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	<title>Kivi's Nonprofit Communications Blog &#187; Mixed Links</title>
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		<title>Mixed Links: One Must-Download and Other Great Stuff</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2010/03/12/mixed-links-one-must-download-and-other-great-stuff/</link>
		<comments>http://www.nonprofitmarketingguide.com/blog/2010/03/12/mixed-links-one-must-download-and-other-great-stuff/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 22:17:41 +0000</pubDate>
		<dc:creator>Kivi Leroux Miller</dc:creator>
				<category><![CDATA[Mixed Links]]></category>
		<category><![CDATA[Nonprofit Communications]]></category>

		<guid isPermaLink="false">http://www.nonprofitmarketingguide.com/blog/?p=1988</guid>
		<description><![CDATA[Here&#8217;s a bunch of good stuff for nonprofit communicators that I&#8217;ve come across in the last month or so . . .
A Must-Download
Network for Good and Sea Change Strategies have released a free e-book called Homer Simpson for Nonprofits: The Truth About How People Really Think and What It Means for Promoting Your Cause. It&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/londonmatt/2894132177/sizes/s/"><img class="alignright" style="margin: 5px;" title="Photo on Flickr by Matt from London" src="http://farm4.static.flickr.com/3283/2894132177_cffdb7429d_m.jpg" alt="" width="240" height="180" /></a>Here&#8217;s a bunch of good stuff for nonprofit communicators that I&#8217;ve come across in the last month or so . . .</p>
<p><strong>A Must-Download</strong></p>
<p>Network for Good and Sea Change Strategies have released a free e-book called <a href="http://web.networkforgood.org/201002ebook/">Homer Simpson for Nonprofits: The Truth About How People Really Think and What It Means for Promoting Your Cause</a>. It&#8217;s really, really good. I know so because I keep thinking about some of the concepts and examples they discuss and I read it weeks ago. Wonderful stuff for those of us trying to motivate people to do things differently. I&#8217;m also reading <a href="http://www.amazon.com/gp/product/0385528752?ie=UTF8&amp;tag=nonprmarkegui-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0385528752">Switch: How to Change Things When Change Is Hard</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nonprmarkegui-20&amp;l=as2&amp;o=1&amp;a=0385528752" border="0" alt="" width="1" height="1" /> (Amazon link), which also deals with &#8220;behavioral economics&#8221; and will provide a review as soon as I finish it.</p>
<p><strong>Nonprofit Video</strong></p>
<p>Nancy Schwartz  shared <a href="http://nancyschwartz.com/articles/index.php/nonprofit-video/">all the things she did wrong when she recently tried to produce a video</a>. We learn so much from Nancy, even when she&#8217;s goofing up!</p>
<p>The <a href="http://www.youtube.com/nonprofitvideoawards">4th Annual DoGooder Nonprofit Video Award Program</a> deadline is March 19, 2010.  There are categories for small, medium, and large organizations. I&#8217;m thrilled to be one of the judges this year and am looking forward seeing some great video storytelling!</p>
<p><strong>Event Fundraising</strong></p>
<p>Events are a great way to raise money, right? Not so fast! It depends on lots of factors, which Event 360 is helping you navigate with a new guide called <a href="http://www.event360.com/analyze-this-a-nonprofit-s-guide-to-event-fundraising-analytics/">Analyze This: A Nonprofit&#8217;s Guide to Event Fundraising Analytics</a>.</p>
<p><strong>Free Online Fundraising Training with Katya Andresen, Rebecca Higman, and Me</strong></p>
<p>I&#8217;m participating in another free Nonprofit 911 training on March 30, 2010 called <a href="http://web.networkforgood.org/np911033010">Online Donors: Why They Leave and How to Get Them Back</a>.</p>
<p><strong>Nonprofit Websites</strong></p>
<p><a href="http://jasonlynes.com/2010/02/22/no-one-cares-about-your-website/">No One Cares About Your Website</a> is a great discussion about the role of design in whether a website works or not.</p>
<p>I also loved Deborah Elizabeth Finn&#8217;s post on <a href="http://blog.deborah.elizabeth.finn.com/blog/_archives/2010/2/26/4465294.html">bad nonprofit &#8220;contact us&#8221; pages</a>.</p>
<p><strong>Nonprofits and Social Media</strong></p>
<p>Holly Ross at NTEN created this great roundup post of the various issues you should be thinking about <a href="http://www.nten.org/blog/2010/02/17/recipe-social-media-buzz">when using social media to create buzz.</a></p>
<p>Want to play around with social media before using it for work? Check out <a href="http://blogs.hbr.org/cs/2010/02/10_ways_to_build_social_media.html">10 Ways to Build Social Media Expertise Using Personal Web Projects</a> from the  Harvard Business Review.
<p>Get all of our live and recorded webinars for 90 days for just $145 with the All-Access Pass. Includes archive of the last three months too! <a href="http://www.on2url.com/app/adtrack.asp?MerchantID=41271&#038;AdID=485402">Get the Details and Order Here.</a></p>
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		<title>Mixed Links: Free Training, Special Deals, and Fab Info</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2010/02/02/mixed-links-free-training-special-deals-and-fab-info/</link>
		<comments>http://www.nonprofitmarketingguide.com/blog/2010/02/02/mixed-links-free-training-special-deals-and-fab-info/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 16:51:58 +0000</pubDate>
		<dc:creator>Kivi Leroux Miller</dc:creator>
				<category><![CDATA[Mixed Links]]></category>

		<guid isPermaLink="false">http://www.nonprofitmarketingguide.com/blog/?p=1894</guid>
		<description><![CDATA[With freezing rain falling and snow on the ground here in North Carolina, it&#8217;s time for some hot mixed links!
Free Training on E-Newsletters
I&#8217;m doing another free conference call for Network for Good&#8217;s Nonprofit 911 series, this time on Ensuring Your E-Newsletters are Read &#8211; Not Dead &#8211; On Arrival This Year.  Join us next [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin: 5px; border: 0px initial initial;" title="Photo by david.nikonvscanon on Flickr" src="http://farm1.static.flickr.com/142/387837841_a8d8f9cbba_m.jpg" alt="" width="180" height="240" />With freezing rain falling and snow on the ground here in North Carolina, it&#8217;s time for some hot mixed links!</p>
<p><strong>Free Training on E-Newsletters</strong></p>
<p>I&#8217;m doing another free conference call for Network for Good&#8217;s Nonprofit 911 series, this time on <strong><a href="http://web.networkforgood.org/np911020910">Ensuring Your E-Newsletters are Read &#8211; Not Dead &#8211; On Arrival This Year.</a> </strong> Join us next Tuesday, February 9 at 1:00 p.m. Eastern.</p>
<p>As for our weekly webinar series here at Nonprofit Marketing Guide, here&#8217;s what&#8217;s coming up next:</p>
<p><strong>February 10:</strong> <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/how-to-write-a-quick-and-dirty-nonprofit-marketing-strategy/">How to Write a Quick and Dirty Nonprofit Marketing Strategy</a></p>
<p><strong>February 16:</strong> <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/facebook-fans/">10 Ways to Engage Your Facebook Fans</a></p>
<p><strong>February 18:</strong> <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/nonprofit-storytelling/">Nonprofit Storytelling: How to Write Your Nonprofit’s Best Stories</a></p>
<p><strong>February Sweetheart Deal on the Pass *Plus*</strong></p>
<p>This month, I&#8217;m offering a special deal on our new Pass *Plus*. It includes invitation-only coaching calls with Nancy Schwartz, Sarah Durham, and Gail Perry, plus I&#8217;ll buy you a copy of Sarah&#8217;s awesome new book, Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications.&#8221; <a href="http://www.nonprofitmarketingguide.com/resources/sweetheartdeal/">Get the details on the Sweetheart Deal here</a>.</p>
<p><strong>Online Outreach on a Budget &#8211; Nonprofit Blog Carnival</strong></p>
<p>The first 2010 edition of the Nonprofit Blog Carnival is now online at Issue Lab&#8217;s Footnotes and it&#8217;s all about <a href="http://issuelabfootnotes.blogspot.com/2010/01/online-outreach-on-budget-january.html">doing online outreach on a budget</a>. It connects you to some really great posts, so save a lunch hour this week to read them over.  Joanne Fritz at <a href="http://nonprofit.about.com/">About.com for nonprofits</a> has taken over management of the Carnival from me. Thanks Joanne for doing such a great job with that baby! Next month&#8217;s edition will be hosted by Katya Andresen at the <a href="http://www.nonprofitmarketingblog.com/">Nonprofit Marketing Blog</a>. The theme will be your <strong>best and/or worst moments as a nonprofit professional</strong> – and what you learned from them. Submit your blog posts <a href="http://blogcarnival.com/bc/submit_318.html">here</a>.</p>
<p><strong>A Nonprofit Messaging Crisis</strong></p>
<p>Nancy Schwartz is sharing the results of her recent survey on nonprofit messaging and has concluded that nonprofit communicators are in a state of crisis. <a href="http://nancyschwartz.com/articles/index.php/messaging-crisis-for-nonprofits/">See why she feels that way</a>, and get some solid advice from Nancy on what to do about it. Nancy will be sharing her expert advice on messaging with our Pass *Plus* holders on a <a href="http://www.nonprofitmarketingguide.com/resources/sweetheartdeal/">February 17 conference call</a>.</p>
<p><strong>Great Storytelling about Giving</strong></p>
<p>I *love* this idea from Triangle Gives Back, a project led by the <a href="http://www.trianglecf.org/">Triangle Community Foundation</a> here in NC. At the foundation&#8217;s holiday party, executive director Andrea Bazán passed out envelopes to attendees that contained $10 and a challenge: Match the $10 with at least $10 of your own, give the money to someone you do not know or an organization doing good in the region, and then share the story.  <a href="http://www.trianglegivesback.org/news/2010-1-25/giveback-giveaway-stories/">Check out the creativity that ensued.</a> I heard about this because one of the attendees at the party works with my husband at the Conservation Trust for NC. We collected change to add to the $10 to send a kid to camp.</p>
<p><strong>Affordable National Press Releases</strong></p>
<p>PR Newswire is offering Web News Releases to nonprofits for just $69. This is a great way to get your news into the big national news engines like Yahoo! News and Google News, via PR Newswire. Through <a href="http://toolkit.prnewswire.com/nonprofitmarketingguide/signupnow.shtml">my partnership with PR Newswire</a>, your nonprofit can also get a 12- month membership at no charge. <a href="http://toolkit.prnewswire.com/nonprofitmarketingguide/signupnow.shtml">Details here</a>.</p>
<p><strong>More Marketing Mixed Links</strong></p>
<p>Think donations to your group will suffer because everyone&#8217;s giving to Haiti? <a href="http://www.nonprofitmarketingblog.com/site/youre_not_in_competition_with_haiti/">Katya says think again</a>.</p>
<p>Allison Fine reflects on <a href="http://afine2.wordpress.com/2010/01/27/reflections-on-fundraising-by-text/">what we&#8217;ve learned about giving via text message</a>.</p>
<p>From ProBlogger: <a href="http://www.problogger.net/archives/2009/12/18/13-types-of-posts-that-always-get-lots-of-comments/">13 Types of Posts that Always Get Lots of Comments</a></p>
<p>From Jeff Brooks in Fundraising Success magazine: <a href="http://www.fundraisingsuccessmag.com/article/not-every-one-easy-do-but-all-them-can-improve-your-fundraising-results-415390/1">Easier Said Than Done: 25 Tips for Better Fundraising Copy</a></p>
<p>On the Power of Twitter: <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/01/17/MNTB1BHQ2I.DTL">Got a Gripe? Send a Tweet</a>. I saw this work myself not too long ago when I tweeted that I was having a hard time getting a certain nonprofit to call me back about a quote in my book. Within two minutes, the phone rang, with quote approval from said nonprofit.</p>
<p>Only <a href="http://www.frogloop.com/care2blog/2010/1/4/surprise-only-5-of-websites-have-a-twitter-or-facebook-link.html">5% of websites have a Facebook or Twitter link</a>, reports Care2. Sounds like we need some social media integration! (The recording of our webinar on integrating your website, email newsletter and social media sites is available in the Recording Archive for <a href="http://www.nonprofitmarketingguide.com/resources/all-access-pass/">All-Access Pass holders</a>).</p>
<p>Beth Kanter presented a great webinar on <a href="http://beth.typepad.com/beths_blog/2010/01/a-backchannel-that-looked-like-clark-griswalds-house-at-christmas.html">how to incoporate social media into your training programs</a>. If you do any training or even plain ol&#8217; public speaking, <a href="http://beth.typepad.com/beths_blog/2010/01/a-backchannel-that-looked-like-clark-griswalds-house-at-christmas.html">check it out.</a> She inspired me to incorporate the Twitter backchannel into all of my webinars and trainings from here on.</p>
<p>Have an idea worth spreading? Check out <a href="http://sethgodin.typepad.com/seths_blog/2010/01/random-rules-for-ideas-worth-spreading.html">Seth&#8217;s random rules for how to do it.</a></p>
<p>That&#8217;s all for now. I&#8217;m off to Toledo this afternoon to teach &#8220;Low-Budget, Real-World Nonprofit Marketing: Picking the Right Strategies and Telling the Right Stories&#8221; for the <a href="http://www.toledocf.org">Toledo Community Foundation</a>. Enjoy the links, and let me know if you learned something new by leaving a comment.
<p>Want some one-on-one coaching with Kivi Leroux Miller? That&#8217;s included in our Pass *Plus*, along with our weekly webinar series, for $220 for 3 months. <a href="http://www.on2url.com/app/adtrack.asp?MerchantID=41271&#038;AdID=485403">Get the Details and Order Here.</a></p>
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		<title>Mixed Links: Goodies for Nonprofit Communicators</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2009/11/11/mixed-links-goodies-for-nonprofit-communicators/</link>
		<comments>http://www.nonprofitmarketingguide.com/blog/2009/11/11/mixed-links-goodies-for-nonprofit-communicators/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 19:23:41 +0000</pubDate>
		<dc:creator>Kivi Leroux Miller</dc:creator>
				<category><![CDATA[Mixed Links]]></category>
		<category><![CDATA[Nonprofit Blog Carnival]]></category>

		<guid isPermaLink="false">http://www.nonprofitmarketingguide.com/blog/?p=1812</guid>
		<description><![CDATA[Here&#8217;s some great information &#8212; a tasty cocktail of mixed links &#8212; that I&#8217;ve saved to share with you . . .
Fundraising
I was one of 10 guest speaker&#8217;s in Gail Perry&#8217;s 2009 Year-End Fundraising Strategy Telesummit. It&#8217;s full of advice on what you can be doing right now to make sure that you raise as [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2009/06/mixedlinks.jpg"><img class="alignleft size-full wp-image-1545" style="margin: 5px; border: 0px initial initial;" title="mixedlinks" src="http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2009/06/mixedlinks.jpg" alt="mixedlinks" width="150" height="225" /></a>Here&#8217;s some great information &#8212; a tasty cocktail of mixed links &#8212; that I&#8217;ve saved to share with you . . .</p>
<p><strong>Fundraising</strong></p>
<p>I was one of 10 guest speaker&#8217;s in Gail Perry&#8217;s <a href="https://firedup.infusionsoft.com/go/Fall09/npmg/">2009 Year-End Fundraising Strategy Telesummit.</a> It&#8217;s full of advice on what you can be doing right now to make sure that you raise as much money as possible in the next 8 weeks. While it&#8217;s focused on year-end giving, most of the advice will apply well beyond December. Well worth the $125 for the complete package of recordings and transcripts.</p>
<p>Gail is also doing a free webinar called <a href="http://www.gailperry.com/free-november-webinar/">Asking for Major Gifts: How to Never, Ever Get Turned Down</a> this Friday, November 13.</p>
<p>End-of-year fundraising was also the topic for <a href="http://nonprofit.about.com/b/2009/10/30/nonprofit-blog-carnival-fundraising-tips-from-9-experts.htm">last month&#8217;s Nonprofit Blog Carnival</a>, hosted by Joanne Fritz at About.com. Joanne will be taking over management of the Carnival from me in January.</p>
<p>Idealware has published a nice <a href="http://www.idealware.org/articles/fundraising_casestudy.php">case study on friend-to-friend fundraising</a>, showing how pre-school staff raised money from friends online rather than hosting yet another fundraising event.</p>
<p>A new study proves that <a href="http://www.afpnet.org/ResourceCenter/ArticleDetail.cfm?ItemNumber=4182">donors give more when they are asked in person, by a friend</a>, for the gift.</p>
<p><strong>Great Marketing Ideas You Should Steal </strong></p>
<p><a href="http://www.gettingattention.org">Nancy Schwartz</a> has updated her already amazing advice on getting and using testimonials from your supporters in your marketing. This is really, really good stuff that every nonprofit should be doing. Read parts <a href="http://nancyschwartz.com/articles/index.php/the-most-powerful-marketing-copy-in-the-world-testimonials/">one</a> and <a href="http://nancyschwartz.com/articles/index.php/seven-steps-to-compelling-testimonials-for-nonprofit-organizations/">two</a>.</p>
<p>The Sarasota Community Foundation is running a <a href="https://www.cfsarasota.org/NonprofitCenter/YouretheStory500GrantContest/tabid/597/Default.aspx">storytelling contest for local nonprofits</a>.  I love this idea, because it emphasizes the importance of telling your story and gives nonprofits a little incentive to share ($500 cash prize). The foundation, and the nonprofit community as a whole, also get all kinds of wonderful stories to use when raising money and support in the coming year. I&#8217;m honored to be the contest judge!</p>
<p>Here are <a href="http://www.accreditedonlinecolleges.org/blog/2009/50-serious-games-for-social-change/">50 online games for social change</a>. Can you create a fun game that also teaches?</p>
<p><strong>Odds and Ends . . .</strong></p>
<p>If you work for an association (or are on the board of one) and you don&#8217;t know about <a href="http://www.wildapricot.com/blogs/newsblog/archive/2009/10/29/best-of-association-jam-association-links-for-october-2009.aspx">AssociationJam</a>, you are missing out.</p>
<p>Gayle Thorsen shares some great <a href="http://impactmax.wordpress.com/2009/10/20/own-the-room-some-great-presentation-advice/">advice on making presentations</a> based on the book, <em>Own the Room</em>.</p>
<p>Studio Orange Design, Subtle Technology and Tiffany Manning Photography will be donating a full year of design and marketing services to one nonprofit organization, located anywhere in the United States, valued up to $75,000. <a href="http://www.we-inspire.org/">Apply here</a> by January 15.</p>
<p><strong>Nonprofit Marketing Training</strong></p>
<p>Just this morning I opened registration for five new webinars/calls . . .  here is the Nonprofit Marketing Guide training schedule for the rest of the year:</p>
<p>November 12: <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/getting-reporters-to-cover-your-nonprofit/">Getting Media Attention for Your Good Cause</a></p>
<p>November 18: <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/quickie-annual-reports/">Quickie Annual Reports: Simple Ways to Share Results with Supporters</a></p>
<p>December 1: <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/writing-your-year-end-appeal-letter/">Procrastinator’s Special: Writing Your Year-End Appeal Letter</a></p>
<p>December 3: <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/writing-for-social-media/">Writing for Social Media</a></p>
<p>December 8: <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/finding-more-supporters-online/">Finding More Supporters Online</a></p>
<p>December 17: <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/nonprofit-thank-you-notes/">Writing Thank-You Notes That Inspire Future Gifts</a></p>
<p><strong>Get access to all of these events with your </strong><a href="http://www.nonprofitmarketingguide.com/resources/all-access-pass/"><strong>All-Access Pass</strong></a><strong>.</strong></p>
<p><strong>What do you want to see on the 2010 schedule?</strong> <a onclick="javascript:pageTracker._trackPageview('/outbound/article/www.surveymonkey.com');" href="http://www.surveymonkey.com/s.aspx?sm=lJWPCD7kBwsSisxXQoTeiA_3d_3d">Take our quick survey now</a>.
<p>Want some one-on-one coaching with Kivi Leroux Miller? That&#8217;s included in our Pass *Plus*, along with our weekly webinar series, for $220 for 3 months. <a href="http://www.on2url.com/app/adtrack.asp?MerchantID=41271&#038;AdID=485403">Get the Details and Order Here.</a></p>
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		<title>Mixed Links: Good Stuff for Nonprofit Communicators</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2009/10/14/mixed-links-good-stuff-for-nonprofit-communicators-5/</link>
		<comments>http://www.nonprofitmarketingguide.com/blog/2009/10/14/mixed-links-good-stuff-for-nonprofit-communicators-5/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 18:21:25 +0000</pubDate>
		<dc:creator>Kivi Leroux Miller</dc:creator>
				<category><![CDATA[Mixed Links]]></category>
		<category><![CDATA[Nonprofit Blog Carnival]]></category>
		<category><![CDATA[Nonprofit Communications]]></category>

		<guid isPermaLink="false">http://www.nonprofitmarketingguide.com/blog/?p=1785</guid>
		<description><![CDATA[Here are several announcements and links that I think you&#8217;ll find helpful.
Fundraising . . .
For this month&#8217;s Nonprofit Blog Carnival, Nancy Schwartz shares the path to year-end communications and fundraising success.
Network for Good has published a free guide called &#8220;25 Steps to Fall and Holiday Fundraising Success.&#8221;
America&#8217;s Giving Challenge is back on. In addition to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2009/06/mixedlinks.jpg"><img class="alignleft size-full wp-image-1545" style="margin: 5px;" title="mixedlinks" src="http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2009/06/mixedlinks.jpg" alt="Mixed Links on Nonprofit Marketing" width="150" height="225" /></a>Here are several announcements and links that I think you&#8217;ll find helpful.</p>
<p><strong>Fundraising . . .</strong></p>
<p>For this month&#8217;s <a href="http://www.nonprofitmarketingguide.com/blog/nonprofit-blog-carnival/">Nonprofit Blog Carnival</a>, Nancy Schwartz shares the <a href="http://www.gettingattention.org/my_weblog/2009/09/your-path-to-q4yearend-communications-fundraising-success.html">path to year-end communications and fundraising success.</a></p>
<p>Network for Good has published a free guide called &#8220;<a href="http://web.networkforgood.org/25steps">25 Steps to Fall and Holiday Fundraising Success.</a>&#8221;</p>
<p><a href="http://www.parade.com/contests/givingchallenge/2009/index.html">America&#8217;s Giving Challenge</a> is back on. In addition to the big prize, they are also awarding daily prizes, so rallying all of your supporters to give on one particular today could be fruitful. What counts is the number of donors, not the total amount raised. That means small gifts ($10 min) are just as meaningful as big gifts. It&#8217;s all being run through Facebook Causes this year, wrapping up November 6. <a href="http://www.nonprofitmarketingblog.com/site/americas_giving_challenge_-_why_and_how_to_do_it/">Katya Andresen shares some great tips on doing it right</a>.</p>
<p>Jeff Brooks, formerly of <a href="http://www.donorpowerblog.com">Donor Power Blog</a>, is now blogging at <a href="http://www.futurefundraisingnow.com/">Future Fundraising Now</a>.  Jeff is one of my favorite bloggers and when he left one job for another, the old employer insisted on keeping ownership of what always appeared to be a personal blog, at least to me.  Weird. Anyway, change your blogrolls and your subscriptions to keep up with Jeff&#8217;s witty take on fundraising today.</p>
<p>Convio has ranked the <a href="http://www.convio.com/convio/news/releases/convio-ranks-most-generous.html">most generous small and big cities</a>, based on the $777 million dollars in online donations they processed in 2008.</p>
<p><strong>Blogging . . .</strong></p>
<p>Abny Santicola at Fundraising Success Magazine did a <a href="http://www.fundraisingsuccessmag.com/article/blogging-tips-traps-tales-404527.html">great job summarizing my webinar on nonprofit blogging</a>.</p>
<p>Beth Kanter offers <a href="http://beth.typepad.com/beths_blog/2009/10/7-tips-for-measuring-the-success-of-your-blog.html">seven tips for measuring the success of your blog</a>. I just signed up for PostRank&#8217;s Analytics package based on Beth&#8217;s recommendation.</p>
<p>Want to listen to some of the hot young voices in the nonprofit blogosphere? Check out the new <a href="http://entrylevelliving.wordpress.com/2009/10/13/nonprofit-millenial-bloggers/">Nonprofit Millennial Bloggers Alliance</a>.</p>
<p><strong>More on Social Media and Online Marketing . . .</strong></p>
<p><a href="http://www.social-marketing.com/blog/">Nedra Weinreich</a> recently shared this link to a <a href="http://socialmediagovernance.com/policies.php">long list of social media policies</a> on the <a href="http://www.social-marketing.org/aboutus.html">Social Marketing listserv</a>. If you are trying to create a social media policy for your organization, no need to start from scratch.</p>
<p>The Agitator is reviewing nonprofit online marketing strategies. <a href="http://www.theagitator.net/dont-miss-these-posts/contrasting-web-strategies/">Here is the review of Habitat for Humanity&#8217;s website, etc</a>.</p>
<p><strong>Upcoming Webinars &amp; E-Clinics . . . </strong></p>
<p>And finally, a quick reminder about our upcoming webinars and a special e-clinic on online fundraising:</p>
<p>October 15: <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/enewsletter-makeovers/">On-the-Spot E-Newsletter Makeovers: Get Your E-Newsletter into Shape</a></p>
<p>October 28:  <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/focusing-on-photos-in-nonprofit-communications/">Focusing on Photos: From Cool Composition to Rock the Stock</a></p>
<p>October 29: <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/using-statistics-in-nonprofit-marketing/">Better Ways to Use Statistics in Your Nonprofit Marketing</a></p>
<p>November 4: <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/online-fundraising-bootcamp/">Special E-Clinic: Online Fundraising Bootcamp</a> (only 13 spaces left!)</p>
<p>November 12: <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/getting-reporters-to-cover-your-nonprofit/">Getting Media Attention for Your Good Cause</a></p>
<p><a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/enewsletter-makeovers/"></a>November 18: <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/quickie-annual-reports/">Quickie Annual Reports: Simple Ways to Share Results with Supporters</a></p>
<p style="text-align: left;">Webinars are $35 each or included with your <a href="http://www.nonprofitmarketingguide.com/resources/all-access-pass/">All-Access Pass</a>. The Online Fundraising E-Clinic is $75.</p>
<p>Want some one-on-one coaching with Kivi Leroux Miller? That&#8217;s included in our Pass *Plus*, along with our weekly webinar series, for $220 for 3 months. <a href="http://www.on2url.com/app/adtrack.asp?MerchantID=41271&#038;AdID=485403">Get the Details and Order Here.</a></p>
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		<title>Mixed Links: Good Stuff for Nonprofit Communicators</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2009/09/21/mixed-links-good-stuff-for-nonprofit-communicators-4/</link>
		<comments>http://www.nonprofitmarketingguide.com/blog/2009/09/21/mixed-links-good-stuff-for-nonprofit-communicators-4/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 22:06:01 +0000</pubDate>
		<dc:creator>Kivi Leroux Miller</dc:creator>
				<category><![CDATA[Mixed Links]]></category>
		<category><![CDATA[Nonprofit Communications]]></category>

		<guid isPermaLink="false">http://www.nonprofitmarketingguide.com/blog/?p=1756</guid>
		<description><![CDATA[This is what I call Mixed Links &#8211; an occasional tasty cocktail of great links for nonprofit communicators.
Upcoming Webinars
September 29: Fear v. Hope: Using Emotions in Your Nonprofit Communications

Join me for this writing workshop via webinar, where we&#8217;ll explore how to make your writing more powerful by using emotions, both positive and negative.
October 8: Who’s [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2009/09/cocktail150.jpg"><img class="alignleft size-full wp-image-1755" style="border: 0pt none; margin: 5px;" title="cocktail150" src="http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2009/09/cocktail150.jpg" alt="Mixed Links for Nonprofit Communicators" width="150" height="225" /></a>This is what I call <a href="http://www.nonprofitmarketingguide.com/blog/category/mixed-links/">Mixed Links</a> &#8211; an occasional tasty cocktail of great links for nonprofit communicators.</p>
<p><strong>Upcoming Webinars</strong></p>
<p><em>September 29:</em> <a href="../../resources/live-webinars/using-emotions-in-your-nonprofit-communications/">Fear v. Hope: Using Emotions in Your Nonprofit Communications<br />
</a></p>
<p>Join me for this writing workshop via webinar, where we&#8217;ll explore how to make your writing more powerful by using emotions, both positive and negative.</p>
<p><em>October 8: </em><a href="../../resources/live-webinars/listening-online/">Who’s Talking About You and What Are They Saying? Listening to Online Conversations</a></p>
<p>Learn how to listen to online conversations about your organization and the issues you care about using free and affordable tools. Great for market research, finding new supporters, developing your expertise and more.</p>
<p>The <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/">weekly webinar series</a> schedule for the rest of the year is almost complete and I&#8217;ll be opening registration for webinars in October &#8211; December later this week.</p>
<p><strong>Nonprofit Taglines</strong></p>
<p>Nancy Schwartz of <a href="http://www.gettingattention.org/">Getting Attention</a> has culled down 1,700 nonprofit taglines to the 60 best of the year and now she needs <a href="http://www.surveymonkey.com/s.aspx?sm=NrROc7pKm0YcfX_2brtqk9Rw_3d_3d">you to vote on the very best</a>. She asks you to rank them as good, better, and excellent. Take a minute after you go through the list to see if you can spot trends in your own rankings. I certainly did when I tried it. I seemed to like best the ones that either emphasized both the &#8220;how&#8221; and the &#8220;why&#8221; and those that were clever while still clear and meaningful.</p>
<p><strong>Nonprofit Blog Carnival</strong></p>
<p>Nancy is also hosting the next edition of the <a href="http://www.nonprofitmarketingguide.com/blog/nonprofit-blog-carnival/">Nonprofit Blog Carnival</a> and she wants to know what tops your to-do list for the last quarter of the year. Write a blog post about it and share it with Nancy by September 25, and maybe you&#8217;ll see yourself in the Carnival. <a href="http://www.gettingattention.org/my_weblog/2009/09/marketing-todo-list-for-q4.html">Learn more about participating</a>.</p>
<p><strong>Facebook Fans</strong></p>
<p>Missed today&#8217;s webinar on 10 Ways to Engage Your Facebook Fans? No worries. Get the <a href="http://www.nonprofitmarketingguide.com/resources/all-access-pass/">All-Access Pass</a> and you can watch the recording and download the handouts starting tomorrow (and of course, you can attend the next 12 weeks of webinars too!)</p>
<p>Here are my <a href="http://delicious.com/ecoscribe/facebook">delicious bookmarks on the best articles about using Facebook</a>.</p>
<p><strong>Online  Fundraising</strong></p>
<p>Last week I presented &#8220;Your Best Email Campaign Ever: 4 Steps to a Winning Strategy This Fall&#8221; as a <a href="http://www.fundraising123.org/training">Nonprofit 911 teleseminar</a>. You can now get <a href="http://www.nonprofitmarketingguide.com/resources/email_newsletters/4-steps-for-a-winning-email-strategy-this-fall/">my quick outline</a>, a <a href="http://www.fundraising123.org/files/NP911_091509_Transcript.pdf">full transcript</a>, and the <a href="http://www.fundraising123.org/files/NP911_091509_Audio.mp3">mp3 recording</a>.</p>
<p>The Case Foundation is providing all kinds of training and resources on using social media as part of their <a href="http://www.casefoundation.org/social-media-tutorials">Gear Up for Giving campaign</a>, in anticipation of another America&#8217;s Giving Challenge.</p>
<p>Jeff Brooks offers some thoughts on <a href="http://www.donorpowerblog.com/donor_power_blog/2009/08/what-the-web-changes-about-fundraising.html">What the Web Changes About Fundraising</a>.</p>
<p><strong>Proof That Being Lazy Makes You Smarter</strong></p>
<p><a href="http://www.openforum.com/idea-hub/topics/the-world/article/break-through-by-taking-breaks-matthew-e-may">This article</a> validates what many of us have known for years. Our most creative thinking comes when we are in the shower, sleeping, driving, and otherwise not actually working on work. Give your brain a break if you really want to reach a breakthrough.</p>
<p><strong>Board Fundraising</strong></p>
<p>Gail Perry is hosting a webinar tomorrow (Tuesday) called <a href="http://sales.gailperry.com/september-webinar-2009/">Create a Fundraising Action Plan for Your Board Members:  Put Them to Work Where You Need Them.</a> I&#8217;ll be working with Gail on a series of end-of-year fundraising teleseminars from some of the nation&#8217;s leading fundraising experts. More on that soon.</p>
<p><strong>Volunteering</strong></p>
<p>VolunteerMatch now has a widget that you can put on your website, blog, etc. that will <a href="http://blogs.volunteermatch.org/engagingvolunteers/2009/08/20/7-great-examples-of-our-searchlite-widget-deployed/">allow people to search for volunteer opportunities right from your site</a>.</p>
<p><strong>Some Food for Thought</strong></p>
<p>Sasha Dichter asks, <a href="http://sashadichter.wordpress.com/2009/08/12/too-much-nonprofit-marketing/#comment-970">Too Much Nonprofit Marketing</a>?</p>
<p><strong>This Could Be Fun . . . </strong></p>
<p>If your nonprofit were to appear in a sitcom, what would the storyline look like? <a href="http://philanthropy.com/tv_contest/">Share with the Chronicle of Philanthropy in their latest contest</a>.
<p>Want some one-on-one coaching with Kivi Leroux Miller? That&#8217;s included in our Pass *Plus*, along with our weekly webinar series, for $220 for 3 months. <a href="http://www.on2url.com/app/adtrack.asp?MerchantID=41271&#038;AdID=485403">Get the Details and Order Here.</a></p>
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		<title>Nonprofit Blog Carnival, Other Cool Links for You, and a Question</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2009/08/04/nonprofit-blog-carnival-other-cool-links-for-you-and-a-question/</link>
		<comments>http://www.nonprofitmarketingguide.com/blog/2009/08/04/nonprofit-blog-carnival-other-cool-links-for-you-and-a-question/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 14:50:35 +0000</pubDate>
		<dc:creator>Kivi Leroux Miller</dc:creator>
				<category><![CDATA[Mixed Links]]></category>
		<category><![CDATA[Nonprofit Blog Carnival]]></category>
		<category><![CDATA[Nonprofit Communications]]></category>

		<guid isPermaLink="false">http://www.nonprofitmarketingguide.com/blog/?p=1674</guid>
		<description><![CDATA[I need your advice on a question about this blog, which I&#8217;ve posted at the end, but first the good stuff . . .
Heather Carpenter at Nonprofit Leadership 601 has posted the current edition of the Nonprofit Blog Carnival on nonprofit leadership issues. Check it out for posts on how nonprofit organizations are dealing with [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin: 5px;" title="Nonprofit Blog Carnival" src="http://www.nonprofitmarketingguide.com//blog/carnival/npcarnival.gif" alt="" width="100" height="138" />I need your advice on a question about this blog, which I&#8217;ve posted at the end, but first the good stuff . . .</p>
<p>Heather Carpenter at <a href="http://nonprofitleadership601.blogspot.com/2009/08/nonprofit-blog-carnival-nonprofit.html">Nonprofit Leadership 601</a> has posted the current edition of the <a href="http://www.nonprofitmarketingguide.com/blog/carnival-of-nonprofit-consultants/">Nonprofit Blog Carnival</a> on <a href="http://nonprofitleadership601.blogspot.com/2009/08/nonprofit-blog-carnival-nonprofit.html">nonprofit leadership issues</a>. Check it out for posts on how nonprofit organizations are dealing with change, turning around their organizations, and more. The next edition of the Nonprofit Blog Carnival will be hosted by <a href="http://www.asmallchange.net/">A Small Change.</a> If you are interested in having your blog posts included in the Carnival, join our <a href="http://www.nonprofitmarketingguide.com/blog/nonprofit-blog-carnival/">contributors&#8217; email list</a> for reminders about deadlines, etc.</p>
<p>Here are some other links I recently found interesting, insightful or otherwise helpful. I think you&#8217;ll enjoy them too . . .</p>
<p><a href="http://seachangestrategies.com/blog/2009/07/06/i-gave-your-organization-500-all-i-got-was-this…/">I Gave Your Organization $500 and All I Got Was This . . .</a> (Sea Change Strategies)</p>
<p><a href="http://www.bigducknyc.com/blog/?p=147">Don&#8217;t Be Afraid to Tell It Like It Is</a> (Big Duck)</p>
<p><a href="http://impactmax.wordpress.com/2009/07/22/first-step-in-strategic-communications-planning-communications-audits/">First Step in Strategic Communications Planning: Communications Audit</a> (IMPACTMAX)</p>
<p><a href="http://www.prsa.org/supportfiles/news/viewNews.cfm?pNewsID=842348196">Thought Leadership on the Social Web: Six Traits that Draw People to Your Ideas</a> (Public Relations Society of America)</p>
<p><a href="http://philanthropy.com/media/flash/v21/i14/online/">Six Online Fundraising Campaigns That Work </a>(video from the Chronicle of Philanthropy)</p>
<p><a href="http://blog.tippingpointlabs.com/2009/07/social-media-experts-dont-understand-social-media/">Social Media Experts Don&#8217;t Understand Social Media</a> (TippingPoint Labs)</p>
<p><a href="http://chiefmarketer.com/0707-return-path-deliverability-mistakes/">You Probably Make These Email Deliverability Mistakes</a> (Chief Marketer)</p>
<p><a href="http://www.idealware.org/articles/email_comm_mix.php">The Role of Email in Your Communications Mix</a> (Idealware)</p>
<p><a href="http://philanthropy.com/live/2009/07/advice/index.shtml">Making It Easier for Donors to Give Monthly</a> (Chronicle of Philanthropy Chat Transcript)</p>
<p><strong>And now this question I&#8217;m wrestling with.</strong> I receive many requests from various people, companies, and nonprofits to pass on information to you on this blog. I ignore most of them because they aren&#8217;t related in any way to nonprofit communications programs. But sometimes I get requests that do have a marketing angle. Here are two examples.</p>
<p>The <a href="http://www.ctkfoundation.org/">CTK Foundation Philanthropic Fund</a> is running a project called the Heart and Soul Grant Award Program. Nonprofits submit a 4-8 line poem that represents the &#8220;heart and soul&#8221; of their mission.  The winner will get $10,000 and have their poem put to song by Los Lonely Boys. GreatNonprofits is running <a href="http://greatnonprofits.org/youth">Youth Thrive Awards</a>. Youth-focused nonprofits with the most positive reviews in their category will be announced as winners and receive media coverage and promotion on GuideStar.</p>
<p>Do you want to hear about these types of contests and similar opportunities from me? I&#8217;ve leaned against posting most of them, but what matters most is what YOU want. Leave a comment on the blog and let me know if you want me to pass this kind of stuff on to you or not.
<p>Want some one-on-one coaching with Kivi Leroux Miller? That&#8217;s included in our Pass *Plus*, along with our weekly webinar series, for $220 for 3 months. <a href="http://www.on2url.com/app/adtrack.asp?MerchantID=41271&#038;AdID=485403">Get the Details and Order Here.</a></p>
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		<title>Mixed Links: Can&#8217;t Miss Goodies for Nonprofit Communicators</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2009/06/26/mixed-links-cant-miss-goodies-for-nonprofit-communicators/</link>
		<comments>http://www.nonprofitmarketingguide.com/blog/2009/06/26/mixed-links-cant-miss-goodies-for-nonprofit-communicators/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 15:55:28 +0000</pubDate>
		<dc:creator>Kivi Leroux Miller</dc:creator>
				<category><![CDATA[Mixed Links]]></category>
		<category><![CDATA[Nonprofit Communications]]></category>

		<guid isPermaLink="false">http://www.nonprofitmarketingguide.com/blog/?p=1541</guid>
		<description><![CDATA[Here&#8217;s a tasty mix of links that I think you&#8217;ll find interesting or helpful as you build support for your good cause . . . Happy Friday!
The next edition of the Nonprofit Blog Carnival (founded by yours truly) is coming up and the theme is nonprofit technology. Here&#8217;s how to submit your blog post (deadline [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nonprofitmarketingguide.com/blog/category/mixed-links/"><img class="alignleft size-full wp-image-1545" style="margin: 5px;" title="Mixed Links for Nonprofit Communicators" src="http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2009/06/mixedlinks.jpg" alt="mixedlinks" width="150" height="225" /></a>Here&#8217;s a tasty mix of links that I think you&#8217;ll find interesting or helpful as you build support for your good cause . . . Happy Friday!</p>
<p>The next edition of the Nonprofit Blog Carnival (founded by yours truly) is coming up and the theme is <strong>nonprofit technology</strong>. <a href="http://www.wildapricot.com/blogs/newsblog/archive/2009/06/04/wanted-your-blog-posts-on-non-profit-technology.aspx">Here&#8217;s how to submit your blog post</a> (deadline today!). I&#8217;ll send you the link when the Carnival is posted next week.</p>
<p>Have you <a href="http://www.surveymonkey.com/s.aspx?sm=tM78cSXObstBZmnljbUkNA_3d_3d">voted on the topic</a> for the <strong>free webinar</strong> I&#8217;m hosting on July 23? If not, <a href="http://www.surveymonkey.com/s.aspx?sm=tM78cSXObstBZmnljbUkNA_3d_3d">please vote now</a>. Registration will open on July 1. (Just opened registration for <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/">five new webinars</a> yesterday with some great guest speakers &#8211; <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/">check them out</a>!)</p>
<p>Nancy Schwartz has opened up <a href="http://is.gd/19skW ">nominations for the 2009 Tagline Awards</a>. A <strong>strong tagline</strong> does double-duty, extending your organization&#8217;s name and mission, while delivering a focused, memorable and repeatable message to your base. Enter your tagline and Nancy will send you a free copy of the fully updated 2009 Nonprofit Tagline Report later this year. It&#8217;s the only complete guide to building your org&#8217;s brand in 8 words or less &#8212; filled with how-tos, don&#8217;t-dos and models. You can now follow Nancy&#8217;s tagline award news on Twitter at <a href="http://twitter.com/orgtaglines" target="_blank">@orgtaglines</a>.</p>
<p>Katya Andresen provides a <a href="http://www.nonprofitmarketingblog.com/site/secrets_to_social_media_campaigns_new_case_foundation_report/">nice summary of the report</a> written by <a href="http://www.bethkanter.org/">Beth Kanter</a> and <a href="http://afine2.wordpress.com/2009/06/22/assessing-americas-giving-challenge/">Allison Fine</a> on the lessons learned about <strong>fundraising through social media</strong> from the Giving Challenge that the Case Foundation sponsored with Parade Magazine last year. I&#8217;m adding the <a href="http://www.casefoundation.org/sites/www.casefoundation.org/files/AGCreportFINAL_0.pdf">full report</a> to my reading pile.</p>
<p>Katya has also had some great posts lately on how nonprofits can tell better stories. Check out <a href="http://www.nonprofitmarketingblog.com/site/attention_nonprofits_this_is_how_to_tell_a_story/">this</a> and <a href="http://www.nonprofitmarketingblog.com/comments/are_your_nonprofits_stories_winners_or_snoozers_learn_here/">this</a>.</p>
<p>The <a href="http://www.coneinc.com/nonprofitpowerbrand100">Cone Nonprofit Power Brand 100</a> is the first public ranking in the United States to value nonprofit organizations by more than financial standing alone. Which <strong>nonprofit brands </strong>top the list? YMCA, Salvation Army, and United Way are the top three.</p>
<p>New to the <strong>nonprofit tech world</strong>? Heather Carpenter has created a <a href="http://nonprofitleadership601.blogspot.com/2009/06/new-to-nonprofit-technology-heres-brief.html">great all-in-one-place intro</a> to the field (and challenged me to do the same for nonprofit marketing! I&#8217;m working on it.)</p>
<p>NTEN offers some tips for nonprofits on <a href="http://nten.org/blog/2009/06/18/online-communications-dont-suck">online communications that don&#8217;t suck.</a></p>
<p>Here&#8217;s how to <a href="http://www.facebook.com/note.php?note_id=92341230815&amp;id=34786336879&amp;ref=nf">add an email sign-up form to a Facebook page</a>. Haven&#8217;t tried it yet, but sounds like a really good way to offer <strong>Facebook</strong> fans a more direct way to connect with you. Thanks to <a href="http://twitter.com/johnhaydon">John Haydon</a> for the tip. Speaking of Facebook, here are <a href="http://www.marketingfornonprofits.org/2009/06/4-reasons-facebook-might-not-be-right.html">4 reasons why Facebook might not be right for your organization</a> from Jocelyn Harmon. Jocelyn is going to do a webinar for us in August on <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/nonprofit-personality/">how to add personality to your marketing mix</a>.</p>
<p>Enjoy your weekend!
<p>Want some one-on-one coaching with Kivi Leroux Miller? That&#8217;s included in our Pass *Plus*, along with our weekly webinar series, for $220 for 3 months. <a href="http://www.on2url.com/app/adtrack.asp?MerchantID=41271&#038;AdID=485403">Get the Details and Order Here.</a></p>
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		<title>Nonprofit Blog Carnival &amp; More Goodies You Don&#8217;t Want to Miss</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2009/06/10/nonprofit-blog-carnival-more-goodies-you-dont-want-to-miss/</link>
		<comments>http://www.nonprofitmarketingguide.com/blog/2009/06/10/nonprofit-blog-carnival-more-goodies-you-dont-want-to-miss/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 20:16:59 +0000</pubDate>
		<dc:creator>Kivi Leroux Miller</dc:creator>
				<category><![CDATA[Mixed Links]]></category>
		<category><![CDATA[Nonprofit Blog Carnival]]></category>

		<guid isPermaLink="false">http://www.nonprofitmarketingguide.com/blog/?p=1513</guid>
		<description><![CDATA[Here&#8217;s a roundup of nonprofit marketing items you don&#8217;t want to miss, which I affectionately called my Mixed Links.
First, you&#8217;ll find this month&#8217;s Nonprofit Blog Carnival at the Nonprofit Congress Blog. The next edition will be hosted by Wild Apricot and they are seeking great blog posts on nonprofit technology. Deadline is June 26.
Next, check [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2009/02/tikimixeddrinks.jpg"><img class="alignleft size-full wp-image-1154" style="margin: 5px; border: 0px initial initial;" title="tikimixeddrinks" src="http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2009/02/tikimixeddrinks.jpg" alt="tikimixeddrinks" width="150" height="226" /></a>Here&#8217;s a roundup of nonprofit marketing items you don&#8217;t want to miss, which I affectionately called my Mixed Links.</p>
<p>First, you&#8217;ll find this month&#8217;s <a href="http://www.nonprofitmarketingguide.com/blog/nonprofit-blog-carnival/">Nonprofit Blog Carnival</a> at the <a href="http://nonprofitcongress.wordpress.com/2009/05/28/nonprofit-blog-carnival-open-call-edition/">Nonprofit Congress Blog</a>. The next edition will be hosted by Wild Apricot and they are <a href="http://www.wildapricot.com/blogs/newsblog/archive/2009/06/04/wanted-your-blog-posts-on-non-profit-technology.aspx">seeking great blog posts on nonprofit technology</a>. Deadline is June 26.</p>
<p>Next, check out the new <a href="http://web.networkforgood.org/email-fundraising-guide/">Nonprofit Email Marketing Guide</a> from Network for Good. It&#8217;s free, and I know it&#8217;s an easy read, because I wrote most of it! <img src='http://www.nonprofitmarketingguide.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Nancy Schwartz (<a href="http://philanthropy.com/%22http://www.gettingattention.org/%22">Getting Attention</a>), Danielle Brigida (<a href="http://www.nwf.org/about/">National Wildlife Federation</a>) and Felicia Carr (<a href="http://www.npca.org/">National Parks Conservation Association</a>) answered questions on <a href="http://philanthropy.com/live/2009/06/promoting/">how to use online social networks to promote your cause</a> during a Chronicle of Philanthropy chat. These weekly chats are usually really, really good. Join the <a href="http://www.facebook.com/group.php?gid=13218705713">Chronicle&#8217;s group on Facebook</a> and you&#8217;ll get regular reminders about them.</p>
<p>Fundraiser extraordinaire Gail Perry has a new free e-book out: <a href="http://www.gailperry.com/7-Rules/">Seven New Rules for Fundraising in Changing Times</a></p>
<p>So you are checking your web analytics, right? But not sure what the heck to do with them? <a href="http://www.grokdotcom.com/2009/05/14/make-your-web-analytics-actionable-in-5-diy-steps/">FutureNow offers you some action steps</a>. This is written for a commercial site, but nonprofits can still learn from these suggestions.</p>
<p>In the Cool Tools Department, we have <a href="http://knowem.com/">KnowEm</a>, which lets you check the availability of a username on 120 popular social media sites. Once you set up your presence on a few sites, you&#8217;ll see the merits of using the same username.</p>
<p>Gayle Thorsen asks you to move beyond the PDF for information sharing and think more creatively about <a href="http://impactmax.wordpress.com/2009/03/22/sharing-your-knowledge-base-meet-the-users-needs-think-beyond-pdfs/">how to get all that good information you are sitting on out to people</a>.</p>
<p>That should hold you for awhile! I&#8217;m off to the pool . . .
<p>Want some one-on-one coaching with Kivi Leroux Miller? That&#8217;s included in our Pass *Plus*, along with our weekly webinar series, for $220 for 3 months. <a href="http://www.on2url.com/app/adtrack.asp?MerchantID=41271&#038;AdID=485403">Get the Details and Order Here.</a></p>
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		<title>Mixed Links: Good Stuff You Can&#8217;t Miss</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2009/04/03/mixed-links-good-stuff-you-cant-miss/</link>
		<comments>http://www.nonprofitmarketingguide.com/blog/2009/04/03/mixed-links-good-stuff-you-cant-miss/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 22:06:53 +0000</pubDate>
		<dc:creator>Kivi Leroux Miller</dc:creator>
				<category><![CDATA[Mixed Links]]></category>

		<guid isPermaLink="false">http://www.nonprofitmarketingguide.com/blog/?p=1346</guid>
		<description><![CDATA[Here are some items I&#8217;ve bookmarked to share with you.
Shannon, a new director of communications at a nonprofit, has decided to blog the first 100 days of his new job, using &#8220;The First 100 Days in Your New Nonprofit Marketing Job&#8221; e-book I released in January as a guide.  Naturally, I think this is extremely [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2009/02/tikimixeddrinks.jpg"><img class="alignleft size-full wp-image-1154" title="tikimixeddrinks" src="http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2009/02/tikimixeddrinks.jpg" alt="tikimixeddrinks" width="150" height="226" /></a>Here are some items I&#8217;ve bookmarked to share with you.</p>
<p>Shannon, a new director of communications at a nonprofit, has decided to <a href="http://myfirstonehundreddays.blogspot.com/">blog the first 100 days of his new job,</a> using &#8220;<a href="http://www.nonprofitmarketingguide.com/resources/strategy/the-first-100-days-of-your-new-nonprofit-marketing-job/">The First 100 Days in Your New Nonprofit Marketing Job</a>&#8221; e-book I released in January as a guide.  Naturally, I think this is extremely cool and encourage others to do the same! I&#8217;ll add Shannon&#8217;s experiences and others I hear about to the e-book next time I revise it.</p>
<p>There&#8217;s new research on <a href="http://philanthropy.com/news/updates/index.php?id=7698">who leaves bequests to charity in their wills</a> (this was especially interesting since we just did a webinar on starting a planned giving program). Bottom line according to this research: go after people without kids.</p>
<p>Web useability guru Jakob Nielsen has released some research showing how <a href="http://www.useit.com/alertbox/nonprofit-donations.html">bad nonprofit websites negatively affect online donations</a>. Donors said they wanted    to know the organization&#8217;s mission, goals, objectives, and work and also how it uses donations and contributions. Nielsen also points out some &#8220;donation killers.&#8221;</p>
<p>Alison Fine has an interesting take on<a href="http://afine2.wordpress.com/2009/03/18/future-of-fundraising-is-hiding-in-blackbaud-results/"> online fundraising, younger donors, and the implications for how you structure your fundraising campaigns</a> in the future.</p>
<p>In the &#8220;know thy audience&#8221; department, check out <a href="http://www.nytimes.com/2009/04/02/fashion/02voicemail.html?adxnnl=1&amp;adxnnlx=1238795362-77igucYUifnK8swHl2q41w">this article on how people in their 20&#8217;s and 30&#8217;s hate voicemail</a>. (I just turned 40 and I pretty much hate it too).</p>
<p>Convio is releasing the lastest edition of its annual <a href="http://www.convio.com/resources/newsletter/going-against-the-grain-general.html">Online Marketing Nonprofit Benchmark Index study</a>.</p>
<p>Gordon Barnes runs a <a href="http://publicaffairsjobs.blogspot.com/">blog with communications and PR jobs in the DC area</a>, many with nonprofits, associations, etc.</p>
<p>Finally, those crazy kids at Network for Good have a new video out called Fundraiser v. Donor &#8212; do you see your organization here?</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/_Zs7mSHrDKA&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/_Zs7mSHrDKA&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>You can see the original video that inspired &#8220;Katya and the Gang&#8221; to make this one on <a href="http://www.nonprofitmarketingblog.com/comments/donor_vs._fundraiser_you_must_watch_this/">Katya&#8217;s Nonprofit Marketing Blog</a>.</p>
<p>It&#8217;s been a long but happy birthday week for me. Thanks to <a href="http://www.nonprofitmarketingguide.com/blog/2009/04/02/17-spots-left-on-my-coolest-hottest-friends-list/">everyone who supported my fundraiser</a> &#8212; only $40 needed! Have a great weekend!
<p>Want some one-on-one coaching with Kivi Leroux Miller? That&#8217;s included in our Pass *Plus*, along with our weekly webinar series, for $220 for 3 months. <a href="http://www.on2url.com/app/adtrack.asp?MerchantID=41271&#038;AdID=485403">Get the Details and Order Here.</a></p>
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		<title>Mixed Links: Good Stuff for Nonprofit Communicators</title>
		<link>http://www.nonprofitmarketingguide.com/blog/2009/02/20/mixed-links-good-stuff-for-nonprofit-communicators-3/</link>
		<comments>http://www.nonprofitmarketingguide.com/blog/2009/02/20/mixed-links-good-stuff-for-nonprofit-communicators-3/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 21:00:48 +0000</pubDate>
		<dc:creator>Kivi Leroux Miller</dc:creator>
				<category><![CDATA[Mixed Links]]></category>
		<category><![CDATA[Nonprofit Communications]]></category>

		<guid isPermaLink="false">http://www.nonprofitmarketingguide.com/blog/?p=1153</guid>
		<description><![CDATA[Happy Friday! Here are some &#8220;Mixed Links&#8221; &#8211; my version of a Friday cocktail hour of refreshing stuff for nonprofit communicators.
Using Social Media (and Looking Good While Doing It)
First and foremost, I ask you to contribute to the Nonprofit Technology Network&#8217;s Scholarship Fund to get underfunded nonprofits to the Nonprofit Technology Conference in April.  Executive [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2009/02/tikimixeddrinks.jpg"><img class="alignleft size-full wp-image-1154" style="margin: 5px;" title="tikimixeddrinks" src="http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2009/02/tikimixeddrinks.jpg" alt="tikimixeddrinks" width="150" height="226" /></a><strong>Happy Friday! </strong>Here are some &#8220;<a href="http://www.nonprofitmarketingguide.com/blog/category/mixed-links/">Mixed Links</a>&#8221; &#8211; my version of a Friday cocktail hour of refreshing stuff for nonprofit communicators.</p>
<p style="text-align: left;"><strong>Using Social Media (and Looking Good While Doing It)</strong></p>
<p style="text-align: left;">First and foremost, I ask you to contribute to the Nonprofit Technology Network&#8217;s <a href="http://nten.org/scholarship">Scholarship Fund</a> to get underfunded nonprofits to the Nonprofit Technology Conference in April.  Executive Director Holly Ross is putting it all on the line by letting contributors decide which of three somewhat humiliating tasks she will perform, including a remake of Beyonce&#8217;s &#8220;Put a Ring on It&#8221; video. That Holly is a much braver woman than I am! Go girl! Check out her video request below (which itself is a great example of a fundraising plea to your constituents!) and her <a href="http://blip.tv/file/1788990">update practicing her moves</a>. The deadline for the matching gift from Convio is next week, so please <a href="http://nten.org/scholarship">give a little something today</a> and you&#8217;ll get to vote on what Holly does.</p>
<p style="text-align: center;">
<p style="text-align: center;">
<p style="text-align: center;"><object width="335" height="273" data="http://blip.tv/play/AeuoOAA" type="application/x-shockwave-flash"><param name="src" value="http://blip.tv/play/AeuoOAA" /><param name="allowfullscreen" value="true" /></object></p>
<p><strong><br />
</strong></p>
<p>Speaking of videos, Idealware has a new article on <a href="http://idealware.org/articles/Videos_on_the_Web.php">how nonprofits can use video on the web</a>.</p>
<p>Improve your presentations by understanding <a href="http://blog.slideshare.net/2009/02/03/4-multimedia-learning-principles-that-will-improve-your-slides/">the right mix of words and graphics on your PowerPoint slides</a>.</p>
<p>Looking for a consultant to help you with your online presence? Check out Beth Harte&#8217;s <a href="http://http://www.theharteofmarketing.com/2009/01/25-signs-youve-got-a-strong-sm-consultant-or-agency.html">25 Signs You Have a Strong Social Media Consultant.</a></p>
<p>John Haydon has a <a href="http://www.corporatedollar.org/2009/02/national-wildlife-federation-social-media/">nice interview with Danielle Brigida of the National Wildlife Federation</a> on how they are using social media, especially Twitter.</p>
<p><strong>Know Thy Audience</strong></p>
<p>Here&#8217;s a great example of how to segment an audience, &#8220;<a href="http://environment.yale.edu/uploads/SixAmericas.pdf">Global Warming&#8217;s Six America&#8217;s</a>&#8221; by the Yale Project on Climate Change (via the <a href="http://www.social-marketing.org/aboutus.html">Social Marketing listserv</a>).</p>
<p>Josh Koster <a href="http://politicsmagazine.com/magazine-issues/february-2009/long-tail-nanotargeting/">explains Al Franken&#8217;s online ad buys</a>, and in the process, shows how you can use keywords to reach particular types of audience groups (also via the <a href="http://www.social-marketing.org/aboutus.html">Social Marketing listserv</a>). For example, if want to reach farmers, buy ads  related not to your issue, but to what they are already searching on like &#8220;farm supply&#8221; and &#8220;feed store.&#8221;</p>
<p><strong>Getting Your Act Together &#8211; Especially in This Economy<br />
</strong></p>
<p>Nancy Schwartz has a must-read article out on <a href="http://nancyschwartz.com/articles/index.php/how-to-do-grand-plan-marketing-90-days-at-a-time-case-study/">90-day nonprofit marketing plans</a>. This is definitely the way to go for you do-it-yourself marketers. And don&#8217;t forget the <a href="http://www.nonprofitmarketingguide.com/resources/strategy/the-first-100-days-of-your-new-nonprofit-marketing-job/">First 100 Days of Your New Nonprofit Marketing Job</a> &#8211; the free e-book I released a month ago.</p>
<p>I highly recommend two articles in recent editions of <a href="http://www.fundraisingsuccessmag.com/">Fundraising Success</a>, by <a href="http://www.fundraisingsuccessmag.com/article/the-economic-downturn-probably-going-hurt-401601_1.html">Jeff Brooks</a> and <a href="http://www.fundraisingsuccessmag.com/article/letting-donors-know-you-share-their-pain-can-go-long-way-toward-lessening-your-organizations-176676_1.html">Katya Andresen</a>. They both offer insightful ways to get through the recession. Also check out <a href="http://www.malwarwick.com/fundraisingintoughtimes/">Fundraising in Tough Times</a> by Mal Warwick.</p>
<p><strong>Fundraising Events</strong></p>
<p>The Chronicle of Philanthropy held an online discussion on <a href="http://philanthropy.com/live/2009/02/special_events/">changes you should make to your fundraising events</a> based on the economy. We&#8217;ll be talking about that a bit too during next week&#8217;s webinar, <a href="http://www.nonprofitmarketingguide.com/resources/live-webinars/parties-with-a-purpose/">Turning Your Fundraising Event into the Best Party in Town</a> (more than 100 nonprofits are already registered).</p>
<p>Earlier today, Claire Meyerhoff and I hosted <a href="http://www.blogtalkradio.com/magic-keys-radio/2009/02/20/magic-keys-radio-fundraising-auction-tips">Magic Keys Radio on fundraising auctions, featuring Matt Holiday</a>, an expert benefit auctioneer. I learned so much, I see a webinar in our future! For now, you can listen to the podcast below or <a href="http://www.blogtalkradio.com/magic-keys-radio/2009/02/20/magic-keys-radio-fundraising-auction-tips">here</a>. (Sidebar to those of you who aren&#8217;t exactly sure what a podcast is: It&#8217;s just an audio recording that you can subscribe to if you want, like a blog, so you can get future editions too automatically. But you can also just listen to a single edition if that&#8217;s all you want).</p>
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<p><strong>Generosity as a Marketing Strategy</strong></p>
<p>Check out  <a href="http://beth.typepad.com/beths_blog/2009/02/generation-generosity.html">this post by Beth Kanter</a> &#8211; be sure to click through the embedded slideshow. It&#8217;s easy to see how this can work in the for-profit world, especially for those of us who are social entreprenuers. I&#8217;m still thinking about the implications for the nonprofit world (other than cause marketing partnerships with businesses), since most nonprofits already give so much away as part of their basic missions. I&#8217;ll post more on this concept of generosity as a nonprofit marketing strategy soon . . .</p>
<p><strong>Have a great weekend!</strong> I&#8217;ll be busy trying to keep my family from eating all the Girl Scout Cookies we are supposed to be delivering in the next week. (I&#8217;m toying with writing a post about my problems with Girl Scout cookie marketing . . .)
<p>Want some one-on-one coaching with Kivi Leroux Miller? That&#8217;s included in our Pass *Plus*, along with our weekly webinar series, for $220 for 3 months. <a href="http://www.on2url.com/app/adtrack.asp?MerchantID=41271&#038;AdID=485403">Get the Details and Order Here.</a></p>
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