Become a Thought Leader and Media Darling
Jul27

Become a Thought Leader and Media Darling

If you are interested in becoming a thought leader or cultivating better media relations at your nonprofit, our next Nonprofit Marketing Accelerator is for you: Marketing Your Expertise: Becoming a Thought Leader and Media Darling During the six-week program, you and your team will develop a Thought Leadership and/or Media Communications Plan. With my coaching, help from guest experts, and your commitment to getting it done, you...

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Lessons from the Boy Scouts Controversy: Be Prepared
Jul26

Lessons from the Boy Scouts Controversy: Be Prepared

Even if you have no connection to Boy Scouts of America, you are probably well aware of the organization’s motto: Be Prepared. But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. And the backlash the organization is facing this week from a number of its supporters offers a lesson for other nonprofits during these politically...

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Mixed Links for Nonprofit Communicators
Jul21

Mixed Links for Nonprofit Communicators

Good Friday afternoon, folks! Let’s end this week on a high note with some Mixed Links… M+R shares 10 Rules for a Brilliant Brainstorm with some help from Tina Fey. Now you can Ask a Question, Get an Answer in Google Analytics. Marc Pitman explains It’s Not about Scaring, but Caring when it comes to storytelling. Here are 7 Classic Quotes to Inspire Your Writing. Sandy Rees shares 52 Lists Every Fundraiser Should...

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NONPROFITS: 15 Instagram Tips, Tricks and Features You Don’t Want to Miss
Jul20

NONPROFITS: 15 Instagram Tips, Tricks and Features You Don’t Want to Miss

“You don’t take a photograph. You ask quietly to borrow it.” — Unknown The photo social network Instagram is on its way to 1 billion users, alongside Facebook and WhatsApp. In the past two years, Instagram has doubled its monthly active user base to 700 million, and the pace of growth is accelerating. That makes Instagram twice as big as Twitter! We’re thrilled to announce that our community has grown to more than 700 million...

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How to Get Program Staff to Use Your Editorial Calendar
Jul18

How to Get Program Staff to Use Your Editorial Calendar

You know how I feel about editorial calendars. They are the single most important tool for a communications director. So I get VERY excited when I hear a good nonprofit editorial calendar story.  When Sharon Sharp, the marketing and communications associate at the SPCA Tampa Bay, told me the story of how she launched an editorial calendar that no one used and then changed it up so that now everyone uses it, I knew you’d want to...

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When Sponsor Promotion Consumes Your Communications Channels
Jul12

When Sponsor Promotion Consumes Your Communications Channels

Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). Many nonprofits run events where the development department sells sponsorships, and many also accept major-donor sponsorships for general operating support. In return, the sponsors receive a list of...

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