Stop Approaching Public Relations Like It’s 2007
Feb10

Stop Approaching Public Relations Like It’s 2007

I am very excited to welcome Peter Panepento to our distinguished list of regular guest bloggers. Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media.  ~Kivi Guest Post by Peter Panepento of Panepento Strategies I came across an old group photo the other day when I was cleaning out some of my files — a picture of me with about 20 other reporters and...

Read More
Day in the Life of a Nonprofit Communicator – Heather Svoboda
Feb09

Day in the Life of a Nonprofit Communicator – Heather Svoboda

We need more stories for this series! Tell us what you do in a typical day as a nonprofit communications pro. Heather Svoboda is the communications and development manager at the Cat Adoption Team (CAT). Located just outside Portland, Ore., CAT is the largest nonprofit, feline-only, adoption-guarantee shelter in the Pacific Northwest. In her role, Heather oversees CAT’s marketing, external communications, and fundraising efforts,...

Read More
CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 
Feb04

CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 

Is it me, or can everyone under 30 write, manage, code, photograph, design, analyze, train, present and strategize? Me? I’m not so good with the graphics. I’m getting better, but infographics and photo manipulation aren’t second nature to me. Sometimes, they’re a struggle. But I need visuals to communicate, to tell the story I need to tell, to motivate donors and advocates to act. I know words alone will not...

Read More
Horrible Conversation Starters when Asking for Bequests
Feb03

Horrible Conversation Starters when Asking for Bequests

So you’re talking to a nice couple in their 70s who have been giving to your organization for years. You think they are a great candidate to ask for a bequest. Now what? Well here are a few things you probably shouldn’t say: “So….how was that last doctor’s visit?” “Since your kids turned out to be really horrible people….” “Have you had that mole on your neck looked at...

Read More
#MixedLinks for Nonprofit Communicators
Jan30

#MixedLinks for Nonprofit Communicators

Let’s start the weekend a little early with a round of Mixed Links… Nancy Schwartz has some tips to make social media matter more. Although this post isn’t written specifically for nonprofits, the tips in 9 Copywriting Rules To Create Hypnotic Posts Your Readers Will Love will help you create more engaging content for your supporters. Blog posts are always more fun when Urban Dictionary is involved, right?...

Read More
Bust Out and Break the Rules
Jan29

Bust Out and Break the Rules

Wake up, girls and boys. It’s time to do things a little bit differently. Here’s the thing: I’m a rule follower, and I bet you are too. After all, nonprofit communications isn’t the Wild West. But, even so… Rules are made to be broken, at least once in a while.  And as much as I believe in defining clear goals to guide your right-now marketing decisions, and staying consistent within that framework, sometimes you just need to bust...

Read More