Community Nonprofits, Communicate Like the Experts You Are!
Sep30

Community Nonprofits, Communicate Like the Experts You Are!

When I talk to community-based nonprofits that serve local or regional areas about content marketing or thought leadership, I often hear excuses like, “We aren’t the experts. The national groups are. Why would anyone listen to us about this issue, when we just serve this little corner of the world?” While national groups may have easier access to national data or trends, it doesn’t mean that people trust them...

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4 Ways to Segment Your Donors for More Effective Marketing
Sep16

4 Ways to Segment Your Donors for More Effective Marketing

We’ve talked before about segmenting your email list to send more relevant communications. Today, Sarah Tedesco, Executive Vice President at DonorSearch, shares some ways to segment your donor lists specifically. ~Kristina Guest Post by Sarah Tedesco of DonorSearch Donors want and need to be treated like the unique people that they are. That’s easier said than done though. Ideally, if a nonprofit had the staff, time, and money...

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Successful Facebook Advertising on Less than $2 a Day
Apr20

Successful Facebook Advertising on Less than $2 a Day

A lot of people ask us whether Facebook ads are a good idea or not. So we are happy to introduce the good folks over at ActionSprout to share some answers! They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on Facebook to you in the coming months. ~Kivi Guest Post by Drew Bernard, Founder and CEO of ActionSprout With almost...

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Go There! Case Study: Center for American Progress
Feb26

Go There! Case Study: Center for American Progress

“Brilliant experts can write compelling policy papers filled with breakthrough ideas to make our society better. But they can’t influence and shape the debate if no one is reading and digesting their work.” OMG! The folks at the Center for American Progress (CAP), a D.C.-based think tank, get it. In fact, CAP allocates a full 50% of its operating budget to communications and outreach. That’s radical for any...

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What’s in Your Welcome Kit?
Feb18

What’s in Your Welcome Kit?

When someone new donates to your cause, do they get any kind of welcome kit beyond a receipt? How about e-newsletter subscribers? Do they get something special beyond a subscription confirmation? These “extras” are often called Welcome Kits and they can include several different kinds of items. What you include will depend on the kind of relationship you hope to establish with the person long-term. Here are a few...

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9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants
Aug06

9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit. ~Kivi Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of their charitable donations each year to one favorite charity. One of the ways...

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