Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]
Jul09

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

We’ve added another advice and tips page to the website – this one covers online fundraising. So whether you are just getting started with raising money online or if you are looking for more advanced ideas, we’ve got you covered. Haven’t accepted online donations before? We’ll show you where to start with getting your website and email list in shape. Or if you have been taking donations through your...

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Reasonable Nonprofit Marketing Plans That One Person Can Handle [New Webinar]
May23

Reasonable Nonprofit Marketing Plans That One Person Can Handle [New Webinar]

In the 2014 Nonprofit Communications Trends Report, a majority of survey participants with every job title, and every age group, said they felt overworked. There are simply too many marketing choices available, and too little time to get it all done well. So how do you find the balance that allows you to market your nonprofit successfully without burning out? Join us for our new webinar, Overworked or Underworked? Reasonable Nonprofit...

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Celebrating Your Nonprofit’s Milestone Anniversary
Apr22

Celebrating Your Nonprofit’s Milestone Anniversary

I’ll admit that I am not into super big anniversary celebrations. Today my husband and I are celebrating our 13th wedding anniversary and we just returned from a nice hike with the kids, and will have a nice dinner at home. That’s good enough for me. And for most nonprofit anniversaries, I think the low-key approach works well too. However, in some cases, going for the full-on celebration is a great approach — but...

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Email Segmenting: Is That Data Worth Gathering?
Apr15

Email Segmenting: Is That Data Worth Gathering?

I’m working with a client to figure out ways they *wish* they could segment their email list in the future, so they can start collecting the data to do so now. It’s a very interesting conversation. Like most visionary conversations, you end up with a long list of possibilities. Some are more demographic in nature (e.g. the kind or size of organization that the person on the mailing list works for) and others are related to...

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Predicting Nonprofit Marketing Trends – Do We Agree?

Last week, I presented the lunch keynote at the AMA’s Cause Camp in Lincoln, NE.  Participants held up a colored index card to indicate their answer to each question posed in the deck. You can play along too.  Whenever you see the “Yes, No, Maybe” choices across the bottom of the slide, pick your answer before you click to the next slide to see mine. Agree or disagree with me? Let’s talk about it in the...

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Email Frequency Up and Direct Mail Down? Nope.
Apr01

Email Frequency Up and Direct Mail Down? Nope.

I bet the conventional wisdom about how often nonprofits send email and direct mail to their supporters is this: nonprofits are sending direct mail less frequently over the last four years and sending email more frequently. But that’s not what our data says. At Nonprofit Marketing Guide, we’ve surveyed thousands of nonprofits for each of the the last four years to produce the Nonprofit Communications Trends Report in 2011,...

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