My Year-End Advice? Use real words. Mostly verbs. Not too much.
Oct30

My Year-End Advice? Use real words. Mostly verbs. Not too much.

OK, copywriters. Listen up. It’s year-end fundraising time. You’re probably planning to crank up your nonprofit’s email schedule with fundraising appeals in December. How many are you going to send? One, four, six? No matter how many you send, let’s all agree that you’ll send one e-appeal on Dec. 31. Promise! If you don’t, you’re leaving money on the table. Aggressive fundraisers will send...

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The 5 Best Nonprofit Digital Stories from TechSoup’s Storymakers Contest
Oct29

The 5 Best Nonprofit Digital Stories from TechSoup’s Storymakers Contest

TechSoup’s annual Storymakers contest had some great entries this year. Watch the winners and see what you can learn from them.  ~Kivi Guest Post by Alexandra (Ale) Bezdikian of TechSoup The world is changing. The landscape of communication is evolving at an exponential rate, and digital media creation is riding at the head of the wave. In the past few years, we’ve seen the transformation from long to extremely short-form...

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Writer’s Block Giving You Nightmares? Fight Back With Our Monthly Prompts
Oct28

Writer’s Block Giving You Nightmares? Fight Back With Our Monthly Prompts

We blog everyday. Then, we also have to write articles for our weekly e-newsletter. Plus write another newsletter to our All-Access Pass Holders, not to mention updating Facebook and Twitter. Then there is creating new content for webinars and e-books. I’m not going to lie – it’s tough sometimes to come up with ideas. I’ve been there, staring at the computer hoping inspiration — or a quick idea that I can...

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#MixedLinks for Nonprofit Marketers and Fundraisers
Oct24

#MixedLinks for Nonprofit Marketers and Fundraisers

I hope everyone had a great week! Let’s celebrate with some Mixed Links… Don’t forget to send me your favorite nonprofit marketing and fundraising posts! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will see if it’s a good fit for #MixedLinks. (And give you full credit for the find, of course.) The 2014 Fundraising Technology Trends Study was released earlier this...

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Nonprofit Marketing Team Roles and Tasks – Who Does What?
Oct23

Nonprofit Marketing Team Roles and Tasks – Who Does What?

I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy, who are both looking at the best ways to staff what are essentially content marketing teams, even though the organizations don’t call them that. They’ve both asked me for the list of all the roles and responsibilities that should be covered by a nonprofit marketing team that’s focusing heavily on a content –both as a strategy for...

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Social Media Awareness That Works: S’mores in the Outdoors
Oct22

Social Media Awareness That Works: S’mores in the Outdoors

I loved this post when I read it in Julia’s Stone Soup Creative newsletter — so much that I asked if we could share it with our readers. Maybe it’s the Girl Scout leader in me.  The following post originally appeared on the Stone Soup Creative blog by Julia Reich.~Kivi Guest Post by Julia Reich of Stone Soup Creative. If you know anything about me, you know that whenever I am not working, I am outdoors – hiking,...

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