Three Musts Before Measuring Your Marketing Really Matters
Sep30

Three Musts Before Measuring Your Marketing Really Matters

On Wednesday, October  2nd, 2014 at 1:00 p.m. Eastern (10:00 a.m. Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success.  I’ve had requests for this topic for a couple of years, and finally got around to producing the webinar, so I hope you’ll join me! We will talk about what numbers to pay attention to related to your website, email, social media, direct mail, etc. But...

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The Last Word on the #IceBucketChallenge [Video]

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.  Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the video:     What do you think? What are your lasting take-aways?...

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Great Advice on Storytelling for Nonprofits
Sep25

Great Advice on Storytelling for Nonprofits

The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” The columns are packed with advice as well as lots of great examples, written in response to specific questions. It’s worth curling up with these links and good warm beverage for an hour or two. Here are just a few that...

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Reasons I Don’t Use Instagram [And Why They Are Silly]
Sep24

Reasons I Don’t Use Instagram [And Why They Are Silly]

I have had an Instagram account for over a year now. And I have posted exactly 3 pictures:   I like the idea of Instagram, I really do! Who doesn’t like looking at pictures? Still, there have been a few things holding me back from really embracing it. And most of those reasons are a result of not taking the time to get familiar with it. Perhaps they are the same reasons you haven’t gotten on board with Instagram...

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Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. And I think it will take your...

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Day in the Life of a Nonprofit Communicator – Betsy Lewis
Sep22

Day in the Life of a Nonprofit Communicator – Betsy Lewis

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.  Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Betsy Lewis is the owner and chief strategist at Betsy Lewis Consulting: Social Media Marketing for Nonprofits. She works freelance for the Children’s Advocacy Center of...

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