Who’s Segmenting Email, Why, and Why Not [Infographic]
Apr23

Who’s Segmenting Email, Why, and Why Not [Infographic]

I’m presenting a brand new webinar on April 29, 2014 called Email List Segmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. As part of the prep, we worked with our friends at Bloomerang to do a quick survey.  We asked about whether your nonprofit was segmenting its list and how, and if not, what was holding you back. Here are the results . . .   Survey Findings At-A-Glance Most nonprofits...

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Mixed Links for Nonprofit Communicators
Feb28

Mixed Links for Nonprofit Communicators

This Friday could not come soon enough. I really need some Mixed Drinks – I mean Mixed Links… Capital campaign experts Andrea Kihlstedt and Gail Perry are presenting a free webinar on March 3rd called How to Hire the Right Capital Campaign Consultant for Your Campaign. Voting begins today for the DoGooder Nonprofit Video Awards. This year’s winners will be announced March 14th at the Nonprofit Technology Conference (NTC)...

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Nonprofit Annual Reports on YouTube and Pinterest
Dec09

Nonprofit Annual Reports on YouTube and Pinterest

I’m updating my lists of examples of nonprofit annual report infographics and video annual reports as I prepare to teach a new webinar next week at CharityHowTo:  Advanced Annual Reports: Video Annual Reports and Infographics to Share Your Results with Donors. I’ll keep adding to the list as more come out in the next few weeks and months, but I want to share the links with you now, in case you want to follow them:  ...

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Being a Nonprofit’s Internal Journalist [Video Interview]

When I was in Austin last month, I had a chance to catch up with Sara Peralta, the communications manager for the Capital Area Food Bank of Texas. Sara has a very interesting story to share about how she has transitioned from a more traditional “do everything” communications manager position to one where she is primarily a “brand journalist” or “internal journalist.” Watch this 10-minute interview...

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Nonprofit Videos: Best Practices and Benchmarks
Jun17

Nonprofit Videos: Best Practices and Benchmarks

See3, YouTube and Edelman recently released Into Focus, a benchmark report and guide for nonprofits using video. This first-of-its-kind report provides both detailed close-ups of video best practices, and a broad look at the future of video communications on the nonprofit sector. Key Takeaways 80% of respondents said video is important to their organization today 91% believe video will become more important in the next 3 years 92%...

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Content Marketing for Nonprofits, Explained [Video]

Cary Walski of MAP Techworks, a wonderful resource for Minnesota nonprofits, interviewed me at the Nonprofit Technology Conference about what content marketing for nonprofits is and how it’s different from traditional marketing. Here’s Cary’s original...

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