Your Ideas, Examples, and Problems with Awareness Raising Campaigns
Jul29

Your Ideas, Examples, and Problems with Awareness Raising Campaigns

Next month we’ll be hosting the Nonprofit Blog Carnival, and our theme is Raising Awareness. You may know that I am not the biggest fan of “awareness raising” as a goal in and of itself.  Unless you have some clue about how you plan to connect the dots between the raised awareness and your ultimate goal, don’t bother. (In other words, billboards do not lead directly to fundraising results; there are still quite...

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Day in the Life of a Nonprofit Communicator – Rachel Braver
Jul28

Day in the Life of a Nonprofit Communicator – Rachel Braver

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Rachel Braver is the communications coordinator for the Food Bank of Contra Costa and Solano in Northern California. With a background in graphic design, she is responsible for creating outreach materials, print and email newsletters, and updating the website and social media. She...

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#MixedLinks for Nonprofit Marketers and Fundraisers
Jul25

#MixedLinks for Nonprofit Marketers and Fundraisers

Before we dig in, I want to remind you that  if you come across an article you think would be great for Mixed Links, let me know! Just tweet the link using #MixedLinks and I will take a look! ~Kristina Now, let’s get on with this week’s Mixed Links… Craig Linton is hosting the Nonprofit Blog Carnival for July and submissions are due this Monday the 28th. This month’s theme is how to keep your donors.  Ever felt...

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BRIEF: Make a Bigger Impact by Saying Less [Book Review]
Jul24

BRIEF: Make a Bigger Impact by Saying Less [Book Review]

Nonprofits do some pretty complex work. As a communications professional, it’s your job to simplify that work into language and images that others can understand and be motivated by — in as few words as possible. In his new book, Brief: Make a Bigger Impact by Saying Less (Amazon link),  Joe McCormack argues that being brief is essential for everyone. He says the consequences of not being brief can be brutal: wasted time,...

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How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?
Jul23

How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?

You know that donor-centered communications are vital to getting and keeping your supporters. During the coaching and feedback sessions for our fundraising writing e-clinics with Tom Ahern, he uses this little trick to instantly see how many times nonprofits address the supporter specifically by seeing how many times they use the word “you” in their writing. Here is how he does it in Microsoft Word. Find the...

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If You Write Direct Mail Appeals In-House, You’ll Want to Know About This
Jul17

If You Write Direct Mail Appeals In-House, You’ll Want to Know About This

If you have been part of our community for any length of time, you know Tom Ahern and how awesome he is at writing fundraising copy – especially direct mail appeals. (If you are new here, “Welcome!”) In fact, his direct mail appeal e-clinic has been the most popular e-clinic we offer and consistently sells out each time. (Because of the personal attention Tom gives to participants, we have to limit the number who can...

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