How Are You Segmenting Your Email? Please Share!
Mar25

How Are You Segmenting Your Email? Please Share!

  I’ve declared April as Email Segmenting Month. I’ll be blogging about it a bunch, and presenting a new webinar on April 29. l’d love to highlight your experiences with segmenting your email list, so please take a moment to share a quick story or two with me. (Not sure what I mean? Here’s a post about nonprofit email segmenting.) In cooperation with Bloomerang, we are also doing a quick survey on email...

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Your Nonprofit’s Newsletter: You Are Not the Target Audience
Mar21

Your Nonprofit’s Newsletter: You Are Not the Target Audience

I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first post here from the BoardAssist blog, which is directed towards board members themselves, but I hope it will be a helpful read to anyone managing communications staff.    ~Kivi As a nonprofit communications trainer and coach,...

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Prospect Research: A Breach of Privacy, or a Best Practice?
Mar18

Prospect Research: A Breach of Privacy, or a Best Practice?

Learning about a prospective major donor is important to cultivating that relationship. But many fundraisers feel researching prospects in the Internet Age is too creepy. Author, speaker, coach and fundraising consultant, Amy Eisenstein, shows you how to get the info you need without becoming a creeper.  Amy also has a special offer for our readers – be one of the first 100 people to purchase Major Gift Fundraising for Small...

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Read Contagious: Why Things Catch On [Book Review]
Feb18

Read Contagious: Why Things Catch On [Book Review]

As part of my preparation to teach a new webinar called How to Raise Awareness for Your Cause on a Budget, I read Jonah Berger’s  Contagious: Why Things Catch On. It’s a great book: quick read, full of clear examples, and easy steps to follow to put the ideas to work. On the book website, you can find a free “Crafting Contagious” Workbook and Reading Guide too. The heart of the book is the STEPPS framework: 1....

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How Are You Segmenting Your Email List?
Feb04

How Are You Segmenting Your Email List?

Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment in more meaningful ways given their programmatic goals. We are experimenting with our own list at Nonprofit Marketing Guide. And...

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10 Insanely Useful Free Twitter Tools for Nonprofits
Jan29

10 Insanely Useful Free Twitter Tools for Nonprofits

The beauty of Twitter is that it is simple, short and fast. When something happens in the world, more often than not, Twitter carries news of it first. From earthquakes to elections, mundane to momentous, Twitter tells us what’s going on and who’s saying what. It lets us take the pulse of humanity. But Twitter is also a firehose, a never-ending, unfiltered stream of characters. Not all of it is helpful, wanted or useful....

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