5 Strategies to Guard Your To-Do List from What Doesn’t Belong
Nov07

5 Strategies to Guard Your To-Do List from What Doesn’t Belong

Today I presented the first in a two-part webinar series on streamlining your communications workflow. We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. After talking about each strategy, I polled participants about how easy they thought it would be to implement. Let’s go from easiest to hardest. Using a Creative Brief We...

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How to Shorten Your To-Do List
Oct24

How to Shorten Your To-Do List

Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list. Here are three tips to get you started: Idea Parking Lot and a Process to Clear It. Just because a great idea has been voiced doesn’t mean that it has to be assigned to you...

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8 Productivity Practices You Might Want to Try
Jun13

8 Productivity Practices You Might Want to Try

It’s tough to implement methods that keep your nonprofit marketing organized and on track when you can’t effectively manage your own time, attention and energy. Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors. Try just one of the tactics below every day for at least two weeks. Do not (repeat) do not try them...

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What to Do with All Those Good Ideas
Mar23

What to Do with All Those Good Ideas

Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed. Too many ideas and not enough resources to implement them: It’s a perfect storm that can sink your communications strategy if you aren’t careful. Whether those good ideas come flowing in from program staff, board members, your visionary leaders, or your own mind, you need a...

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Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions
Mar07

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

  In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” They help us simplify complex systems and decisions so that we can move more quickly through our daily lives at work and home. “Never go on a second date...

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Are Print, Email, Website and Social Media Equally Time Consuming?
Nov29

Are Print, Email, Website and Social Media Equally Time Consuming?

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them. This chart shows a weighted average where 2 is “a limited amount of time” and 3 is a “moderate amount of time.” What this tells me is that...

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