Marketing Makeover Magic Webinar Now On-Demand
Apr30

Marketing Makeover Magic Webinar Now On-Demand

We had such a fun time Tuesday sprucing up the communications of the brave nonprofits who submitted their work for our free webinar, Marketing Makeover Magic, that we thought we would make it available to those who were not able to register. During this 60-minute recorded webinar, you’ll learn how to take your  marketing and fundraising content from DRAB to FAB  with nonprofit communications “stylists” Kivi Leroux...

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5 Ways to Fight the Curse of Knowledge in Your Nonprofit
Apr29

5 Ways to Fight the Curse of Knowledge in Your Nonprofit

If you are a nonprofit communicator, odds are you are fighting the Curse of Knowledge in your organization in some way, most likely because your program experts and long-time staff have it. How Knowledge Can Be a Curse The “Curse of Knowledge” is when you know so much about a topic that you lose the ability to see the issue from the perspective of those who are less informed. It can lead to a warped perspective about how...

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New Data: Nonprofit Online Marketing and Fundraising Trends in 2015
Apr28

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

  Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters, or estimates of how much money you could be raising online? One of those sources is the M+R Benchmarks Study, and the new edition is now available. Here are a few highlights: Online revenue is up! Online revenue increased by 13 percent from 2013 to 2014 for the groups in the study, thanks to a 32% increase in monthly giving and 16.6%...

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Mom Messages—Shortcut to Heart, then Head
Apr27

Mom Messages—Shortcut to Heart, then Head

My mom. Your mom. All of our moms. I bet you love yours as much as I love mine. Even though she passed away many years ago, she is an active voice in my head, and ever present in my heart. Most of us love our moms hard, despite the occasional conflict—as is the human condition. All this love (and the conflict, too) makes for moms being top of mind much of the time. That’s why Hallmark, or whomever it was, knew what they were...

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Mixed Links for Nonprofit Marketers and Fundraisers
Apr24

Mixed Links for Nonprofit Marketers and Fundraisers

How was your week? Let’s finish it off with some Mixed Links… The 2015 M+R Benchmarks Study is out! In addition to the insightful metrics you’ll find in this report, you can now enter your own data to see how it compares to the 84 nonprofits they used for the report. Worried about the new changes to the Google algorithm regarding mobile searches? Scott Gilman lets you know What Google’s New Algorithm Really Means for...

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Successful Facebook Advertising on Less than $2 a Day
Apr20

Successful Facebook Advertising on Less than $2 a Day

A lot of people ask us whether Facebook ads are a good idea or not. So we are happy to introduce the good folks over at ActionSprout to share some answers! They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on Facebook to you in the coming months. ~Kivi Guest Post by Drew Bernard, Founder and CEO of ActionSprout With almost...

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