What Staff Want Board Members to Know
Oct09

What Staff Want Board Members to Know

Yesterday, I told you about a recent workshop with more than 200 nonprofit board and staff members, where we did an exercise for board members to share what they secretly wanted staff to know on yellow notes, and for staff to share what they wanted board members to know on pink notes. Board members said this; today we hear from staff.  Here are their top three messages: Learn what we really do. Ask questions. Meet the people we serve....

Read More
What Board Members Want Staff to Know
Oct08

What Board Members Want Staff to Know

At a recent workshop with more than 200 nonprofit board and staff members, we did an exercise where board members shared what they secretly wanted staff to know on yellow notes, and staff shared what they wanted board members to know on pink notes. Today and tomorrow, I’ll share the most popular messages with you, starting today with what board members wish they could say to staff. Here are the top three messages I see board...

Read More
Finding Purpose: You and Your Nonprofit
Oct02

Finding Purpose: You and Your Nonprofit

    You may have seen this graphic or its cousins floating around on social media lately. I liked it a lot, because it helped me explain some concepts to my 11-year-old, who is suddenly concerned about her purpose in life. I certainly believe that I have found my professional purpose by founding Nonprofit Marketing Guide and am grateful for it every day. Then I got to thinking about how this relates to nonprofit marketing...

Read More
Book Yourself an #NpCommFreeDay or Two
Sep11

Book Yourself an #NpCommFreeDay or Two

I like this time of year. The air is cooling, and the kids are back in school. It just feels more calm. But before long, the holidays and year-end fundraising season will be upon us. That’s why it’s important to look at your calendar now, before the chaos, and block out some Nonprofit Communicator Free Days (#npcommfreeday) on your calendar for the rest of 2014. These are meeting-free days where you shut the door,...

Read More
What Does Raise Awareness Really Mean Anyway? [FREE Webinar]
Aug20

What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget. And surely not a door-to-door canvassing campaign like politicians do, because you don’t have an army of volunteers. Being told to...

Read More
No Hard Choices = No Strategy and No Leadership
Aug19

No Hard Choices = No Strategy and No Leadership

Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. After several  months of work, the strategy was delivered to staff to implement. But the document I saw contained very little leadership or strategy: instead, it was everything and the kitchen sink....

Read More