When Reporters Are Looking for You: How to Respond to Journalists’ Queries
Aug04

When Reporters Are Looking for You: How to Respond to Journalists’ Queries

You don’t have to rely solely on your own pitches to get your organization quoted or cited in the media. Sometimes, you can get coverage by connecting with journalists when they are looking to find an expert as they report their own stories. But how can you make sure your organization gets the reporter’s call when she or he needs a source in your subject area? One way is to sign up for an online service in which reporters...

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How to Establish Thought Leadership within Your Nonprofit
Aug03

How to Establish Thought Leadership within Your Nonprofit

In just a few weeks, we will kick off our latest Nonprofit Marketing Accelerator – Becoming a Thought Leader and Media Darling. Mary Alice Holley of BC/DC Ideas shares some tips on becoming a thought leader and what being media savvy can do for your nonprofit. ~Kristina Guest Post by Mary Alice Holley of BC/DC Ideas If your nonprofit wants to gain notoriety, broaden awareness of your work, establish the credibility of your...

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True or False? A Quick Guide to Understanding Journalism Ethics
Jul21

True or False? A Quick Guide to Understanding Journalism Ethics

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. These rules might appear quaint in this age of partisan cable networks and opinion-based websites. But, believe it or not, most reputable news organizations are still working under the idea that journalists should be responsible with the information they gather and the sources they work with. Ultimately,...

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Where Should I Pitch My Nonprofit’s Story?
Jun28

Where Should I Pitch My Nonprofit’s Story?

Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. They spray their pitches everywhere and pray that somebody picks them up. But if your organization is interested in having its messages connect with your ideal audiences — and if it wants more success landing meaningful media coverage — it’s time to ditch “spray and pray” and get more surgical...

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What to Do When the Media Gets Your Story Wrong
Jun09

What to Do When the Media Gets Your Story Wrong

There’s an adage in public relations that there’s no such thing as bad publicity. But while this might be true if you’re a celebrity or a political candidate, bad publicity can have dire consequences for nonprofits. When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if it’s reported in the media — can damage your...

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5 Ways to Get the Media to Cover Your Next Event
May12

5 Ways to Get the Media to Cover Your Next Event

Nonprofits spend countless hours — and considerable money — to stage gala dinners, peer-to-peer fundraising campaigns, and other events that aim to draw attention to their work and rally their supporters to give to their organizations. Quite often, they also expect these events to generate media coverage. And, quite often, they are disappointed when their events get ignored by newspapers, TV stations, and online outlets....

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