6 Advanced Twitter Features for Nonprofits
Aug25

6 Advanced Twitter Features for Nonprofits

As of August 2016, Twitter has 313 million monthly active users. If you or your nonprofit are one of them, explore these little known Twitter features that might make the social network more useful for you and your followers. 1) Night Mode Twitter unveiled a fresh new mobile feature for Android and iOS this month called Night Mode. To make tweeting easier on your eyes at night, Night Mode reverses the color scheme so that the...

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Best Facebook Groups for Nonprofits
Aug24

Best Facebook Groups for Nonprofits

Just about every day, I talk to a nonprofit staff person who thinks she is alone with the challenge or drama or weird situation she is in at work. And 95% of the time, I assure her I’ve heard it before. If you feel isolated with what you think must be special dysfunctions of your nonprofit alone, you need to connect with others online. My current favorite nonprofit Facebook Group is Nonprofit Happy Hour, which is an offshoot of...

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Use the Power of Pokémon Go for Good (and Have Some Fun)
Jul12

Use the Power of Pokémon Go for Good (and Have Some Fun)

This weekend my Facebook news feed was an extreme mixture of horrible news and people playing Pokémon Go. To say Pokémon Go has been a success is an understatement, as people from all ages, races, and backgrounds are coming together to run around town looking to capture and train Pokémon. I would be remiss if I didn’t acknowledge some negative news associated with it – robberies, server overloads, and possible security...

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How to Use Hashtags to Promote Your Cause
May16

How to Use Hashtags to Promote Your Cause

Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags. This download has everything you need to know to get started: Benefits of hashtags List of hashtags relevant to nonprofits How to create a new hashtag for an event, campaign, or program and get others to use it Tips on how to...

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Your E-News and Social Media Should Get Married. Really.
Apr13

Your E-News and Social Media Should Get Married. Really.

If your nonprofit is still doing an e-newsletter over here and doing social media over there, as if they were two people who only occasionally glance at each other from across the room, you have some matchmaking to do. It’s time to marry your e-newsletter and social media strategies. Think about it: for most nonprofits, email and social media are the two primary channels through which you regularly update your community of...

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Why Using Facebook and Twitter Alone Isn’t Smart
Mar23

Why Using Facebook and Twitter Alone Isn’t Smart

I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach. Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media. Sure, you can do it that way, directly using only the apps or the .com sites, but you’ll be much more effective if you use other software with them. I’m talking about...

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