Don’t Forget the Alt-Text!
Jun24

Don’t Forget the Alt-Text!

I wrote about alt-text a few years ago, but based on the email newsletters submitted without any alt-text during our recent Feedback and Fine-Tuning Session, some of you need a reminder… What is alt-text? Alt image text or alternative image text is the text that shows up when someone can’t view the image due to the settings on their email or browser. Why images aren’t displayed can vary from person to person, but...

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SEE HOW THEY STACK UP: 6 Popular Online Engagement Tools for Advocacy and Fundraising
Jun16

SEE HOW THEY STACK UP: 6 Popular Online Engagement Tools for Advocacy and Fundraising

Looking for a new tool to help you raise money and engage supporters online? Check out The Nonprofit Guide to Online Engagement Tools by Firefly Partners. The report reviews six commonly used online tools designed specifically for nonprofits —  Blackbaud Luminate Online, CharityEngine, Engaging Networks, EveryAction, NeonCRM and Salsa — and ranks them in 10 areas of functionality, from advocacy to events to website integration. You...

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Effective Bequest Marketing [Webinar Tomorrow]
Jun15

Effective Bequest Marketing [Webinar Tomorrow]

Tomorrow, June 16th at 1 p.m. Eastern (10 a.m. Pacific), Tom Ahern, one of the world’s top authorities on “raising more money from the very same donors,” will join us for his popular 90-minute webinar, Marketing Bequests: The Art of Asking for That Final Gift. Recordings available if you can’t attend live, but you have to register before the webinar begins. ~Kristina Guest Post by Tom Ahern Tomorrow, I will...

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Are Your Emails Being Delievered? [New Report]
Jun14

Are Your Emails Being Delievered? [New Report]

Email deliverability measures how successful an email is at making it into a recipient’s inbox. EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” Turns out the answer to that question is, “a lot!” When you send an email, Internet Service Providers (ISPs) use your “sender reputation score” to determine...

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What to Do When the Media Gets Your Story Wrong
Jun09

What to Do When the Media Gets Your Story Wrong

There’s an adage in public relations that there’s no such thing as bad publicity. But while this might be true if you’re a celebrity or a political candidate, bad publicity can have dire consequences for nonprofits. When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if it’s reported in the media — can damage your...

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Talking Nonprofit Communications and Marketing Online? Let’s Use #NPCOMM
Jun08

Talking Nonprofit Communications and Marketing Online? Let’s Use #NPCOMM

Wouldn’t you like to more easily find content related to the work of nonprofit communications professionals on Twitter, Instagram, and other hashtag-friendly places? Let’s make it so! Please start using the hashtag #npcomm when you are talking about your work in a professional capacity and want other nonprofit communications pros to see it.  Have a question about nonprofit communications? Ask it on Twitter with the hashtag...

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