Getting the Media Interested in a Milestone with Dallas CASA
Aug12

Getting the Media Interested in a Milestone with Dallas CASA

This month we are hosting the Nonprofit Blog Carnival and want to know how nonprofits should share progress or communicate accomplishments. Mindy Baxter is a former newspaper reporter, but is now using her storytelling skills at Dallas CASA (Court Appointed Special Advocates). She recently sent me a great example for the Carnival to post here as they don’t have a blog of their own. Here is Mindy’s story: In brief, we have...

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Get CALM: M is for Methodical
Aug07

Get CALM: M is for Methodical

All this week, we are taking a look at what it means to be a CALM Communications Director (Collaborative, Agile, Logical, and Methodical). Today, let’s talk about being Methodical. You will always be short on time. You will always be surrounded by distractions. That’s why it is so important to be grounded in proven methods that you can always go back to. It’s sort of like meditating — it’s OK for your mind to...

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Get CALM: L is for Logical
Aug06

Get CALM: L is for Logical

All this week, we are taking a look at what it means to be a CALM Communications Director (Collaborative, Agile, Logical, and Methodical). Today, let’s talk about being Logical. Many people mistakenly believe that good marketing is all about the creative. The right words, the perfect images. And those are important, without a doubt. But they don’t matter without a logical strategy as their foundation. Problems That Arise When...

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Get CALM: A is for Agile
Aug05

Get CALM: A is for Agile

All this week, we are taking a look at what it means to be a CALM Communications Director (Collaborative, Agile, Logical, and Methodical). Today, let’s talk about being Agile. If you work in nonprofits, things are always in a state of flux. Same for marketing. To be successful, it pays to be good on your feet, and to bend so you don’t break. Problems That Arise When You Aren’t Agile Rigid communications planning and...

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Get CALM: C is for Collaborative
Aug04

Get CALM: C is for Collaborative

All this week, we are taking a look at what it means to be a CALM Communications Director (Collaborative, Agile, Logical, and Methodical). Today, let’s talk about being Collaborative. Communications directors are the translators and bridges between the people doing the work (inside the nonprofit) and the people supporting and benefitting from that work (outside the nonprofit). All of these people have an important stake and say in...

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How Communications Directors Can Get CALM
Aug03

How Communications Directors Can Get CALM

Someone asked me the other day what the outcome of our Communications Director Mentoring Program and other coaching programs really was . . . what was the ultimate result of communications coaching? The word that instantly popped into my mind and off of my tongue was CALM. Communications directors are usually very busy, often frazzled, people. They have information and ideas flying at them from all directions. The media landscape in...

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