A Simple Guide to Injecting Colorful Quotes Into Your News Release
Apr28

A Simple Guide to Injecting Colorful Quotes Into Your News Release

When your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage. Journalists can receive hundreds of releases each week — and depending on what they cover and who they work for, they only have time to cover a handful of stories. With that in mind, you have to do your best to stand out from the crowd and provide them with something useful. Otherwise, your pitch is...

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Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy
Mar31

Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information. Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure that you’re putting your best foot forward to journalists...

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate
Mar17

How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. It’s likely that those announcements...

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Press Release 101: Why You Need a Good ‘Nut Graph’
Feb18

Press Release 101: Why You Need a Good ‘Nut Graph’

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention. And even if that journalist opens and reads your announcement, you still must sell her on the idea that yours is a story worth covering. With that in mind, I’m kicking off a series of posts...

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Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards
Feb11

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. (Also, some of the world WON’T be watching, in an #OscarsSoWhite protest over the lack of diversity among nominees in the top acting categories.) Watching or not, film will be the center of attention surrounding the event, and nonprofits have a huge opportunity to connect with this moment and steal a...

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The 5 Things You Need In Your Nonprofit’s Online Newsroom
Feb04

The 5 Things You Need In Your Nonprofit’s Online Newsroom

When nonprofit communicators think about media relations, they often focus on proactively pitching stories and reaching out to reporters and editors. But effective media relations isn’t just about pushing our story ideas on unsuspecting reporters. It’s also about being ready and responsive when a reporter or editor is already pursuing a story. Being responsive isn’t just about being quick to answer a phone call or an...

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