How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)
Jul20

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space.  Where are the strategies in sync? Where do they diverge? What can you learn from it?  We are calling it The Showdown, and we will often declare “winners,” but that part is really just for fun.  I’ve asked our new contributing writer, Antionette Kerr, to help me referee some of...

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Ask Kivi Anything [This Week]
Jul19

Ask Kivi Anything [This Week]

Join Kivi and your fellow All-Access Pass Holders for a 60-minute open Q & A discussion this Thursday, July 21st from 1:00-2:00 pm Eastern (10:00-11:00 am Pacific). You can ask Kivi anything, and she’ll do her best answer. But we also hope everyone will pitch in to share their own experiences and ideas too. This is an All-Access Pass Exclusive Event so you must have a current All-Access Pass to participate. Monthly Passes are $99...

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Nonprofit Writing Prompts for August
Jul18

Nonprofit Writing Prompts for August

So we’re into the lazy, hazy days of summer, and maybe you haven’t been keeping up with your editorial calendar as much as you should have been. You’ve been on vacation. It’s hot outside. It’s perfectly normal for things to slide a bit this time of year. But now you are less than two weeks away from August and have no idea what you are gonna write about. Well, we have you covered! Here are some ideas for...

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Mixed Links for Nonprofit Communicators
Jul15

Mixed Links for Nonprofit Communicators

Join me for some Mixed Links… Share your nonprofit communications success story with Big Duck and us in this survey. Here’s What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools. Joan Garry shows you How to Select First Rate Board Members. Looking to remove the word “very” from your writing? Print out these 128 Words to Use Instead. What’s more important than great writing when it comes...

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Will You Let Everyone Know? 3 Examples, Oodles of Tips (and 23 Real Emails) to Support Your Next “Share This” Call to Action
Jul14

Will You Let Everyone Know? 3 Examples, Oodles of Tips (and 23 Real Emails) to Support Your Next “Share This” Call to Action

Let me start by declaring what this post IS NOT about. It’s not about making an image or video go viral. It’s also not about “post to Facebook” or “share on Twitter” messages after a supporter has donated or signed a petition (the after-action social share). It IS about how nonprofits can move the needle on advocacy, education and fundraising campaigns using a focused “Share This Image/Video” call to action. This tactic asks...

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Use the Power of Pokémon Go for Good (and Have Some Fun)
Jul12

Use the Power of Pokémon Go for Good (and Have Some Fun)

This weekend my Facebook news feed was an extreme mixture of horrible news and people playing Pokémon Go. To say Pokémon Go has been a success is an understatement, as people from all ages, races, and backgrounds are coming together to run around town looking to capture and train Pokémon. I would be remiss if I didn’t acknowledge some negative news associated with it – robberies, server overloads, and possible security...

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