Powerfully Memorable, in 8 Words or Less (Case Study)
Jul23

Powerfully Memorable, in 8 Words or Less (Case Study)

Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization. Start to rock relevant messages and you’ll join a growing cadre of healthy organizations whose messages help to build awareness of their impact and value. That’ll place your organization firmly in audiences’...

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Marketing Time Savers: Tools to Improve Your Writing
Jul22

Marketing Time Savers: Tools to Improve Your Writing

    Even if you like to write like I do, it can still feel like it takes forever to produce something good. And let’s face it, time is not something you have a whole lot of.  Below are five online writing tools we like and that were also recommended by friends. They’ll help you create great marketing copy, faster. I’ll be sharing more time-saving tips for nonprofit marketers during Smart Nonprofit...

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Mixed Links for Nonprofit Marketers and Fundraisers
Jul17

Mixed Links for Nonprofit Marketers and Fundraisers

Happy Friday, everyone – I hope you had a great week! Let’s finish it off with some Mixed Links… We love Claire Meyerhoff for her straight-talk, and she’s dishing that out in spades in Your Donor Stories Are BAD. But here’s storytelling done right – Watch this Brilliant Second-by-Second Storytelling Masterpiece. Joanne Fritz is taking submissions for this month’s Nonprofit Blog Carnival...

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5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)
Jul16

5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Are you out of ideas for engaging supporters online? Try one of these tried and true digital engagement tactics to strengthen your relationships, move members to act, and build support for your programs and mission. 1) Try a Petition or Pledge This is a bread-and-butter tactic for advocacy organizations, but lots of orgs can use this. A pledge to vote, not buy from puppy mills, or to go vegetarian for a day A petition to support or...

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Marketing Time Savers: My 3 Favorite Gmail Hacks
Jul15

Marketing Time Savers: My 3 Favorite Gmail Hacks

At Nonprofit Marketing Guide, we use Google Apps for Work to manage our email, calendars, etc.  As a two-person company, we don’t have lots of time to waste. And neither do you. So if you are a Google Apps or Gmail user, you might like my three favorite Gmail hacks. (I know these work on Apps; I apologize if they don’t or work differently with plain ol’ Gmail.) I’ll be sharing more time-saving tips for...

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Only the Best for You
Jul14

Only the Best for You

Starting in just a few hours, we are kicking off a great quarter of training on everything from fundraising appeals – both direct mail and email – to Facebook Ads and donation pages to working smarter in general. We’re also working with some of the smartest trainers around like Tom Ahern, John Haydon, and Nancy Schwartz who not only know their stuff, but also know how to teach in a fun and relevant way. Let’s...

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