The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors
Sep03

The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors

We often talk about how your thank yous may be the most important communication you send. Below you’ll find some of the most common errors you make when thanking donors who gave online. ~Kristina Guest Post by Gretchen Barry of NonprofitEasy Online fundraising may no longer be the wild west of the nonprofit community, but it still carries with it the aura of an unsettled frontier. Online revenue has risen, and is still rising....

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Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get
May05

Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get

I coached Cassia Burke’s organization Children of the Nations  a couple of years ago and I continue to be impressed with the way they have embraced near constant reporting and thanking of donors in creative ways. I’ve encouraged you to borrow borrow their ideas before and think you’ll like these ideas for keeping your donors informed as well. ~Kivi Guest Post by Cassia Burke of Children of the Nations I’m a writer...

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Really?
Apr09

Really?

Wow, what a disconnect. Let me tell you about it, so you can make sure your organization avoids this kind of blunder. Last Friday morning I got an email from our local performing arts center (PAC). The place has been around 10 years and is a gorgeous, intimate performance venue. We’ve attended several great shows there over the years, but many of the bookings were second- or third-rate. Now, thanks to new management, things have...

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What’s in Your Welcome Kit?
Feb18

What’s in Your Welcome Kit?

When someone new donates to your cause, do they get any kind of welcome kit beyond a receipt? How about e-newsletter subscribers? Do they get something special beyond a subscription confirmation? These “extras” are often called Welcome Kits and they can include several different kinds of items. What you include will depend on the kind of relationship you hope to establish with the person long-term. Here are a few...

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Week of Freebies! Dos and Don’ts for Nonprofit Thank You Letters
Dec29

Week of Freebies! Dos and Don’ts for Nonprofit Thank You Letters

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE.  With year-end giving in full swing, make sure you are thanking your donors in a way that will keep them giving for years to come. Our free download, 20 Dos and Don’ts for Nonprofit Thank You Letters, will tell you what you should (and shouldn’t) do...

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Nonprofit Thank You Videos – Binge Watch Here!
Nov20

Nonprofit Thank You Videos – Binge Watch Here!

I am so excited about next week, not only because it’s Thanksgiving, but because this is when we see a huge wave of nonprofit thank you videos being released. And I LOVE THESE THINGS. I’ve started my 2014 Playlist of Nonprofit Thank You Videos. If you have one and want me to consider adding yours to the list, just leave me the link in the comments on this blog post. I’ll be adding a whole bunch more to this list over...

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