The 2014 Nonprofit Benchmarks Study – Good News and Bad News #2014bench
Apr11

The 2014 Nonprofit Benchmarks Study – Good News and Bad News #2014bench

M+R and NTEN released The 2014 Nonprofit Benchmarks Study earlier this week. In its eighth year, the study analyzes the data that matters most to nonprofit online programs. Its goal is to set benchmarks that help nonprofits measure their online performance, track progress, and guide strategy to help create more effective fundraising and advocacy. The report is based on the study of 53 of the country’s leading (and large) nonprofits...

Read More
How Are You Segmenting Your Email List?
Feb04

How Are You Segmenting Your Email List?

Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment in more meaningful ways given their programmatic goals. We are experimenting with our own list at Nonprofit Marketing Guide. And...

Read More
What to Do BEFORE You Send a Bulk Email
Oct18

What to Do BEFORE You Send a Bulk Email

Today’s post was inspired by All-Access Pass Holder Esther Wieman,  Associate for Business Development for the Cultural Data Project (CDP). Since CDP has over 30 staff members, but no dedicated communications capacity, Esther wanted to make sure anyone sending an email to a big list not only proofread the email for spelling and grammar problems, but also checked the more technical aspects of the email before hitting...

Read More
Top 5 Reasons to Use Mobile
Sep27

Top 5 Reasons to Use Mobile

To help your nonprofit understand the benefits of having a mobile marketing strategy and how to implement one, we asked the good folks at The mGive Foundation to guest blog for us. Today we start with the basics as Jenifer Snyder explains why you need to be thinking about mobile.  ~Kivi Guest Post by Jenifer Snyder, Esq.,  Executive Director of The mGive Foundation Remember all the trouble E.T. went through when he needed to phone...

Read More
The Engagement Pyramid for Email
Aug27

The Engagement Pyramid for Email

I’m a visual person, so I love to see concepts and processes mapped out. So I found this “Psychological Hierarchy of an Email Campaign” pretty interesting. You are the Email Marketer, and the people on your email list are the Subscribers. Your pinnacle is likely not “Purchase and Share” but something more like “Donate” or “Register” or some other more common nonprofit call to...

Read More
Getting IT Invested in Your Cause
Aug15

Getting IT Invested in Your Cause

Earlier this year we introduced you to Imtiaz Haiyoom, an “IT guy” for CitySquare who encouraged nonprofit marketing staff to bring their IT staff into the decision making process. Today, we have another IT guy who shares how he grew to even like marketing. Crazy!  ~Kivi Guest Post by Andy Adams of Whistling Duck  It was the first day of my first job as a young programmer. I was given a tour of the snack room before I was...

Read More