A Twice a Year Newsletter? Not a Good Idea
Oct08

A Twice a Year Newsletter? Not a Good Idea

I hear something like this from nonprofits fairly often: “We used to do our print newsletter quarterly. Then we started doing email and social media too, and we got too busy (or the newsletter person left, or we had budget issues) so the print newsletter only went out three times last year. This year, I think we’ll only do it twice. Does that make sense?” No, it really doesn’t. Who would consider anything you...

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Raise More Money for Your Organization: Two Tactics
May08

Raise More Money for Your Organization: Two Tactics

It costs much less to keep the donors you have than it does to acquire new ones, plain and simple. Of course, knowing that and implementing a fundraising program built on it are two different things. Between our 2013 Nonprofit Communications Trends report and the recent email newsletter survey I conducted, nonprofit communicators still think “getting the word out” about their organizations should be their focus as opposed...

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This Donor Newsletter Tip Will Surprise You
Apr03

This Donor Newsletter Tip Will Surprise You

How do you send out your print donor newsletter? Is it a self-mailer or do you use an envelope? When Tom Ahern joined us for the Donor Newsletters That Raise More Money e-clinic last September he caused a little bit of a ruckus with something he said during our first training webinar, The Formula for Success. He was discussing a Seattle fundraising shop called the Domain Group who tested every component of newsletters and...

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Are You Assuming or Assigning?
Mar05

Are You Assuming or Assigning?

Claire Meyerhoff We are extremely excited to welcome back Claire Meyerhoff not only as a guest blogger, but as a resident of North Carolina!  Take it away Claire! ~Kivi When you (don’t) assign, you make an…. Felix Ungar once said, “When you assume, you make an ASS out of U and ME.”  This magnificent line is from a classic Odd Couple episode where Felix acts as an attorney for himself and his roommate, Oscar Madison (they faced ticket...

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Let’s Hear Your Stories from Interviewing Donors, Volunteers and Clients
Jan28

Let’s Hear Your Stories from Interviewing Donors, Volunteers and Clients

Kristina and I were looking over our Google Analytics a couple of weeks ago, and noticed that one relatively old article on our site consistently gets a lot of traffic, month in and month out: Interview Questions to Help You Write Great Donor, Volunteer and Client Profiles for Your Newsletters. So we thought we should update and expand that into a new free tip sheet for you. To make it more than just a list of interviewing tips and...

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Emailing Monthly; Direct Mailing Quarterly
Nov30

Emailing Monthly; Direct Mailing Quarterly

The survey for our 2013 Nonprofit Communications Trends Report will close tonight! Please add your voice if you aren’t one of the more than 1,300 nonprofit communicators participating in the survey so far! Here is your last sneak peak at the early data, before we provide the preliminary release during our free webinar on December 12. The report itself will be available in early January. As in previous years, we asked nonprofits...

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