5 Ways to Make Progress Daily and Keep Your #NPCOMM Work on Track
Jun07

5 Ways to Make Progress Daily and Keep Your #NPCOMM Work on Track

Making a little progress every day is really important to staying motivated and happy in your work. But when you feel like you are getting pulled in a hundred different directions, as many nonprofit communicators are, that can be tough. Experts recommend that you develop “progress rituals.” Here are 5 I like. Let us know which ones work best for you!  Pick Just One Thing a Day Your to-do list is way too long, right? I used...

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What’s Going On in June
Jun01

What’s Going On in June

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: June 6 & 8: Donor Newsletters That Raise More Money, Parts 1 and 2, with Tom Ahern Learn everything you need to know about donor newsletters. Registration for Part 1 is $99 | Registration for Parts 1 and 2 is $199 Learn More and Register June 13: Maximize the Post Gift Glow: The Art of Thanking Your Donors with Rachel Muir Learn how to...

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10 #NPCOMM Experiments Everyone Should Try – What Belongs on List?
May31

10 #NPCOMM Experiments Everyone Should Try – What Belongs on List?

I am a big fan of experimenting with your marketing and fundraising communications. I think that’s how you learn what works best and how you make progress, step by step, test by test. In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. For example, I’m including one about repurposing content 3, 6, 9, and 12 months after it was created. I’m also...

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4 Donor Newsletter Changes to Increase Donations
May30

4 Donor Newsletter Changes to Increase Donations

Thinking of axing your donor newsletter because it costs more than it’s worth? WAIT! It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Luckily we have a smart guy like Tom Ahern around to set us straight! Register for next week’s two-part webinar series presented by Tom – Donor Newsletters That Raise More Money Tom knows how to...

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My Five Rules for Repurposing Your Content #npcomm Style
May25

My Five Rules for Repurposing Your Content #npcomm Style

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.  Repurposing content makes sense, and it works! I like simple rules. So I created five of them to help guide your repurposing strategy. To make them even easier to remember, they are all...

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When Am I ‘On the Record’ With a Journalist?
May24

When Am I ‘On the Record’ With a Journalist?

When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes. But do you also prep them for what to do when the “on air” light is off or when the reporter closes the notebook? If you aren’t, you’re overlooking a crucial detail — one that can lead to some...

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