Where Should I Pitch My Nonprofit’s Story?
Jun28

Where Should I Pitch My Nonprofit’s Story?

Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. They spray their pitches everywhere and pray that somebody picks them up. But if your organization is interested in having its messages connect with your ideal audiences — and if it wants more success landing meaningful media coverage — it’s time to ditch “spray and pray” and get more surgical...

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What to Do When the Media Gets Your Story Wrong
Jun09

What to Do When the Media Gets Your Story Wrong

There’s an adage in public relations that there’s no such thing as bad publicity. But while this might be true if you’re a celebrity or a political candidate, bad publicity can have dire consequences for nonprofits. When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if it’s reported in the media — can damage your...

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5 Ways to Get the Media to Cover Your Next Event
May12

5 Ways to Get the Media to Cover Your Next Event

Nonprofits spend countless hours — and considerable money — to stage gala dinners, peer-to-peer fundraising campaigns, and other events that aim to draw attention to their work and rally their supporters to give to their organizations. Quite often, they also expect these events to generate media coverage. And, quite often, they are disappointed when their events get ignored by newspapers, TV stations, and online outlets....

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A Simple Guide to Injecting Colorful Quotes Into Your News Release
Apr28

A Simple Guide to Injecting Colorful Quotes Into Your News Release

When your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage. Journalists can receive hundreds of releases each week — and depending on what they cover and who they work for, they only have time to cover a handful of stories. With that in mind, you have to do your best to stand out from the crowd and provide them with something useful. Otherwise, your pitch is...

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Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy
Mar31

Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information. Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure that you’re putting your best foot forward to journalists...

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate
Mar17

How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. It’s likely that those announcements...

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