How Clever Are You? Test Your Communications Smarts With These 16 Nonprofit Quizzes – and Emails to Match!
Apr13

How Clever Are You? Test Your Communications Smarts With These 16 Nonprofit Quizzes – and Emails to Match!

Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY We loooooove our quizzes, because the good ones are all about us. They are irresistible, addicting and shareable. Quizzes are a tool every nonprofit communicator should have in their digital marketing...

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Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads
Apr12

Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads

Not using Facebook or Instagram ads? You are missing out on a great way to: Grow your email list Enhance email marketing campaigns Re-engage past supporters Acquire new donors Using Facebook and Instagram Ads, but they aren’t working? You need to learn how to target: People who like your Page but aren’t on your email list People who visited your donation page but didn’t donate People who share similar interests as...

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Stop Working So Hard: Integrate Your E-News and Social Media Strategies
Apr11

Stop Working So Hard: Integrate Your E-News and Social Media Strategies

If your nonprofit is still doing an e-newsletter over here and doing social media over there, as if they were two totally different projects, you are working way too hard. It’s time to integrate and optimize your e-newsletter and social media strategies. Think about it: for most nonprofits, email and social media are the two primary channels through which you regularly update your community of program participants, supporters, and...

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Need a Good Day? Focus on Your Little Wins
Apr06

Need a Good Day? Focus on Your Little Wins

  According to research by Teresa Amabile from the Harvard Business School, your best work days likely include making progress – even if it is just a small win — on work you consider meaningful or important. Amabile calls this the “progress principle.”   When she compared her research participants’ best and worst days (defined by their mood, specific emotions, and motivation levels), the best days were those where any...

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What’s Going on in April
Apr03

What’s Going on in April

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Apr 4: Writing a Direct Mail Appeal Letter In-House, Part 2 with Tom Ahern (Part 1 took place earlier today, but you will get the recording when you register.) Learn everything you need to know about writing an appeal letter. Starts at 1:00 p.m. ET (10:00 a.m. Pacific) | Registration is $199 or included with an All-Access Pass Learn More and...

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Mixed Links for Nonprofit Communicators
Mar31

Mixed Links for Nonprofit Communicators

Happy Friday AND “Happy Birthday” to my sister and business partner, Kivi! We’re celebrating her birthday with a special offer – save $200 on our All-Access Training Pass. Offer expires tonight at midnight ET. Now, let’s dive into our Mixed Links for the week… Canva shows us How to Stand Out with a Brilliant Facebook Cover Photo. Hootsuite shares Instagram Hacks: 44 Tricks and Features You Probably...

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