When You Have a Little Extra Left in the Marketing Budget
Jun17

When You Have a Little Extra Left in the Marketing Budget

Sure, it’s more common in our line of work to be short on funds, but every now and then, like the end of the fiscal year, you might just find yourself with a little left over that you’d really like to spend. That’s the situation Kathy Powell is in. She’s the communications director at Temple Sinai Atlanta, and here’s part of an email she sent me yesterday . . . “Our fiscal year starts in July and...

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7 Free Tools to Improve Your Nonprofit Marketing
Jun10

7 Free Tools to Improve Your Nonprofit Marketing

We know you guys love your nonprofit marketing tools – especially when they are free! Billy Attar of Pipl is here today to share some tools we haven’t even heard of. Let us know what you think and share your favorite tools too! ~Kristina Guest Post by Billy Attar of Pipl We marketers are always on the lookout for new tools to make our work easier. A lot of what we do revolves around social media and reaching out to people...

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Hashtags for Every Day of the Week (Nonprofit Edition)
Jun04

Hashtags for Every Day of the Week (Nonprofit Edition)

Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. 3 quick tips for using this tactic:   Do your research. Hashtag meanings change over time. And some hashtags don’t mean what you think they mean. For Instagram, keep a note on your phone with groups of hashtags that you can...

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Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)
May21

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity?  It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. It’s a tactic well suited for arts organizations and orgs with great visuals (think food porn), but any org can...

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Successful Facebook Advertising on Less than $2 a Day
Apr20

Successful Facebook Advertising on Less than $2 a Day

A lot of people ask us whether Facebook ads are a good idea or not. So we are happy to introduce the good folks over at ActionSprout to share some answers! They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on Facebook to you in the coming months. ~Kivi Guest Post by Drew Bernard, Founder and CEO of ActionSprout With almost...

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Using Hashtags to Promote Your Cause [Free Download]
Apr08

Using Hashtags to Promote Your Cause [Free Download]

Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training. Last week, she published 5 Easy Hashtags Hacks for Nonprofit Marketers and before that she gave us a great case study on how Mom Rising uses hashtags to meet its mission. If you really want to elevate your hashtag game, you should download Kerri’s How to Use Hashtags to Promote Your Cause. At just four...

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