Go There! Case Study: Center for American Progress
Feb26

Go There! Case Study: Center for American Progress

“Brilliant experts can write compelling policy papers filled with breakthrough ideas to make our society better. But they can’t influence and shape the debate if no one is reading and digesting their work.” OMG! The folks at the Center for American Progress (CAP), a D.C.-based think tank, get it. In fact, CAP allocates a full 50% of its operating budget to communications and outreach. That’s radical for any...

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What’s in Your Welcome Kit?
Feb18

What’s in Your Welcome Kit?

When someone new donates to your cause, do they get any kind of welcome kit beyond a receipt? How about e-newsletter subscribers? Do they get something special beyond a subscription confirmation? These “extras” are often called Welcome Kits and they can include several different kinds of items. What you include will depend on the kind of relationship you hope to establish with the person long-term. Here are a few...

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9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants
Aug06

9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit. ~Kivi Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of their charitable donations each year to one favorite charity. One of the ways...

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What Questions Do You Include in Donor Surveys?
Jun10

What Questions Do You Include in Donor Surveys?

I’m getting a lot of questions about questions — the ones you should ask donors or other supporters of your work in surveys. First, yes, surveying your donors a couple of times a year is a great idea. It not only gives you information you can use to adjust your programs and how you market and fundraise for them, but surveying also demonstrates that you actually care what your donors think! What questions do you include in...

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3 Steps to Move a First-Time Giver into a Major Donor
May20

3 Steps to Move a First-Time Giver into a Major Donor

Don’t complain about donor attrition – do something about it! Rachel Muir, VP of Training at Pursuant, shows you how it can be done in today’s post. For more with Rachel and how to build a better donor base, join us for How to Build a Strong Major Gifts Portfolio next Tuesday, May 27th (A recording will be available afterwards if you can’t make it live). ~Kivi Guest Post by Rachel Muir, VP of Training at...

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Who’s Segmenting Email, Why, and Why Not [Infographic]
Apr23

Who’s Segmenting Email, Why, and Why Not [Infographic]

I’m presenting a brand new webinar on April 29, 2014 called Email List Segmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. As part of the prep, we worked with our friends at Bloomerang to do a quick survey.  We asked about whether your nonprofit was segmenting its list and how, and if not, what was holding you back. Here are the results . . .   Survey Findings At-A-Glance Most nonprofits...

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