Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards
Feb11

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. (Also, some of the world WON’T be watching, in an #OscarsSoWhite protest over the lack of diversity among nominees in the top acting categories.) Watching or not, film will be the center of attention surrounding the event, and nonprofits have a huge opportunity to connect with this moment and steal a...

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Feeling the Love for Twitter
Feb03

Feeling the Love for Twitter

Twitter. The second fiddle. Always the bridesmaid. The step-child. Pick whatever metaphor you like, but Twitter is always coming in as the runner-up to big bad Facebook. But guess who’s there for Twitter, wanting to take it to the prom and even maybe marry it someday? Nonprofit communications directors! In our 2016 Nonprofit Communications Trends Report, we found that communications directors have a much stronger preference for...

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How Often Should We Email, Mail, Post . . .
Jan07

How Often Should We Email, Mail, Post . . .

We get questions all the time about the frequency with which nonprofits should be communicating. Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people. Need some averages to start the discussion? Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends...

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Week of Freebies! How to Use Hashtags
Dec30

Week of Freebies! How to Use Hashtags

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.  Harness the power of hashtags to promote your good cause on social media with How to Use Hashtags to Promote Your Cause. At just four pages, How to Use Hashtags to Promote Your Cause is a quick read, but it’s packed full of just about everything you need to know to get started: Benefits of hashtags List of hashtags relevant to...

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Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out
Dec17

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. The organization pulled all its link posts from the last six months — over 3,000 in all — and analyzed post performance in groups of 40-character increments. On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR’s...

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Misty Water Colored Memories…Of the Way Facebook Was
Sep01

Misty Water Colored Memories…Of the Way Facebook Was

Remember the good ol’ days of Facebook? It was just like a romance. You would meet someone and hit it off. You had the same interests and beliefs. They might sign up for your newsletter. Witty banter would ensue, then you knew it was “for real” when they liked your Facebook Page. Once you got someone to like your Page, it was all kittens and sunshine (well, if you were an animal shelter or environmental org). It was...

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