5 Strategies for Using Social Media for Media Relations
Feb23

5 Strategies for Using Social Media for Media Relations

During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. They came through something I observed. Through a conversation with a neighbor. Or through something I overheard in the checkout line at the grocery store. More recently, these ideas came through my Twitter feed, a conversation on LinkedIn or a message on...

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How the Super Bowl Inspired Nonprofit Marketing in Atlanta
Feb06

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy. But let’s go back to a more hopeful time Sunday afternoon, when Kathy took some time from pre-game prep to share some ways she saw Atlanta nonprofits capitalize on their team’s success. ~Kivi Guest Post by Kathy Powell Living in Atlanta, the whole city is pretty pumped for the Super Bowl today....

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Nonprofit Communications in the Fake News Era
Jan26

Nonprofit Communications in the Fake News Era

One of the byproducts of the nasty 2016 Election is the explosion of so-called ‘fake news’ — false information that is presented as fact by websites that appear to be authored by journalists but are instead authored by those looking to deceive (or in some cases create satire). Fake news isn’t actually new. Phony sites and shoddy reporters have been pumping out false information for a long time — so much...

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Get More Media Coverage in 2017
Dec12

Get More Media Coverage in 2017

Is your nonprofit resolving to get more coverage in the media in 2017? You can do it!   And to make that resolution come true, you don’t have to wait until after January 1st to get started.   Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017 THIS Thursday, December 15th 1:00 P.M. Eastern (10:00 A.M. Pacific) Recording available if...

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A 2017 Media Relations Calendar for Resource-Strapped Nonprofits
Dec08

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. Nor should it be. Nonprofits don’t exist to grab sexy headlines. They exist to solve problems and make the world a better place — and their resources are best spent on actively working on solve those problems. But nonprofits do need to get media attention from time to time to help them get more of the resources they need...

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How Can Nonprofits Communicate to Two Americas?
Nov22

How Can Nonprofits Communicate to Two Americas?

It’s Kivi here . . . At Nonprofit Marketing Guide, we are all about helping communications directors do the best job possible for their organizations  and to do the work with purpose, enthusiasm, and integrity. We are also very much about being pragmatic and keeping it real . . . which brings us to our recent presidential election. As nonprofit communicators, we cannot ignore the tumultuous political times we live in. The news...

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