Messages Matter—More than Ever
Mar25

Messages Matter—More than Ever

Ummmmm. We’ve all been there. As a matter of fact, it happened to me just yesterday. You’ve got just a few seconds to explain what your organization does and the “who cares,” but that’s not enough time to deliver your well-practiced elevator pitch. Or you’re about to jump off the bus and need to leave your seatmate with a memorable and repeatable take on your newest FILL-IN-THE BLANK in just 10 seconds. Instead, all...

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Bust Out and Break the Rules
Jan29

Bust Out and Break the Rules

Wake up, girls and boys. It’s time to do things a little bit differently. Here’s the thing: I’m a rule follower, and I bet you are too. After all, nonprofit communications isn’t the Wild West. But, even so… Rules are made to be broken, at least once in a while.  And as much as I believe in defining clear goals to guide your right-now marketing decisions, and staying consistent within that framework, sometimes you just need to bust...

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PHENOMENAL COMMUNICATIONS POWER…itty bitty living space
Jul31

PHENOMENAL COMMUNICATIONS POWER…itty bitty living space

Have you ever seen Disney’s Aladdin? The Genie, played by Robin Williams, has just been released from his lamp by Aladdin and is explaining what a genie is and what he can do. Genie has all of this power at his disposal, but he’s contained in a tiny little lamp. Your email subject lines, social media updates, and headlines all have an enormous amount of power, but you only have a small amount of space to accommodate all of...

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Write a Better Case for Support and Direct Mail Appeals
Jun19

Write a Better Case for Support and Direct Mail Appeals

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. The Case for Support Writing a Fabulous Case for Support starts July 9th. You can join us for just the first 60-minute training webinar on the 9th to get a better understanding of why a good case for support is so important. Or you...

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Fundraising to Help Child Abusers, Murderers and Other “Unworthy” People
Jun04

Fundraising to Help Child Abusers, Murderers and Other “Unworthy” People

I’m coming off of my Spring speaking schedule, which means I’ve talked to hundreds of nonprofit communicators and fundraisers over the last few months, trying my best to help them work through their toughest nonprofit communications, marketing, and fundraising challenges. There’s usually one person in the room who sits quietly, often with what appears to be a look of disdain on his or her face. Several hours into the...

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Live from Montana – Clear, Consistent, and Compelling Messaging
May21

Live from Montana – Clear, Consistent, and Compelling Messaging

Kivi and I are being graciously hosted by the Montana Nonprofit Association this week as we help nonprofits create clearer and more compelling communications. We are doing workshops in Billings, Helena, and Missoula. We began our week with a 5:30 a.m. EST wake up call (which was actually 3:30 a.m. in Montana…eek!). I got held up in Atlanta due to fog, but was able to make a last minute dash to meet Kivi (who was flying from...

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