Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get
May05

Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get

I coached Cassia Burke’s organization Children of the Nations  a couple of years ago and I continue to be impressed with the way they have embraced near constant reporting and thanking of donors in creative ways. I’ve encouraged you to borrow borrow their ideas before and think you’ll like these ideas for keeping your donors informed as well. ~Kivi Guest Post by Cassia Burke of Children of the Nations I’m a writer...

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Another Brilliant Marketing Idea You Can Steal
Apr01

Another Brilliant Marketing Idea You Can Steal

Charity: Water has done it again with a brilliant fundraising email posing as a newsletter (or newsletter posing as a fundraising email . . .) You can use this tactic too: Find three of your supporters and highlight what they are doing to support your cause. This not only promotes their individual fundraising campaigns, assuming they are actively raising money for you, but you’ll get several other important benefits too:...

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3 Steps to Meaningful and Memorable
Mar12

3 Steps to Meaningful and Memorable

THIS is unforgettable visual storytelling. The kind we see once and don’t forget. The kind that we share with friends and family. The kind that feels good. The kind we act on. Kudos to  Robert Egger, founder of DC Central Kitchen for delighting us with purpose. Use Robert’s trio of must-have ingredients, and your visual storytelling will deliver the same kind of memorable feast that Robert’s does: Include us. Make us...

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Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters
Feb19

Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters

Whether they are focused on your clients, donors or volunteers, profiles — or stories about people — should be a integral part of your content marketing plan. Letting your other program participants, supporters, and influencers in your world see what goes on behind the scenes or the reasons why real people get involved with your organization builds trust and establishes authenticity. Profiles are perfect for newsletters...

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4 Ways To Make A Story Come Alive
Jan07

4 Ways To Make A Story Come Alive

Guest blogger extraordinaire Laurel Dykema is back with us to share how you can change up your storytelling technique. ~Kivi Guest Post by Laurel Dykema of Mission India As nonprofit writers, we share stories about real people … their struggles, victories, and joys. But if you’re like me, sometimes the words you use to tell an amazing story can feel a little flat. Maybe it’s because you write so many stories that they all start...

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The 5 Best Nonprofit Digital Stories from TechSoup’s Storymakers Contest
Oct29

The 5 Best Nonprofit Digital Stories from TechSoup’s Storymakers Contest

TechSoup’s annual Storymakers contest had some great entries this year. Watch the winners and see what you can learn from them.  ~Kivi Guest Post by Alexandra (Ale) Bezdikian of TechSoup The world is changing. The landscape of communication is evolving at an exponential rate, and digital media creation is riding at the head of the wave. In the past few years, we’ve seen the transformation from long to extremely short-form...

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