Building an Editorial Calendar Based on Stories
Jun22

Building an Editorial Calendar Based on Stories

I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends June 30!). One of the topics I will cover is what you actually do with the great stories you’ve written. How do you build them into your editorial calendar so you get the most out of them? I recorded a short preview of the talk (about 4 minutes) and it’s now available on the conference website.   I...

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4 Inspirational “Share Your Story” Pages That Will Knock Your Socks Off
Mar24

4 Inspirational “Share Your Story” Pages That Will Knock Your Socks Off

Want to get your supporters pumped? Try a “Share Your Story” page on your website. A “Share Your Story” page gives you an ongoing (or short term) opportunity to collect inspirational stories that support your mission, move decision makers toward change, and motivate donors to give to your cause. “Share Your Story” shows supporters that they matter,  that you are listening, and that change, hope, and help are...

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Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get
May05

Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get

I coached Cassia Burke’s organization Children of the Nations  a couple of years ago and I continue to be impressed with the way they have embraced near constant reporting and thanking of donors in creative ways. I’ve encouraged you to borrow borrow their ideas before and think you’ll like these ideas for keeping your donors informed as well. ~Kivi Guest Post by Cassia Burke of Children of the Nations I’m a writer...

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Another Brilliant Marketing Idea You Can Steal
Apr01

Another Brilliant Marketing Idea You Can Steal

Charity: Water has done it again with a brilliant fundraising email posing as a newsletter (or newsletter posing as a fundraising email . . .) You can use this tactic too: Find three of your supporters and highlight what they are doing to support your cause. This not only promotes their individual fundraising campaigns, assuming they are actively raising money for you, but you’ll get several other important benefits too:...

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3 Steps to Meaningful and Memorable
Mar12

3 Steps to Meaningful and Memorable

THIS is unforgettable visual storytelling. The kind we see once and don’t forget. The kind that we share with friends and family. The kind that feels good. The kind we act on. Kudos to  Robert Egger, founder of DC Central Kitchen for delighting us with purpose. Use Robert’s trio of must-have ingredients, and your visual storytelling will deliver the same kind of memorable feast that Robert’s does: Include us. Make us...

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Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters
Feb19

Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters

Whether they are focused on your clients, donors or volunteers, profiles — or stories about people — should be a integral part of your content marketing plan. Letting your other program participants, supporters, and influencers in your world see what goes on behind the scenes or the reasons why real people get involved with your organization builds trust and establishes authenticity. Profiles are perfect for newsletters...

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