What Does Raise Awareness Really Mean Anyway? [FREE Webinar]
Aug20

What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget. And surely not a door-to-door canvassing campaign like politicians do, because you don’t have an army of volunteers. Being told to...

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PHENOMENAL COMMUNICATIONS POWER…itty bitty living space
Jul31

PHENOMENAL COMMUNICATIONS POWER…itty bitty living space

Have you ever seen Disney’s Aladdin? The Genie, played by Robin Williams, has just been released from his lamp by Aladdin and is explaining what a genie is and what he can do. Genie has all of this power at his disposal, but he’s contained in a tiny little lamp. Your email subject lines, social media updates, and headlines all have an enormous amount of power, but you only have a small amount of space to accommodate all of...

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If You Write Direct Mail Appeals In-House, You’ll Want to Know About This
Jul17

If You Write Direct Mail Appeals In-House, You’ll Want to Know About This

If you have been part of our community for any length of time, you know Tom Ahern and how awesome he is at writing fundraising copy – especially direct mail appeals. (If you are new here, “Welcome!”) In fact, his direct mail appeal e-clinic has been the most popular e-clinic we offer and consistently sells out each time. (Because of the personal attention Tom gives to participants, we have to limit the number who can...

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Write a Better Case for Support and Direct Mail Appeals
Jun19

Write a Better Case for Support and Direct Mail Appeals

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. The Case for Support Writing a Fabulous Case for Support starts July 9th. You can join us for just the first 60-minute training webinar on the 9th to get a better understanding of why a good case for support is so important. Or you...

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4 Donor Newsletter Hacks to Increase Donations
Jun03

4 Donor Newsletter Hacks to Increase Donations

Thinking of axing your donor newsletter because it costs more than it’s worth? WAIT! It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Luckily we have a smart guy like Tom Ahern around to set us straight! Tom knows how to take a floundering charity newsletter and make it successful with his proven methods – methods that have generated...

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Mixed Links for Nonprofit Marketers and Fundraisers
May30

Mixed Links for Nonprofit Marketers and Fundraisers

TGIF! Let’s dive into some Mixed Links…  - Network for Good found that donors who set up a recurring gift gave an average of 42% more per year than those who only gave a one-time gift.  See their new infographic on Why Recurring Giving Matters. - The May Nonprofit Blog Carnival is up on Erik Anderson’s Donor Dreams Blog. This month’s theme was “Letting the nonprofit sector go to the dogs” and had some...

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