Your Nonprofit’s Newsletter: You Are Not the Target Audience
Mar21

Your Nonprofit’s Newsletter: You Are Not the Target Audience

I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first post here from the BoardAssist blog, which is directed towards board members themselves, but I hope it will be a helpful read to anyone managing communications staff.    ~Kivi As a nonprofit communications trainer and coach,...

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Putting the “Key” Back in “Key Messages”
Mar13

Putting the “Key” Back in “Key Messages”

Kristan Allen and her work as the director of marketing and communications for The Mentoring Partnership of Southwestern Pennsylvania were featured in my book Content Marketing for Nonprofits. She took part in our first Book Club discussion panel a few weeks ago and had such great things to say, we asked her to share her insight with you.  ~Kivi Guest Post by Kristan Allen of The Mentoring Partnership of Southwestern Pennsylvania...

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Top Ten Ideas for Raising Awareness
Feb19

Top Ten Ideas for Raising Awareness

We just finished presenting a new webinar on raising awareness, where I presented a bunch of different ways to go about it (Join us next week for an encore).  We polled participants, and here are the ten ideas, in order, that they thought could work best for them. Maybe some of these could work for you too? Host Educational Events. Invite people to attend an event where they can learn something really useful for their own lives, while...

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Read Contagious: Why Things Catch On [Book Review]
Feb18

Read Contagious: Why Things Catch On [Book Review]

As part of my preparation to teach a new webinar called How to Raise Awareness for Your Cause on a Budget, I read Jonah Berger’s  Contagious: Why Things Catch On. It’s a great book: quick read, full of clear examples, and easy steps to follow to put the ideas to work. On the book website, you can find a free “Crafting Contagious” Workbook and Reading Guide too. The heart of the book is the STEPPS framework: 1....

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Five Messages to Try When Raising Awareness
Feb13

Five Messages to Try When Raising Awareness

I’ve been writing and thinking a lot about “raising awareness” and what that really means for nonprofit communicators as I prepare to present How to Raise Awareness for Your Cause on a Budget, a brand-new webinar  for CharityHowTo. (Join us Feb 19 or Feb  26). One of the most common challenges that the “raise awareness” assignment presents is what to actually write or say to people. I see many nonprofits...

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Shifting Your Comm Style from Frightening to Friendly – 3 Steps
Dec19

Shifting Your Comm Style from Frightening to Friendly – 3 Steps

I recently talked with a nonprofit communications director whose challenge for 2014 is to remake her organization’s communications voice, style, and tone from something that’s frankly a little frightening to something much more friendly. How does she know the current approach is frightening? Because the organization’s supporters and clients said so. The nonprofit asked for feedback on its website content, and heard...

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