Cutting the Workaholic Martyr Crap Starts with You
Mar10

Cutting the Workaholic Martyr Crap Starts with You

Do you struggle to find time in your workday to actually sit and think? To plan for what are strategically the best new moves for your organization? Is it a badge of honor to NOT use vacation days, or to work late into the night, every night? To respond to emails as soon as they arrive in your inbox, at all times of day and night? I’ve been hearing stories like these for a long time in the nonprofit world, but as I mentioned...

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Five Ways to Sabotage Your Call to Action
Mar09

Five Ways to Sabotage Your Call to Action

I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us. When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. A closer look at these...

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How to Create a Facebook Group [Social Media Basics]
Mar05

How to Create a Facebook Group [Social Media Basics]

Having a Facebook Page is pretty much a must these days. Whether anyone sees what you post there is a completely different story. They also aren’t the best for coordinating activities or sharing ideas with a specific group of people. If you need to have a dialogue with a number of people related to your cause, you might want to consider a Facebook Group (or many different groups) in addition to your nonprofit’s official...

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Work-Life Balance at #15NTC
Mar04

Work-Life Balance at #15NTC

Greetings from Texas, Y’all! Kristina and I are currently in Austin, TX at this year’s Nonprofit Technology Conference. This morning, Stephanie Bowen, Leili Khalessi, Kerala Taylor and I led a session called Paradox but Possible: Hardcore on Work AND Life. After the session, we heard this statement from about 20 people who were NOT in it: “Oh, I wanted to go to that session, but I decided that would have been more...

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YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts
Mar03

YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts

Do you break out in a sweat trying to write the first line of your email appeal or advocacy alert? And do you struggle with connecting ideas in your donor communications?  You’re not alone. Even professional copywriters struggle with these all-important lines. If the first thing you say is confusing or dense or boring, chances are very high that your reader will simply move on and never read the rest. And if your transitions are...

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Need Ideas? Here Are Our Writing Prompts for April
Mar02

Need Ideas? Here Are Our Writing Prompts for April

At the start of each month, we send at least 10 writing prompts to the subscribers of our Monthly Nonprofit Writing Prompts E-Newsletter to get them thinking about articles, stories, press releases, blog posts, Facebook updates, letters, and other content for the following month. We send them a month ahead so you’ll have time to think about the ideas and incorporate them into your editorial calendar. The emails are usually broken down...

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