What Questions Do You Include in Donor Surveys?
Jun10

What Questions Do You Include in Donor Surveys?

I’m getting a lot of questions about questions — the ones you should ask donors or other supporters of your work in surveys. First, yes, surveying your donors a couple of times a year is a great idea. It not only gives you information you can use to adjust your programs and how you market and fundraise for them, but surveying also demonstrates that you actually care what your donors think! What questions do you include in...

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3 Steps to Move a First-Time Giver into a Major Donor
May20

3 Steps to Move a First-Time Giver into a Major Donor

Don’t complain about donor attrition – do something about it! Rachel Muir, VP of Training at Pursuant, shows you how it can be done in today’s post. For more with Rachel and how to build a better donor base, join us for How to Build a Strong Major Gifts Portfolio next Tuesday, May 27th (A recording will be available afterwards if you can’t make it live). ~Kivi Guest Post by Rachel Muir, VP of Training at...

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Who’s Segmenting Email, Why, and Why Not [Infographic]
Apr23

Who’s Segmenting Email, Why, and Why Not [Infographic]

I’m presenting a brand new webinar on April 29, 2014 called Email List Segmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. As part of the prep, we worked with our friends at Bloomerang to do a quick survey.  We asked about whether your nonprofit was segmenting its list and how, and if not, what was holding you back. Here are the results . . .   Survey Findings At-A-Glance Most nonprofits...

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How Are You Segmenting Your Email? Please Share!
Mar25

How Are You Segmenting Your Email? Please Share!

  I’ve declared April as Email Segmenting Month. I’ll be blogging about it a bunch, and presenting a new webinar on April 29. l’d love to highlight your experiences with segmenting your email list, so please take a moment to share a quick story or two with me. (Not sure what I mean? Here’s a post about nonprofit email segmenting.) In cooperation with Bloomerang, we are also doing a quick survey on email...

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Your Nonprofit’s Newsletter: You Are Not the Target Audience
Mar21

Your Nonprofit’s Newsletter: You Are Not the Target Audience

I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first post here from the BoardAssist blog, which is directed towards board members themselves, but I hope it will be a helpful read to anyone managing communications staff.    ~Kivi As a nonprofit communications trainer and coach,...

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Prospect Research: A Breach of Privacy, or a Best Practice?
Mar18

Prospect Research: A Breach of Privacy, or a Best Practice?

Learning about a prospective major donor is important to cultivating that relationship. But many fundraisers feel researching prospects in the Internet Age is too creepy. Author, speaker, coach and fundraising consultant, Amy Eisenstein, shows you how to get the info you need without becoming a creeper.  Amy also has a special offer for our readers – be one of the first 100 people to purchase Major Gift Fundraising for Small...

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