When You Have a Little Extra Left in the Marketing Budget
Jun17

When You Have a Little Extra Left in the Marketing Budget

Sure, it’s more common in our line of work to be short on funds, but every now and then, like the end of the fiscal year, you might just find yourself with a little left over that you’d really like to spend. That’s the situation Kathy Powell is in. She’s the communications director at Temple Sinai Atlanta, and here’s part of an email she sent me yesterday . . . “Our fiscal year starts in July and...

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7 Free Tools to Improve Your Nonprofit Marketing
Jun10

7 Free Tools to Improve Your Nonprofit Marketing

We know you guys love your nonprofit marketing tools – especially when they are free! Billy Attar of Pipl is here today to share some tools we haven’t even heard of. Let us know what you think and share your favorite tools too! ~Kristina Guest Post by Billy Attar of Pipl We marketers are always on the lookout for new tools to make our work easier. A lot of what we do revolves around social media and reaching out to people...

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CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 
Feb04

CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 

Is it me, or can everyone under 30 write, manage, code, photograph, design, analyze, train, present and strategize? Me? I’m not so good with the graphics. I’m getting better, but infographics and photo manipulation aren’t second nature to me. Sometimes, they’re a struggle. But I need visuals to communicate, to tell the story I need to tell, to motivate donors and advocates to act. I know words alone will not...

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WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter
Jan06

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

For more tips and examples, join me next Thursday, January 15th at 1:00 p.m. Eastern (10:00 a.m. Pacific), for my brand new webinar Where Are My People? How to Find Your Audience on Social Networks. (Recording available if you can’t attend live.) Let’s face it – not all followers on social networks are the same. Some are more influential than others, on social and in real life. Some mean more to your organization...

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How to Make Online Donations Simple for Potential Donors
Sep10

How to Make Online Donations Simple for Potential Donors

A potential donor visits your website, but never makes a donation. It happens all the time, but have you done everything you can to prevent that? Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi Guest Post by Abby Jarvis of Qgiv The decision to donate to a charity is an emotional one. From the moment a donor decides to give to the second they make the payment, it’s important not to...

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Pro Tip – Check How Easy Your Text Is to Read in Word
Jun27

Pro Tip – Check How Easy Your Text Is to Read in Word

Here’s a quick tip for you today on using Microsoft Word to check how easy it is for your supporters to read your communications. Word has the ability to let you know your Flesch Reading Ease score and your Flesch-Kincaid Grade Level. You just have to turn it on! Wait, what? The Flesch Reading Ease score and the Flesch-Kincaid Grade Level are readability tests that let you know if your copy is easy to read or not. If you are...

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