3 Steps to Move a First-Time Giver into a Major Donor
May20

3 Steps to Move a First-Time Giver into a Major Donor

Don’t complain about donor attrition – do something about it! Rachel Muir, VP of Training at Pursuant, shows you how it can be done in today’s post. For more with Rachel and how to build a better donor base, join us for How to Build a Strong Major Gifts Portfolio next Tuesday, May 27th (A recording will be available afterwards if you can’t make it live). ~Kivi Guest Post by Rachel Muir, VP of Training at...

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Help! My Boss is a Visionary and Makes My Job Impossible
May07

Help! My Boss is a Visionary and Makes My Job Impossible

I’ve talked to more than a few communications directors who are stymied in their work by their “visionary” bosses. These communications directors are often in awe of the visionary’s big ideas, creativity, and insights. They really do admire them, and often wish they themselves could be so bold. But that’s where the love stops, and the day-to-day frustration begins. Working for a visionary director can...

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Dealing with the Meeting After the Meeting
May01

Dealing with the Meeting After the Meeting

Looks familiar, doesn’t it? I think we in communications and marketing are even more prone to both having the “meeting after the meeting” ourselves, and being a victim of it, because so much of our work is creative and therefore up to subjective debate about what’s good and right. And we tinker a lot, so there’s always another draft . . . In the nonprofit world, we also tend to lean toward consensus...

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A Practical Guide to Working Better With Program Staff and Raising More Money
Apr29

A Practical Guide to Working Better With Program Staff and Raising More Money

One of the many reasons we love Pamela Grow so much is that she does a great job finding smart people to share their stories on her blog. She recently published a guest post by Rory Green of the BCIT Foundation on how to get program staff involved with fundraising that we just had to share here with you. Thanks Rory and Pam for letting us spread your fabulous advice even further!  ~Kivi  Guest Post by Rory Green of the BCIT Foundation...

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You’ve Made It When You Control Your Calendar
Apr25

You’ve Made It When You Control Your Calendar

I’ve mentored a lot of younger-than-me nonprofit communications directors (I’m 45), and in between the marketing talks, we often chat about career development and how to be more focused, productive and happy in the job. When I look at my own job satisfaction working in this field — and what I think holds back a lot of nonprofit marketers from really loving their jobs — I think much of it comes down to (1) who...

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Using Content Marketing to Engage Volunteers
Apr24

Using Content Marketing to Engage Volunteers

VolunteerMatch recently ran a very nice four-part series on using content marketing to engage your volunteers and manage your volunteer programs, using my book, Content Marketing for Nonprofits, as a starting point. They called it “Winning People Over to Your Cause.” Here are the posts . . . Part One: Welcome Change Part Two: Get Everyone On Board Part Three: Stay in the Conversation Part Four: Measure Success Based on...

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