How to Convince Your Boss to Let You Write Like a Human
Apr16

How to Convince Your Boss to Let You Write Like a Human

We’ve been telling you for years that most nonprofits need to create less formal communications. But we know a lot of you are not being heard by your executive director or board members. Kate Snyder, who is the donor communications coordinator for South Hills Interfaith Ministries and also runs Kate Write Now, shared how baby steps may be in order to convince your boss to be more friendly. ~Kivi Guest Post by Kate Snyder...

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6 Steps to Building an Engaged Staff Writing Team
Apr02

6 Steps to Building an Engaged Staff Writing Team

I have talked before about how your entire staff should be part of your marketing team no matter their job description. Diane Greenhalgh, director of web services of the Pulmonary Hypertension Association, was featured in my book, Content Marketing for Nonprofits, and recently appeared as a panelist for one of our book club discussion webinars. She shares how she was able to get more people at her organization involved with creating...

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Kick-Start Yourself with a Communications Grid
Mar26

Kick-Start Yourself with a Communications Grid

We always hear from nonprofits asking how other organizations organize their content. We’ve talked about Big Picture Communications Timelines and Editorial Calendars, but there are lots of great hybrids in between.  Former Mentoring Program participant Carol Goglia, Director of Marketing and Communications at Communities Foundation of Texas, was kind enough to share her communications grid with us, and you. ~Kivi Guest Post by...

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Five Messages to Try When Raising Awareness
Feb13

Five Messages to Try When Raising Awareness

I’ve been writing and thinking a lot about “raising awareness” and what that really means for nonprofit communicators as I prepare to present How to Raise Awareness for Your Cause on a Budget, a brand-new webinar  for CharityHowTo. (Join us Feb 19 or Feb  26). One of the most common challenges that the “raise awareness” assignment presents is what to actually write or say to people. I see many nonprofits...

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Mixed Links for Nonprofit Marketers
Jan31

Mixed Links for Nonprofit Marketers

After a crazy week, weather-wise and work-wise, it’s time to kick back with some Mixed Links… Next week I will be presenting a free webinar for Network for Good - Kick Start Your 2014 Marketing Calendar with Great Content. Join us as I’ll show you how to keep up in the rapidly evolving world of nonprofit marketing and fundraising. The annual doGooder Video Awards, celebrating video creators in the nonprofit and cause...

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Shifting Your Comm Style from Frightening to Friendly – 3 Steps
Dec19

Shifting Your Comm Style from Frightening to Friendly – 3 Steps

I recently talked with a nonprofit communications director whose challenge for 2014 is to remake her organization’s communications voice, style, and tone from something that’s frankly a little frightening to something much more friendly. How does she know the current approach is frightening? Because the organization’s supporters and clients said so. The nonprofit asked for feedback on its website content, and heard...

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