Editorial Calendars: Who Uses What
Jan13

Editorial Calendars: Who Uses What

I just wrapped up our first free webinar of the year on Editorial Calendar How Tos for Nonprofits with about 300 participants. We asked two poll questions that I thought I’d share with you . . . Are nonprofits using an editorial calendar? It’s about 50-50. Half answered yes, and the other half said it was just in their heads or they weren’t thinking about it. In our work with nonprofit communications directors,...

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Calendar Confusion: Year-End Communications on a Summer Fiscal Year
Oct14

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

  How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program. Here’s the conundrum: If you try to talk about your accomplishments from the last 12 months in December, you are technically in the middle of your operational year. So the programming you describe...

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Getting Our Big Picture Organized for 2016
Oct07

Getting Our Big Picture Organized for 2016

Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016. This is the exercise that I highly recommend you do BEFORE you attempt work on an editorial calendar. And if you are an office supply nerd, like we are, it’s a great excuse to go shopping! So many beautiful colors of post-it notes these days . . . I devoted the entirety of Chapter 7 in Content Marketing for Nonprofits (Amazon) to...

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The Editorial Calendar Decision Chart
Sep28

The Editorial Calendar Decision Chart

On Wednesday, we are releasing a new 45-page e-book and webinar on How to Tame Your Wild and Unwieldy Editorial Calendar.  The e-book includes ten different templates or schedules to use as a starting point for building out your calendar, along with lots of additional tips and advice.  The schedule will help you figure out how often to communicate and in which communications channels. Here is the e-book’s decision tree that will...

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Three Drivers for Nonprofit Editorial Calendars
Sep24

Three Drivers for Nonprofit Editorial Calendars

We’ve talked to lots of nonprofits about how their editorial calendars develop over time, and we’ve identified three major drivers behind them. These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications.  If it helps, you can think of these concepts as cartoon people, kind of like in Inside Out. You need to understand who your main driver is...

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Different Ways to Design an Editorial Calendar – Group Project!
Sep15

Different Ways to Design an Editorial Calendar – Group Project!

It’s time for a Nonprofit Marketing Guide community project! We get these questions all the time . . . What should my editorial calendar actually look like? Does it need to be online? Which software should we use? And of course, there are a million ways to do it.  Which is not an especially useful answer. So, let’s create some really useful answers together, shall we? Maybe 10 or even 20 useful answers? Want to help?...

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