7 Signs Your Communications Strategy Isn’t Strategic
Aug08

7 Signs Your Communications Strategy Isn’t Strategic

You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath. While it’s fabulous that many nonprofits are recognizing the value of strategic communications plans, the sad fact is that too many are satisfied with a buzzword bingo card strung into a few...

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4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising
Aug03

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Joshua Clay We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Yet, for small nonprofits, producing a worthwhile online video can seem daunting and...

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Don’t Miss This Great Stuff Happening in August
Aug01

Don’t Miss This Great Stuff Happening in August

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Aug 2: Thought Leadership for Nonprofits: Marketing to Build Your Authority and Share Expertise with Kivi Leroux Miller Learn how to become a well-known thought leader whose work, knowledge, and experience are actively sought out by others Registration is FREE for everyone Learn More and Register  August 17: The Right Ways and Wrong Ways for...

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Become a Thought Leader and Media Darling
Jul27

Become a Thought Leader and Media Darling

If you are interested in becoming a thought leader or cultivating better media relations at your nonprofit, our next Nonprofit Marketing Accelerator is for you: Marketing Your Expertise: Becoming a Thought Leader and Media Darling During the six-week program, you and your team will develop a Thought Leadership and/or Media Communications Plan. With my coaching, help from guest experts, and your commitment to getting it done, you...

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Lessons from the Boy Scouts Controversy: Be Prepared
Jul26

Lessons from the Boy Scouts Controversy: Be Prepared

Even if you have no connection to Boy Scouts of America, you are probably well aware of the organization’s motto: Be Prepared. But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. And the backlash the organization is facing this week from a number of its supporters offers a lesson for other nonprofits during these politically...

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Mixed Links for Nonprofit Communicators
Jul21

Mixed Links for Nonprofit Communicators

Good Friday afternoon, folks! Let’s end this week on a high note with some Mixed Links… M+R shares 10 Rules for a Brilliant Brainstorm with some help from Tina Fey. Now you can Ask a Question, Get an Answer in Google Analytics. Marc Pitman explains It’s Not about Scaring, but Caring when it comes to storytelling. Here are 7 Classic Quotes to Inspire Your Writing. Sandy Rees shares 52 Lists Every Fundraiser Should...

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