Before and After – This Website Redesign Lowered Bounce Rates Significantly
Jun21

Before and After – This Website Redesign Lowered Bounce Rates Significantly

Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. It means you need to redesign your website! Mentoring Program participant Rosie Aquila of Iona Senior Services shares how her organization drastically lowered their bounce rates with a website designed with the audience in mind. ~Kristina Guest Post...

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Why Visitors Abandon Your Website (And How to Fix It)
Jun06

Why Visitors Abandon Your Website (And How to Fix It)

Don’t let your website visitors get away! Use these tips from Spencer Brooks of Brooks Digital. ~Kristina Guest Post by Spencer Brooks Last year, I uncovered some data that shocked me. I was browsing through one of our client’s Google Analytics reports when I came across an alarming trend. There, in the demographic data, lay a discovery: visitors over the age of 55 were half as likely to come back to the site than those in any...

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Nonprofit Web Design 101: 5 Strategies for Beginners
Apr19

Nonprofit Web Design 101: 5 Strategies for Beginners

If your nonprofit’s website hasn’t been a top priority, it’s time to change that. But don’t worry, if you don’t know what to do. Today’s guest post will help you get started. ~Kristina Guest Post by Jeff Gordy As more and more donors prefer to engage with nonprofits through digital channels, designing a stunning website is more important than ever. Your website is a huge part of your nonprofit’s...

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Writing a Donor-Centered Website [This Week]
Jul25

Writing a Donor-Centered Website [This Week]

You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Join us this week for Writing a Donor-Centered Website with Tom Ahern. This will be the only time this series is offered in 2016. Many online gifts are impulse purchases. So any number of things can detract a potential donor from completing the donation: What you say and how you say it The images and graphics you...

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3 E-Newsletter Sign-Up Boxes I Like
Mar16

3 E-Newsletter Sign-Up Boxes I Like

If you want people to sign up for your email newsletter, you have to give them a reason to do it. What’s the value? What’s in it for them? Here are three e-news sign-up boxes on website home pages that I recently came across and why I like each approach . . . Amnesty International USA It doesn’t just say Sign Up. It says Sign Up & Defend Human Rights for All.  It directly ties the act of getting on the mailing...

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Make About Us Page an Invitation, Not a Recitation
May14

Make About Us Page an Invitation, Not a Recitation

When it comes to building relationships and trust with prospective donors and volunteers, service users or program participants and other vital audiences, the smallest details can make a huge impact, especially when they’re about your organization’s people. That’s why there’s so much potential for us to do SO much better with About Us web site content. I’ve seen it time, and time again—the About Us section is the last item on the...

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