Email Frequency Up and Direct Mail Down? Nope.
Apr01

Email Frequency Up and Direct Mail Down? Nope.

I bet the conventional wisdom about how often nonprofits send email and direct mail to their supporters is this: nonprofits are sending direct mail less frequently over the last four years and sending email more frequently. But that’s not what our data says. At Nonprofit Marketing Guide, we’ve surveyed thousands of nonprofits for each of the the last four years to produce the Nonprofit Communications Trends Report in 2011,...

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Mixed Links for Nonprofit Communicators
Mar28

Mixed Links for Nonprofit Communicators

Kivi and I just got back from a family vacation to the Mouse House (Disney World for you uninitiated). I think I need a vacation from my vacation, so let’s wrap up the week with some Mixed Links… Craig Newmark has released an infographic that Reveals Latest Data on Cracking the Crowdfunding Code. Blackbaud has also created an infographic featuring key findings from the 2013 Charitable Giving Report. Did you vote in this...

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Postcard Annual Report – Great Example of How It Can Work
Mar27

Postcard Annual Report – Great Example of How It Can Work

It’s been several years now since I first suggested in my nonprofit annual reports webinars that a postcard was the perfect format for many a nonprofit annual report. I’m so excited to see the idea taking hold, and love hearing stories like this one from today’s guest blogger, Tim Smith, who volunteers his communications and design skills with Literacy Volunteers of Bangor.  (Yes, he did their rebranding and annual...

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Kick-Start Yourself with a Communications Grid
Mar26

Kick-Start Yourself with a Communications Grid

We always hear from nonprofits asking how other organizations organize their content. We’ve talked about Big Picture Communications Timelines and Editorial Calendars, but there are lots of great hybrids in between.  Former Mentoring Program participant Carol Goglia, Director of Marketing and Communications at Communities Foundation of Texas, was kind enough to share her communications grid with us, and you. ~Kivi Guest Post by...

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How Are You Segmenting Your Email? Please Share!
Mar25

How Are You Segmenting Your Email? Please Share!

  I’ve declared April as Email Segmenting Month. I’ll be blogging about it a bunch, and presenting a new webinar on April 29. l’d love to highlight your experiences with segmenting your email list, so please take a moment to share a quick story or two with me. (Not sure what I mean? Here’s a post about nonprofit email segmenting.) In cooperation with Bloomerang, we are also doing a quick survey on email...

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A Day in the Life of a Nonprofit Communicator – Aurah Landau
Mar24

A Day in the Life of a Nonprofit Communicator – Aurah Landau

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Aurah Landau is the part-time Communications Director at SERRC, which offers technical assistance to Alaskan school districts and job training/adult education in Southeast Alaska. She revels in applying the art of storytelling at work, across a bonfire with friends, and while...

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