Email Segmenting: Is That Data Worth Gathering?
Apr15

Email Segmenting: Is That Data Worth Gathering?

I’m working with a client to figure out ways they *wish* they could segment their email list in the future, so they can start collecting the data to do so now. It’s a very interesting conversation. Like most visionary conversations, you end up with a long list of possibilities. Some are more demographic in nature (e.g. the kind or size of organization that the person on the mailing list works for) and others are related to...

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Predicting Nonprofit Marketing Trends – Do We Agree?

Last week, I presented the lunch keynote at the AMA’s Cause Camp in Lincoln, NE.  Participants held up a colored index card to indicate their answer to each question posed in the deck. You can play along too.  Whenever you see the “Yes, No, Maybe” choices across the bottom of the slide, pick your answer before you click to the next slide to see mine. Agree or disagree with me? Let’s talk about it in the...

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Email Frequency Up and Direct Mail Down? Nope.
Apr01

Email Frequency Up and Direct Mail Down? Nope.

I bet the conventional wisdom about how often nonprofits send email and direct mail to their supporters is this: nonprofits are sending direct mail less frequently over the last four years and sending email more frequently. But that’s not what our data says. At Nonprofit Marketing Guide, we’ve surveyed thousands of nonprofits for each of the the last four years to produce the Nonprofit Communications Trends Report in 2011,...

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Kick-Start Yourself with a Communications Grid
Mar26

Kick-Start Yourself with a Communications Grid

We always hear from nonprofits asking how other organizations organize their content. We’ve talked about Big Picture Communications Timelines and Editorial Calendars, but there are lots of great hybrids in between.  Former Mentoring Program participant Carol Goglia, Director of Marketing and Communications at Communities Foundation of Texas, was kind enough to share her communications grid with us, and you. ~Kivi Guest Post by...

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Your Nonprofit’s Newsletter: You Are Not the Target Audience
Mar21

Your Nonprofit’s Newsletter: You Are Not the Target Audience

I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first post here from the BoardAssist blog, which is directed towards board members themselves, but I hope it will be a helpful read to anyone managing communications staff.    ~Kivi As a nonprofit communications trainer and coach,...

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How Often Should We Send Email and Direct Mail?
Feb06

How Often Should We Send Email and Direct Mail?

It just may be the most frequent “Are we normal??” question we get. How often should we send email? Or direct mail? Your answer depends on your organization, but based on our 2014 Nonprofit Communications Trends Report, we can tell you what most other organizations are doing. The chart below shows the most popular communications frequencies . . .     Here’s some additional data: While quarterly email...

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