Nonprofit Content Strategy: It’s Not About You
Mar28

Nonprofit Content Strategy: It’s Not About You

We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. The nonprofit had seen attendance at its community events slip over the past two years — and its fundraising revenues had declined. After a quick review of its website, marketing materials, and social-media accounts, it was easy to diagnose a major reason why the organization had been...

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Setting Boundaries: Tips for Nonprofit Communications Staff
Mar27

Setting Boundaries: Tips for Nonprofit Communications Staff

On this afternoon’s #NPCOMM Chat Live on Facebook, I talked about how nonprofit communications staff need to set boundaries. You can check out the replay here. Here’s a quick outline of what I discussed . . . 1. Define the Boundary Before you can set boundaries, you need to know your own limits. When are you feeling overwhelmed, frustrated, uncomfortable, resentful, or guilty? These are all clues that your boundaries are...

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Mixed Links for Nonprofit Communicators
Mar23

Mixed Links for Nonprofit Communicators

As you’re winding down your week, join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Missed the CALM not BUSY webinar? Kivi is presenting it for PRSA’s Nonprofit Section on March 29 and you can attend free, even if you aren’t a member. Register now. For examples of engaging social media posts, check out the Top Ten Progressive Advocacy...

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Professional Photography: 4 Reasons to Invest In It
Mar22

Professional Photography: 4 Reasons to Invest In It

Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. ~Kristina Guest Post by Angela Crist Have you ever pulled back on a marketing piece to avoid scrutiny for “spending too much on marketing”? Do you have a beautifully designed and written website filled with cell phone pics? Are you using the same five tired photos in every one of your marketing...

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Your Questions about Building a Culture That Supports Communications?
Mar20

Your Questions about Building a Culture That Supports Communications?

I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work.  I’d love to hear what questions or challenges you are facing in the comments. Or you can email me directly.  I’m using a basic definition of culture: The shared assumptions, values, beliefs, attitudes, and standards that govern how people behave. In this case, we are talking...

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Mixed Links for Nonprofit Communicators
Mar16

Mixed Links for Nonprofit Communicators

Good day, good friends! It’s time for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… If your emails aren’t being delivered, check out Landing Your Emails – Expert Email Deliverability Tips. Jeff Bullas breaks down Why Facebook Has a Big Problem. Feel like you’re from the wrong generation for social media? Try these 8 Old School Marketing Tactics...

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