How I Found Out What Our Supporters Really Want to See on Our Facebook Page
Nov16

How I Found Out What Our Supporters Really Want to See on Our Facebook Page

In today’s guest post, Kate Antoniades shows how planning ahead and paying attention to what your fans, friends, and followers react to can make all the difference in your social media marketing. She also proves that social media can work at the local level.  Thanks Kate, for sharing a super easy way to improve your Facebook strategy!  ~Kivi Guest Post by Kate Antoniades, Communications and Social Media Coordinator at Lollypop...

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Let’s Cook Up Some Great Nonprofit Content
Sep27

Let’s Cook Up Some Great Nonprofit Content

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. Nonprofits have always embraced content marketing. We just didn’t call it that. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, press releases – is content. But now, with the...

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Curating Content: Why You Should Promote Other People’s Stuff

When I sat in a room of public relations officers for colleges and universities and suggested that, in certain situations, they might want to let their students know about events happening on a rival campus across town, they all looked at me like I was a complete idiot. When I suggested to a Girl Scout troop that they might want to mention other leadership and community service activities targeting school-age girls in their city on...

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Too Much Content or Not Enough?
Aug10

Too Much Content or Not Enough?

I’ve been doing a fair amount of consulting lately with nonprofits on their content marketing strategies, as well as talking with lots of nonprofits about how they handle content creation and distribution, and I see nonprofits falling into two different camps with different needs: Nonprofits  That Don’t Have Enough Content These are the groups who have a hard time coming up with material to fill all of the communications...

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Creating Content to Match Your Org’s Personality

On Wednesday, I suggested a few ways that nonprofits can show their personalities, following up on a post where I listed a bunch of different personality traits and asked you to select three to describe your nonprofit. Personality is important, because it’s essentially your brand — what you are known for and how people perceive you. The content you produce and share has a great deal of influence on the kind of personality...

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Show Progress with a Communications Arc
May17

Show Progress with a Communications Arc

Yesterday Katya Andresen wrote a very short, but powerful post called What’s Your Progress Bar? It’s so short, I’m going to copy the whole thing here: Katya wrote: “When we download something, we see a progress bar inching toward an outcome. What is your cause’s progress bar? Which events, stories, or experiences can make a donor feel that she’s walking a road with you, toward a destination that is near? I’ve...

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