Media Relations Lessons from My Summer Vacation Fiasco
Aug02

Media Relations Lessons from My Summer Vacation Fiasco

The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week.  Even though I wasn’t seeking media attention, I got it, resulting in my quote appearing online and/or in print in the Washington Post, the New York Times, the Miami Herald, the San Francisco Chronicle, Time Magazine, and a bunch of regional dailies and trade press. My family and I vacation on Ocracoke every...

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Lessons from the Boy Scouts Controversy: Be Prepared
Jul26

Lessons from the Boy Scouts Controversy: Be Prepared

Even if you have no connection to Boy Scouts of America, you are probably well aware of the organization’s motto: Be Prepared. But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. And the backlash the organization is facing this week from a number of its supporters offers a lesson for other nonprofits during these politically...

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Newsjacking for Nonprofits
Jun29

Newsjacking for Nonprofits

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving. Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. It also offers a great opportunity to talk about ‘newsjacking‘ — the public relations practice of using a hot item...

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When Am I ‘On the Record’ With a Journalist?
May24

When Am I ‘On the Record’ With a Journalist?

When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes. But do you also prep them for what to do when the “on air” light is off or when the reporter closes the notebook? If you aren’t, you’re overlooking a crucial detail — one that can lead to some...

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PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter
Apr27

PR Pick-Up Lines: Starting a Relationship With Your Favorite Reporter

When was the last time you reached out to a reporter without a story to pitch? If you’re like many nonprofit communicators, you might be straining to answer this question because it’s been a long time. This is especially true if your role isn’t exclusively focused on media relations. If your work also involves some combination of social media, marketing, speechwriting, fundraising solicitations, event planning,...

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5 Things Reporters Really Want From PR Specialists
Mar29

5 Things Reporters Really Want From PR Specialists

When you open your e-mail box, which messages are you most likely to open: generic messages from unknown senders or personal notes sent by someone you know? The answer to this question is obvious, right? You’re going to open the personal message first. And you’re more likely to trust that message than you would a message that comes from a stranger. Effective media relations relies on the same idea. The nonprofits that are often most...

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