Developing a Modern Public Relations Strategy
Mar17

Developing a Modern Public Relations Strategy

Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. ~Kivi Guest Post by Peter Panepento of Panepento Strategies You probably wouldn’t expect Bob Dylan to draw inspiration from Frank Sinatra. One was a hero of the 1960s counterculture. The other was an icon of...

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Five Ways to Sabotage Your Call to Action
Mar09

Five Ways to Sabotage Your Call to Action

I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us. When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. A closer look at these...

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Go There! Case Study: Center for American Progress
Feb26

Go There! Case Study: Center for American Progress

“Brilliant experts can write compelling policy papers filled with breakthrough ideas to make our society better. But they can’t influence and shape the debate if no one is reading and digesting their work.” OMG! The folks at the Center for American Progress (CAP), a D.C.-based think tank, get it. In fact, CAP allocates a full 50% of its operating budget to communications and outreach. That’s radical for any...

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Trash Your To-Do List! There IS a Better Way
Feb12

Trash Your To-Do List! There IS a Better Way

Do you ever feel like this? Like you’re totally overloaded, don’t know what to do next and can’t imagine how you’ll get it all done. I feel that way sometimes, and I bet you do too. It can happen even if you’re working from a marketing plan. Ugh! The reality is that having far too much to do is just how it is for most nonprofit communicators and fundraisers. But, you don’t have to stay that way....

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Market Like a Ballroom Dancer— They Lead, You Follow
Jan15

Market Like a Ballroom Dancer— They Lead, You Follow

At the end of last year, we announced that nonprofit messaging and branding expert Nancy Schwartz of GettingAttention.org would be joining our team of advisers along with Kerri Karvetski and Tom Ahern.  She’ll be leading webinars, providing coaching, and writing blog posts for us among other things. Here is her first post for 2015 on a few nationwide trends that could affect your nonprofit. ~Kristina I was thrilled to see Pew...

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Data! Data! Data! Where to Start?
Nov13

Data! Data! Data! Where to Start?

We love a data nerd whose also great at writing and fundraising strategy, so we are big fans of Somya Qureshi! Not sure where to start when digging into your fundraising database? Somya tells you where to begin.  ~Kivi Guest Post by Somya Qureshi at Nonprofit Ninja If you have already implemented donor-centric newsletters and built a strong communications calendar, but are still looking for that extra edge in nonprofit communications...

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