We Need a Billboard, and Ads on Pandora and NPR Too
May08

We Need a Billboard, and Ads on Pandora and NPR Too

Board or executives telling you that you need a billboard, or ads on Pandora or NPR or some other expensive form of advertising? Aside from the fact that you probably can’t afford that, would it work even if you could? In response to suggestions (or demands) like this, I suggest you go into what I call the “Three Basic Marketing Questions Mode.”   1. Who is the targeted group for this communication? 2. What is our...

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Celebrating Your Nonprofit’s Milestone Anniversary
Apr22

Celebrating Your Nonprofit’s Milestone Anniversary

I’ll admit that I am not into super big anniversary celebrations. Today my husband and I are celebrating our 13th wedding anniversary and we just returned from a nice hike with the kids, and will have a nice dinner at home. That’s good enough for me. And for most nonprofit anniversaries, I think the low-key approach works well too. However, in some cases, going for the full-on celebration is a great approach — but...

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When They Want You to “Raise Awareness”
Jan27

When They Want You to “Raise Awareness”

It is one of the most dreaded requests from a board of directors or management team to a nonprofit communications director: “Could you go raise some awareness? If we could raise awareness, all of our problems would be solved!” Really? And what does “raising awareness” really mean? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that budget (OK,...

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Annual Campaign Trilogy Part II: 6 Tips to Improve Fundraising Results
Dec12

Annual Campaign Trilogy Part II: 6 Tips to Improve Fundraising Results

Yesterday Sean King gave us some steps to get started with a successful annual campaigns. Today we talk about getting better results from your fundraising. ~Kivi Guest Post by Sean King of YEA! Making the decision to use a wide variety of media means that you have a toolbox full of nuggets and information for your fans to engage with the latest awesomeness inside your organization. By telling your story repeatedly but with new and...

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Getting Media Attention – Advice from Nonprofit Marketers
Sep19

Getting Media Attention – Advice from Nonprofit Marketers

As part of our Six-Month Mentoring Program, we have a monthly group call where participants can ask questions or share what’s working for them.  During our August group call, Esther Fraser of Rising Tide Capital shared how her organization was able to take an under-performing program and generate media coverage out of it. After Esther shared her story, others on the call joined in with their suggestions on getting media attention as...

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How to Approach the Press with Email
Jul23

How to Approach the Press with Email

Shannon Arnold participated in the last session of our Nonprofit Marketing Guide Mentoring Program. One of her challenges was figuring out a good approach to media relations. Today Shannon shares what worked for her — a far superior approach to the old-style press release approached I cried about yesterday.  ~Kivi Guest Post by Shannon Arnold of FamilyAid Boston We all have that thing in nonprofit marketing that just makes us...

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