How NOT to Ask for a Bequest
Sep18

How NOT to Ask for a Bequest

So you’re talking to a nice couple who have been giving to your organization for years. You think they are a great candidate to ask for a bequest. Now what? Well here are a few things you probably shouldn’t say: “So….how was that last doctor’s visit?” “Since your kids turned out to be really horrible people….” “Have you had that mole on your neck looked at recently?”...

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How Nonprofit Leaders Should Use Twitter
Sep12

How Nonprofit Leaders Should Use Twitter

Nonprofit leaders should be using Twitter! Becoming a thought leader or just a good ED or CEO means listening to and connecting with your constituents regarding your core issues. And the best social media network to use for that is Twitter. Join us next Thursday as online campaign and social media expert, Kerri Karvetski, presents: Tweet Like a Boss! How Nonprofit CEOs Use Twitter to Lead and Inspire 60-Minute Webinar with Kerri...

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Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media
Sep06

Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media

Are you… Tired of begging for media coverage? Wondering how to engage social media activists and citizen journalists? Or wanting more control over telling your own stories? The good news is you don’t have to rely on journalists to cover your nonprofit and hope they get your story right. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media”...

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What Reporters Really Want
Aug28

What Reporters Really Want

Are you still sending the same cookie-cutter press releases? Journalism has changed a lot over the last few years, and those just don’t cut it anymore. You need to meet reporters where they are now and take a more personal approach. But becoming a trusted source doesn’t happen overnight. Luckily, we have an expert who understands how to build meaningful relationships with reporters that yield more headlines and better...

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Creating a Partnership Between Fundraisers and Marketers [TOMORROW]
Aug16

Creating a Partnership Between Fundraisers and Marketers [TOMORROW]

Do your fundraising and communications staffs work together well? It can be a challenge to get everyone on the same page. Especially if neither department has a clear understanding of what the other one is trying to do. It’s a problem we hear a lot, so that’s we’ve developed a BRAND NEW WEBINAR with the help of Mark Rovner who has worked with organizations such as the World Wildlife Fund, the Monterey Bay Aquarium,...

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Spruce Up Your Donation Pages (and Make More Money!)
Jul19

Spruce Up Your Donation Pages (and Make More Money!)

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. If your website needs help, then you’re in luck! Tom Ahern, fundraising and copywriting expert, is presenting a two-part webinar series next week only on donor-centered websites: Writing a Donor-Centered Website...

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