How to Market Text-to-Give to Your Donors
Mar01

How to Market Text-to-Give to Your Donors

John Killoran, CEO of @Pay, got us started last week in Mobile Fundraising 101: The Basics. This week he’s back to show you how to market your mobile fundraising campaign. ~Kristina Guest Post by John Killoran Text-to-give technology gives you the best of both worlds: effectiveness and efficiency. It not only allows you to raise money from more donors on the go; it also allows you to do so almost instantaneously. Mobile...

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Mobile Fundraising 101: The Basics
Feb25

Mobile Fundraising 101: The Basics

We’ve had some questions about mobile fundraising so here’s John Killoran, CEO of @Pay, to get us started. He’ll be back soon with more details on how to raise money with mobile so stay tuned. ~Kristina Guest Post by John Killoran Deep down, all forms of communication (email, letters, phone calls, etc.) have similar goals to meet. They aim to send a message, to make an impact, to help the voiceless be heard, the...

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Learning About Email at #15NTC
Mar19

Learning About Email at #15NTC

19When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference. It’s pretty tough to choose which sessions though since there are always so many good ones going on at the same time. Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! Avoiding the 5 Most Common Mistakes in...

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The Last Word on the #IceBucketChallenge [Video]

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.  Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the video:     What do you think? What are your lasting take-aways?...

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Reasons I Don’t Use Instagram [And Why They Are Silly]
Sep24

Reasons I Don’t Use Instagram [And Why They Are Silly]

I have had an Instagram account for over a year now. And I have posted exactly 3 pictures:   I like the idea of Instagram, I really do! Who doesn’t like looking at pictures? Still, there have been a few things holding me back from really embracing it. And most of those reasons are a result of not taking the time to get familiar with it. Perhaps they are the same reasons you haven’t gotten on board with Instagram...

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Super Short is Super Sweet: Storytelling that Hooks Digital Donors
Sep17

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. ~Kivi Guest Post by Jim Lynch of TechSoup The heart of effective fundraising is telling a story that a donor can emotionally connect with. These days, one of the easiest ways to reach a donor...

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