Advice for New Communications Directors
Sep26

Advice for New Communications Directors

We recently asked you to share your advice for new communications directors, and we heard from 25 of you. That’s a great start, but we’d love to hear even more! Share your advice here. Here are just a few of the great nuggets of wisdom so far . . . “The most important research you can do is research into your own audience. You can study communications best practices obsessively, but if your plan of action isn’t...

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How @GlennEMartin of JustLeadershipUSA Tweets Like a Boss
Sep21

How @GlennEMartin of JustLeadershipUSA Tweets Like a Boss

For my September NPMG Tweet Like a Boss webinar, I connected with Glenn E. Martin, President and Founder of JustLeadershipUSA, about how he personally uses Twitter to advance his organization’s mission. JustLeadershipUSA is dedicated to cutting the U.S. correctional population in half by 2030, and its leader Glenn speaks from personal experience. He spent six years incarcerated in a New York State prison in the early 1990s....

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So Simple and Effective, You Gotta Do One!
Sep19

So Simple and Effective, You Gotta Do One!

I love, love, love, thank you videos. They are relatively easy to produce and so feel-good and effective. They are the perfect way to remind your supporters of the good work you are doing with their help, right before your major year-end campaigns. You can use them in lots of other ways too. If you don’t have one in the works now, it’s not too late! During a new webinar on October 5, I’m going to give you a huge head...

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Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind
Sep14

Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create. That depends on the effectiveness of your editorial calendar. That in turn depends on your larger marketing strategy, which depends on your organizational goals. Then there’s the effective management and...

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6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits
Sep07

6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process. I’ve used a few of these myself, and recently asked fellow nonprofit professionals which apps they use to book appointments, office hours and team meetings. This is their short list. Here are some questions and features to consider as you evaluate...

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What’s Happening in September
Sep05

What’s Happening in September

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: September 7: Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media with Antionette Kerr Learn the three types of media and how you can get better at each of them. Registration is $50 or free with an All-Access Pass Learn More and Register September 14: Tweet Like a Boss! How Nonprofit CEOs Use Twitter to Lead and Inspire...

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