How to Convince Your Boss to Let You Write Like a Human
Apr16

How to Convince Your Boss to Let You Write Like a Human

We’ve been telling you for years that most nonprofits need to create less formal communications. But we know a lot of you are not being heard by your executive director or board members. Kate Snyder, who is the donor communications coordinator for South Hills Interfaith Ministries and also runs Kate Write Now, shared how baby steps may be in order to convince your boss to be more friendly. ~Kivi Guest Post by Kate Snyder...

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Marketing Matching Gift Programs to Your Donors
Mar06

Marketing Matching Gift Programs to Your Donors

If your nonprofit has corporate matching gift programs, make sure donors employed at those businesses know about it. Adam Weinger of Double the Donation is back with some ideas on how to help your donors check with their employers to see if their employer will match their gift. ~Kivi “Congratulations! You’ve just received a donation from Joe Schmoe!” This is undoubtedly a fundraising professional’s favorite thing to read. Let’s...

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Preparing Your Website for a Successful Content Marketing Strategy
Dec17

Preparing Your Website for a Successful Content Marketing Strategy

A good content marketing strategy, like any communications strategy, involves integrating all of your communications channels. Joe Ventura, senior communications manager at Reading Partners, shares how his organization got their website ready to handle the increase in visits their content marketing strategy produced. ~ Kivi Guest Post by Joe Ventura of Reading Partners Nonprofit marketing, communications, and development professionals...

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Want to Write Faster AND More Effectively? [FREE Webinar]
Nov05

Want to Write Faster AND More Effectively? [FREE Webinar]

One of the biggest challenges for nonprofit marketers and fundraisers is producing all of the content you need to do your job well. Everywhere you look on your to-do list is something new that you need to write – direct mail, emails, newsletters, your website, social media, blog posts, advertising, proposals . . . it goes on and on, and never stops! But the good news is that there are many ways to write more quickly, and we want...

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People REALLY Don’t Read Your Articles. Or Do They?
Jul11

People REALLY Don’t Read Your Articles. Or Do They?

And just like that, I lost over a third of my readers before I even got started with my awesome article (what? you won’t know if it’s awesome or not – you aren’t going to read it all). When all is said and done you will probably only look over about a half of what’s on this page and then only actually read about 20% of it. Such is the life of an online copywriter. Kivi and a lot of other really smart...

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Should You Sync Your Facebook and Twitter Updates?
Jul08

Should You Sync Your Facebook and Twitter Updates?

We get this question a lot and the short answer is “No! You should not.” If you are lumping Twitter and Facebook together simply as “social media” that need updating, then you are missing the bigger picture. Twitter and Facebook need to be viewed as two distinct channels with different audiences and different purposes. Yes, the majority of your content will work on both networks, but that content needs to be...

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