Donor Centered + Great Storytelling = A Newsletter That Raises a Lot of Money [Interview]
Dec10

Donor Centered + Great Storytelling = A Newsletter That Raises a Lot of Money [Interview]

Today we have a guest “interview” instead of a guest post. Pam Grow talked with Michelle Brinson of Nashville Rescue Mission about how her organization’s newsletter brings in $2 million a year. We loved her approach so much, we asked Pam and Michelle to allow us to share an abbreviated version with you. You can read the full interview on Pam Grow’s blog. ~Kivi Interview with Michelle Brinson by Pam Grow 1.   ...

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How Often Should Nonprofits Send Email and Direct Mail?
Nov19

How Often Should Nonprofits Send Email and Direct Mail?

In this year’s Nonprofit Communications Trends Survey for 2014, we are asking the questions about communications frequency a little differently. We’ve split appeals with a call to action (like “donate now”) from newsletters or other informational communications. We’ve heard from 605 nonprofits so far (our goal is 2,000), and here’s what the preliminary results tell us. Email Appeals The most popular...

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A Twice a Year Newsletter? Not a Good Idea
Oct08

A Twice a Year Newsletter? Not a Good Idea

I hear something like this from nonprofits fairly often: “We used to do our print newsletter quarterly. Then we started doing email and social media too, and we got too busy (or the newsletter person left, or we had budget issues) so the print newsletter only went out three times last year. This year, I think we’ll only do it twice. Does that make sense?” No, it really doesn’t. Who would consider anything you...

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Raise More Money for Your Organization: Two Tactics
May08

Raise More Money for Your Organization: Two Tactics

It costs much less to keep the donors you have than it does to acquire new ones, plain and simple. Of course, knowing that and implementing a fundraising program built on it are two different things. Between our 2013 Nonprofit Communications Trends report and the recent email newsletter survey I conducted, nonprofit communicators still think “getting the word out” about their organizations should be their focus as opposed...

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This Donor Newsletter Tip Will Surprise You
Apr03

This Donor Newsletter Tip Will Surprise You

How do you send out your print donor newsletter? Is it a self-mailer or do you use an envelope? When Tom Ahern joined us for the Donor Newsletters That Raise More Money e-clinic last September he caused a little bit of a ruckus with something he said during our first training webinar, The Formula for Success. He was discussing a Seattle fundraising shop called the Domain Group who tested every component of newsletters and...

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Are You Assuming or Assigning?
Mar05

Are You Assuming or Assigning?

Claire Meyerhoff We are extremely excited to welcome back Claire Meyerhoff not only as a guest blogger, but as a resident of North Carolina!  Take it away Claire! ~Kivi When you (don’t) assign, you make an…. Felix Ungar once said, “When you assume, you make an ASS out of U and ME.”  This magnificent line is from a classic Odd Couple episode where Felix acts as an attorney for himself and his roommate, Oscar Madison (they faced ticket...

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