Who’s Segmenting Email, Why, and Why Not [Infographic]
Apr23

Who’s Segmenting Email, Why, and Why Not [Infographic]

I’m presenting a brand new webinar on April 29, 2014 called Email List Segmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. As part of the prep, we worked with our friends at Bloomerang to do a quick survey.  We asked about whether your nonprofit was segmenting its list and how, and if not, what was holding you back. Here are the results . . .   Survey Findings At-A-Glance Most nonprofits...

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Celebrating Your Nonprofit’s Milestone Anniversary
Apr22

Celebrating Your Nonprofit’s Milestone Anniversary

I’ll admit that I am not into super big anniversary celebrations. Today my husband and I are celebrating our 13th wedding anniversary and we just returned from a nice hike with the kids, and will have a nice dinner at home. That’s good enough for me. And for most nonprofit anniversaries, I think the low-key approach works well too. However, in some cases, going for the full-on celebration is a great approach — but...

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Communications Director Mentoring Program – Accepting Applications
Apr21

Communications Director Mentoring Program – Accepting Applications

We’ve opened the application process for the July to December 2014 session of our Nonprofit Marketing Guide Mentoring Program for Communications Directors. This will be the sixth “class” to go through the program. Helping you make good marketing decisions for your nonprofit is the primary goal of the Nonprofit Marketing Guide Mentoring Program. I want to help you focus, so you can get some really great work done for...

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Middle Donors: Where Communications and Development Learn to Love Each Other?
Apr17

Middle Donors: Where Communications and Development Learn to Love Each Other?

Alia and Mark over at Sea Change Strategies are two super smart cookies, so when they have a new report out, I’m on it. Their latest work of genius is The Missing Middle: Neglecting Middle Donors is Costing You Millions. Middle donors are those giving between $1,000 and $10,000 annually. Focus on this group — despite their huge potential — is frequently absent because development professionals are often specialists...

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How to Convince Your Boss to Let You Write Like a Human
Apr16

How to Convince Your Boss to Let You Write Like a Human

We’ve been telling you for years that most nonprofits need to create less formal communications. But we know a lot of you are not being heard by your executive director or board members. Kate Snyder, who is the donor communications coordinator for South Hills Interfaith Ministries and also runs Kate Write Now, shared how baby steps may be in order to convince your boss to be more friendly. ~Kivi Guest Post by Kate Snyder...

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Email Segmenting: Is That Data Worth Gathering?
Apr15

Email Segmenting: Is That Data Worth Gathering?

I’m working with a client to figure out ways they *wish* they could segment their email list in the future, so they can start collecting the data to do so now. It’s a very interesting conversation. Like most visionary conversations, you end up with a long list of possibilities. Some are more demographic in nature (e.g. the kind or size of organization that the person on the mailing list works for) and others are related to...

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