Middle Donors: Where Communications and Development Learn to Love Each Other?
Apr17

Middle Donors: Where Communications and Development Learn to Love Each Other?

Alia and Mark over at Sea Change Strategies are two super smart cookies, so when they have a new report out, I’m on it. Their latest work of genius is The Missing Middle: Neglecting Middle Donors is Costing You Millions. Middle donors are those giving between $1,000 and $10,000 annually. Focus on this group — despite their huge potential — is frequently absent because development professionals are often specialists...

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6 Steps to Building an Engaged Staff Writing Team
Apr02

6 Steps to Building an Engaged Staff Writing Team

I have talked before about how your entire staff should be part of your marketing team no matter their job description. Diane Greenhalgh, director of web services of the Pulmonary Hypertension Association, was featured in my book, Content Marketing for Nonprofits, and recently appeared as a panelist for one of our book club discussion webinars. She shares how she was able to get more people at her organization involved with creating...

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Your Nonprofit’s Newsletter: You Are Not the Target Audience
Mar21

Your Nonprofit’s Newsletter: You Are Not the Target Audience

I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first post here from the BoardAssist blog, which is directed towards board members themselves, but I hope it will be a helpful read to anyone managing communications staff.    ~Kivi As a nonprofit communications trainer and coach,...

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Take the Nonprofit Marketing Maturity Quiz Online
Mar12

Take the Nonprofit Marketing Maturity Quiz Online

In my work, I’ve found that nonprofits mature through three stages that reflect their attitudes and approaches to communications, marketing, and fundraising.  I describe these three phases in Content Marketing for Nonprofits (Amazon).  I created an 8-question quiz to help you figure out which stage your nonprofit is in, and now you can take it online. Take the Nonprofit Marketing Maturity Quiz Now Your score will put you in one...

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Nonprofit Leadership | The Backcountry Guide Way
Mar11

Nonprofit Leadership | The Backcountry Guide Way

I used backpacking as the organizing metaphor in my book, Content Marketing for Nonprofits, so when Bo offered to write this post relating nonprofit leaders to backcountry guides, I thought it was perfect fit.  ~Kivi Guest Post by Bo Percival As someone who is passionate about the outdoors, I have long been engaged with backcountry guides. I have followed them, I have trained with them and I have been one. They take groups climbing up...

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Which is Most Effective: Print, Email, or In-Person?
Jan16

Which is Most Effective: Print, Email, or In-Person?

When we were putting together the questions for the survey for the 2014 Nonprofit Communications Trends Report, one of top suggested questions was, “What one type of content do you think is most effective for your organization, regardless of the amount of time you spend producing it?” We provided a list to pick from and the top choices were presentations in person, email newsletter articles, and print fundraising appeals....

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