Want People to Share Your Story? Stop Making It So Hard! Do This Instead.
Sep29

Want People to Share Your Story? Stop Making It So Hard! Do This Instead.

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share Our Story. I said, “Gabe, does this actually work?” His answer was a resounding, “YES!” Here’s...

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Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)
Sep27

Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Earlier this summer, we started tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is just for fun. Contributing writer Antionette Kerr is back with another edition, this time on social media...

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Please Share Your Storybanking and Photobanking Process
Aug23

Please Share Your Storybanking and Photobanking Process

Our contributing writer Antionette Kerr is working on a new e-book on both storybanking and photobanking — how you collect, store and organize your stories and photos. She’s got some great how-tos and resources pulled together. But it’s missing your real-world stories and data. So we need your help! Can you take this quick survey on storybanking and photobanking? We ask a few questions like which tools you use (if...

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Using Story Arcs to Plan Your Communications
Jul13

Using Story Arcs to Plan Your Communications

Are you telling a bunch of great little stories in your communications that don’t really seem to add up to much? You are likely missing a larger story arc. I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends this Friday!). I’ll talk about how to take all those individual stories and make them into something much more powerful. I recorded a short preview...

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Motivate Colleagues to Spot & Gather 5-Star Stories
Jun27

Motivate Colleagues to Spot & Gather 5-Star Stories

Here’s how to ask, train, support, and reward the front-line folks who have the greatest access to 5-star stories! Join me to learn How to Jumpstart Your Story-Gathering Team Thursday, June 30, 1-2PM Eastern Stories are one of the easiest (and one of the most useful) types of insights your team can gather. And, when you have compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in your...

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Building an Editorial Calendar Based on Stories
Jun22

Building an Editorial Calendar Based on Stories

I’ll be speaking at the 2016 Nonprofit Storytelling Conference in Chicago in November (early bird registration ends June 30!). One of the topics I will cover is what you actually do with the great stories you’ve written. How do you build them into your editorial calendar so you get the most out of them? I recorded a short preview of the talk (about 4 minutes) and it’s now available on the conference website.   I...

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