Fundraising and Marketing Teams: Integrated or Separate But Equal?
Jan21

Fundraising and Marketing Teams: Integrated or Separate But Equal?

We need to break down the barriers preventing fundraising and marketing staff from cooperating in order to get the best results. The advice to get rid of “silos” is nothing new. But we have some new data in the 2016 Nonprofit Communications Trends Report that adds a few more good reasons why your nonprofit should consider this kind of reorganization. In 39% of nonprofits, you’ll find an integrated team, with marketing and...

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How Big Should Your Communications Team Be?
Jan20

How Big Should Your Communications Team Be?

      Need some helping making the case for more communications staff? Here’s what we learned from the 2016 Nonprofit Communications Trends Report: Team size grows as budgets grow, surpassing one FTE somewhere between the $500,000 – $1 million mark and three FTE at the $5 – 10 million mark. In 2016, 72% of all survey participants said they expected their communications team’s staffing  to stay the same size,...

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Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)
May21

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity?  It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. It’s a tactic well suited for arts organizations and orgs with great visuals (think food porn), but any org can...

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Board Exercise: Communicating to Become a Favorite Cause
Apr13

Board Exercise: Communicating to Become a Favorite Cause

I recently contributed to the 10-Minute Board Exercises Series by the Center for Nonprofit Stewardship.  These exercises and worksheets are meant to be incorporated into your board meetings to get board members talking about important issues. My worksheet, Becoming Your Donor’s Favorite Cause, is about helping your board brainstorm ways to solidify your relationships with your current donors by making them feel more appreciated,...

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Let’s Do #NPCommLunch: Get Away from Your Desk!
Mar20

Let’s Do #NPCommLunch: Get Away from Your Desk!

After her work-life balance session at NTC, Kivi has been talking a lot recently about Cutting the Workaholic Martyr Crap and how you need to stop wearing unused vacation days as a badge of honor. As Kivi says, “Your brain needs a break in order to think strategically and to solve problems creatively.  If you think about it, time off is actually time on — it’s time for your brain to recover from your to-do list chaos...

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Cutting the Workaholic Martyr Crap Starts with You
Mar10

Cutting the Workaholic Martyr Crap Starts with You

Do you struggle to find time in your workday to actually sit and think? To plan for what are strategically the best new moves for your organization? Is it a badge of honor to NOT use vacation days, or to work late into the night, every night? To respond to emails as soon as they arrive in your inbox, at all times of day and night? I’ve been hearing stories like these for a long time in the nonprofit world, but as I mentioned...

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