5 Strategies for Using Social Media for Media Relations
Feb23

5 Strategies for Using Social Media for Media Relations

During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. They came through something I observed. Through a conversation with a neighbor. Or through something I overheard in the checkout line at the grocery store. More recently, these ideas came through my Twitter feed, a conversation on LinkedIn or a message on...

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Mixed Links for Nonprofit Communicators
Feb17

Mixed Links for Nonprofit Communicators

How is everyone doing out there? Let’s wind down the week with some Mixed Links… It’s time to vote for the 11th Annual DoGooder Video Awards. Does your org have a budget under $2 million? Be part of the 2016 Individual Donor Benchmark Project. From the Nonprofit Tech Blog Carnival, we have 9 Fundraising Event Resources for the New Year [Plus a Bonus!]. Big Duck talks about Finding Your Nonprofit’s Voice in the Trump...

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Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?
Feb14

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Here at Nonprofit Marketing Guide, we believe that cultural competency is an important element of good nonprofit communications. Today, contributing writer Antionette Kerr takes a look at several ways you can improve LGBTQ inclusion in your organization and its communications. ~Kivi When people think about cultural competency, they tend to talk in terms of race, ethnicity, gender and religion. While resources and initiatives have been...

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All the Rage: Fundraising on Fury and Revenge
Feb09

All the Rage: Fundraising on Fury and Revenge

Fundraising isn’t all lofty and inspiring. Lately, a lot of it is quite angry. And quite successful. via GIPHY Outrage over President Trump’s immigrant ban helped the ACLU raise more money online in one weekend than in all of 2016.  Nathan Pryor hacked an Amazon Dash button to send $5 to the ACLU every time he felt outrage over assaults on civil liberties. (h/t Beth Kanter) Planned Parenthood received over 82,000 donation in the name...

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Five Ways to Plan for the Unexpected, #NPComm Style
Feb08

Five Ways to Plan for the Unexpected, #NPComm Style

I’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected. You don’t know what’s going to happen in the future. But you do know that something is going to come up that you’ll have to deal with. So you need to accept that reality. Being Agile is the A in CALM. Here are several ways you can stay agile and plan for the...

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Planning Your Editorial Calendar This Year
Feb07

Planning Your Editorial Calendar This Year

We’ve always known what a difference an editorial calendar makes. Our Trends Report research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective. Effective communicators are also twice as likely to invest significant time into editorial planning as ineffective ones. So what are you waiting for? It’s time to own your job...

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