4 More Clever Ways to Improve Your Thank You Letters
Dec16

4 More Clever Ways to Improve Your Thank You Letters

As we mentioned last week, first-time donor retention is a measly 19%. You can do so much better with just a few small changes. Start with the first thing your donors get after giving – the thank you! Last week we gave you 5 fresh ideas for thank yous. Today we give you 4 more: 1. Record a Video Message One of my all-time favorite thank-you emails came from The Nature Conservancy (TNC), with a link to a short video. The video...

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5 Clever Ways to Improve Your Thank You Letters
Dec09

5 Clever Ways to Improve Your Thank You Letters

Donors are Testing Nonprofits, and Nonprofits Are Failing According to the Fundraising Effectiveness Project, first-time donor retention is a measly 19%. While repeat donor retention is much better at 63%, that still means 1 in 3 current donors don’t give again. Overall, the median donor retention rate is just 43%. It’s not a huge mystery as to why. Donors want something quite simple: a prompt, meaningful thank you letter...

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Losing Donors Because of Bad Thank You Letters?
Nov10

Losing Donors Because of Bad Thank You Letters?

Did you know that the quality of your thank you letters can determine whether your donor gives again? Thank-you letters are incredibly important in turning a first-time donor into a life-long giver. Donors want much more than an acknowledgement and receipt. They want to know how you used the gift and that they are a genuine part of your success. Sending a thank you letter to your donors is not just the polite thing to do. Nonprofit...

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The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors
Sep03

The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors

We often talk about how your thank yous may be the most important communication you send. Below you’ll find some of the most common errors you make when thanking donors who gave online. ~Kristina Guest Post by Gretchen Barry of NonprofitEasy Online fundraising may no longer be the wild west of the nonprofit community, but it still carries with it the aura of an unsettled frontier. Online revenue has risen, and is still rising....

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Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get
May05

Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get

I coached Cassia Burke’s organization Children of the Nations  a couple of years ago and I continue to be impressed with the way they have embraced near constant reporting and thanking of donors in creative ways. I’ve encouraged you to borrow borrow their ideas before and think you’ll like these ideas for keeping your donors informed as well. ~Kivi Guest Post by Cassia Burke of Children of the Nations I’m a writer...

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Really?
Apr09

Really?

Wow, what a disconnect. Let me tell you about it, so you can make sure your organization avoids this kind of blunder. Last Friday morning I got an email from our local performing arts center (PAC). The place has been around 10 years and is a gorgeous, intimate performance venue. We’ve attended several great shows there over the years, but many of the bookings were second- or third-rate. Now, thanks to new management, things have...

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