Another Great Thank You Video You Need to See
Jan24

Another Great Thank You Video You Need to See

Last October, Kivi presented a webinar on thank you videos. Today’s guest, Gerard Miller, attended that webinar and sent a sweet email thanking us for the presentation. (He’s really good at thanking people!) He also sent the thank you video his organization, SwimRVA, produced and I asked him to share their creation process with you. ~Kristina Guest Post by Gerard Miller of SwimRVA Last year was a monumental year for the...

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Creating a Thank-You Video in a Day – How This Nonprofit Did It
Dec05

Creating a Thank-You Video in a Day – How This Nonprofit Did It

Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. It was so simple, yet so effective, we had to have her tell you the story! ~Kristina Guest Post by Angela Crist I’ve been keeping my eye on creative thank-you videos for a couple years, mulling over ways my organization could put one together that was: Mission-centric without being...

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Are You Skipping Thanksgiving Too?
Nov13

Are You Skipping Thanksgiving Too?

How annoying is it that department stores skip over Thanksgiving and go right to Christmas? As soon as Halloween ends (and sometimes before), you see decorations for sale, toys being stocked, and Christmas music playing…poor Thanksgiving doesn’t stand a chance. I get it. After all, Christmas time is make-or-break for retailers and, boy, are they ready to get your money. But does your nonprofit have the same mentality? I...

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So Simple and Effective, You Gotta Do One!
Sep19

So Simple and Effective, You Gotta Do One!

I love, love, love, thank you videos. They are relatively easy to produce and so feel-good and effective. They are the perfect way to remind your supporters of the good work you are doing with their help, right before your major year-end campaigns. You can use them in lots of other ways too. If you don’t have one in the works now, it’s not too late! During a new webinar on October 5, I’m going to give you a huge head...

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4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising
Aug03

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Joshua Clay We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Yet, for small nonprofits, producing a worthwhile online video can seem daunting and...

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4 More Clever Ways to Improve Your Thank You Letters
Dec16

4 More Clever Ways to Improve Your Thank You Letters

As we mentioned last week, first-time donor retention is a measly 19%. You can do so much better with just a few small changes. Start with the first thing your donors get after giving – the thank you! Last week we gave you 5 fresh ideas for thank yous. Today we give you 4 more: 1. Record a Video Message One of my all-time favorite thank-you emails came from The Nature Conservancy (TNC), with a link to a short video. The video...

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