CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission
Mar18

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast. MomsRising is a nonprofit that uses hashtags right – consistently, persistently, with focus. I asked MomsRising Director of Social Media Strategy and Blogging Anita Jackson (@anita_sarah) to tell me more about MomsRising’s use of hashtags for its two...

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How to Create a Facebook Group [Social Media Basics]
Mar05

How to Create a Facebook Group [Social Media Basics]

Having a Facebook Page is pretty much a must these days. Whether anyone sees what you post there is a completely different story. They also aren’t the best for coordinating activities or sharing ideas with a specific group of people. If you need to have a dialogue with a number of people related to your cause, you might want to consider a Facebook Group (or many different groups) in addition to your nonprofit’s official...

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Lolly, Lolly, Lolly, Get Your Hashtags Here
Feb24

Lolly, Lolly, Lolly, Get Your Hashtags Here

In case you are brand spanking new to social media, hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag. Can you spot the hashtags in this tweet: Fillable Or Simple Button: Which Version Is Better For Getting Donations? http://t.co/1YtQ35eq7p #fundraising #nptech via Agitator — Kerri Karvetski (@karvetski) February...

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BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)
Feb17

BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Yearning for company, learning, or meaningful connections on Twitter? Try a Twitter chat! TWITTER CHAT  A conversation that happens on Twitter that’s focused within a certain time (usually an hour) on a specific topic and by a specific person or organization. If you’re struggling to “get” Twitter, Twitter chats just may give you that “aha” moment that turns you into a fan of the platform. There are...

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REPORT: Facebook Levels Off While Instagram Rises
Jan21

REPORT: Facebook Levels Off While Instagram Rises

Image source: https://flic.kr/p/7CdtRG (Reading this on email? Be sure to click over to the post to see the graphics.) Nonprofits, it’s time to see other people (besides those on Facebook). According to the latest research from Pew Research Center, more Americans are branching out from Facebook to try second and third social networks. Instagram in particular jumped 16% percent in the 18-29 age bracket, and 9 percent overall...

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WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter
Jan06

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

For more tips and examples, join me next Thursday, January 15th at 1:00 p.m. Eastern (10:00 a.m. Pacific), for my brand new webinar Where Are My People? How to Find Your Audience on Social Networks. (Recording available if you can’t attend live.) Let’s face it – not all followers on social networks are the same. Some are more influential than others, on social and in real life. Some mean more to your organization...

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