How Often Should We Mail that Newsletter?
Nov26

How Often Should We Mail that Newsletter?

More than 1200 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 1200, as we’ll close the survey down on Tuesday). I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether you talking print or email. Send Your Email Newsletter at Least Monthly If you want to do...

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Dashboards to Share Progress: Examples and Tips
Nov25

Dashboards to Share Progress: Examples and Tips

You can measure lots and lots of marketing and fundraising numbers. But measuring without adding meaning isn’t very helpful to you, your supporters, or your board. I recommend that you develop some kind of dashboard, ideally a one-pager in something easy like Excel, Word, or Powerpoint, that updates people on your most important metrics, and adds some of that meaning in a quick-to-review  and easy-to-understand visual way. For...

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Nonprofit Thank You Videos – Binge Watch Here!
Nov20

Nonprofit Thank You Videos – Binge Watch Here!

I am so excited about next week, not only because it’s Thanksgiving, but because this is when we see a huge wave of nonprofit thank you videos being released. And I LOVE THESE THINGS. I’ve started my 2014 Playlist of Nonprofit Thank You Videos. If you have one and want me to consider adding yours to the list, just leave me the link in the comments on this blog post. I’ll be adding a whole bunch more to this list over...

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MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal
Nov19

MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal

Stuck trying to find new ways to describe your matching gift campaign? Never fear! Use these matching gift phrases in all the right places: Subject line Preheader Header Calls-to-action (be sure to include at least 2 in each email) Sidebars P.S. Donation landing page Good luck fundraisers! Contribute today to make sure we can match your gift. Act now and a generous sponsor/donor will match what you give, dollar-for-dollar, until X. As...

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Most Important Social Media Sites to Nonprofits in 2015
Nov18

Most Important Social Media Sites to Nonprofits in 2015

More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). Here’s some preliminary data . . . We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” This is what that ranking looks like as of today: This data is consistent with the trends we’ve seen in...

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#MixedLinks for Nonprofit Communicators
Nov14

#MixedLinks for Nonprofit Communicators

Is it chilly where you are? It is here! Let’s wrap up  the week with some warm Mixed Links… Thanks to the almost 800 nonprofit professionals who have already taken our 2015 Nonprofit Communications Trends Report Survey! If you haven’t taken it yet, please take a few minutes to share your predictions for 2015. Survey takers will be invited to an exclusive Trends Preview Webinar on December 11th (full details are in...

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