3 E-Newsletter Sign-Up Boxes I Like
Mar16

3 E-Newsletter Sign-Up Boxes I Like

If you want people to sign up for your email newsletter, you have to give them a reason to do it. What’s the value? What’s in it for them? Here are three e-news sign-up boxes on website home pages that I recently came across and why I like each approach . . . Amnesty International USA It doesn’t just say Sign Up. It says Sign Up & Defend Human Rights for All.  It directly ties the act of getting on the mailing...

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Make About Us Page an Invitation, Not a Recitation
May14

Make About Us Page an Invitation, Not a Recitation

When it comes to building relationships and trust with prospective donors and volunteers, service users or program participants and other vital audiences, the smallest details can make a huge impact, especially when they’re about your organization’s people. That’s why there’s so much potential for us to do SO much better with About Us web site content. I’ve seen it time, and time again—the About Us section is the last item on the...

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Writing a Donor Centered Website
Mar26

Writing a Donor Centered Website

You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Many online gifts are impulse purchases. So any number of things can detract a potential donor from completing the donation: What you say and how you say it The images and graphics you use What information you ask for The check-out experience Like all of your communications, your website needs to focus on your...

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Writer’s Block Giving You Nightmares? Fight Back With Our Monthly Prompts
Oct28

Writer’s Block Giving You Nightmares? Fight Back With Our Monthly Prompts

We blog everyday. Then, we also have to write articles for our weekly e-newsletter. Plus write another newsletter to our All-Access Pass Holders, not to mention updating Facebook and Twitter. Then there is creating new content for webinars and e-books. I’m not going to lie – it’s tough sometimes to come up with ideas. I’ve been there, staring at the computer hoping inspiration — or a quick idea that I can...

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Breaking My Bad Habits: From College To Nonprofit Writer
Aug26

Breaking My Bad Habits: From College To Nonprofit Writer

Would your nonprofit communications make your English Lit professor cringe? Good! You’re probably on the right track. Today, Laurel Dykema shares some habits she had to change once she started writing for the real world. ~Kivi Guest Post by Laurel Dykema of Mission India Confession: I had a lot of bad habits when I started in nonprofit writing. And most of them came from writing college papers! When I started as an intern at...

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Pro Tip – Check How Easy Your Text Is to Read in Word
Jun27

Pro Tip – Check How Easy Your Text Is to Read in Word

Here’s a quick tip for you today on using Microsoft Word to check how easy it is for your supporters to read your communications. Word has the ability to let you know your Flesch Reading Ease score and your Flesch-Kincaid Grade Level. You just have to turn it on! Wait, what? The Flesch Reading Ease score and the Flesch-Kincaid Grade Level are readability tests that let you know if your copy is easy to read or not. If you are...

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