Reserve Your Copy of the 2017 Nonprofit Communications Trends Report
Jan05

Reserve Your Copy of the 2017 Nonprofit Communications Trends Report

We totally revamped the 2017 Nonprofit Communications Trends Survey this year, and it’s almost time for us to share the results in the 2017 Nonprofit Communications Trends Report. Find out if 2016 was a good year for nonprofit communications and whether or not 2017 will be better. Request your copy now. New questions included: What hindered and what helped your communications work in 2016? Where would you place your organization...

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Submit Your Photos for the 2017 Trends Report
Dec21

Submit Your Photos for the 2017 Trends Report

We are busy working on the 2017 Nonprofit Communications Trends Report, but we need your help with photos. In previous years, we’ve used illustrations of people in the report and infographics. This year, we want to use photography of real nonprofit communications professionals. Yes, we need YOU to be a Trends Report Model! It’s super easy to participate. Here is the list of the poses (shots) we need most and how to upload...

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Nonprofit Communications Budgets: How Big Should Yours Be?
Dec13

Nonprofit Communications Budgets: How Big Should Yours Be?

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. I hope you can use this data to make the case for increasing your budget! Here’s how to read this graph: Find your nonprofit’s overall budget size along the bottom. Then look at the colored bars above...

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Are You Getting Paid the National Average?
Nov30

Are You Getting Paid the National Average?

For the second year in a row, we are asking nonprofit communications directors and coordinators to share their salaries with us, so we can provide some benchmarks for you in your conversations about your own compensation. The salary question is part of the 2017 Nonprofit Communications Trends Report Survey, which closes on Friday, December 2.  If you haven’t taken it yet, especially if communications work is a significant part...

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Are Print, Email, Website and Social Media Equally Time Consuming?
Nov29

Are Print, Email, Website and Social Media Equally Time Consuming?

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them. This chart shows a weighted average where 2 is “a limited amount of time” and 3 is a “moderate amount of time.” What this tells me is that...

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How Many Stars Would You Give Your Nonprofit’s Communications?
Nov23

How Many Stars Would You Give Your Nonprofit’s Communications?

In the 2017 Nonprofit Communications Trends Report Survey, which is open for you to participate in through December 2, we are asking a new question: How would you rate the overall effectiveness of your nonprofit’s communications in 2016? We give you a five-star scale, from Not At All Effective (1 star) to Extremely Effective (5 stars). The average ranking among the 600+ nonprofits that have participated so far is 3.3 stars, or...

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