Get UnStuck! Boost Marketing Impact w/o Extra Budget or Hires [STARTS THIS WEEK]
May23

Get UnStuck! Boost Marketing Impact w/o Extra Budget or Hires [STARTS THIS WEEK]

We can’t market alone, especially since our front-line colleagues are constantly talking about our organizations. Yet, all too frequently, marketers like us find ourselves frustrated and stuck—unable to “make” colleagues into the: Insight and story gatherers we depend on to accurately shape and personalize most likely to be remembered and repeated Powerful messengers we so desperately need to strengthen supporter relationships and...

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3 Powerful Tools to Help You Optimize Your Nonprofit Website
May19

3 Powerful Tools to Help You Optimize Your Nonprofit Website

via GIPHY Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your supporters may react quite differently if you try the same tactics. Or, you can refine and test your own website. Find out what your users...

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Interns or Apprentices?
May18

Interns or Apprentices?

I’m thinking about hiring interns or apprentices here at Nonprofit Marketing Guide to help with some evolving ideas. But I’m not sure which, or what it would look like exactly, so I would love some feedback. For a variety of reasons, I don’t want another regular employee, at least right now. Nor do I want to put someone on contract for the work I have in mind because I am not clear enough in my own head about exactly...

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Mixed Links for Nonprofit Communicators
May13

Mixed Links for Nonprofit Communicators

Happy Friday, everyone! Join me for some Mixed Links… Peter Panepento tackles the Giving Day fiasco in Give Local America Disaster Offers Lessons for Next Time on Beth Kanter’s blog. (You can follow and contribute to this conversation using #GiveDayLessons) Here are 36 Marketing Blogs your Nonprofit Should Start Reading Today. New to social media? Take a look at these 5 Things to do During Your First Week as a Social Media...

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The Heroes and Villains of the Give Local America Story #GiveDayLessons
May10

The Heroes and Villains of the Give Local America Story #GiveDayLessons

We talk a lot about storytelling in the nonprofit sector: how stories build through their first, second, and third acts and how all story arcs need beginnings, middles, and ends. When I do storytelling training, I compare the stories that nonprofits tell to a TV series. You have the short-lived, episodic stories that start and end all in one hour, each week. These are like the stories most nonprofits tell in their newsletters and...

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Mixed Links for Nonprofit Communicators
May06

Mixed Links for Nonprofit Communicators

First off, to everyone frustrated and exhausted by the massive Give Local America tech fail, this edition of Mixed Links is dedicated to you! We hope you will get to relax with a real beverage of your choice this weekend… Kivi is actively encouraging everyone involved to talk openly about what happened as there are tons of lessons to learn. There’s a great conversation happening on her personal Facebook profile, where this...

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