Mixed Links for Nonprofit Communicators
Sep23

Mixed Links for Nonprofit Communicators

Ready to cap off this week with some Mixed Links? While normally everyone is telling you how awesome it is to be on social media, Nonprofit Tech for Good shares 12 Not-So-Great Realities About Nonprofits and Social Media. Joe Garecht at the Fundraising Authority hosted this month’s Nonprofit Blog Carnival on The Best Tips for Amazing Non-Profit Newsletters. Here are 5 Ways Strategic Bullet Points Make You a Stronger Content...

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The New Email Metric You Might Want to Try
Sep20

The New Email Metric You Might Want to Try

Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The email service providers spoon feed us those numbers, so they are easy to track. But they don’t really tell us much about the real percentage of people who care about our content. For example, at Nonprofit Marketing Guide, we send an email newsletter every Wednesday....

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3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising
Sep08

3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

The other day my daughter and I were walking down an aisle in a department store and she noticed a huge Halloween products display. “Oh come on!” she said. TOO SOON. I agreed, and we had a laugh about how I forbid holiday music until after Thanksgiving. Ah, the apple doesn’t fall far from the tree. You know what it’s not too soon for? Year-end fundraising planning. For most of you, December is the biggest online fundraising month of...

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An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts
Sep06

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the  organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is really just for fun. Contributing writer Antionette Kerr is back with her third edition....

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Mixed Links for Nonprofit Communicators
Sep02

Mixed Links for Nonprofit Communicators

It’s almost the weekend! Let’s kill some time until the end of the day with some Mixed Links… Make sure you can answer these 5 Questions to Start Planning Your Year-End Fundraising Campaign. John Haydon tells us Why Human Beings Love Video Content. Do you think requiring formal education as a default is an inequitable hiring practice we need to end? We hosted the Nonprofit Blog Carnival for August. Joe Garecht at the...

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Nonprofit Blog Carnival: What You Did This Summer
Aug31

Nonprofit Blog Carnival: What You Did This Summer

  Welcome to the August edition of the Nonprofit Blog Carnival! The Carnival is a round-up of posts from people working in the nonprofit sector around a theme, and ours is “what you did this summer.” Here at Nonprofit Marketing Guide, we spent our summer giving a lot of thought to ways that we can help nonprofit communications professionals better demonstrate and track their own professional development. We decided to...

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