Powerfully Memorable, in 8 Words or Less (Case Study)
Jul23

Powerfully Memorable, in 8 Words or Less (Case Study)

Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization. Start to rock relevant messages and you’ll join a growing cadre of healthy organizations whose messages help to build awareness of their impact and value. That’ll place your organization firmly in audiences’...

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MAMA Marvelous! (Case Study)
Jul09

MAMA Marvelous! (Case Study)

Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action). I lingered on this image, taking in the different women and their range of expressions. The photo with text quickly and memorably conveys not only what MAMA does, but how—improving health through...

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A Super Effective Online Fundraising Tool: The “Wins” Blog Post
Jun18

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past. I’ve tried this tactic with three clients over the past 18 months, each with excellent results. Take a look. American Heart Association For AHA’s year-end online fundraising campaign, we began with a Thanksgiving email thanking donors for their support and...

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C’mon! Connect with Relevant Messages: Join Me on June 11
Jun09

C’mon! Connect with Relevant Messages: Join Me on June 11

Register Now: Learn How to Shape Pitch-Perfect Messages that Move People to Act Now Your organization’s messages determine if you are heard, and if people respond. They’re the most practical, available tool you have to move your audience to act….if they’re relevant. Relevance is the heart of memorable, motivating messages—pitch-perfect messages. Like this: You know when you meet someone at a party or conference...

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How to Handle Negative Comments on Facebook
May07

How to Handle Negative Comments on Facebook

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Do you respond to each one? Post a general statement? Would you post a response as a comment on the review, or send a private message?” – AA We got some great responses from our Pass Holder community that we thought we would share...

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Mom Messages—Shortcut to Heart, then Head
Apr27

Mom Messages—Shortcut to Heart, then Head

My mom. Your mom. All of our moms. I bet you love yours as much as I love mine. Even though she passed away many years ago, she is an active voice in my head, and ever present in my heart. Most of us love our moms hard, despite the occasional conflict—as is the human condition. All this love (and the conflict, too) makes for moms being top of mind much of the time. That’s why Hallmark, or whomever it was, knew what they were...

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