What is Crowdfunding and How Can It Work for My Nonprofit?
Apr03

What is Crowdfunding and How Can It Work for My Nonprofit?

In last week’s Mixed Links, we shared an infographic on  Cracking the Crowdfunding Code, but thought we might need to expand a little bit about what crowdfunding is before you jump into those statistics. Crowdfunding is pretty much what it sounds like – getting a large group of people to give you money for a project. You probably first heard about crowdfunding in relation to independent artists or small start-ups. But...

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Putting the “Key” Back in “Key Messages”
Mar13

Putting the “Key” Back in “Key Messages”

Kristan Allen and her work as the director of marketing and communications for The Mentoring Partnership of Southwestern Pennsylvania were featured in my book Content Marketing for Nonprofits. She took part in our first Book Club discussion panel a few weeks ago and had such great things to say, we asked her to share her insight with you.  ~Kivi Guest Post by Kristan Allen of The Mentoring Partnership of Southwestern Pennsylvania...

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3 Questions BEFORE Plunging Your Nonprofit into a New Social Media Channel
Mar04

3 Questions BEFORE Plunging Your Nonprofit into a New Social Media Channel

Are you looking to branch out in social media beyond Facebook? Is it time for your nonprofit to see other networks? Kerri Karvetski shares three questions you need to ask yourself before going ahead.  You can learn more from Kerri about how to design social media campaigns later this month in Advanced Social Media Strategies: Running Campaigns and Building Engagement on Multiple Social Networks. Here are three core questions to...

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Reinventing the Nonprofit Annual Report [Transcript]
Feb11

Reinventing the Nonprofit Annual Report [Transcript]

Earlier this afternoon, I participated in a live chat hosted by the Chronicle of Philanthropy on reinventing the nonprofit annual report, along with Tamara Hudgins of Girlstart and Rachel Lichtman of The Trevor Project. Here are a few of the questions we answered . . . Why do you think annual reports are so stiff and stodgy? I am curious if there are hard and fast rules for digital vs. print? What kind of information are you including...

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3 Online Fundraising Reports You Should Read Right Now
Feb10

3 Online Fundraising Reports You Should Read Right Now

The state of online giving is GREAT! The state of online giving STINKS. Wait, what? First the good:  Online giving was up 13.5% in 2013! Now the bad:  84% of nonprofit emails analyzed over the course of nine months last year were not not optimized for mobile viewing. A trio of separate fundraising reports released in the past few weeks sheds light on the strengths and weaknesses of online nonprofit fundraising. Here’s a summary of the...

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How Often Should We Send Email and Direct Mail?
Feb06

How Often Should We Send Email and Direct Mail?

It just may be the most frequent “Are we normal??” question we get. How often should we send email? Or direct mail? Your answer depends on your organization, but based on our 2014 Nonprofit Communications Trends Report, we can tell you what most other organizations are doing. The chart below shows the most popular communications frequencies . . .     Here’s some additional data: While quarterly email...

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