Should Your Direct Mail Appeal Letters Be Kept to One Page?
Jul07

Should Your Direct Mail Appeal Letters Be Kept to One Page?

During our direct mail appeal letter training, we invariably get asked about appeal letter length: How many pages should our letter be? Anyone have great success with anything over 2 pages? Everyone on my team is very afraid of anything over a page. Direct Mail expert Tom Ahern shoots down the one-page myth immediately. In his words, The one-page thing is a myth. It’s not an ideal or a model or viable or worth doing. It’s...

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Our Free Resources on Nonprofit Marketing and Fundraising
Jul03

Our Free Resources on Nonprofit Marketing and Fundraising

  Our main goal at NonprofitMarketingGuide.com is to provide training, coaching, and mentoring for nonprofit communications pros to help you not only learn your job, but to love your job also. While we think our All-Access Pass is the most affordable and comprehensive nonprofit marketing training you can find, we understand that some of you don’t have a budget at all for marketing, communications and fundraising training....

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What Really Happened on #GivingTuesday Last Year? This.
Jul02

What Really Happened on #GivingTuesday Last Year? This.

Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? Nope. According to a new Giving Tuesday report by Blackbaud, Giving Tuesday has definitely made a dent in online giving. Take a look. Double-Digit, Year-Over-Year Growth in Online Donations Since 2012 Online Average Gift Amounts Exceed $100 for Most Organizations Faith-Based Organizations Now Receive Largest Percentage of Online Donations...

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9 Content Marketing Tips for Nonprofits
Jun30

9 Content Marketing Tips for Nonprofits

John Haydon gave me a great challenge: Share 9 content marketing tips.  When you’ve written a 100,000-word book about nonprofit content marketing, boiling it down to your favorite 9 tips is a challenge. But I did it, and John captured it wonderfully: 3 tips for email newsletters: Be all about the reader Quick read, skimmable One column, clean design 3 “musts” for better content marketing: Listen and understand your audience...

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Day in the Life of a Nonprofit Communicator – Laura Nash
Jun29

Day in the Life of a Nonprofit Communicator – Laura Nash

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.   (Be sure to check out the 2:00 pm time slot for a great tip!) We’d love to feature YOU in this series! Tell us what you do in a typical day as a nonprofit communications pro. Laura Nash is the Communications Coordinator at Northwest Health Foundation, a foundation that...

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3 ‘Sounds-Like’ Word Fails that Kill Your Content
Jun25

3 ‘Sounds-Like’ Word Fails that Kill Your Content

You labor long and hard to get your marketing content right. We all do. That’s why it’s so dismaying when I see errors like these in campaigns and updates from organizations like yours. It’s not from want of trying! But the English language is tricky, with many words sounding alike. Errors like these three most-frequently-seen ones are easy to make. But they’ll tarnish your impact and reputation (especially if...

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