How Often Should We Email, Mail, Post . . .
Jan07

How Often Should We Email, Mail, Post . . .

We get questions all the time about the frequency with which nonprofits should be communicating. Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people. Need some averages to start the discussion? Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends...

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2016 Portrait of a Nonprofit Communications Director [Infographic]
Jan06

2016 Portrait of a Nonprofit Communications Director [Infographic]

Download your copy of the full 2016 Nonprofit Communications Trends Report here! Today we are sharing the second of two infographics for this year’s trends report.  (Here’s the first one, on communications channels, frequency and teams.) See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two years. The biggest challenges for communications staff. Average annual...

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The 2016 Nonprofit Communications Trends Report [Infographic]
Jan05

The 2016 Nonprofit Communications Trends Report [Infographic]

Download your copy of the full 2016 Nonprofit Communications Trends Report here! We’ll be sharing a lot more detail from the report over the next several weeks.  Here’s the first of two infographics, including new data on communications team size. Watch for the second one tomorrow, with new data on salaries!...

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Week of Freebies! Reserve 2016 Nonprofit Communications Trends Report
Dec31

Week of Freebies! Reserve 2016 Nonprofit Communications Trends Report

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. While this is the last official day of the Week of Freebies here at the blog, we offer free downloads and resources from Nonprofit Marketing Guide all year long. Our annual Nonprofit Communications Trends Survey is our most popular download every year. In it, you’ll find what other nonprofits will be doing with their...

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Top Ten Posts of 2015
Dec21

Top Ten Posts of 2015

In case you missed this great stuff, here are our Top 10 blog posts published in 2015, according to Google Analytics page views: 10. 5 Easy Hashtag Hacks for Nonprofit Marketers by Kerri Karvetski 9. A Great Nonprofit Annual Report in a Fabulous Infographic by Liesl Manone 8. Repeat: 31 Phrases to Use in Email Lift Notes, Resends, and Reminders by Kerri Karvetski 7. 7 Free Tools to Improve Your Nonprofit Marketing by Billy Attar 6....

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Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out
Dec17

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. The organization pulled all its link posts from the last six months — over 3,000 in all — and analyzed post performance in groups of 40-character increments. On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR’s...

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