Launching Your Nonprofit on Instagram – Plan Carefully or Wing It?
Oct25

Launching Your Nonprofit on Instagram – Plan Carefully or Wing It?

If you’re totally new to the Instagram scene and are looking to gain quick momentum early on, one way of going about it is to tie your launch to an event or fundraiser. Boys’ Club of New York did just that with a soft launch leading up to its fall fundraiser, during which guests were asked to provide even more exposure for the page by using a specific hashtag. Starting a month out from the big day, BCNY’s Director of Communications,...

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Want People to Share Your Story? Stop Making It So Hard! Do This Instead.
Sep29

Want People to Share Your Story? Stop Making It So Hard! Do This Instead.

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share Our Story. I said, “Gabe, does this actually work?” His answer was a resounding, “YES!” Here’s...

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Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)
Sep27

Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Earlier this summer, we started tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is just for fun. Contributing writer Antionette Kerr is back with another edition, this time on social media...

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6 Advanced Twitter Features for Nonprofits
Aug25

6 Advanced Twitter Features for Nonprofits

As of August 2016, Twitter has 313 million monthly active users. If you or your nonprofit are one of them, explore these little known Twitter features that might make the social network more useful for you and your followers. 1) Night Mode Twitter unveiled a fresh new mobile feature for Android and iOS this month called Night Mode. To make tweeting easier on your eyes at night, Night Mode reverses the color scheme so that the...

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Best Facebook Groups for Nonprofits
Aug24

Best Facebook Groups for Nonprofits

Just about every day, I talk to a nonprofit staff person who thinks she is alone with the challenge or drama or weird situation she is in at work. And 95% of the time, I assure her I’ve heard it before. If you feel isolated with what you think must be special dysfunctions of your nonprofit alone, you need to connect with others online. My current favorite nonprofit Facebook Group is Nonprofit Happy Hour, which is an offshoot of...

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Use the Power of Pokémon Go for Good (and Have Some Fun)
Jul12

Use the Power of Pokémon Go for Good (and Have Some Fun)

This weekend my Facebook news feed was an extreme mixture of horrible news and people playing Pokémon Go. To say Pokémon Go has been a success is an understatement, as people from all ages, races, and backgrounds are coming together to run around town looking to capture and train Pokémon. I would be remiss if I didn’t acknowledge some negative news associated with it – robberies, server overloads, and possible security...

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