8 Productivity Practices You Might Want to Try
Jun13

8 Productivity Practices You Might Want to Try

It’s tough to implement methods that keep your nonprofit marketing organized and on track when you can’t effectively manage your own time, attention and energy. Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors. Try just one of the tactics below every day for at least two weeks. Do not (repeat) do not try them...

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What to Do with All Those Good Ideas
Mar23

What to Do with All Those Good Ideas

Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed. Too many ideas and not enough resources to implement them: It’s a perfect storm that can sink your communications strategy if you aren’t careful. Whether those good ideas come flowing in from program staff, board members, your visionary leaders, or your own mind, you need a...

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Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions
Mar07

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

  In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” They help us simplify complex systems and decisions so that we can move more quickly through our daily lives at work and home. “Never go on a second date...

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Are Print, Email, Website and Social Media Equally Time Consuming?
Nov29

Are Print, Email, Website and Social Media Equally Time Consuming?

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them. This chart shows a weighted average where 2 is “a limited amount of time” and 3 is a “moderate amount of time.” What this tells me is that...

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Stay Focused at Work: 4 Ideas You Can Try
Feb17

Stay Focused at Work: 4 Ideas You Can Try

Feel like you’d be more productive if you could just manage your own attention better and limit distractions? I’ve got a challenge for you . . . pick one of the four tactics below and use it every day for a week.  Do not (repeat) do not try them all! Pick just one and see if using it every day for a week helps you feel more focused at work. Option 1: Adopt the Pomodoro Technique and Use It Daily. Focus on one thing and one...

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How Long Does It Take? Track Your Time to Find Out!
Feb10

How Long Does It Take? Track Your Time to Find Out!

How long should you spend working on an email newsletter? How much time do you need to invest in Facebook or Twitter to improve your engagement? While we can give you rough, anecdotal answers to questions like these, I’d much rather see you answer the questions for yourself. With your real-life data, you can then make some decisions about where you should increase the time or decrease the time spent on certain tasks. Creating...

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