So Simple and Effective, You Gotta Do One!
Sep19

So Simple and Effective, You Gotta Do One!

I love, love, love, thank you videos. They are relatively easy to produce and so feel-good and effective. They are the perfect way to remind your supporters of the good work you are doing with their help, right before your major year-end campaigns. You can use them in lots of other ways too. If you don’t have one in the works now, it’s not too late! During a new webinar on October 5, I’m going to give you a huge head...

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4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising
Aug03

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Joshua Clay We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Yet, for small nonprofits, producing a worthwhile online video can seem daunting and...

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4 More Clever Ways to Improve Your Thank You Letters
Dec16

4 More Clever Ways to Improve Your Thank You Letters

As we mentioned last week, first-time donor retention is a measly 19%. You can do so much better with just a few small changes. Start with the first thing your donors get after giving – the thank you! Last week we gave you 5 fresh ideas for thank yous. Today we give you 4 more: 1. Record a Video Message One of my all-time favorite thank-you emails came from The Nature Conservancy (TNC), with a link to a short video. The video...

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5 Clever Ways to Improve Your Thank You Letters
Dec09

5 Clever Ways to Improve Your Thank You Letters

Donors are Testing Nonprofits, and Nonprofits Are Failing According to the Fundraising Effectiveness Project, first-time donor retention is a measly 19%. While repeat donor retention is much better at 63%, that still means 1 in 3 current donors don’t give again. Overall, the median donor retention rate is just 43%. It’s not a huge mystery as to why. Donors want something quite simple: a prompt, meaningful thank you letter...

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Losing Donors Because of Bad Thank You Letters?
Nov10

Losing Donors Because of Bad Thank You Letters?

Did you know that the quality of your thank you letters can determine whether your donor gives again? Thank-you letters are incredibly important in turning a first-time donor into a life-long giver. Donors want much more than an acknowledgement and receipt. They want to know how you used the gift and that they are a genuine part of your success. Sending a thank you letter to your donors is not just the polite thing to do. Nonprofit...

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The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors
Sep03

The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors

We often talk about how your thank yous may be the most important communication you send. Below you’ll find some of the most common errors you make when thanking donors who gave online. ~Kristina Guest Post by Gretchen Barry of NonprofitEasy Online fundraising may no longer be the wild west of the nonprofit community, but it still carries with it the aura of an unsettled frontier. Online revenue has risen, and is still rising....

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