Nonprofit Marketing Team Roles and Tasks – Who Does What?
Oct23

Nonprofit Marketing Team Roles and Tasks – Who Does What?

I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy, who are both looking at the best ways to staff what are essentially content marketing teams, even though the organizations don’t call them that. They’ve both asked me for the list of all the roles and responsibilities that should be covered by a nonprofit marketing team that’s focusing heavily on a content –both as a strategy for...

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Social Media Awareness That Works: S’mores in the Outdoors
Oct22

Social Media Awareness That Works: S’mores in the Outdoors

I loved this post when I read it in Julia’s Stone Soup Creative newsletter — so much that I asked if we could share it with our readers. Maybe it’s the Girl Scout leader in me.  The following post originally appeared on the Stone Soup Creative blog by Julia Reich.~Kivi Guest Post by Julia Reich of Stone Soup Creative. If you know anything about me, you know that whenever I am not working, I am outdoors – hiking,...

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What Staff Want Board Members to Know
Oct09

What Staff Want Board Members to Know

Yesterday, I told you about a recent workshop with more than 200 nonprofit board and staff members, where we did an exercise for board members to share what they secretly wanted staff to know on yellow notes, and for staff to share what they wanted board members to know on pink notes. Board members said this; today we hear from staff.  Here are their top three messages: Learn what we really do. Ask questions. Meet the people we serve....

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What Board Members Want Staff to Know
Oct08

What Board Members Want Staff to Know

At a recent workshop with more than 200 nonprofit board and staff members, we did an exercise where board members shared what they secretly wanted staff to know on yellow notes, and staff shared what they wanted board members to know on pink notes. Today and tomorrow, I’ll share the most popular messages with you, starting today with what board members wish they could say to staff. Here are the top three messages I see board...

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Finding Purpose: You and Your Nonprofit
Oct02

Finding Purpose: You and Your Nonprofit

    You may have seen this graphic or its cousins floating around on social media lately. I liked it a lot, because it helped me explain some concepts to my 11-year-old, who is suddenly concerned about her purpose in life. I certainly believe that I have found my professional purpose by founding Nonprofit Marketing Guide and am grateful for it every day. Then I got to thinking about how this relates to nonprofit marketing...

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Book Yourself an #NpCommFreeDay or Two
Sep11

Book Yourself an #NpCommFreeDay or Two

I like this time of year. The air is cooling, and the kids are back in school. It just feels more calm. But before long, the holidays and year-end fundraising season will be upon us. That’s why it’s important to look at your calendar now, before the chaos, and block out some Nonprofit Communicator Free Days (#npcommfreeday) on your calendar for the rest of 2014. These are meeting-free days where you shut the door,...

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