Day in the Life of a Nonprofit Communicator – Genna Kasun
Oct06

Day in the Life of a Nonprofit Communicator – Genna Kasun

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.  Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Genna Kasun is a marketing and advancement writer whose work varies from writing and supervising social media and enrollment content to grant writing, case statement work and...

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#MixedLinks for Nonprofit Communicators
Oct03

#MixedLinks for Nonprofit Communicators

Let’s celebrate the end of the week with a round of Mixed Links… Givelify just released a new white paper called “Nonprofit Fundraising: Removing Roadblocks and Meeting Goals with Mobile Technology.” Aplos has started a funny new blog series on creative approaches to fundraising. Did you miss September’s Nonprofit Blog Carnival? It was published earlier this week by Joanne Fritz. The topic was Social Media for Good...

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Finding Purpose: You and Your Nonprofit
Oct02

Finding Purpose: You and Your Nonprofit

    You may have seen this graphic or its cousins floating around on social media lately. I liked it a lot, because it helped me explain some concepts to my 11-year-old, who is suddenly concerned about her purpose in life. I certainly believe that I have found my professional purpose by founding Nonprofit Marketing Guide and am grateful for it every day. Then I got to thinking about how this relates to nonprofit marketing...

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Ready, Set, Go! #NPCommPix Launches Today!
Oct01

Ready, Set, Go! #NPCommPix Launches Today!

Today is the day! Dawn Crawford from BC/DC Ideas and I launched the Nonprofit Communicators Photo-A-Day Challenge, or #NPCommPix this morning. Here are the first few participants — yep, that’s me in the middle.   Are you playing? We’re watching and hope you’ll join in the fun! Here are all the details.  ...

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Three Musts Before Measuring Your Marketing Really Matters
Sep30

Three Musts Before Measuring Your Marketing Really Matters

On Wednesday, October  2nd, 2014 at 1:00 p.m. Eastern (10:00 a.m. Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success.  I’ve had requests for this topic for a couple of years, and finally got around to producing the webinar, so I hope you’ll join me! We will talk about what numbers to pay attention to related to your website, email, social media, direct mail, etc. But...

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The Last Word on the #IceBucketChallenge [Video]

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.  Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the video:     What do you think? What are your lasting take-aways?...

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