar to your supporters by showing you how to use metaphors in your messaging. It includes examples of how...

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MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email
Dec04

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

microcontent Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email Email microcontent is the small stuff in your email, the little things like Alt Text and Preheaders that are easy to miss, skip, or gloss over. Don’t do that. Mind your microcontent. Here’s why. Microcontent can’t make up for bad main content, but well crafted microcontent can add up to success...

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