Five Ways to Plan for the Unexpected, #NPComm Style
Feb08

Five Ways to Plan for the Unexpected, #NPComm Style

I’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected. You don’t know what’s going to happen in the future. But you do know that something is going to come up that you’ll have to deal with. So you need to accept that reality. Being Agile is the A in CALM. Here are several ways you can stay agile and plan for the...

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Is Community Engagement or Awareness Essential? Depends on Your Mission.
Jan24

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Will the way an arts organization approaches its communications work vary significantly from a social service agency? Over the seven years that we’ve done the Nonprofit Communications Trends Report, we’ve seen few significant differences between nonprofits with different missions. For example, in this year’s report across the 10 mission categories, there are no significant differences by mission on how they rated...

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Calendar Confusion: Year-End Communications on a Summer Fiscal Year
Oct14

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

  How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program. Here’s the conundrum: If you try to talk about your accomplishments from the last 12 months in December, you are technically in the middle of your operational year. So the programming you describe...

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9 Content Marketing Tips for Nonprofits
Jun30

9 Content Marketing Tips for Nonprofits

John Haydon gave me a great challenge: Share 9 content marketing tips.  When you’ve written a 100,000-word book about nonprofit content marketing, boiling it down to your favorite 9 tips is a challenge. But I did it, and John captured it wonderfully: 3 tips for email newsletters: Be all about the reader Quick read, skimmable One column, clean design 3 “musts” for better content marketing: Listen and understand your audience...

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How to Solve Any Nonprofit Marketing Problem [New Video]
May20

How to Solve Any Nonprofit Marketing Problem [New Video]

Today I’m sharing the second video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. But many times, they require more thought. So I’m sharing my no-fail, sure-fire way to get you closer to a solution, no matter the problem. (If you’ve taken a lot...

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Three Pillars of Nonprofit Marketing Management [CoCoa Club Video #1]
May18

Three Pillars of Nonprofit Marketing Management [CoCoa Club Video #1]

Welcome to our new free video series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) In this first video, we look at the three pillars that all nonprofit marketing work should tie back to — and how the overwhelming majority of conversations I have with executive directors start with just one pillar. We’ll be sharing new videos on Wednesday (how to solve any nonprofit...

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