Misty Water Colored Memories…Of the Way Facebook Was
Sep01

Misty Water Colored Memories…Of the Way Facebook Was

Remember the good ol’ days of Facebook? It was just like a romance. You would meet someone and hit it off. You had the same interests and beliefs. They might sign up for your newsletter. Witty banter would ensue, then you knew it was “for real” when they liked your Facebook Page. Once you got someone to like your Page, it was all kittens and sunshine (well, if you were an animal shelter or environmental org). It was...

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SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 
Aug27

SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 

Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. It is an incredibly useful feature that makes Twitter much more manageable. You can create your own lists or subscribe to lists created by others. Here’s the help section on creating and using Twitter lists. Lists are for reading, not sending. In other words, you can’t use a...

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Using Facebook Targeting to Boost Performance on Organic and Promoted Posts
Aug11

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout. ~Kristina Guest Post by Drew Bernard, Founder and CEO of ActionSprout Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. The social network’s incredibly accurate targeting options for ads have long made it easy to control spend. Now page mangers can take advantage of those...

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5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)
Jul16

5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Are you out of ideas for engaging supporters online? Try one of these tried and true digital engagement tactics to strengthen your relationships, move members to act, and build support for your programs and mission. 1) Try a Petition or Pledge This is a bread-and-butter tactic for advocacy organizations, but lots of orgs can use this. A pledge to vote, not buy from puppy mills, or to go vegetarian for a day A petition to support or...

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MAMA Marvelous! (Case Study)
Jul09

MAMA Marvelous! (Case Study)

Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action). I lingered on this image, taking in the different women and their range of expressions. The photo with text quickly and memorably conveys not only what MAMA does, but how—improving health through...

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#NPCommPix is back starting July 1!
Jun23

#NPCommPix is back starting July 1!

We’ll be kicking off the fourth edition of the #NPCommPix photo-a-day challenge for nonprofit communications pros on July 1, and I hope you’ll join in the fun. Dawn Crawford at BC/DC Ideas and I host the challenge, but we are very excited to welcome our first guest co-host, the Young Nonprofit Professionals Network this time! All you have to do is take a look at the daily prompt, and post a photo to Instagram or Twitter...

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