Mixed Links for Nonprofit Marketers and Fundraisers
Jul03

Mixed Links for Nonprofit Marketers and Fundraisers

Because of the US holiday tomorrow, here’s a very special Thursday edition of Mixed Links… The latest edition of the Nonprofit Blog Carnival is up! Wild Apricot has rounded up posts about nonprofit inspiration and innovation. From WYSIWYG to Flash Mobs, this 2014 Collection of Useful Nonprofit Communications Terms pretty much covers everything. Gail Perry has the Top 10 Major Donor Fundraising Trends for 2014-15. Looking...

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Rock the Socks Off Donors with a Fabulous Case for Support
Jul02

Rock the Socks Off Donors with a Fabulous Case for Support

Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” The answer to that question starts with your case for support. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. With an irresistible case for support, you’ll quickly win donor support for your projects, programs,...

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Create a Marketing Team with Your Staff and Board (Even If They Don’t Know) [Free On Demand Webinar]
Jul01

Create a Marketing Team with Your Staff and Board (Even If They Don’t Know) [Free On Demand Webinar]

We’ve published another tips and advice page on our website! We’ve already told you about our new social media and email newsletter pages – where you can now find advice and tips based on your experience level. Now you can learn how to get your staff and board to help with your marketing efforts with our all new marketing team management tips page. If your staff isn’t quite on board with your marketing efforts,...

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A Day in the Life of a Nonprofit Communicator – Danielle Gates
Jun30

A Day in the Life of a Nonprofit Communicator – Danielle Gates

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Danielle Gates is the communications assistant for the marketing and communications department at RedRover. She supports the team through social media, copywriting and design, and embodies RedRover’s values of being ever-vigilant and ready to spring into action. Danielle earned a...

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Pro Tip – Check How Easy Your Text Is to Read in Word
Jun27

Pro Tip – Check How Easy Your Text Is to Read in Word

Here’s a quick tip for you today on using Microsoft Word to check how easy it is for your supporters to read your communications. Word has the ability to let you know your Flesch Reading Ease score and your Flesch-Kincaid Grade Level. You just have to turn it on! Wait, what? The Flesch Reading Ease score and the Flesch-Kincaid Grade Level are readability tests that let you know if your copy is easy to read or not. If you are...

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Why I’m Working with Bloomerang
Jun26

Why I’m Working with Bloomerang

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. So naturally, I’m often asked which technology providers I recommend as you go about implementing all these best practices I share. My answer is always that I am vendor agnostic. I rarely, if ever, recommend one company without listing off their competitors, and suggesting you do homework via organizations like Idealware, the Nonprofit Technology...

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