Stop Working So Hard: Integrate Your E-News and Social Media Strategies
Apr11

Stop Working So Hard: Integrate Your E-News and Social Media Strategies

If your nonprofit is still doing an e-newsletter over here and doing social media over there, as if they were two totally different projects, you are working way too hard. It’s time to integrate and optimize your e-newsletter and social media strategies. Think about it: for most nonprofits, email and social media are the two primary channels through which you regularly update your community of program participants, supporters, and...

Read More
How the Super Bowl Inspired Nonprofit Marketing in Atlanta
Feb06

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy. But let’s go back to a more hopeful time Sunday afternoon, when Kathy took some time from pre-game prep to share some ways she saw Atlanta nonprofits capitalize on their team’s success. ~Kivi Guest Post by Kathy Powell Living in Atlanta, the whole city is pretty pumped for the Super Bowl today....

Read More
Launching Your Nonprofit on Instagram – Plan Carefully or Wing It?
Oct25

Launching Your Nonprofit on Instagram – Plan Carefully or Wing It?

If you’re totally new to the Instagram scene and are looking to gain quick momentum early on, one way of going about it is to tie your launch to an event or fundraiser. Boys’ Club of New York did just that with a soft launch leading up to its fall fundraiser, during which guests were asked to provide even more exposure for the page by using a specific hashtag. Starting a month out from the big day, BCNY’s Director of Communications,...

Read More
Want People to Share Your Story? Stop Making It So Hard! Do This Instead.
Sep29

Want People to Share Your Story? Stop Making It So Hard! Do This Instead.

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share Our Story. I said, “Gabe, does this actually work?” His answer was a resounding, “YES!” Here’s...

Read More
Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)
Sep27

Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Earlier this summer, we started tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is just for fun. Contributing writer Antionette Kerr is back with another edition, this time on social media...

Read More
6 Advanced Twitter Features for Nonprofits
Aug25

6 Advanced Twitter Features for Nonprofits

As of August 2016, Twitter has 313 million monthly active users. If you or your nonprofit are one of them, explore these little known Twitter features that might make the social network more useful for you and your followers. 1) Night Mode Twitter unveiled a fresh new mobile feature for Android and iOS this month called Night Mode. To make tweeting easier on your eyes at night, Night Mode reverses the color scheme so that the...

Read More