This afternoon, I’m presenting the first webinar in a three-part series for NTEN on Turning Your Nonprofit into a Self-Made Media Mogul.

Everyone, including your nonprofit, can be a self-made media mogul, thanks to affordable email, web hosting, and social media. But to become a media mogul, your nonprofit needs to look at marketing and communications in entirely new ways, where everyone on staff is a messenger (not just the communications director), everyone knows how to use the tools (not just the techies), and everyone works together to create a community of supporters around your good cause.

Here’s what we are covering . . .

August 10: Work for a Nonprofit? Then You Are a Nonprofit Marketer!

If you work at a nonprofit and you talk about your work with your friends and family, you are marketing that nonprofit. We’ll help accidental, reluctant, and marketing-phobic nonprofit staff understand their power and influence as informal marketers. We’ll also help staff tasked with marketing and communications understand how to better help their co-workers be happy and productive members of the marketing team.

August 17: Taming Your Communications Calendar

Media moguls produce lots of content in lots of places and talk about it back and forth with their supporters. It’s a lot to create and to manage, and you can sometime feel like you are being buried alive in email replies, Google Alerts, and tweets. Get a grip on it with Kivi’s “Cakes to Cupcakes” approach where you save time by reusing the content you create in multiple places and incorporating the conversations you have with your fans into new content.

August 24: Integrating Your Online and Offline Marketing into One Plan That Works

When you integrate your online and offline communications — and take the multi-channel marketing approach — you get better results from your supporters. We’ll look at ways to use email to increase direct mail giving, and to use direct mail to increase online giving. We’ll also look at how social media can be used to reinforce messaging through other online and offline channels. We’ll also identify ways to make your communications more consistent in print and online, while also selecting the best types of messages for each channel.

Registration is a bargain . . . only $75 for NTEN members and $150 for everyone else. But NTEN is extending the member rate to fans of Nonprofit Marketing Guide. Here’s how to get the three webinars for just $75:

• If you’re new to NTEN, you’ll have to set up a free and easy account! (Or login to your NTEN account.)
• Go to Turning Your Nonprofit into a Self-Made Media Mogul
• Select ‘Kivi’ in the “How did you hear?” field when registering to receive the NTEN member rate of $75.

Don’t worry if you can’t make all of the sessions live — the recordings are included in the package too, as is a copy of my book.

Get all of our live and recorded webinars for 90 days for just $145 with the All-Access Pass. Includes archive of the last three months too! Get the Details and Order Here.

During last week’s webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy. The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling.

What resulted is a crowd-sourced rough draft of a nonprofit social media policy (link to a Word doc for you to download). I recommended that everyone start with this and then customize it for their own organizations, using some of the alternative language offered in Social Media, Risk, and Policies for Associations by Social Fish and Croydon Consulting.  I also shared links to lots of other advice and samples policies to make this rough draft your own.

If you missed the webinar, but would appreciate a little help walking through your options (including what I recommend you do on several vexing questions), the recording of the webinar is available right now in our archive. You’ll need an All-Access Pass to check it out, which is $145. Here’s what else you get with the Pass.

Thanks to everyone for participating in the polling that created the policy! Here’s what a few of the participants said about the webinar:

“Very informative with concrete examples of how other non-profits are handling and creating policy that works specifically for their organizations. The take-away is ‘one size does not fit all.’ As always, great information presented with a sense of humor and down to earth style. The existing policy examples were very helpful.” ~ Kaylynn Dougall, Mental Health Center of Denver

“Social media policy: Should you police, plead, placate or propose? This is so timely for me. Our staff is discussing social media policy right now. I can’t wait to see our composite social media policy. What a great idea!” ~ Sheri Holm, West Central Initiative

“This webinar helps you figure out how to start the conversation on social media policy for your nonprofit.” ~ Melissa Fose, Volunteers of America, Dakotas

Want a quick consult with Kivi Leroux Miller? All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75. Fast, affordable way to get answers and advice. Get the Details.

Tomorrow I’m presenting a brand new webinar on How to Integrate Your Website, Email Newsletter, and Social Media Sites. It was the #1 requested topic in last fall’s survey of what you wanted to see on the weekly webinar series schedule.

I have to admit, it’s a rather ambitious topic for one hour. I’m in the middle of the PowerPoint deck now trying to find the sweet spot between giving you enough information to really make a difference in your online marketing strategy and giving you too many to-do list items that you run screaming from the whole idea of integration.

Here’s the framework I’m using right now. Please share any comments you have as I’m sure I’ll be playing around with this until sometime tomorrow morning! For those of you attending, I promise to have the handout available an hour before the webinar (but probably not much sooner!)

You can integrate your online marketing in three steps:

(1) Connecting

Make sure everything links to everything else. Do that by putting links into web and e-news templates, email signatures, and social media profiles. Use social media icons (search “free social media icon set” for tons of them) to make these links more obvious. If your e-news provider offers it, use the social media sharing links at the bottom of your e-newsletters (otherwise add your own).

Consider whether auto-updating makes sense. You can connect your blog, Facebook, Twitter, etc. to update each other. Think about whether and how that makes sense given the type of content you share, how often, and with whom.

Ensure basic branding is in place. Your website, blog, e-news, and social media sites don’t need to be 100% identical, but it should be crystal clear that they are all produced by the same people.

(2) Strengthening

Think holistically about your online content creation. Integrate what you put out there by using an editorial calendar, while at the same time, recognizing which channel is best for what (e.g. email good for clear calls to action; social media good for awareness). Don’t  think of your website as something entirely different from your e-news, or your e-news as entirely different from your Twitter feed. Figure out what you want to communicate, and spread that across the channels in a way that makes sense.

Think about the paths. Think about how you want people to travel from channel to channel, and what they will see at each stop along the way. For example, if your e-news links to your website, what’s on that landing page? Does that landing page urge visitors to discuss the topic on Facebook or Twitter? If someone starts on Facebook, how are you encouraging them to sign-up for your e-newsletter? Again, it goes back to understanding how to get the most out of each channel.

Encourage multiple connections. Many of your fans will connect with you in multiple ways without being asked (e.g. they will subscribe to your e-news, blog feed and Twitter stream), but others will need some prodding. Connecting with people in multiple ways increases the odds that your messages will actually get through to them. You may need to offer some incentives (e.g. people on the email list get certain benefits, or get them first).

(3) Reinforcing

Learn from your metrics. Watch what’s happening along the paths that connect your online channels. Where are people coming from and where are they going? Are certain types of your supporters more likely to use one channel or another? What content produces the most interaction (e.g. clicks, comments, forwards, shares) in which channels?

Listen to the conversation, and bring in back into your content. You’ll learn a great deal from the conversation in social media that you can use to inspire and inform you e-news and web content.  For example, a conversation on Twitter can transform into a new update you send out via your e-newsletter. Blog comments can direct updates to other parts of your website.

Make sense? What’s most important? What’s missing? Please share your thoughts in the comments and I’ll see you on the webinar!

Want a quick consult with Kivi Leroux Miller? All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75. Fast, affordable way to get answers and advice. Get the Details.

Getting organized is a sanity saver. Photo: LizMarie on Flickr

On Tuesday, January 12, I’m hosting an interactive conference call on “Nonprofit Marketing: Doing It Yourself Without Doing Yourself In.” It’s a new training based on a section in my upcoming book that’s written especially for all of you who are one-person communications departments or executive directors do it all on your own. I’ll share a bunch of sanity savers that will help you do it all yourself without doing yourself in.

Here’s one of those tips: Organize the stuff you’ll need again and again as you implement your communications plan. Every nonprofit marketer needs to get his or her hands on the same files over and over again. Get all that information together in one place. It’s the work equivalent of cleaning out your closet, which can be a real chore, but it’s so much better once it’s done.

Here’s what you definitely need:

Get Clean Copies of Your Logo in the Proper Resolutions. It seems like not a day goes by that I don’t see some raggedy, blurred, or skewed nonprofit logo on TV or in print that looks like it has been sent through a fax machine three times. Don’t lift your logo off your website or from a word processing document and expect it to look good elsewhere.

Go find your original artwork files. They are most likely Adobe Illustrator or Photoshop files. Once you find those, label them “original” in the filename so you know not to change them.  Then make copies and start saving them in different formats and resolutions appropriate to various uses, putting “web” and “print” in the filenames to help you keep them straight.

For online use, the resolution should be 72 ppi (pixels per inch). So if you want your logo to appear as 1.5 inches square on your website, the dimensions would be 108 pixels by 108 pixels (that’s 72 x 1.5). Save web resolution files as jpgs, gifs, or pngs. Use these on websites, blogs, and in email.

For print use, the resolution should be at least 300 ppi. So your same 1.5 square-inch logo on a piece of paper would now be 450 x 450 pixels (300 x 1.5). Save these as eps or tiff files. You can also use jpg, but just make sure that the resolution and size are set high enough.

For TV, I recommend sending the highest quality logo you have and letting the company you are working with adjust the size and resolution to match their needs.

If you can’t find your original artwork files, get them redrawn. Either ask your graphic designer to do it or find a volunteer or college student who knows Adobe Illustrator. You’ll need to know which fonts you used or be willing to have the designer take a guess. Unless your logo is extremely complicated, it will probably take a designer about an hour to redraw an old logo. The $100-$200 you spend on this will pay for itself by making your organization look much more professional.

Gather Your Boilerplate Text. Put all of those chunks of text that you use over and over in one place. That includes your mission and vision statements, plain-English descriptions of your programs, your history, your elevator speeches, staff bios, press release boilerplate, organizational Frequently Asked Questions, and anything else that you find yourself frequently copying and pasting.

Start a Style Guide. Much time is wasted correcting inconsistencies in everything from your branding, which includes how staff use your logo, colors, or fonts, to which editorial styles you prefer (anyone want to argue about serial commas?). Spare yourself and everyone else who creates content for you the misery of these arguments by creating style sheets.

An editorial style sheet is a chart you fill out showing how you will use, format, and spell certain words.   You can also include rules about abbreviations, capitalization, acronyms, and anything else related to how words, numbers, and punctuation appear in your publications.  Include anything and everything that you end up correcting when editing someone else’s work. Here are some common decisions for your style sheet.

• When do you spell out numbers? Under 10 or 100?
• Do you use periods in acronyms or not, such as USA or U.S.A.?
• Do you hyphenate certain words? For example is it email or e-mail? Decision-maker or decisionmaker?
• Formatting phone numbers – use parentheses around the area code or not?
• Formatting email addresses – all lower case or are capital letters OK?
• Formatting website addresses—include the http:// and www. or not?

You should also create design style sheets that specify which fonts, colors and other design elements you use, and when and where you use them.

Distribute your style guides widely and put them in places staff and volunteers can easily access, such as an electronic copy on your intranet or printed copies on an office bulletin board. Supplement the style guide with a running list of examples or answers to style questions raised by staff.

Track Supporter Data. Nonprofit communicators waste time when they can’t find the data they need to connect with their supporters in the way they’d like to. Whether you use a simple database or spreadsheet or a more robust customer/constituent relationship management (CRM) package, you need to centralize your contact information and donation history for your supporters. Look at every form, both in print and online, where your organization asks supporters for personal information and ensure that the form matches up with the fields in your database. Establish and religiously implement a system for getting data collected offline into the database.

I can’t tell you how many hours I’ve wasted over the years working as a staff member, consultant, and volunteer with nonprofit organizations simply because they didn’t have these communications basics organized. Spend an hour this week getting all of this stuff together and I guarantee you’ll be glad you did.

Then join us on Tuesday for more sanity savers!

P.S. Here’s the full January training schedule . . .

January 7 Teleconference: Trends for 2010 and Your Marketing Plan for the New Year

January 12 Teleconference: Nonprofit Marketing: Doing It Yourself Without Doing Yourself In

January 21 Webinar: How to Write a 4-Page Nonprofit Annual Report – A Crash Course Webinar

January 27 Webinar: Integrating Your Website, Email Newsletter, and Social Media Sites

Want a quick consult with Kivi Leroux Miller? All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75. Fast, affordable way to get answers and advice. Get the Details.

Last week I had the opportunity to chat with Politico’s managing editor, Bill Nichols, over a dinner hosted by the Friedman Foundation for Educational Choice. (I was there to teach local and state school choice advocates how to develop nonprofit marketing strategies.)

Bill gave a fascinating presentation about the start-up of Politico, emphasizing many of the qualities that have turned it into one of the most popular and influential sources of national political news in just a couple of years.

Though the scale is obviously different, I see many parallels between Politico’s model and what I advocate that nonprofits do: become your own media mogul (or mini media mogul).

Define your niche. Decide what you want to be known for and good at. Politico focuses on Congress, lobbying, and the White House. They don’t cover state or local news or anything else happening in DC. Don’t try to be everything to everyone. Be selective.

Hire and mentor smart people. Politico was launched by a handful of veterans who had been covering the national political scene for decades and were already very well-respected. But they also hired some great young journalists. The energy and Web 2.0 smarts of the younger staff combined with the savvy and experience of the  veterans creates a powerful team.  Never underestimate the value of your really good and really smart staff members, no matter how young or old they are.

Be transparent. Politico wants to be a trusted, non-partisan source of national political news, which strangely enough is no longer assumed for a media outlet. That means they need to be super-transparent, especially when they make mistakes. Bill described the day they had to retract a story as one of the worst of his life, but admitting the errors and being completely honest about how they happened was far more important than saving face. In today’s world, being transparent IS saving face. Hold integrity and truth in the highest esteem, and admit right away when you screw up.

Be willing to experiment. Politico’s website is its hub, but they also produce a profitable print edition and you’ll frequently see and hear Politico reporters on the radio and TV.  Play around with all the different media available to you and find the combinations that work best for your own media empire.

Get out there and update as you go. Bill said stories on the Politico website will often be updated multiple times during the day. What starts out as just a few lines will grow into several paragraphs, then pages. You don’t have to wait until you have all of the details to start conversations with your supporters.  That’s the beauty of the web and social media in particular.

Claire Meyerhoff and I are planning to create a series of guides and webinars on how to become your own media mogul in 2010. Stay tuned!

Want a quick consult with Kivi Leroux Miller? All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75. Fast, affordable way to get answers and advice. Get the Details.

Print newsletters have been the default communications tactic for nonprofits forever.  Even though I now believe the default should be an e-newsletter, and we are seeing more and more nonprofits drop their print newsletters in favor of email,  print still remains an important tactic for many organizations.

If you decide that sending a print newsletter or other print communications really is the best approach for your audience and for your organization, consider these five steps to reduce your costs. (I’ll share more money-saving tips during Wednesday’s webinar, Nonprofit Marketing on Next to No Budget.)

Ask Your Printer to Recommend Changes. One of the best untapped resources for lowering your print budget is your printing provider. Call up your account representative at your printer and tell him or her that you are considering dropping the newsletter entirely because of the expense of producing it (you won’t be the only one).

Explain that you would like to keep sending it out, but you need to make some changes to make it more affordable. Ask for suggested changes to the paper, format, length, inks, etc. that could bring down the price. Most printers will jump on this right away; if they don’t, take copies of your current newsletter to other competitive print shops and see what they’d suggest.

Reduce the Size. Paper is a huge portion of your printing costs (typically 30-50%), so cutting the number of pages and reducing the size of the pages can significantly reduce your printing costs. The pieces of paper that are run through the printing press are much larger than what you end up with in your hands. Reducing the finished size of your publication by as little as a half-inch can change the way your individual pages are arranged on those bigger sheets of paper, which means you have to pay for fewer of those big sheets.  Changing the size of your document can also reduce your mailing costs. If your printer is also your mailhouse, ask for revised mailing estimates as well.

Use Thinner, Off-White Paper. Changing the weight of the paper (how thick it feels) and the brightness of the paper (how white it is) can also reduce the cost. Just how white does the paper really need to be, especially if you are covering it mostly with text? Subtle changes in brightness that few people will notice can save you quite a bit of money long-term.  And just how heavy should each sheet feel in your hands? The brighter white and the heavier a sheet of paper is, the more expensive the paper will be. The difference in cost between the same sheet of paper in a different weight can be as much as 10-15% of your paper costs. One cost-effective approach for annual reports or other larger documents is to use a heavier, more expensive paper for the cover to give the document the right look and feel, but to use a more affordable house sheet of paper for the insides.

Don’t Be Too Picky About Colors. The more colors you use in traditional offset printing, the more expensive your print job will be. Even if you decide to print in full-color, you can still reduce your expenses by printing strictly in four-color process, rather than requesting full-color plus specific PMS colors. Instead, convert all of your PMS colors to their CMYK equivalent. You can use the Pantone Color Bridge to see the differences in the colors using the two different processes.

The only time this has been a real issue in my experience is when a nonprofit is working with a corporate sponsor that insists their logo appear in certain PMS colors.  Depending on the actual colors, conversion to CMYK may not be a big deal and the sponsor may be just fine with that. But if they insist on the additional PMS colors, you may want to consider asking that sponsor to cover the cost difference, if it really is a significant increase in cost (ask your printer to provide specifics).

Prepare Your Files Correctly. The further along in the printing process that you get, the more expensive it is to make changes. Make sure your documents are proofread several times and approved by everyone who needs to see them well before you send them to the printer. Also ensure that you have prepared your digital files properly for your printer. It’s not as simple as handing over the file from the computer program you used to create the document. You’ll also need to supply copies of fonts and high-resolution images.  Using the wrong or mixed color profiles is another common problem. (Don’t know the difference between RGB, PMS and CMYK? Talk to your printer or a graphic designer before submitting your files to a printer). When your printer has to fix any of these problems with your files, you get billed for them.

What tips can you share for reducing your print expenses? Leave a comment on the blog.

P.S. Join us on August 12 for Nonprofit Marketing on Next to No Budget for more money-saving tips.

Want a quick consult with Kivi Leroux Miller? All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75. Fast, affordable way to get answers and advice. Get the Details.

I’m devoting a chapter in the upcoming “Nonprofit Marketing Guide” book  (available Spring 2010) to time.  One of my 10 realities of nonprofit marketing is that it takes more time than money to do it well. This particular chapter is only about half-written, so please help me finish it!

What are some of your favorite ways to save time, manage your time, or otherwise work more efficiently on nonprofit marketing?

I don’t want this chapter to be full of generic time management advice. I want it to be specific to the workload of nonprofit communicators.

Here are a few of the topics I know will be in the chapter:

- Content creation strategies that help you repurpose what you create.

- Using tools that help manage social media (e.g. syncing status updates, scheduling blog posts and tweets in advance).

- Keeping up with “best practices” (BTW, I’m sick of that phrase – got a better one?) and “big brains” (smart people you can learn a lot from), so you spend your time on what others have already proven is most likely to work.

- Some easy ways to measure return on investment (defined loosely – not just financial return) so you see what works best for you, helping you know what to do more and less of in the future.

- Prioritizing the typical list of communications tasks most nonprofits are trying to implement (e.g., I’d put getting your thank-you letters out above getting your newsletter out).

What’s your experience on these topics and others related to time? I have plenty of room for good anecdotes in this chapter, so please add your perspective on these, or entirely different time-saving tips, by leaving a comment on the blog (if you are  reading in your email box or rss reader, click on the headline to go to the blog.)

Want a quick consult with Kivi Leroux Miller? All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75. Fast, affordable way to get answers and advice. Get the Details.

Next Thursday, Jocelyn Harmon will be presenting a new webinar for us called Your Nonprofit’s Face: Adding Personality to Your Marketing Mix . I asked Jocelyn to give us a little preview with a guest post. Here’s Jocelyn . . .

Nonprofits have mixed feelings about marketing, branding and personality. On the one hand, we know we have to get people to notice us if we’re ever going to get them interested in our causes. On the other hand, our causes are important enough to stand on their own. Right? Wrong.

Here’s the truth. Most people don’t care about your cause and they definitely don’t care about your organization. And it’s not because they’re callous or ignorant or insensitive. It’s because they’re busy!

Think about it. Most of us spend every waking moment tending to kids, careers and home care. We don’t and won’t spend our precious time decoding difficult nonprofit collateral or websites, regardless of how noble the cause. It simply takes too much time.

Luckily, there is this thing called personality that you can use to stand out in the marketplace and break through the clutter. Personality is the sparkle you add to your marketing mix. It’s the inspired and inspiring feeling that you engender in others that makes them want to come back for more. Think Care. Think Apple. Think The Nature Conservancy. All of these “causes” use personality to make you feel like you are connected to something bigger. To make you care.

In preparation for the webinar, I’ve been searching for both good and bad examples of nonprofit websites. While websites are not your only communications tool, they are a highly visible mark of your nonprofits’ personality. Your goal is to project an image that helps vs. hinders your cause.

Above is an example of a group that’s doing it all wrong. While their cause seems worthy, they are projecting an image that detracts and distracts from their work. Here are just some of the problems I see:

• A static website template – Template-based websites are a no-no because they make your organization look out of date and I’m sure this is not the image you want to project. The good news is that with blogging and other inexpensive web software you can create a good-looking website that is also easy to update.
• Bad colors and fonts. – Choosing colors and fonts for your website and collaterals is like choosing your wardrobe. Do it carefully. While you want some variety, you also want the all the pieces to all fit together and resonate with what you do. So for an environmental organization, like the one above, this might mean choosing blues and greens – the colors of the earth. It also means choosing a more beautiful and friendly font.
• Stock images – Like static website templates, stock images are “out.” They are also unnecessary since the birth of sites like Flickr* which make it possible to find and use amazing photographs from all over the world. No more excuses! Stop using stock images or silly graphics in Microsoft PowerPoint on your website or anywhere. *When using others’ photos be sure to give the proper attribution.
• Content that is grammatically incorrect – Here’s another no-no. Don’t write content that is poo.** If you can’t afford to employ a copywriter, have someone else review your content before publishing it to the web. A good editor can do wonders for your writing and your image by catching errors that you will miss.

While fonts, images and content are only part of your brand identity, they are an important part of your organization’s personality. Choose wisely.

It’s not easy to market. You have a very short time to grab someone’s attention and people are distracted, but having a great organizational personality can help.

To learn more about adding personality to your marketing mix, read Personality Not Included: Why Companies Lose Their Authenticity – and How Great Brands Get it Back by Rohit Bhargava.

And please join us on Aug 6th. We can help.

Cheers!
Jocelyn

**Thanks to Mark Rovner, Principal of SeaChange Strategies for reminding us that bad content is bad content. It won’t work on a train or on a plane, in car or in a bar… “No I won’t read it Sam I Am!”

Want a quick consult with Kivi Leroux Miller? All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75. Fast, affordable way to get answers and advice. Get the Details.

Yesterday I taught a webinar called “Content Creation Strategies for Nonprofits: Making the Most of Your Writing, Photos, and More.”  More than 650 people registered from 46 U.S. states and 22 other countries. (Pass this on to your nonprofit friends in Alaska, Delaware, Mississippi and South Dakota – we missed them!) Nonprofits are clearly very interested in how they can do a better job creating and managing content.

I compare nonprofit communications directors who need to create lots of content for different audiences to busy parents who need to make sure their families are well fed throughout the week. The solution in both cases? Make-ahead meal planning.

Just like you create a weekly menu, shop and do some prep work on the weekend to make cooking during the week faster, you should use an editorial calendar, tag material you might use later as you find it, plan how you’ll make and bake new content (I say shoot for 50% new material), and then work on ways to reheat and remix that content to create the rest. I also share some of my favorite tools and short-cuts for organizing, creating, and repurposing content. We are currently compiling the list of favorite tools that more than 300 live participants on the webinar shared with us and will post that soon.

Below are the slides from the presentation. If you’d like to watch the recorded one-hour webinar, register as a free member of Nonprofit Marketing Guide’s Learning Center. That will give you access to this webinar, including three sample editorial calendar templates, and other free resources on the site, including the “First 100 Days of Your New Nonprofit Marketing Job” e-book.

Want a quick consult with Kivi Leroux Miller? All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75. Fast, affordable way to get answers and advice. Get the Details.

Just a quick reminder for you about this week’s webinars at Nonprofit Marketing Guide . . .

Tuesday, July 21: Attracting More Website Visitors: Traffic Building Tips for Nonprofits

What good is a website that nobody uses? Learn about proven tools to lure visitors to your nonprofit’s website, including defining your keywords, search engine optimization, and linking and content strategies. I will co-present this webinar with David Westbrook of  Dew Point Productions. This webinar is ideal for people who are responsible for the website, but who don’t necessarily understand all of the techie language. We’ll show you what you need to do, in plain English, to attract more visitors to your website. Registration is $35, or free with your All-Access Pass.

Thursday, July 23: Content Creation Strategies: Making the Most of Your Writing, Photos, and More

Learn how to generate, organize, and maximize content for your nonprofit’s communications program. We’ll talk about editorial calendars, where to get ideas for content, using technology to speed up distribution, recycling content into different formats for different audiences, and more.  As of right now, 558 people are registered. I hope you’ll join us, but even if you can’t make it live, feel free to register anyway, and you’ll get a link to the recording about 48 hours after the live event. Free Registration!

Want a quick consult with Kivi Leroux Miller? All-Access Pass Holders to Nonprofit Marketing Guide can now reserve 30 minutes on Kivi’s calendar for only $75. Fast, affordable way to get answers and advice. Get the Details.