5 Things Reporters Want From the Nonprofits They Cover
Apr26

5 Things Reporters Want From the Nonprofits They Cover

Media relations is a lot like fundraising. The best fundraisers at your nonprofit are successful because they take the time to understand their prospects and build personal connections. They don’t waste their donors’ time — and they are careful not to come on too strong and approach them too often. A new survey of more than 1,350 media members by the media database company Cision shows that reporters want to be...

Read More
6 Reasons to Take the Problem-Solver Approach to a PR Challenge
Jan25

6 Reasons to Take the Problem-Solver Approach to a PR Challenge

Recently, when one of our clients faced an unexpected problem, my business partner, Scott Westcott, offered a rather unexpected anecdote to help them navigate the solution. The story came from a years-ago charter fishing trip on Lake Erie with a crew that couldn’t seem to avoid trouble. Before it even got off the dock, their boat had a minor mechanical problem that delayed departure. Once on the water, the sonar fish finder acted up...

Read More
Should We Release a Statement? How to Decide
Oct04

Should We Release a Statement? How to Decide

When should your nonprofit release a statement to the news media? Charities have been asking this question with increased frequency in light of a dizzying array of controversial news items that have a clear connection to the nonprofit world. In past few months, we’ve seen racially tinged protests in Charlottesville, a series of devastating hurricanes, efforts to overhaul the tax code, battles over immigration, and numerous...

Read More
How and When to Use ‘Off the Record’ Conversations With the Media
Aug31

How and When to Use ‘Off the Record’ Conversations With the Media

Your nonprofit has a number of tools at its disposal to help it build relationships with reporters and guide news coverage. One of the least talked about — yet potentially most dangerous — of these tools is going “off the record”. For most nonprofit media relations professionals, going off the record is rarely necessary. But, if done properly, it can help your organization navigate some sticky situations and...

Read More
Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town
Aug24

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Then Antionette will present Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media on Thursday, September 7th. Both webinars will be recorded if you...

Read More
Media Relations Lessons from My Summer Vacation Fiasco
Aug02

Media Relations Lessons from My Summer Vacation Fiasco

The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week.  Even though I wasn’t seeking media attention, I got it, resulting in my quote appearing online and/or in print in the Washington Post, the New York Times, the Miami Herald, the San Francisco Chronicle, Time Magazine, and a bunch of regional dailies and trade press. My family and I vacation on Ocracoke every...

Read More