GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series
Jun22

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Nope! Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. Welcome emails are four times more likely to be opened, and five times more likely to get...

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My Five Rules for Repurposing Your Content #npcomm Style
May25

My Five Rules for Repurposing Your Content #npcomm Style

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.  Repurposing content makes sense, and it works! I like simple rules. So I created five of them to help guide your repurposing strategy. To make them even easier to remember, they are all...

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Three Ways to Overcome Decision Fatigue in Your #npcomm Work
May10

Three Ways to Overcome Decision Fatigue in Your #npcomm Work

On more than a few occasions, I’ve told friends and family that the gift I most want on my birthday or Mother’s Day is to NOT be asked to make a decision. I make what feels like a million decisions in managing work and family, and it’s exhausting. This respite from my “decision fatigue” is a real gift. Your decisionmaking ability is like a muscle – when you use it too much, you get tired and your performance wanes.  That’s when...

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Simple Rules, Part II: How to Get Better #NpComm Work Done Faster
Mar08

Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

  Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M. Eisenhardt’s Simple Rules: How to Thrive in a Complex World (Amazon). We looked at three kinds of simple rules that provide frameworks for making better decisions: Boundary Rules, Prioritizing Rules and Stopping Rules. Today, let’s look at three more, this time related to work processes, or how to do things better. They are...

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Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions
Mar07

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

  In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” They help us simplify complex systems and decisions so that we can move more quickly through our daily lives at work and home. “Never go on a second date...

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Five Ways to Plan for the Unexpected, #NPComm Style
Feb08

Five Ways to Plan for the Unexpected, #NPComm Style

I’m teaching about editorial calendars a lot this month, and here’s one of the key lessons: Stay strategic while also making room for the unexpected. You don’t know what’s going to happen in the future. But you do know that something is going to come up that you’ll have to deal with. So you need to accept that reality. Being Agile is the A in CALM. Here are several ways you can stay agile and plan for the...

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