Storybanking and Photobanking: Your Questions and Examples
May11

Storybanking and Photobanking: Your Questions and Examples

Our team is working on the creation of a new guide on nonprofit storybanking and photobanking. You get great stories and photos, but how do you organize them? How do you find what you need months later? How do you give the right people access? When does the content “expire” and should it be deleted? What about content curated from other sources – can that go in your bank? These are just a few of the questions that...

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The “How Much and How Good” Grid for Nonprofit Communications
Mar03

The “How Much and How Good” Grid for Nonprofit Communications

I’ve used this grid a few times recently when talking about whether the frequency of nonprofit communications — especially email — is too much or too little. You can’t really have that conversation without also talking about the quality of that content.  Let’s walk through it . . .   Low Frequency/Low Quality (Lower Left) If you send content people aren’t interested in, but you don’t send...

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Editorial Calendars: Who Uses What
Jan13

Editorial Calendars: Who Uses What

I just wrapped up our first free webinar of the year on Editorial Calendar How Tos for Nonprofits with about 300 participants. We asked two poll questions that I thought I’d share with you . . . Are nonprofits using an editorial calendar? It’s about 50-50. Half answered yes, and the other half said it was just in their heads or they weren’t thinking about it. In our work with nonprofit communications directors,...

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Calendar Confusion: Year-End Communications on a Summer Fiscal Year
Oct14

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

  How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program. Here’s the conundrum: If you try to talk about your accomplishments from the last 12 months in December, you are technically in the middle of your operational year. So the programming you describe...

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Getting Our Big Picture Organized for 2016
Oct07

Getting Our Big Picture Organized for 2016

Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016. This is the exercise that I highly recommend you do BEFORE you attempt work on an editorial calendar. And if you are an office supply nerd, like we are, it’s a great excuse to go shopping! So many beautiful colors of post-it notes these days . . . I devoted the entirety of Chapter 7 in Content Marketing for Nonprofits (Amazon) to...

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The Editorial Calendar Decision Chart
Sep28

The Editorial Calendar Decision Chart

On Wednesday, we are releasing a new 45-page e-book and webinar on How to Tame Your Wild and Unwieldy Editorial Calendar.  The e-book includes ten different templates or schedules to use as a starting point for building out your calendar, along with lots of additional tips and advice.  The schedule will help you figure out how often to communicate and in which communications channels. Here is the e-book’s decision tree that will...

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