How a Homeless Shelter Used Facebook Live Video to DOUBLE Results on Giving Tuesday
Jan23

How a Homeless Shelter Used Facebook Live Video to DOUBLE Results on Giving Tuesday

  Earlier this month, I put a call out to nonprofits communicators asking them what worked for their organization on Facebook in 2017. A tactic or tool that they would use again in 2018. A day later, Facebook Zero happened. The world’s most popular social networking site announced major changes to its newsfeed algorithm, changes that would see most nonprofits organic page reach plummet even further. I was left wondering –...

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Download the 2018 Nonprofit Communications Trends Report #NPCOMM2018
Jan18

Download the 2018 Nonprofit Communications Trends Report #NPCOMM2018

Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. And the 2018 edition is now available! Get your FREE copy now. During the eight years we’ve been publishing this report, we’ve see nonprofit communications staff evolve to become strategic partners with programmatic, development, and executive...

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Facebook’s Latest News Feed Changes: What Nonprofits Can Do
Jan16

Facebook’s Latest News Feed Changes: What Nonprofits Can Do

Another week, another change to Facebook. (See Mark Zuckerberg’s post from January 11, 2018.) This one actually may make a big difference in how nonprofits use the networking site though. In case you haven’t heard, Facebook is changing what you see on your news feed. You’ll now see more from your friends than from Facebook Pages. According to Facebook’s Head of News Feed, Adam Mosseri: Because space in News...

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Communications Directors Want to MORE and LESS of This
Jan11

Communications Directors Want to MORE and LESS of This

Here’s another little sneak peek at the data we’ll share in the full 2018 Nonprofit Communications Trends Report next week.  We asked you what you wanted to do MORE of in 2018 . . .  The big theme here is getting more organized and strategic, with planning and analytics. Video and storytelling are the two big content themes. Let’s look at the flip side. Here’s what you said you wanted to do LESS of . . .  The...

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Mixed Links for Nonprofit Communicators
Jan05

Mixed Links for Nonprofit Communicators

Everyone back to work yet? To celebrate the New Year, I have gathered the freshest links for you from around the world of marketing and communications. It’s time for Mixed Links… Today is the last day to save $200 on our Annual All-Access Pass. With our Annual All-Access Pass, you get 365 days of access to training webinars, weekly time-savers, exclusive downloads, and support from other experts and peers. You’ll have everything...

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Preview: Some “Top Threes” from the 2018 Nonprofit Communications Trends Report
Jan04

Preview: Some “Top Threes” from the 2018 Nonprofit Communications Trends Report

    We’ll release the 2018 Nonprofit Communications Trends Report on January 17, but here are a few “Top Three” highlights for now. Top Three Goals Where Nonprofit Communicators Feel Most Effective We asked you rate how effective your work is on a dozen different communications goals. The top three goals with the highest effectiveness rankings are: Supporting event fundraising (galas, walks, etc.) Building...

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