Using Content Marketing to Engage Volunteers
Apr24

Using Content Marketing to Engage Volunteers

VolunteerMatch recently ran a very nice four-part series on using content marketing to engage your volunteers and manage your volunteer programs, using my book, Content Marketing for Nonprofits, as a starting point. They called it “Winning People Over to Your Cause.” Here are the posts . . . Part One: Welcome Change Part Two: Get Everyone On Board Part Three: Stay in the Conversation Part Four: Measure Success Based on...

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Celebrating Your Nonprofit’s Milestone Anniversary
Apr22

Celebrating Your Nonprofit’s Milestone Anniversary

I’ll admit that I am not into super big anniversary celebrations. Today my husband and I are celebrating our 13th wedding anniversary and we just returned from a nice hike with the kids, and will have a nice dinner at home. That’s good enough for me. And for most nonprofit anniversaries, I think the low-key approach works well too. However, in some cases, going for the full-on celebration is a great approach — but...

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Middle Donors: Where Communications and Development Learn to Love Each Other?
Apr17

Middle Donors: Where Communications and Development Learn to Love Each Other?

Alia and Mark over at Sea Change Strategies are two super smart cookies, so when they have a new report out, I’m on it. Their latest work of genius is The Missing Middle: Neglecting Middle Donors is Costing You Millions. Middle donors are those giving between $1,000 and $10,000 annually. Focus on this group — despite their huge potential — is frequently absent because development professionals are often specialists...

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6 Steps to Building an Engaged Staff Writing Team
Apr02

6 Steps to Building an Engaged Staff Writing Team

I have talked before about how your entire staff should be part of your marketing team no matter their job description. Diane Greenhalgh, director of web services of the Pulmonary Hypertension Association, was featured in my book, Content Marketing for Nonprofits, and recently appeared as a panelist for one of our book club discussion webinars. She shares how she was able to get more people at her organization involved with creating...

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Your Nonprofit’s Newsletter: You Are Not the Target Audience
Mar21

Your Nonprofit’s Newsletter: You Are Not the Target Audience

I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first post here from the BoardAssist blog, which is directed towards board members themselves, but I hope it will be a helpful read to anyone managing communications staff.    ~Kivi As a nonprofit communications trainer and coach,...

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Take the Nonprofit Marketing Maturity Quiz Online
Mar12

Take the Nonprofit Marketing Maturity Quiz Online

In my work, I’ve found that nonprofits mature through three stages that reflect their attitudes and approaches to communications, marketing, and fundraising.  I describe these three phases in Content Marketing for Nonprofits (Amazon).  I created an 8-question quiz to help you figure out which stage your nonprofit is in, and now you can take it online. Take the Nonprofit Marketing Maturity Quiz Now Your score will put you in one...

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