WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter
Jan06

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

For more tips and examples, join me next Thursday, January 15th at 1:00 p.m. Eastern (10:00 a.m. Pacific), for my brand new webinar Where Are My People? How to Find Your Audience on Social Networks. (Recording available if you can’t attend live.) Let’s face it – not all followers on social networks are the same. Some are more influential than others, on social and in real life. Some mean more to your organization...

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Books I Recommend — 10 Favorites I Read Last Year
Jan05

Books I Recommend — 10 Favorites I Read Last Year

I read a lot of non-fiction books outside the world of nonprofits and marketing. Here are 10 favorites I read in 2014 that I think you might also find value in, depending on the kind of work you do.  I’ve put them in order, based on their staying power with me — the ones I found most helpful or profound are at the top of the list. 1. Essentialism: The Disciplined Pursuit of Less by Greg McKeown.  Fabulous at helping you...

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Week of Freebies! 2015 Nonprofit Communications Trends Report
Jan02

Week of Freebies! 2015 Nonprofit Communications Trends Report

Happy Holidays! While this may be the last official day of the Week of Freebies here at the blog, we offer free downloads and resources from Nonprofit Marketing Guide all year long. Our annual Nonprofit Communications Trends Survey is our most popular download every year. In it, you’ll find what other nonprofits will be doing with their communications in 2015, including their top communications channels and how often they...

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Week of Freebies! On-Demand Webinar: How to Build a Donor Communications Plan That Will Make Them Fall in Love
Jan01

Week of Freebies! On-Demand Webinar: How to Build a Donor Communications Plan That Will Make Them Fall in Love

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE.  How people feel about your nonprofit matters more than what they think about it. This free recorded webinar How to Build a Donor Communications Plan That Will Make Them Fall in Love will show you how you can create a donor communications plan that makes donors...

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Week of Freebies! Email List Building Campaigns
Dec31

Week of Freebies! Email List Building Campaigns

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE.  Email is an inexpensive and fast way to get in touch with your supporters. But you sometimes need some help adding their email addresses to your database. That’s why Kerri Karvetski created this free download: Get Started with Email Acquisition...

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Week of Freebies! E-Book: 25 Metaphors Nonprofits Can Use To Get Their Messages Across
Dec30

Week of Freebies! E-Book: 25 Metaphors Nonprofits Can Use To Get Their Messages Across

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE.  Our free e-book 25 Metaphors Nonprofits Can Use To Get Their Messages Across will help you make complicated or foreign messages feel simple and familiar to your supporters by showing you how to use metaphors in your messaging. It includes examples of how...

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