Communications Staff Confidence is Up, But Satisfaction is Down
Jan11

Communications Staff Confidence is Up, But Satisfaction is Down

We’ll release the 2017 Nonprofit Communications Trends Report on Tuesday, January 17 and I’m so excited to share it! We’ve uncovered some really interesting trends that I think will go a long way in continuing to build the effectiveness of communications teams. But for today, here’s a little data niblet to hold you over until next week:  The level of confidence that nonprofit communications staff have in their...

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Nonprofit Communications Budgets: How Big Should Yours Be?
Dec13

Nonprofit Communications Budgets: How Big Should Yours Be?

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. I hope you can use this data to make the case for increasing your budget! Here’s how to read this graph: Find your nonprofit’s overall budget size along the bottom. Then look at the colored bars above...

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Are You Getting Paid the National Average?
Nov30

Are You Getting Paid the National Average?

For the second year in a row, we are asking nonprofit communications directors and coordinators to share their salaries with us, so we can provide some benchmarks for you in your conversations about your own compensation. The salary question is part of the 2017 Nonprofit Communications Trends Report Survey, which closes on Friday, December 2.  If you haven’t taken it yet, especially if communications work is a significant part...

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Getting Other People to Meet Your Deadlines
Oct26

Getting Other People to Meet Your Deadlines

It’s a common frustration for nonprofit communications directors who are trying to work collaboratively with staff: getting people to meet their deadlines. This is a hard first step, but one that’s essential: If you want someone to meet your deadlines, they have to believe it’s important to do so. And that means that they understand the strategic role of communications for your organization, and how great communications are essential...

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How to Streamline Your Review Process and Publish Faster
Oct18

How to Streamline Your Review Process and Publish Faster

Getting great results from your communications work is often contingent on timing. It needs to get out the door or online quickly to be relevant. But a painful review and approval process can cripple your creative work, no matter how good it is. We’ve all been there . . . You missed a great opportunity to comment on breaking news and get your organization quoted in a major paper, because you couldn’t get the talking points approved in...

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Creative Brief Questions: What’s Included in Yours?
Oct05

Creative Brief Questions: What’s Included in Yours?

A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. You can also use a creative brief as a mini-strategy for how you’ll use a particular social media channel (e.g. how is what we do on Facebook different from Twitter?). Using a creative brief forces you to consider important questions before you get started. It’s also a wonderful collaboration tool...

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