3 Questions BEFORE Plunging Your Nonprofit into a New Social Media Channel
Mar04

3 Questions BEFORE Plunging Your Nonprofit into a New Social Media Channel

Are you looking to branch out in social media beyond Facebook? Is it time for your nonprofit to see other networks? Kerri Karvetski shares three questions you need to ask yourself before going ahead.  You can learn more from Kerri about how to design social media campaigns later this month in Advanced Social Media Strategies: Running Campaigns and Building Engagement on Multiple Social Networks. Here are three core questions to...

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Reinventing the Nonprofit Annual Report [Transcript]
Feb11

Reinventing the Nonprofit Annual Report [Transcript]

Earlier this afternoon, I participated in a live chat hosted by the Chronicle of Philanthropy on reinventing the nonprofit annual report, along with Tamara Hudgins of Girlstart and Rachel Lichtman of The Trevor Project. Here are a few of the questions we answered . . . Why do you think annual reports are so stiff and stodgy? I am curious if there are hard and fast rules for digital vs. print? What kind of information are you including...

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3 Online Fundraising Reports You Should Read Right Now
Feb10

3 Online Fundraising Reports You Should Read Right Now

The state of online giving is GREAT! The state of online giving STINKS. Wait, what? First the good:  Online giving was up 13.5% in 2013! Now the bad:  84% of nonprofit emails analyzed over the course of nine months last year were not not optimized for mobile viewing. A trio of separate fundraising reports released in the past few weeks sheds light on the strengths and weaknesses of online nonprofit fundraising. Here’s a summary of the...

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How Often Should We Send Email and Direct Mail?
Feb06

How Often Should We Send Email and Direct Mail?

It just may be the most frequent “Are we normal??” question we get. How often should we send email? Or direct mail? Your answer depends on your organization, but based on our 2014 Nonprofit Communications Trends Report, we can tell you what most other organizations are doing. The chart below shows the most popular communications frequencies . . .     Here’s some additional data: While quarterly email...

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How Are You Segmenting Your Email List?
Feb04

How Are You Segmenting Your Email List?

Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment in more meaningful ways given their programmatic goals. We are experimenting with our own list at Nonprofit Marketing Guide. And...

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Nonprofits and Social Media: Where to Next?
Jan23

Nonprofits and Social Media: Where to Next?

You may have seen the report this week about how Facebook will be dead in three years, and the counter punches about why that’s a silly claim.  Who knows what Facebook’s lifespan will be? What we do know is that you can’t put all your communications and community engagement eggs in one basket. We don’t even know what new communications “baskets” are being weaved right now! What we do know is where...

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