The Heroes and Villains of the Give Local America Story #GiveDayLessons
May10

The Heroes and Villains of the Give Local America Story #GiveDayLessons

We talk a lot about storytelling in the nonprofit sector: how stories build through their first, second, and third acts and how all story arcs need beginnings, middles, and ends. When I do storytelling training, I compare the stories that nonprofits tell to a TV series. You have the short-lived, episodic stories that start and end all in one hour, each week. These are like the stories most nonprofits tell in their newsletters and...

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Mixed Links for Nonprofit Communicators
May06

Mixed Links for Nonprofit Communicators

First off, to everyone frustrated and exhausted by the massive Give Local America tech fail, this edition of Mixed Links is dedicated to you! We hope you will get to relax with a real beverage of your choice this weekend… Kivi is actively encouraging everyone involved to talk openly about what happened as there are tons of lessons to learn. There’s a great conversation happening on her personal Facebook profile, where this...

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Grow Your Email List With These 14 Paid Email Acquisition Sources
May05

Grow Your Email List With These 14 Paid Email Acquisition Sources

For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names? If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course). Organic email list growth is great, but it’s slow. Paid acquisition supplements organic growth and helps you grow your base of support...

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One Lesson from the #iGiveLocal “Give Local America” Fiasco
May04

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day. That’s because Kimbia’s giving platform crashed for most of yesterday, so they had to extend the campaign into today. Kimbia is going to have hell to pay on this one, but I’ll leave the skewering to others. Instead, this post is about lessons learned for...

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A Simple Guide to Injecting Colorful Quotes Into Your News Release
Apr28

A Simple Guide to Injecting Colorful Quotes Into Your News Release

When your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage. Journalists can receive hundreds of releases each week — and depending on what they cover and who they work for, they only have time to cover a handful of stories. With that in mind, you have to do your best to stand out from the crowd and provide them with something useful. Otherwise, your pitch is...

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7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 2
Apr27

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 2

Abby Jarvis is back with more tips on avoiding donation form mistakes.  ~Kristina Guest Post by Abby Jarvis of Qgiv Last week, I covered four common mistakes I see on donation forms. Making a good first impression. Keeping donor data safe. Not requiring too much info. Keeping donors on a single page. Today, we’ll look at 3 more: Including recurring donations. Not forcing donors to make an account. Maintaining consistent...

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