Only the Best for You
Jul14

Only the Best for You

Starting in just a few hours, we are kicking off a great quarter of training on everything from fundraising appeals – both direct mail and email – to Facebook Ads and donation pages to working smarter in general. We’re also working with some of the smartest trainers around like Tom Ahern, John Haydon, and Nancy Schwartz who not only know their stuff, but also know how to teach in a fun and relevant way. Let’s...

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Should Your Direct Mail Appeal Letters Be Kept to One Page?
Jul07

Should Your Direct Mail Appeal Letters Be Kept to One Page?

During our direct mail appeal letter training, we invariably get asked about appeal letter length: How many pages should our letter be? Anyone have great success with anything over 2 pages? Everyone on my team is very afraid of anything over a page. Direct Mail expert Tom Ahern shoots down the one-page myth immediately. In his words, The one-page thing is a myth. It’s not an ideal or a model or viable or worth doing. It’s...

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Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. And I think it will take your...

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How Can You Measure Your Nonprofit’s Marketing Success?
Sep18

How Can You Measure Your Nonprofit’s Marketing Success?

Ever feel like you are just sort of flailing around at work, trying every last “best practice” and hoping you are somehow reaching who you want to reach? Or maybe you are really confident in your marketing strategy, but just need to be able to prove it’s working to your boss? Measuring things like email subscribers and dollars raised are pretty straight-forward. But how do you measure things like ideas, writing, and...

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How to Ask Your Current Donors for Bequests – Tactfully!
Aug26

How to Ask Your Current Donors for Bequests – Tactfully!

Did you know organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors know how their bequest will help the organization for future generations. Identifying your best donors. Creating a bequest...

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What Does Raise Awareness Really Mean Anyway? [FREE Webinar]
Aug20

What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget. And surely not a door-to-door canvassing campaign like politicians do, because you don’t have an army of volunteers. Being told to...

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