BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)
Feb17

BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Yearning for company, learning, or meaningful connections on Twitter? Try a Twitter chat! TWITTER CHAT  A conversation that happens on Twitter that’s focused within a certain time (usually an hour) on a specific topic and by a specific person or organization. If you’re struggling to “get” Twitter, Twitter chats just may give you that “aha” moment that turns you into a fan of the platform. There are...

Read More
CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 
Feb04

CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 

Is it me, or can everyone under 30 write, manage, code, photograph, design, analyze, train, present and strategize? Me? I’m not so good with the graphics. I’m getting better, but infographics and photo manipulation aren’t second nature to me. Sometimes, they’re a struggle. But I need visuals to communicate, to tell the story I need to tell, to motivate donors and advocates to act. I know words alone will not...

Read More
Build Your Email List for Year-End Giving
Nov05

Build Your Email List for Year-End Giving

Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list. Download Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire for free now. This 9-page paper includes real-world examples of 3 different...

Read More
How Can You Measure Your Nonprofit’s Marketing Success?
Sep18

How Can You Measure Your Nonprofit’s Marketing Success?

Ever feel like you are just sort of flailing around at work, trying every last “best practice” and hoping you are somehow reaching who you want to reach? Or maybe you are really confident in your marketing strategy, but just need to be able to prove it’s working to your boss? Measuring things like email subscribers and dollars raised are pretty straight-forward. But how do you measure things like ideas, writing, and...

Read More
Super Short is Super Sweet: Storytelling that Hooks Digital Donors
Sep17

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. ~Kivi Guest Post by Jim Lynch of TechSoup The heart of effective fundraising is telling a story that a donor can emotionally connect with. These days, one of the easiest ways to reach a donor...

Read More
Return to Spray and Pray?
Aug05

Return to Spray and Pray?

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people.  Nonprofits can’t afford to be that wasteful of their time and money. Instead, we tell you, be more refined and focused in your approach. Decide who is most...

Read More