How Criteria Saved the Day
May26

How Criteria Saved the Day

Jennifer Vander Molen is the Manager of Communications at The Colossian Forum and a participant in our Mentoring Program. Today she  shares her organization’s process of creating a new tagline. ~Kristina Guest Post by Jennifer Vander Molen of The Colossian Forum Never in my wildest dreams did I think I’d sing the praises of something like criteria. Iced orange creamsicle oolong tea? Yes! The benefits of a quick walk outside?...

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Week of Freebies! Relevant Messaging Checklist
Dec29

Week of Freebies! Relevant Messaging Checklist

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.  When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Rewarding Realistic Real-Time Responsive Revealing Refreshing Here’s a quick checklist for you to print out to help ensure that your messages are as relevant as...

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Clarify Your Complicated Communications with Metaphors [Free E-Book]
Aug13

Clarify Your Complicated Communications with Metaphors [Free E-Book]

Does your nonprofit deal with an issue that is not exactly easy to talk about? Try simplifying things for potential supporters with a few good metaphors. Here’s an example of a great metaphor from our free e-book, 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid, that shows how you can bring dry data to life: “Health and nutrition experts know that a diet of fresh foods –...

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Powerfully Memorable, in 8 Words or Less (Case Study)
Jul23

Powerfully Memorable, in 8 Words or Less (Case Study)

Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization. Start to rock relevant messages and you’ll join a growing cadre of healthy organizations whose messages help to build awareness of their impact and value. That’ll place your organization firmly in audiences’...

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MAMA Marvelous! (Case Study)
Jul09

MAMA Marvelous! (Case Study)

Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action). I lingered on this image, taking in the different women and their range of expressions. The photo with text quickly and memorably conveys not only what MAMA does, but how—improving health through...

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A Super Effective Online Fundraising Tool: The “Wins” Blog Post
Jun18

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past. I’ve tried this tactic with three clients over the past 18 months, each with excellent results. Take a look. American Heart Association For AHA’s year-end online fundraising campaign, we began with a Thanksgiving email thanking donors for their support and...

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