Mom Messages—Shortcut to Heart, then Head
Apr27

Mom Messages—Shortcut to Heart, then Head

My mom. Your mom. All of our moms. I bet you love yours as much as I love mine. Even though she passed away many years ago, she is an active voice in my head, and ever present in my heart. Most of us love our moms hard, despite the occasional conflict—as is the human condition. All this love (and the conflict, too) makes for moms being top of mind much of the time. That’s why Hallmark, or whomever it was, knew what they were...

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Really?
Apr09

Really?

Wow, what a disconnect. Let me tell you about it, so you can make sure your organization avoids this kind of blunder. Last Friday morning I got an email from our local performing arts center (PAC). The place has been around 10 years and is a gorgeous, intimate performance venue. We’ve attended several great shows there over the years, but many of the bookings were second- or third-rate. Now, thanks to new management, things have...

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Messages Matter—More than Ever
Mar25

Messages Matter—More than Ever

Ummmmm. We’ve all been there. As a matter of fact, it happened to me just yesterday. You’ve got just a few seconds to explain what your organization does and the “who cares,” but that’s not enough time to deliver your well-practiced elevator pitch. Or you’re about to jump off the bus and need to leave your seatmate with a memorable and repeatable take on your newest FILL-IN-THE BLANK in just 10 seconds. Instead, all...

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Bust Out and Break the Rules
Jan29

Bust Out and Break the Rules

Wake up, girls and boys. It’s time to do things a little bit differently. Here’s the thing: I’m a rule follower, and I bet you are too. After all, nonprofit communications isn’t the Wild West. But, even so… Rules are made to be broken, at least once in a while.  And as much as I believe in defining clear goals to guide your right-now marketing decisions, and staying consistent within that framework, sometimes you just need to bust...

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PHENOMENAL COMMUNICATIONS POWER…itty bitty living space
Jul31

PHENOMENAL COMMUNICATIONS POWER…itty bitty living space

Have you ever seen Disney’s Aladdin? The Genie, played by Robin Williams, has just been released from his lamp by Aladdin and is explaining what a genie is and what he can do. Genie has all of this power at his disposal, but he’s contained in a tiny little lamp. Your email subject lines, social media updates, and headlines all have an enormous amount of power, but you only have a small amount of space to accommodate all of...

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Write a Better Case for Support and Direct Mail Appeals
Jun19

Write a Better Case for Support and Direct Mail Appeals

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. The Case for Support Writing a Fabulous Case for Support starts July 9th. You can join us for just the first 60-minute training webinar on the 9th to get a better understanding of why a good case for support is so important. Or you...

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