9 Content Marketing Tips for Nonprofits
Jun30

9 Content Marketing Tips for Nonprofits

John Haydon gave me a great challenge: Share 9 content marketing tips.  When you’ve written a 100,000-word book about nonprofit content marketing, boiling it down to your favorite 9 tips is a challenge. But I did it, and John captured it wonderfully: 3 tips for email newsletters: Be all about the reader Quick read, skimmable One column, clean design 3 “musts” for better content marketing: Listen and understand your audience...

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How to Solve Any Nonprofit Marketing Problem [New Video]
May20

How to Solve Any Nonprofit Marketing Problem [New Video]

Today I’m sharing the second video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. But many times, they require more thought. So I’m sharing my no-fail, sure-fire way to get you closer to a solution, no matter the problem. (If you’ve taken a lot...

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Three Pillars of Nonprofit Marketing Management [CoCoa Club Video #1]
May18

Three Pillars of Nonprofit Marketing Management [CoCoa Club Video #1]

Welcome to our new free video series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) In this first video, we look at the three pillars that all nonprofit marketing work should tie back to — and how the overwhelming majority of conversations I have with executive directors start with just one pillar. We’ll be sharing new videos on Wednesday (how to solve any nonprofit...

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Really?
Apr09

Really?

Wow, what a disconnect. Let me tell you about it, so you can make sure your organization avoids this kind of blunder. Last Friday morning I got an email from our local performing arts center (PAC). The place has been around 10 years and is a gorgeous, intimate performance venue. We’ve attended several great shows there over the years, but many of the bookings were second- or third-rate. Now, thanks to new management, things have...

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Developing a Modern Public Relations Strategy
Mar17

Developing a Modern Public Relations Strategy

Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. ~Kivi Guest Post by Peter Panepento of Panepento Strategies You probably wouldn’t expect Bob Dylan to draw inspiration from Frank Sinatra. One was a hero of the 1960s counterculture. The other was an icon of...

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Five Ways to Sabotage Your Call to Action
Mar09

Five Ways to Sabotage Your Call to Action

I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us. When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. A closer look at these...

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