Are You Getting Paid the National Average?
Nov30

Are You Getting Paid the National Average?

For the second year in a row, we are asking nonprofit communications directors and coordinators to share their salaries with us, so we can provide some benchmarks for you in your conversations about your own compensation. The salary question is part of the 2017 Nonprofit Communications Trends Report Survey, which closes on Friday, December 2.  If you haven’t taken it yet, especially if communications work is a significant part...

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Are Print, Email, Website and Social Media Equally Time Consuming?
Nov29

Are Print, Email, Website and Social Media Equally Time Consuming?

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them. This chart shows a weighted average where 2 is “a limited amount of time” and 3 is a “moderate amount of time.” What this tells me is that...

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How Many Stars Would You Give Your Nonprofit’s Communications?
Nov23

How Many Stars Would You Give Your Nonprofit’s Communications?

In the 2017 Nonprofit Communications Trends Report Survey, which is open for you to participate in through December 2, we are asking a new question: How would you rate the overall effectiveness of your nonprofit’s communications in 2016? We give you a five-star scale, from Not At All Effective (1 star) to Extremely Effective (5 stars). The average ranking among the 600+ nonprofits that have participated so far is 3.3 stars, or...

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Good and Bad News:  Communicators More Strategic, But Less Focused
Nov16

Good and Bad News: Communicators More Strategic, But Less Focused

I just pulled some preliminary data from our 2017 Nonprofit Communications Trends Report Survey. Staff from about 400 nonprofits have participated so far (add your voice now, please!) About 35% of participants say that the “extent to which strategy drives our communications work” is either somewhat better or much better. That’s the good news! But when we asked about the ability to focus on the implementation of the...

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2,000 Communications Directors Say What?
Oct11

2,000 Communications Directors Say What?

In a few short weeks, we will open up the 2017 Nonprofit Communications Trends Survey  . . .  But before that happens, I have to put this year’s questions together, and I need your help. Think about your own work challenges, and where having some data about what other nonprofits are doing could help you make your case. Think about those times where you wonder, “Is anyone else having this problem? What do others do in this...

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What Nonprofit Leaders Think about Communications
May03

What Nonprofit Leaders Think about Communications

Here at Nonprofit Marketing Guide, we survey communications and fundraising staff all the time. So it’s interesting for me to hear what staff who aren’t directly responsible for those functions have to say about nonprofit marketing. Marc Pitman of the Concord Leadership Group recently surveyed over 1,000 nonprofit leaders, 60% of whom are executive directors or middle managers. While most of the survey dealt with strategic...

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