Tips for Silent Videos (Or When People Turn Off Your Sound)
Oct03

Tips for Silent Videos (Or When People Turn Off Your Sound)

On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. We’ll talk about the best scripts and soundtracks for these kinds of videos, but what about when you post them on social media and your supporters see it with the sound off? Here are a few tips for creating videos with sound that still work without sound.  Use music as the only sound, with key messaging on the screen. ...

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So Simple and Effective, You Gotta Do One!
Sep19

So Simple and Effective, You Gotta Do One!

I love, love, love, thank you videos. They are relatively easy to produce and so feel-good and effective. They are the perfect way to remind your supporters of the good work you are doing with their help, right before your major year-end campaigns. You can use them in lots of other ways too. If you don’t have one in the works now, it’s not too late! During a new webinar on October 5, I’m going to give you a huge head...

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4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising
Aug03

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Joshua Clay We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Yet, for small nonprofits, producing a worthwhile online video can seem daunting and...

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Should Nonprofits Use Video for Internal Communications?
Jul25

Should Nonprofits Use Video for Internal Communications?

Distributing information to your entire organization can be difficult, especially in a time of transition. Damien Johnson was a member of our Communications Director Mentoring Program and shared this great idea on using video for internal communications. ~Kristina Guest Post by Damien Johnson Touchstone Health Services is a 501(c)3 nonprofit that provides behavioral health therapy from birth to 17 years old. The organization has been...

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The Accelerator: Do What Normally Takes 3 Months in Just 6 Weeks
Aug25

The Accelerator: Do What Normally Takes 3 Months in Just 6 Weeks

    I hear comments like these all the time — and these are real comments from our recent survey . . . I spend too much time doing things that aren’t important and don’t have time left for what really matters. My “do this eventually” list is growing and out of control. I am overwhelmed and juggling too many priorities. Sound familiar? Don’t you wish you could just make a decision, do the...

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2 Strategies to Help Your Nonprofit Go Viral
Apr23

2 Strategies to Help Your Nonprofit Go Viral

“Going viral” isn’t really something you can predict. In his latest guest post for us on PR for nonprofits, Peter Panepento explains how the culture of your organization is much more important to your work than coming up with a clever video. ~Kivi Guest Post by Peter Panepento of Panepento Strategies “Why can’t we go viral like that?” It’s a question you’ve likely heard at some point from your executive director or...

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