The Last Word on the #IceBucketChallenge [Video]

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.  Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the video:     What do you think? What are your lasting take-aways?...

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Reasons I Don’t Use Instagram [And Why They Are Silly]
Sep24

Reasons I Don’t Use Instagram [And Why They Are Silly]

I have had an Instagram account for over a year now. And I have posted exactly 3 pictures:   I like the idea of Instagram, I really do! Who doesn’t like looking at pictures? Still, there have been a few things holding me back from really embracing it. And most of those reasons are a result of not taking the time to get familiar with it. Perhaps they are the same reasons you haven’t gotten on board with Instagram...

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Super Short is Super Sweet: Storytelling that Hooks Digital Donors
Sep17

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. ~Kivi Guest Post by Jim Lynch of TechSoup The heart of effective fundraising is telling a story that a donor can emotionally connect with. These days, one of the easiest ways to reach a donor...

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Mobile Marketing and the Wizard of Oz
Feb27

Mobile Marketing and the Wizard of Oz

This month’s post from Jenifer Snyder of mGive looks at how you can apply mobile fundraising and marketing lessons from the classic Wizard of Oz.  ~Kivi Guest Post by Jenifer Snyder, Esq.,  Executive Director of The mGive Foundation This year the Academy Awards will feature a tribute to the classic and beloved film The Wizard of Oz, in honor of the movie’s 75th anniversary. We think there is something everyone can learn from...

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Mixed Links for Nonprofit Marketers
Jan31

Mixed Links for Nonprofit Marketers

After a crazy week, weather-wise and work-wise, it’s time to kick back with some Mixed Links… Next week I will be presenting a free webinar for Network for Good – Kick Start Your 2014 Marketing Calendar with Great Content. Join us as I’ll show you how to keep up in the rapidly evolving world of nonprofit marketing and fundraising. The annual doGooder Video Awards, celebrating video creators in the nonprofit and...

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Mobile Bowl for the Super Bowl
Jan28

Mobile Bowl for the Super Bowl

Jenifer Snyder of mGive is back with some tips on how to use mobile during highly publicized events, like this week’s Super Bowl. ~Kivi Guest Post by Jenifer Snyder, Esq.,  Executive Director of The mGive Foundation You don’t need to sit on the sidelines during Super Bowl XLVIII, and the Seahawks and Broncos don’t have to be the only ones who score during the game. Many football fans will be using their mobile phones during the...

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