Decide How You Are Different, Be It, and Forget the Rest

January 19, 2012

Nancy Schwartz asked, “What are your dreams for nonprofits?” My dream for your nonprofit is that you decide what you are really all about — what makes you different — and that you be that organization, and forget the rest. Consider this excerpt from Peter Bregman’s  book, 18 Minutes: Find Your Focus, Master Distraction, and Get [...]

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Using Those Special Months on Your Editorial Calendar

January 18, 2012

After the 10 Changes to Make in 2012 webinar, I received an email from Sherry Kirschenbaum about how her organization uses an editorial calendar to organize ideas for their newsletter and media pitches. I was so impressed with how Sherry was connecting such a diverse number of those “special months” to her organization’s mission and [...]

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Too Much to Do? These Two Books Can Help

January 17, 2012

I recently finished two books that I found helpful, and I think busy nonprofit marketers can learn from them too. They approach productivity in two very different ways, but there are definitely some common elements too. I’m not going to summarize the books for you — you can read other reviews that do that. Instead, [...]

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Be Generous: Nonprofits Offer Facebook Timeline Covers

January 11, 2012

My default content strategy for nonprofits is the Three Gs: Be Genuine, Generous and Grateful. Seems the being Generous part is the hardest, so I’m going to try to give you more examples of how nonprofits can be generous to their supporters. It can start with identifying a problem your supporters are having. Take, for [...]

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Best Response So Far to End of Year Gifts

January 10, 2012

After taking a year off, I’ve done it again: I gave $25 year-end gifts to 20 national nonprofits that I had not previously supported so that I can see what kind of donor communications I get throughout the course of year. I’ve called this the “What I Got When I Gave” experiment, but you might [...]

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Seeing Your Marketing Future in the Obama Re-Election Campaign

January 9, 2012

As I’ve said before, presidential campaigns are great for nonprofit marketers and fundraisers because they give us a sneak peek into how we’ll be engaging our supporters and motivating them to volunteer and donate in the years to come. The current edition of Newsweek has a very interesting description of what the Obama campaign is [...]

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Mixed Links for Nonprofit Marketers

January 6, 2012

Getting back into the swing of things after the holidays is tough. Let’s have some Mixed Links. We get a lot of questions about project management so I thought I would share one of our readers’ suggestions. Dana Wilson recommends a tool called One Page Project Manager.  It lets you track any project on a single [...]

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Content Marketing Challenges for Nonprofits

January 5, 2012

Last month, I asked you to take a quick poll on what you found most challenging about content marketing. By far, the biggest problems are lack of staff time or budget to produce content, followed by producing the kind of content that engages supporters/clients. Looks like I have my marching orders for writing some new [...]

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Survey: Moving from a Print Newsletter to Email

January 4, 2012

I’m writing a new e-book to be published this spring by our good friends at Network for Good on how you move from doing a print newsletter to an email newsletter. If you’ve been through the process, you know it’s not as easy as it sounds! Do you keep doing the print version, or for [...]

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2012 Nonprofit Communications Trends – Infographic

January 3, 2012

Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report! Feel free to repost and otherwise share far and wide.  Nearly 1,300 nonprofits participated in the survey for the report. We’ve also made separate graphics for each of the five chunks of data below, if you [...]

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Ten Changes to Make in 2012: Free Webinar Thursday

January 2, 2012

Happy New Year! Our first free webinar of 2012 is coming up this Thursday, January 5: Ten Changes to Make in 2012. I get these questions all the time: “What should I be doing first? What’s most important?” “I don’t know if I’m doing the right things. What would YOU do?” “What needs to be [...]

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Freebie: Monthly Prompts for Nonprofit Writers

December 30, 2011

If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. Monthly Writing Prompts Smash through your writer’s block with my monthly writing prompts e-newsletter! At the start of each month, I’ll send you [...]

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