How Often Should We Send Email and Direct Mail?
It just may be the most frequent “Are we normal??” question we get. How often should we send email? Or direct mail? Your answer depends on your organization, but based on our 2014 Nonprofit Communications Trends Report, we can tell you what most other organizations are doing. The chart below shows the most popular communications frequencies . . . Here’s some additional data: While quarterly email...
How Are You Segmenting Your Email List?
Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment in more meaningful ways given their programmatic goals. We are experimenting with our own list at Nonprofit Marketing Guide. And...
10 Insanely Useful Free Twitter Tools for Nonprofits
The beauty of Twitter is that it is simple, short and fast. When something happens in the world, more often than not, Twitter carries news of it first. From earthquakes to elections, mundane to momentous, Twitter tells us what’s going on and who’s saying what. It lets us take the pulse of humanity. But Twitter is also a firehose, a never-ending, unfiltered stream of characters. Not all of it is helpful, wanted or useful....
Marketing Morsels and Other Tips for 2014
On Wednesday, I’m hosting a free webinar on 7 Changes to Make in 2014. You can register below or here if you don’t see the form. One of the seven changes is to Create More Marketing Morsels. The majority of people who see your communications will pay attention to only the tastiest little bits of it. The tastier the little morsels, the better, because then they will continue to read or to click for more. Morsels come in all...
Preparing Your Website for a Successful Content Marketing Strategy
A good content marketing strategy, like any communications strategy, involves integrating all of your communications channels. Joe Ventura, senior communications manager at Reading Partners, shares how his organization got their website ready to handle the increase in visits their content marketing strategy produced. ~ Kivi Guest Post by Joe Ventura of Reading Partners Nonprofit marketing, communications, and development professionals...
Annual Campaign Trilogy Part III: Timeline to Terrific Tallies
In the last of his three-part series on annual campaigns, Sean King lays out your campaign timeline. Read Part 1 and Part 2. ~Kivi Guest Post by Sean King of YEA! While planning is theory until implemented, the following is a brief week-by-week timeline of activities and accomplishments of how we reached a 64% increase over the previous year in the number of donors and a 90% improvement in income for a 20-year old campaign. Week 0 –...
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