Talk to the Angel in Your Donors – Not the Bookkeeper [FREE Webinar]
Apr04

Talk to the Angel in Your Donors – Not the Bookkeeper [FREE Webinar]

When you write your donor communications, are you speaking to your donor’s inner angel or to their inner bookkeeper? The inner angel is the part of your supporter who decides to give you a donation or to volunteer their time with you because you have touched them in some way, and that angel wants to give back to you. Angels are all heart, and they are usually in charge of decisionmaking. You need to keep the angel on your side....

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Is Social Media Really Effective for Your Org? It Should Be
Mar20

Is Social Media Really Effective for Your Org? It Should Be

Facebook changes too much. Twitter moves too fast. We don’t have cute pictures for Pinterest. LinkedIn is boring. Quit making excuses as to why you aren’t getting the results you want on your social media networks and learn how to engage your followers across all of your social networks. Social media can be effective – you may just be doing it wrong. Don’t feel bad about it – a lot of us are. Luckily, we...

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Mixed Links for Nonprofit Marketers
Jan31

Mixed Links for Nonprofit Marketers

After a crazy week, weather-wise and work-wise, it’s time to kick back with some Mixed Links… Next week I will be presenting a free webinar for Network for Good - Kick Start Your 2014 Marketing Calendar with Great Content. Join us as I’ll show you how to keep up in the rapidly evolving world of nonprofit marketing and fundraising. The annual doGooder Video Awards, celebrating video creators in the nonprofit and cause...

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Creating the Annual Report Your Supporters Really Want to See
Dec04

Creating the Annual Report Your Supporters Really Want to See

Creating an annual report might be a daunting task, but it is a nonprofit management best practice. Your donors want to know what you have been doing with their money before they will give again. And if you aren’t looking at your annual report as a fundraising tool, then you need to think again. Your nonprofit’s communications should follow the cycle of: Ask supporters for what you need. Thank supporters for their gift,...

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Your Top 7 Nonprofit Marketing Training Priorities [Survey Results]
Nov13

Your Top 7 Nonprofit Marketing Training Priorities [Survey Results]

Last month, we asked for your feedback on training topics for our 2014 Webinar Series. Today I’m sharing the top seven most popular webinar topics out of the list of 14 we gave you, in order, along with our plans to meet those needs. Also, congrats to three winners of All-Access Passes through the random drawing (see below). 1. Creating Successful Online Fundraising Campaigns – Web, Email and Social Media. We’ll be...

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The Best Nonprofit Marketing Webinar Topics for 2014?
Oct15

The Best Nonprofit Marketing Webinar Topics for 2014?

As part of our planning for 2014, we’ve asked for your advice on what webinar topics you’d like to see on our schedule next year. Please take the survey now, if you haven’t already, and you could win a free All-Access Pass.  In the survey, we listed 14 different webinar titles and asked you to rank how interested you would be in each topic. As of today, here are the top three topics: Creating Successful Online...

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