How Can Nonprofits Communicate to Two Americas?
Nov22

How Can Nonprofits Communicate to Two Americas?

It’s Kivi here . . . At Nonprofit Marketing Guide, we are all about helping communications directors do the best job possible for their organizations  and to do the work with purpose, enthusiasm, and integrity. We are also very much about being pragmatic and keeping it real . . . which brings us to our recent presidential election. As nonprofit communicators, we cannot ignore the tumultuous political times we live in. The news...

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10 Tips for Getting Your Op-Ed Placed
Oct27

10 Tips for Getting Your Op-Ed Placed

A well-placed op-ed can help your nonprofit call attention to an important issue or change minds about a controversial topic. Unlike reported news stories, op-eds are opinion pieces that are written by those who aren’t on the staff of a newspaper, magazine or website. They offer outside voices the opportunity to express opinions and share ideas in their own words. Traditionally, they appear opposite the editorial page (hence the...

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Is Your Nonprofit Prepared for a Media Crisis?
Oct13

Is Your Nonprofit Prepared for a Media Crisis?

The Presidential election has become — quite unfortunately — a daily case study in crisis communications. Nearly every day this fall — and sometimes more than once a day — one or both of the major candidates has been forced to respond to a crisis, whether it’s negative news about his or her past with the release of damning audio or leaked emails, or through his or her own missteps. And each candidate has...

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How to Get Your Nonprofit Into the News During the Holidays
Sep15

How to Get Your Nonprofit Into the News During the Holidays

Nonprofits spend months planning for the annual end-of-the-year giving season. But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays. When the first Salvation Army bell ringers start setting their kettles outside of local shopping malls, their chiming bells seemingly send a signal to editors and reporters that they should be covering what’s happening...

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How to Get Your Story Told in the Nonprofit Trade Press
Sep01

How to Get Your Story Told in the Nonprofit Trade Press

When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. But they often overlook an important potential avenue for spreading the word about their work — the nonprofit trade press. These publications and websites — which include The Chronicle of Philanthropy, Inside Philanthropy, Nonprofit Quarterly, The Nonprofit Times,...

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When Reporters Are Looking for You: How to Respond to Journalists’ Queries
Aug04

When Reporters Are Looking for You: How to Respond to Journalists’ Queries

You don’t have to rely solely on your own pitches to get your organization quoted or cited in the media. Sometimes, you can get coverage by connecting with journalists when they are looking to find an expert as they report their own stories. But how can you make sure your organization gets the reporter’s call when she or he needs a source in your subject area? One way is to sign up for an online service in which reporters...

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