Nonprofit Communicators Photo-A-Day Challenge! #NPCommPix
Sep15

Nonprofit Communicators Photo-A-Day Challenge! #NPCommPix

If you spend much time at all on Instagram, you’ve seen those Photo-A-Day challenges. I thought it would be fun to create one especially for our community, so I teamed up with Dawn Crawford from BC/DC Ideas, a friend, Instagram junkie, and fellow geek and transplant to North Carolina, to create the Nonprofit Communicators Photo-A-Day Challenge, or #NPCommPix. The inaugural challenge will be this October 1- 31, 2014. We are...

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Creating Your Nonprofit’s Version of the #IceBucketChallenge
Aug21

Creating Your Nonprofit’s Version of the #IceBucketChallenge

It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge? Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” and “Why can’t we get our supporters to make videos of themselves about our cause and share them with their...

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What Does Raise Awareness Really Mean Anyway? [FREE Webinar]
Aug20

What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget. And surely not a door-to-door canvassing campaign like politicians do, because you don’t have an army of volunteers. Being told to...

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Return to Spray and Pray?
Aug05

Return to Spray and Pray?

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people.  Nonprofits can’t afford to be that wasteful of their time and money. Instead, we tell you, be more refined and focused in your approach. Decide who is most...

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How to Use Hashtags to Promote Your Cause [Free Download]
Jun11

How to Use Hashtags to Promote Your Cause [Free Download]

Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. In case you are brand new to social media, hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag. At just four pages, How to Use...

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What is Crowdfunding and How Can It Work for My Nonprofit?
Apr03

What is Crowdfunding and How Can It Work for My Nonprofit?

In last week’s Mixed Links, we shared an infographic on  Cracking the Crowdfunding Code, but thought we might need to expand a little bit about what crowdfunding is before you jump into those statistics. Crowdfunding is pretty much what it sounds like – getting a large group of people to give you money for a project. You probably first heard about crowdfunding in relation to independent artists or small start-ups. But...

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