Should We Release a Statement? How to Decide
Oct04

Should We Release a Statement? How to Decide

When should your nonprofit release a statement to the news media? Charities have been asking this question with increased frequency in light of a dizzying array of controversial news items that have a clear connection to the nonprofit world. In past few months, we’ve seen racially tinged protests in Charlottesville, a series of devastating hurricanes, efforts to overhaul the tax code, battles over immigration, and numerous...

Read More
How and When to Use ‘Off the Record’ Conversations With the Media
Aug31

How and When to Use ‘Off the Record’ Conversations With the Media

Your nonprofit has a number of tools at its disposal to help it build relationships with reporters and guide news coverage. One of the least talked about — yet potentially most dangerous — of these tools is going “off the record”. For most nonprofit media relations professionals, going off the record is rarely necessary. But, if done properly, it can help your organization navigate some sticky situations and...

Read More
Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town
Aug24

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Then Antionette will present Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media on Thursday, September 7th. Both webinars will be recorded if you...

Read More
Media Relations Lessons from My Summer Vacation Fiasco
Aug02

Media Relations Lessons from My Summer Vacation Fiasco

The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week.  Even though I wasn’t seeking media attention, I got it, resulting in my quote appearing online and/or in print in the Washington Post, the New York Times, the Miami Herald, the San Francisco Chronicle, Time Magazine, and a bunch of regional dailies and trade press. My family and I vacation on Ocracoke every...

Read More
Lessons from the Boy Scouts Controversy: Be Prepared
Jul26

Lessons from the Boy Scouts Controversy: Be Prepared

Even if you have no connection to Boy Scouts of America, you are probably well aware of the organization’s motto: Be Prepared. But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. And the backlash the organization is facing this week from a number of its supporters offers a lesson for other nonprofits during these politically...

Read More
Newsjacking for Nonprofits
Jun29

Newsjacking for Nonprofits

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving. Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. It also offers a great opportunity to talk about ‘newsjacking‘ — the public relations practice of using a hot item...

Read More