5 Clever Online Engagement Ideas for Nonprofits
May18

5 Clever Online Engagement Ideas for Nonprofits

Looking for ways to engage supporters online? Get inspired by these real nonprofit digital engagements! 1. Ask An Artist To Illustrate Take that hashtag contest to the next level. Invite an artist to illustrate your supporter’s thoughts submitted online. 2. Make a Reading List Summer’s coming. Back-to-School season begins in August. Curate a book list for your supporters, but be sure to leave room for supporters to add their...

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Your Guide to Repurposing Content
May17

Your Guide to Repurposing Content

We talk a lot about repurposing content here.  Do you know why? Because when you master the art of repurposing you’ll get more opens, more clicks, more engagement, and more great content . . . with LESS work for you! Repurposing is how nonprofits can produce a lot of great content even with a small staff. Want to become an expert at this one strategy that could help you WORK LESS, but get BETTER results? Join us next Tuesday,...

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The Kinds of Meetings Communications Directors Need
May16

The Kinds of Meetings Communications Directors Need

Another day, another meeting. Or three, or five.  When you literally have to schedule time on your calendar to think, that means you are in too many meetings. But meetings aren’t all bad. They are a great tool for collaboration when used well. Here are a few meeting basics, regardless of what you are meeting about: Include the expected outcomes on your agenda.  Everyone needs to know what the meeting is about, and just as...

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How Much Is Spam Hurting Your Online Fundraising? [New Study]
May15

How Much Is Spam Hurting Your Online Fundraising? [New Study]

EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but here are a few: Content Spam...

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How to Define Roles on Communications Projects
May04

How to Define Roles on Communications Projects

Communications work is complicated enough as it is. When you aren’t exactly sure who is responsible for what, it gets even more complicated. You can get clarity on important elements of your work processes, like who needs to be consulted and who has the final decision, using a simple roles and responsibilities framework. One popular model is RACI.  R = Responsible for the project. This person is the one doing the work. A =...

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Don’t Be a Gopher: Nonprofit Marketing and Program Sustainability
May03

Don’t Be a Gopher: Nonprofit Marketing and Program Sustainability

Is program sustainability something your nonprofit talks about? Kylie Hutchinson explains why it should be in today’s guest post. ~Kristina Guest Post by Kylie Hutchinson More than ever, program sustainability is a concern for nonprofits and the grantmaking organizations that fund them. But achieving sustainability can be a challenge, particularly when the flashy new pilot project that everyone loves eventually matures and...

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