10 Tips for Getting Your Op-Ed Placed
Oct27

10 Tips for Getting Your Op-Ed Placed

A well-placed op-ed can help your nonprofit call attention to an important issue or change minds about a controversial topic. Unlike reported news stories, op-eds are opinion pieces that are written by those who aren’t on the staff of a newspaper, magazine or website. They offer outside voices the opportunity to express opinions and share ideas in their own words. Traditionally, they appear opposite the editorial page (hence the...

Read More
Getting Other People to Meet Your Deadlines
Oct26

Getting Other People to Meet Your Deadlines

It’s a common frustration for nonprofit communications directors who are trying to work collaboratively with staff: getting people to meet their deadlines. This is a hard first step, but one that’s essential: If you want someone to meet your deadlines, they have to believe it’s important to do so. And that means that they understand the strategic role of communications for your organization, and how great communications are essential...

Read More
Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns
Oct20

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both. And some have no CLUE how they got on your email list! If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Think of it this way, if you’re at a party with coworkers or friends, would you approach each...

Read More
How to Streamline Your Review Process and Publish Faster
Oct18

How to Streamline Your Review Process and Publish Faster

Getting great results from your communications work is often contingent on timing. It needs to get out the door or online quickly to be relevant. But a painful review and approval process can cripple your creative work, no matter how good it is. We’ve all been there . . . You missed a great opportunity to comment on breaking news and get your organization quoted in a major paper, because you couldn’t get the talking points approved in...

Read More
Mixed Links for Nonprofit Communicators
Oct14

Mixed Links for Nonprofit Communicators

Hope you had a great week! Today is my birthday so let’s celebrate with some Mixed Links (among other things)… If you want to create compelling content people will read, you need to let go of these 7 Bad Writing Habits You Learned in School. Hubspot shared an infographic on What Successful Marketing Looks Like Today. Looking for attention on Instagram? Here are 5 Creative Ways to Engage Supporters with Instagram Stories....

Read More
Is Your Nonprofit Prepared for a Media Crisis?
Oct13

Is Your Nonprofit Prepared for a Media Crisis?

The Presidential election has become — quite unfortunately — a daily case study in crisis communications. Nearly every day this fall — and sometimes more than once a day — one or both of the major candidates has been forced to respond to a crisis, whether it’s negative news about his or her past with the release of damning audio or leaked emails, or through his or her own missteps. And each candidate has...

Read More