What a Development AND Communications Director Really Does
Apr14

What a Development AND Communications Director Really Does

There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group.   Here’s the original question: I’m seeing so many job ads lately for communications AND development managers/directors. I thought orgs were finally wising up and realizing that they’re generally not going to find one...

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Unhappy at Your Communications Job? Slip This to Your ED
Mar29

Unhappy at Your Communications Job? Slip This to Your ED

Last week, the Chronicle of Philanthropy published an op-ed I wrote called Why Your Communications Directors is Unhappy and What to Do About It  (Subscription required, unfortunately.)  In the piece, I talk about the frustrations communications directors share with us every day via our training and mentoring programs, as well as data from the 2016 Nonprofit Communications Trends Report on job satisfaction among nonprofit...

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Fundraising and Marketing Teams: Integrated or Separate But Equal?
Jan21

Fundraising and Marketing Teams: Integrated or Separate But Equal?

We need to break down the barriers preventing fundraising and marketing staff from cooperating in order to get the best results. The advice to get rid of “silos” is nothing new. But we have some new data in the 2016 Nonprofit Communications Trends Report that adds a few more good reasons why your nonprofit should consider this kind of reorganization. In 39% of nonprofits, you’ll find an integrated team, with marketing and...

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How Big Should Your Communications Team Be?
Jan20

How Big Should Your Communications Team Be?

      Need some helping making the case for more communications staff? Here’s what we learned from the 2016 Nonprofit Communications Trends Report: Team size grows as budgets grow, surpassing one FTE somewhere between the $500,000 – $1 million mark and three FTE at the $5 – 10 million mark. In 2016, 72% of all survey participants said they expected their communications team’s staffing  to stay the same size,...

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Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)
May21

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity?  It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. It’s a tactic well suited for arts organizations and orgs with great visuals (think food porn), but any org can...

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Board Exercise: Communicating to Become a Favorite Cause
Apr13

Board Exercise: Communicating to Become a Favorite Cause

I recently contributed to the 10-Minute Board Exercises Series by the Center for Nonprofit Stewardship.  These exercises and worksheets are meant to be incorporated into your board meetings to get board members talking about important issues. My worksheet, Becoming Your Donor’s Favorite Cause, is about helping your board brainstorm ways to solidify your relationships with your current donors by making them feel more appreciated,...

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