First Returns Indicate Record-Shattering #GivingTuesday 2016 Results
Dec01

First Returns Indicate Record-Shattering #GivingTuesday 2016 Results

First thing’s first – if you participated, how was YOUR #GivingTueday? Share your results, frustrations, celebrations and ruminations in the comments section. Next, WHOA. Initial results are in and Giving Tuesday keeps experiencing explosive double-digit growth. Now, the results! (Updated at 6pm, Nov. 30.): This is an aggregate number from 28 data platform partners.  Giving Tuesday $168 million raised 44 percent increase in...

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Are You Getting Paid the National Average?
Nov30

Are You Getting Paid the National Average?

For the second year in a row, we are asking nonprofit communications directors and coordinators to share their salaries with us, so we can provide some benchmarks for you in your conversations about your own compensation. The salary question is part of the 2017 Nonprofit Communications Trends Report Survey, which closes on Friday, December 2.  If you haven’t taken it yet, especially if communications work is a significant part...

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Are Print, Email, Website and Social Media Equally Time Consuming?
Nov29

Are Print, Email, Website and Social Media Equally Time Consuming?

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them. This chart shows a weighted average where 2 is “a limited amount of time” and 3 is a “moderate amount of time.” What this tells me is that...

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How Can Nonprofits Communicate to Two Americas?
Nov22

How Can Nonprofits Communicate to Two Americas?

It’s Kivi here . . . At Nonprofit Marketing Guide, we are all about helping communications directors do the best job possible for their organizations  and to do the work with purpose, enthusiasm, and integrity. We are also very much about being pragmatic and keeping it real . . . which brings us to our recent presidential election. As nonprofit communicators, we cannot ignore the tumultuous political times we live in. The news...

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You Still Have Time to Try These 7 Giving Tuesday Tactics 
Nov17

You Still Have Time to Try These 7 Giving Tuesday Tactics 

Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. 1. Open Your Donation Form As Soon as Possible If people want to give early, let them. Several nonprofits are inviting their donors to make their Giving Tuesday gift now – there’s no time to waste in making the world a better...

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Good and Bad News:  Communicators More Strategic, But Less Focused
Nov16

Good and Bad News: Communicators More Strategic, But Less Focused

I just pulled some preliminary data from our 2017 Nonprofit Communications Trends Report Survey. Staff from about 400 nonprofits have participated so far (add your voice now, please!) About 35% of participants say that the “extent to which strategy drives our communications work” is either somewhat better or much better. That’s the good news! But when we asked about the ability to focus on the implementation of the...

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