How to Use Hashtags to Promote Your Cause
May16

How to Use Hashtags to Promote Your Cause

Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags. This download has everything you need to know to get started: Benefits of hashtags List of hashtags relevant to nonprofits How to create a new hashtag for an event, campaign, or program and get others to use it Tips on how to...

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Your E-News and Social Media Should Get Married. Really.
Apr13

Your E-News and Social Media Should Get Married. Really.

If your nonprofit is still doing an e-newsletter over here and doing social media over there, as if they were two people who only occasionally glance at each other from across the room, you have some matchmaking to do. It’s time to marry your e-newsletter and social media strategies. Think about it: for most nonprofits, email and social media are the two primary channels through which you regularly update your community of...

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Why Using Facebook and Twitter Alone Isn’t Smart
Mar23

Why Using Facebook and Twitter Alone Isn’t Smart

I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach. Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media. Sure, you can do it that way, directly using only the apps or the .com sites, but you’ll be much more effective if you use other software with them. I’m talking about...

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Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards
Feb11

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. (Also, some of the world WON’T be watching, in an #OscarsSoWhite¬†protest over the lack of diversity among nominees in the top acting categories.) Watching or not, film will be the center of attention surrounding the event, and nonprofits have a huge opportunity to connect with this moment and steal a...

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Feeling the Love for Twitter
Feb03

Feeling the Love for Twitter

Twitter. The second fiddle. Always the bridesmaid. The step-child. Pick whatever metaphor you like, but Twitter is always coming in as the runner-up to big bad Facebook. But guess who’s there for Twitter, wanting to take it to the prom and even maybe marry it someday? Nonprofit communications directors! In our 2016 Nonprofit Communications Trends Report, we found that communications directors have a much stronger preference for...

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How Often Should We Email, Mail, Post . . .
Jan07

How Often Should We Email, Mail, Post . . .

We get questions all the time about the frequency with which nonprofits should be communicating. Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people. Need some averages to start the discussion? Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends...

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