2 Strategies to Help Your Nonprofit Go Viral
Apr23

2 Strategies to Help Your Nonprofit Go Viral

“Going viral” isn’t really something you can predict. In his latest guest post for us on PR for nonprofits, Peter Panepento explains how the culture of your organization is much more important to your work than coming up with a clever video. ~Kivi Guest Post by Peter Panepento of Panepento Strategies “Why can’t we go viral like that?” It’s a question you’ve likely heard at some point from your executive director or...

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Developing a Modern Public Relations Strategy
Mar17

Developing a Modern Public Relations Strategy

Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. ~Kivi Guest Post by Peter Panepento of Panepento Strategies You probably wouldn’t expect Bob Dylan to draw inspiration from Frank Sinatra. One was a hero of the 1960s counterculture. The other was an icon of...

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Stop Approaching Public Relations Like It’s 2007
Feb10

Stop Approaching Public Relations Like It’s 2007

I am very excited to welcome Peter Panepento to our distinguished list of regular guest bloggers. Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media.  ~Kivi Guest Post by Peter Panepento of Panepento Strategies I came across an old group photo the other day when I was cleaning out some of my files — a picture of me with about 20 other reporters and...

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Getting Started with a PR Plan
Jan28

Getting Started with a PR Plan

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR.  That’s why we are excited to bring on a few new guest bloggers  — including Sean Horrigan. Let us know what PR and media relations questions you have and we’ll get you answers. ~Kivi Guest Post by Sean Horrigan of PR Guy PR is powerful. It can take an...

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We Need a Billboard, and Ads on Pandora and NPR Too
May08

We Need a Billboard, and Ads on Pandora and NPR Too

Board or executives telling you that you need a billboard, or ads on Pandora or NPR or some other expensive form of advertising? Aside from the fact that you probably can’t afford that, would it work even if you could? In response to suggestions (or demands) like this, I suggest you go into what I call the “Three Basic Marketing Questions Mode.”   1. Who is the targeted group for this communication? 2. What is our...

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Celebrating Your Nonprofit’s Milestone Anniversary
Apr22

Celebrating Your Nonprofit’s Milestone Anniversary

I’ll admit that I am not into super big anniversary celebrations. Today my husband and I are celebrating our 13th wedding anniversary and we just returned from a nice hike with the kids, and will have a nice dinner at home. That’s good enough for me. And for most nonprofit anniversaries, I think the low-key approach works well too. However, in some cases, going for the full-on celebration is a great approach — but...

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