Becoming a Fundraising Genius
May27

Becoming a Fundraising Genius

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website. Tom is legendary as a guidebook author, donor-centered copywriter, and speaker on the conference circuit. And Nonprofit Marketing Guide is proud to be the exclusive...

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Editorial Calendar Basics [New Video]
May26

Editorial Calendar Basics [New Video]

Today I’m sharing the third video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) An editorial calendar is a great tool, but don’t over-complicate it! In this video, we cover the basics with grid and calendar formats.   (Can’t see the video player? Watch it on YouTube) Please leave comments and questions below, and I’ll get right...

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Mixed Links for Nonprofit Communicators
May22

Mixed Links for Nonprofit Communicators

Happy Friday, everyone! Join me for some Mixed Links… Ever think about how you would handle a social media firestorm? Hubspot has you covered with their Social Media Crisis Management Plan Kit. Nonprofit Hub explains Why Passion Isn’t Enough for Your Board of Governance. Sorry, but it’s probably true – Half of Your Email Subscribers Are Ignoring You. John Haydon shares 25 Nonprofit Twitter Tips From The Pros. Have a...

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Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)
May21

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity?  It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. It’s a tactic well suited for arts organizations and orgs with great visuals (think food porn), but any org can...

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How to Solve Any Nonprofit Marketing Problem [New Video]
May20

How to Solve Any Nonprofit Marketing Problem [New Video]

Today I’m sharing the second video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. But many times, they require more thought. So I’m sharing my no-fail, sure-fire way to get you closer to a solution, no matter the problem. (If you’ve taken a lot...

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Protecting Donor Information: What’s Your Security IQ?
May19

Protecting Donor Information: What’s Your Security IQ?

We don’t touch on cyber security too often on this blog as it is so not in our area of expertise. But we know it’s extremely important you are doing everything you can to maintain the safety of your donor information. We were glad that Merkle reached out to us to talk to you about keeping your data secure. ~Kristina Guest Post by Bill Sayre, President of Merkle Response Management Group From Target to Home Depot, security...

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