5 Easy Hashtags Hacks for Nonprofit Marketers
Apr02

5 Easy Hashtags Hacks for Nonprofit Marketers

I’ve been writing here a lot about hashtags lately….with good reason. The more I use them, and see the fantastic ways nonprofits use them, the more I’m convinced hashtags are must-have in the nonprofit marketer’s toolkit. In the past few months I’ve given several webinars on how to use hashtags to promote your cause. A few tactics, techniques and tools stood out. These are the hashtag hacks that my nonprofit...

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Learning About Email at #15NTC
Mar19

Learning About Email at #15NTC

19When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference. It’s pretty tough to choose which sessions though since there are always so many good ones going on at the same time. Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! Avoiding the 5 Most Common Mistakes in...

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BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)
Feb17

BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Yearning for company, learning, or meaningful connections on Twitter? Try a Twitter chat! TWITTER CHAT  A conversation that happens on Twitter that’s focused within a certain time (usually an hour) on a specific topic and by a specific person or organization. If you’re struggling to “get” Twitter, Twitter chats just may give you that “aha” moment that turns you into a fan of the platform. There are...

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CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 
Feb04

CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 

Is it me, or can everyone under 30 write, manage, code, photograph, design, analyze, train, present and strategize? Me? I’m not so good with the graphics. I’m getting better, but infographics and photo manipulation aren’t second nature to me. Sometimes, they’re a struggle. But I need visuals to communicate, to tell the story I need to tell, to motivate donors and advocates to act. I know words alone will not...

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Build Your Email List for Year-End Giving
Nov05

Build Your Email List for Year-End Giving

Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list. Download Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire for free now. This 9-page paper includes real-world examples of 3 different...

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How Can You Measure Your Nonprofit’s Marketing Success?
Sep18

How Can You Measure Your Nonprofit’s Marketing Success?

Ever feel like you are just sort of flailing around at work, trying every last “best practice” and hoping you are somehow reaching who you want to reach? Or maybe you are really confident in your marketing strategy, but just need to be able to prove it’s working to your boss? Measuring things like email subscribers and dollars raised are pretty straight-forward. But how do you measure things like ideas, writing, and...

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