When They Want You to “Raise Awareness”
Jan27

When They Want You to “Raise Awareness”

It is one of the most dreaded requests from a board of directors or management team to a nonprofit communications director: “Could you go raise some awareness? If we could raise awareness, all of our problems would be solved!” Really? And what does “raising awareness” really mean? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that budget (OK,...

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Annual Campaign Trilogy Part II: 6 Tips to Improve Fundraising Results
Dec12

Annual Campaign Trilogy Part II: 6 Tips to Improve Fundraising Results

Yesterday Sean King gave us some steps to get started with a successful annual campaigns. Today we talk about getting better results from your fundraising. ~Kivi Guest Post by Sean King of YEA! Making the decision to use a wide variety of media means that you have a toolbox full of nuggets and information for your fans to engage with the latest awesomeness inside your organization. By telling your story repeatedly but with new and...

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Getting Media Attention – Advice from Nonprofit Marketers
Sep19

Getting Media Attention – Advice from Nonprofit Marketers

As part of our Six-Month Mentoring Program, we have a monthly group call where participants can ask questions or share what’s working for them.  During our August group call, Esther Fraser of Rising Tide Capital shared how her organization was able to take an under-performing program and generate media coverage out of it. After Esther shared her story, others on the call joined in with their suggestions on getting media attention as...

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How to Approach the Press with Email
Jul23

How to Approach the Press with Email

Shannon Arnold participated in the last session of our Nonprofit Marketing Guide Mentoring Program. One of her challenges was figuring out a good approach to media relations. Today Shannon shares what worked for her — a far superior approach to the old-style press release approached I cried about yesterday.  ~Kivi Guest Post by Shannon Arnold of FamilyAid Boston We all have that thing in nonprofit marketing that just makes us...

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The Press Release That Made Me Cry
Jul22

The Press Release That Made Me Cry

Few things make me sadder when sitting at my desk than hearing from nonprofit communicators who are wringing their hands over questions that are simply no longer relevant.  What a waste of time and energy. I admit I was probably in an emotional state already for unrelated reasons, but I swear tears of frustration did almost flow when I got an email from a woman who wanted to know if she should double-space her press release. She also...

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How NOT to Pitch a Guest Post
Apr12

How NOT to Pitch a Guest Post

Part of my job as community engagement manager is to handle guest posts for this blog. We love sharing what nonprofits are doing and tips from other experts in nonprofit marketing and fundraising. We receive guest posts in two ways – we reach out to people we know have great stories and insight to share or someone reaches out to us. Unfortunately, not everyone who reaches out to us has any clue as to what our blog is actually...

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