The 5 Things You Need In Your Nonprofit’s Online Newsroom
Feb04

The 5 Things You Need In Your Nonprofit’s Online Newsroom

When nonprofit communicators think about media relations, they often focus on proactively pitching stories and reaching out to reporters and editors. But effective media relations isn’t just about pushing our story ideas on unsuspecting reporters. It’s also about being ready and responsive when a reporter or editor is already pursuing a story. Being responsive isn’t just about being quick to answer a phone call or an...

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More Than Words: Why Visuals Are Critical in Pitching Your Story
Jan12

More Than Words: Why Visuals Are Critical in Pitching Your Story

If you have been reading our blog the last year, you will probably recognize Peter Panepento. Peter is the principal at Panepento Strategies, a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. He was formerly an assistant managing editor at The Chronicle of Philanthropy as well.  We are excited to announce that he has officially joined our team of advisers along with Kerri Karvetski...

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Nonprofits Should Play Offense, Not Defense, to Improve Reputation
Sep17

Nonprofits Should Play Offense, Not Defense, to Improve Reputation

When being criticized, do you get defensive and go on the attack? While standing up for your cause isn’t a bad thing, Peter Panepento talks about how a proactive approach with transparent storytelling is better in the long run. ~Kristina Guest Post by Peter Panepento of Panepento Strategies When was the last time you changed a mind by being defensive? I’m going to venture to say that it hasn’t happened to you very often, if at...

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Getting the Media Interested in a Milestone with Dallas CASA
Aug12

Getting the Media Interested in a Milestone with Dallas CASA

This month we are hosting the Nonprofit Blog Carnival and want to know how nonprofits should share progress or communicate accomplishments. Mindy Baxter is a former newspaper reporter, but is now using her storytelling skills at Dallas CASA (Court Appointed Special Advocates). She recently sent me a great example for the Carnival to post here as they don’t have a blog of their own. Here is Mindy’s story: In brief, we have...

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Telling Your Nonprofit’s Financial Story
Jul28

Telling Your Nonprofit’s Financial Story

As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. In this month’s post Peter Panepento tells you how to be prepared when your nonprofit’s salaries make the news. ~Kristina Guest Post by Peter Panepento of Panepento Strategies Who are the highest-paid charity executives in your city? You’ve probably seen a variation...

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Forget the Media Kit, Create a Toolkit
Jul01

Forget the Media Kit, Create a Toolkit

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. ~Kristina Guest Post by Peter Panepento of Panepento Strategies Who do you think of first when you’re about to launch a new campaign or release a piece of important new research? In the not-so-distant past, that answer was easy: you wanted to reach the media. After all, a story in...

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