The Downside of Personalized Emails
Aug26

The Downside of Personalized Emails

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice. But lots of times the only contact information you have is an email address. What happens to your nice, personalized email when that first name field is...

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Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)
May21

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity?  It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. It’s a tactic well suited for arts organizations and orgs with great visuals (think food porn), but any org can...

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Writing a Donor Centered Website
Mar26

Writing a Donor Centered Website

You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Many online gifts are impulse purchases. So any number of things can detract a potential donor from completing the donation: What you say and how you say it The images and graphics you use What information you ask for The check-out experience Like all of your communications, your website needs to focus on your...

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Social Media Awareness That Works: S’mores in the Outdoors
Oct22

Social Media Awareness That Works: S’mores in the Outdoors

I loved this post when I read it in Julia’s Stone Soup Creative newsletter — so much that I asked if we could share it with our readers. Maybe it’s the Girl Scout leader in me.  The following post originally appeared on the Stone Soup Creative blog by Julia Reich.~Kivi Guest Post by Julia Reich of Stone Soup Creative. If you know anything about me, you know that whenever I am not working, I am outdoors – hiking,...

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Reasons I Don’t Use Instagram [And Why They Are Silly]
Sep24

Reasons I Don’t Use Instagram [And Why They Are Silly]

I have had an Instagram account for over a year now. And I have posted exactly 3 pictures:   I like the idea of Instagram, I really do! Who doesn’t like looking at pictures? Still, there have been a few things holding me back from really embracing it. And most of those reasons are a result of not taking the time to get familiar with it. Perhaps they are the same reasons you haven’t gotten on board with Instagram...

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Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. And I think it will take your...

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