Three Drivers for Nonprofit Editorial Calendars
Sep24

Three Drivers for Nonprofit Editorial Calendars

We’ve talked to lots of nonprofits about how their editorial calendars develop over time, and we’ve identified three major drivers behind them. These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications.  If it helps, you can think of these concepts as cartoon people, kind of like in Inside Out. You need to understand who your main driver is...

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Different Ways to Design an Editorial Calendar – Group Project!
Sep15

Different Ways to Design an Editorial Calendar – Group Project!

It’s time for a Nonprofit Marketing Guide community project! We get these questions all the time . . . What should my editorial calendar actually look like? Does it need to be online? Which software should we use? And of course, there are a million ways to do it.  Which is not an especially useful answer. So, let’s create some really useful answers together, shall we? Maybe 10 or even 20 useful answers? Want to help?...

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Editorial Calendar Basics [New Video]
May26

Editorial Calendar Basics [New Video]

Today I’m sharing the third video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) An editorial calendar is a great tool, but don’t over-complicate it! In this video, we cover the basics with grid and calendar formats.   (Can’t see the video player? Watch it on YouTube) Please leave comments and questions below, and I’ll get right...

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5 Translation Mistakes to Avoid in Your Multilingual Nonprofit Communications
Feb27

5 Translation Mistakes to Avoid in Your Multilingual Nonprofit Communications

I am on a roll lately with meeting talented communications professionals who are willing to blog for us on topics we haven’t covered well here in the past . . .   and today’s guest blogger and post are no exception. Let’s hear from Patricia V. Rivera on how to best create multilingual communications for your community. ~Kivi Guest Post by Patricia V. Rivera of Hook PR Group Repurpose your nonprofit content and grow...

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Agendas for Weekly, Monthly and Quarterly Editorial Meetings
Dec16

Agendas for Weekly, Monthly and Quarterly Editorial Meetings

In working with several clients over the last few years, I’ve started to see a pattern develop about what should be covered in nonprofit editorial meetings, and who should be in what meeting. Of course, every organization puts their own personal spin on it, and exactly who is in what meeting varies based on the size of the organization, how many layers of management are in between the executive director and the content creators,...

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Three Musts Before Measuring Your Marketing Really Matters
Sep30

Three Musts Before Measuring Your Marketing Really Matters

On Wednesday, October  2nd, 2014 at 1:00 p.m. Eastern (10:00 a.m. Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success.  I’ve had requests for this topic for a couple of years, and finally got around to producing the webinar, so I hope you’ll join me! We will talk about what numbers to pay attention to related to your website, email, social media, direct mail, etc. But...

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