Newsjacking for Nonprofits
Jun29

Newsjacking for Nonprofits

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving. Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. It also offers a great opportunity to talk about ‘newsjacking‘ — the public relations practice of using a hot item...

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When Am I ‘On the Record’ With a Journalist?
May24

When Am I ‘On the Record’ With a Journalist?

When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes. But do you also prep them for what to do when the “on air” light is off or when the reporter closes the notebook? If you aren’t, you’re overlooking a crucial detail — one that can lead to some...

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PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter
Apr27

PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

When was the last time you reached out to a reporter without a story to pitch? If you’re like many nonprofit communicators, you might be straining to answer this question because it’s been a long time. This is especially true if your role isn’t exclusively focused on media relations. If your work also involves some combination of social media, marketing, speechwriting, fundraising solicitations, event planning,...

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5 Things Reporters Really Want From PR Specialists
Mar29

5 Things Reporters Really Want From PR Specialists

When you open your e-mail box, which messages are you most likely to open: generic messages from unknown senders or personal notes sent by someone you know? The answer to this question is obvious, right? You’re going to open the personal message first. And you’re more likely to trust that message than you would a message that comes from a stranger. Effective media relations relies on the same idea. The nonprofits that are often most...

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5 Strategies for Using Social Media for Media Relations
Feb23

5 Strategies for Using Social Media for Media Relations

During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. They came through something I observed. Through a conversation with a neighbor. Or through something I overheard in the checkout line at the grocery store. More recently, these ideas came through my Twitter feed, a conversation on LinkedIn or a message on...

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How the Super Bowl Inspired Nonprofit Marketing in Atlanta
Feb06

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy. But let’s go back to a more hopeful time Sunday afternoon, when Kathy took some time from pre-game prep to share some ways she saw Atlanta nonprofits capitalize on their team’s success. ~Kivi Guest Post by Kathy Powell Living in Atlanta, the whole city is pretty pumped for the Super Bowl today....

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