How Often Should We Send Email and Direct Mail?
Feb06

How Often Should We Send Email and Direct Mail?

It just may be the most frequent “Are we normal??” question we get. How often should we send email? Or direct mail? Your answer depends on your organization, but based on our 2014 Nonprofit Communications Trends Report, we can tell you what most other organizations are doing. The chart below shows the most popular communications frequencies . . .     Here’s some additional data: While quarterly email...

Read More
Which is Most Effective: Print, Email, or In-Person?
Jan16

Which is Most Effective: Print, Email, or In-Person?

When we were putting together the questions for the survey for the 2014 Nonprofit Communications Trends Report, one of top suggested questions was, “What one type of content do you think is most effective for your organization, regardless of the amount of time you spend producing it?” We provided a list to pick from and the top choices were presentations in person, email newsletter articles, and print fundraising appeals....

Read More
Donor Centered + Great Storytelling = A Newsletter That Raises a Lot of Money [Interview]
Dec10

Donor Centered + Great Storytelling = A Newsletter That Raises a Lot of Money [Interview]

Today we have a guest “interview” instead of a guest post. Pam Grow talked with Michelle Brinson of Nashville Rescue Mission about how her organization’s newsletter brings in $2 million a year. We loved her approach so much, we asked Pam and Michelle to allow us to share an abbreviated version with you. You can read the full interview on Pam Grow’s blog. ~Kivi Interview with Michelle Brinson by Pam Grow 1.   ...

Read More
How Often Should Nonprofits Send Email and Direct Mail?
Nov19

How Often Should Nonprofits Send Email and Direct Mail?

In this year’s Nonprofit Communications Trends Survey for 2014, we are asking the questions about communications frequency a little differently. We’ve split appeals with a call to action (like “donate now”) from newsletters or other informational communications. We’ve heard from 605 nonprofits so far (our goal is 2,000), and here’s what the preliminary results tell us. Email Appeals The most popular...

Read More
A Twice a Year Newsletter? Not a Good Idea
Oct08

A Twice a Year Newsletter? Not a Good Idea

I hear something like this from nonprofits fairly often: “We used to do our print newsletter quarterly. Then we started doing email and social media too, and we got too busy (or the newsletter person left, or we had budget issues) so the print newsletter only went out three times last year. This year, I think we’ll only do it twice. Does that make sense?” No, it really doesn’t. Who would consider anything you...

Read More
Raise More Money for Your Organization: Two Tactics
May08

Raise More Money for Your Organization: Two Tactics

It costs much less to keep the donors you have than it does to acquire new ones, plain and simple. Of course, knowing that and implementing a fundraising program built on it are two different things. Between our 2013 Nonprofit Communications Trends report and the recent email newsletter survey I conducted, nonprofit communicators still think “getting the word out” about their organizations should be their focus as opposed...

Read More