Want People to Share Your Story? Stop Making It So Hard! Do This Instead.
Sep29

Want People to Share Your Story? Stop Making It So Hard! Do This Instead.

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share Our Story. I said, “Gabe, does this actually work?” His answer was a resounding, “YES!” Here’s...

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SEE HOW THEY STACK UP: 6 Popular Online Engagement Tools for Advocacy and Fundraising
Jun16

SEE HOW THEY STACK UP: 6 Popular Online Engagement Tools for Advocacy and Fundraising

Looking for a new tool to help you raise money and engage supporters online? Check out The Nonprofit Guide to Online Engagement Tools by Firefly Partners. The report reviews six commonly used online tools designed specifically for nonprofits —  Blackbaud Luminate Online, CharityEngine, Engaging Networks, EveryAction, NeonCRM and Salsa — and ranks them in 10 areas of functionality, from advocacy to events to website integration. You...

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3 Powerful Tools to Help You Optimize Your Nonprofit Website
May19

3 Powerful Tools to Help You Optimize Your Nonprofit Website

via GIPHY Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your supporters may react quite differently if you try the same tactics. Or, you can refine and test your own website. Find out what your users...

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The Heroes and Villains of the Give Local America Story #GiveDayLessons
May10

The Heroes and Villains of the Give Local America Story #GiveDayLessons

We talk a lot about storytelling in the nonprofit sector: how stories build through their first, second, and third acts and how all story arcs need beginnings, middles, and ends. When I do storytelling training, I compare the stories that nonprofits tell to a TV series. You have the short-lived, episodic stories that start and end all in one hour, each week. These are like the stories most nonprofits tell in their newsletters and...

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Grow Your Email List With These 14 Paid Email Acquisition Sources
May05

Grow Your Email List With These 14 Paid Email Acquisition Sources

For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names? If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course). Organic email list growth is great, but it’s slow. Paid acquisition supplements organic growth and helps you grow your base of support...

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Why Using Facebook and Twitter Alone Isn’t Smart
Mar23

Why Using Facebook and Twitter Alone Isn’t Smart

I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach. Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media. Sure, you can do it that way, directly using only the apps or the .com sites, but you’ll be much more effective if you use other software with them. I’m talking about...

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