Telling Your Nonprofit’s Financial Story
Jul28

Telling Your Nonprofit’s Financial Story

As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. In this month’s post Peter Panepento tells you how to be prepared when your nonprofit’s salaries make the news. ~Kristina Guest Post by Peter Panepento of Panepento Strategies Who are the highest-paid charity executives in your city? You’ve probably seen a variation...

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Forget the Media Kit, Create a Toolkit
Jul01

Forget the Media Kit, Create a Toolkit

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. ~Kristina Guest Post by Peter Panepento of Panepento Strategies Who do you think of first when you’re about to launch a new campaign or release a piece of important new research? In the not-so-distant past, that answer was easy: you wanted to reach the media. After all, a story in...

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Getting the Media to Care About Your Data
Jun03

Getting the Media to Care About Your Data

Our public relations expert Peter Penepento is back this month with a great post on how to work your data into a story the media will want to help you tell. ~Kivi Guest Post by Peter Panepento of Panepento Strategies Data and research can be powerful tools for nonprofits that are looking to call attention to their work. This is especially true if your organization is looking for media coverage. Reporters and editors love to latch on...

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Raising Your Boss’s Profile: What’s Your Advice?
May06

Raising Your Boss’s Profile: What’s Your Advice?

Here’s a challenge that several nonprofit communicators have asked me about recently: How do I raise the national visibility of my boss on our issues? This is something we’ll cover in our new webinar on May 20, Thought Leadership for Nonprofits: Marketing to Build Your Authority and Share Expertise. But let’s work on it here too. Let’s say your situation is something like this (which is a composite of the real...

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2 Strategies to Help Your Nonprofit Go Viral
Apr23

2 Strategies to Help Your Nonprofit Go Viral

“Going viral” isn’t really something you can predict. In his latest guest post for us on PR for nonprofits, Peter Panepento explains how the culture of your organization is much more important to your work than coming up with a clever video. ~Kivi Guest Post by Peter Panepento of Panepento Strategies “Why can’t we go viral like that?” It’s a question you’ve likely heard at some point from your executive director or...

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Developing a Modern Public Relations Strategy
Mar17

Developing a Modern Public Relations Strategy

Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. ~Kivi Guest Post by Peter Panepento of Panepento Strategies You probably wouldn’t expect Bob Dylan to draw inspiration from Frank Sinatra. One was a hero of the 1960s counterculture. The other was an icon of...

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