5 Strategies for Using Social Media for Media Relations

During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. They came through something I observed. Through a conversation with a neighbor. Or through something I overheard in the checkout line at the grocery store.…

How to Get Your Nonprofit Into the News During the Holidays

Nonprofits spend months planning for the annual end-of-the-year giving season. But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays. When the first Salvation Army bell ringers start setting their kettles outside of local shopping malls, their chiming bells seemingly send a signal to editors and reporters that they should be…

When Reporters Are Looking for You: How to Respond to Journalists’ Queries

You don’t have to rely solely on your own pitches to get your organization quoted or cited in the media. Sometimes, you can get coverage by connecting with journalists when they are looking to find an expert as they report their own stories. But how can you make sure your organization gets the reporter’s call when she or…