5 Clever Online Engagement Ideas for Nonprofits
May18

5 Clever Online Engagement Ideas for Nonprofits

Looking for ways to engage supporters online? Get inspired by these real nonprofit digital engagements! 1. Ask An Artist To Illustrate Take that hashtag contest to the next level. Invite an artist to illustrate your supporter’s thoughts submitted online. 2. Make a Reading List Summer’s coming. Back-to-School season begins in August. Curate a book list for your supporters, but be sure to leave room for supporters to add their...

Read More
Sharing the MLK, Jr. Holiday in a Culturally Competent Way
Jan10

Sharing the MLK, Jr. Holiday in a Culturally Competent Way

Contributing Writer Antionette Kerr will be blogging this year for us on several topics, including cultural competency in nonprofit marketing and fundraising. Working effectively cross-culturally is an especially important topic for people working in nonprofit communications. Many of your co-workers and community members will be looking to you for guidance when they have questions of their own. We want to help you feel more equipped...

Read More
Newsletter and Blog Post Ideas for Summer
Jun06

Newsletter and Blog Post Ideas for Summer

Need some new ideas for your newsletter, blog, or social media? Consider one of these five summer-inspired themes: 1) Summer Heat. How does hot weather impact your services or your clients? Can you offer advice to your readers about anything related to summer heat? Humane societies can offer tips for keeping pets cool. Agencies that address children’s issues can remind parents not to leave their kids in cars with the windows...

Read More
Board Exercise: Communicating to Become a Favorite Cause
Apr13

Board Exercise: Communicating to Become a Favorite Cause

I recently contributed to the 10-Minute Board Exercises Series by the Center for Nonprofit Stewardship.  These exercises and worksheets are meant to be incorporated into your board meetings to get board members talking about important issues. My worksheet, Becoming Your Donor’s Favorite Cause, is about helping your board brainstorm ways to solidify your relationships with your current donors by making them feel more appreciated,...

Read More
Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters
Feb19

Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters

Whether they are focused on your clients, donors or volunteers, profiles — or stories about people — should be a integral part of your content marketing plan. Letting your other program participants, supporters, and influencers in your world see what goes on behind the scenes or the reasons why real people get involved with your organization builds trust and establishes authenticity. Profiles are perfect for newsletters...

Read More
What’s in Your Welcome Kit?
Feb18

What’s in Your Welcome Kit?

When someone new donates to your cause, do they get any kind of welcome kit beyond a receipt? How about e-newsletter subscribers? Do they get something special beyond a subscription confirmation? These “extras” are often called Welcome Kits and they can include several different kinds of items. What you include will depend on the kind of relationship you hope to establish with the person long-term. Here are a few...

Read More