Creative Brief Questions: What’s Included in Yours?
Oct05

Creative Brief Questions: What’s Included in Yours?

A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. You can also use a creative brief as a mini-strategy for how you’ll use a particular social media channel (e.g. how is what we do on Facebook different from Twitter?). Using a creative brief forces you to consider important questions before you get started. It’s also a wonderful collaboration tool...

Read More
Please Share Your Storybanking and Photobanking Process
Aug23

Please Share Your Storybanking and Photobanking Process

Our contributing writer Antionette Kerr is working on a new e-book on both storybanking and photobanking — how you collect, store and organize your stories and photos. She’s got some great how-tos and resources pulled together. But it’s missing your real-world stories and data. So we need your help! Can you take this quick survey on storybanking and photobanking? We ask a few questions like which tools you use (if...

Read More
Having a Book Club at Your Nonprofit
Aug10

Having a Book Club at Your Nonprofit

We’ve been talking about ways to include other staff members in your work. We love what Melinda Billings at Peacehaven Community Farm came up with to bring key players in her organization together – a book club! We like this idea not only because she used Content Marketing for Nonprofits, but because it’s a great way to  make sure everyone is on the same page (no pun intended) regarding goals and best practices....

Read More
5 Steps to Powerful Staff Messengers
Jul27

5 Steps to Powerful Staff Messengers

How often have you banged your head against the wall because you just can’t squeeze any more from your existing team and budget? When you know what you could do, if…… There IS a way to move past this seemingly insurmountable barrier, and that’s enlisting your colleagues (start with staff, then expand to your board members, donors, volunteers, and program participants) as effective messengers. Bingo—expand reach...

Read More
What a Development AND Communications Director Really Does
Apr14

What a Development AND Communications Director Really Does

There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group.   Here’s the original question: I’m seeing so many job ads lately for communications AND development managers/directors. I thought orgs were finally wising up and realizing that they’re generally not going to find one...

Read More
Unhappy at Your Communications Job? Slip This to Your ED
Mar29

Unhappy at Your Communications Job? Slip This to Your ED

Last week, the Chronicle of Philanthropy published an op-ed I wrote called Why Your Communications Directors is Unhappy and What to Do About It  (Subscription required, unfortunately.)  In the piece, I talk about the frustrations communications directors share with us every day via our training and mentoring programs, as well as data from the 2016 Nonprofit Communications Trends Report on job satisfaction among nonprofit...

Read More