Facebook’s Latest News Feed Changes: What Nonprofits Can Do

Another week, another change to Facebook. (See Mark Zuckerberg’s post from January 11, 2018.) This one actually may make a big difference in how nonprofits use the networking site though. In case you haven’t heard, Facebook is changing what you see on your news feed. You’ll now see more from your friends than from Facebook Pages.…

How We Curate Content for Social Media (and Added More Followers)

Curating content should really be a no-brainer. It provides valuable resources for your followers and you don’t have to create anything new. Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it…

How @GlennEMartin of JustLeadershipUSA Tweets Like a Boss

For my September NPMG Tweet Like a Boss webinar, I connected with Glenn E. Martin, President and Founder of JustLeadershipUSA, about how he personally uses Twitter to advance his organization’s mission. JustLeadershipUSA is dedicated to cutting the U.S. correctional population in half by 2030, and its leader Glenn speaks from personal experience. He spent six years incarcerated in a…

NONPROFITS: 15 Instagram Tips, Tricks and Features You Don’t Want to Miss

“You don’t take a photograph. You ask quietly to borrow it.” — Unknown The photo social network Instagram is on its way to 1 billion users, alongside Facebook and WhatsApp. In the past two years, Instagram has doubled its monthly active user base to 700 million, and the pace of growth is accelerating. That makes Instagram twice…

FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement

Two. Billion. Monthly. Users. Facebook hit this momentous milestone late last month. If Facebook were a country, it would be the most populous nation on earth, far surpassing China’s population of 1.4 billion. Whoa. Facebook even changed its mission for the first time in its 13 year history, from “to give people the power to…

Stop Working So Hard: Integrate Your E-News and Social Media Strategies

If your nonprofit is still doing an e-newsletter over here and doing social media over there, as if they were two totally different projects, you are working way too hard. It’s time to integrate and optimize your e-newsletter and social media strategies. Think about it: for most nonprofits, email and social media are the two…

Want People to Share Your Story? Stop Making It So Hard! Do This Instead.

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share…