Kivi's Nonprofit Communications Blog — Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments.

You’ve Been Breached: What Now?

April 11, 2012

David Schulz is back with another post on cyber security. This time, David shares what to do if your organization’s data is hacked. ~Kivi Guest Post by David Schulz It’s Monday after the Spring Gala, you’re in early to write thank you notes but your phone has a dozen messages waiting from supporters. Each begins [...]

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Where’s the Grant Money for Your Marketing and Communications? Webinar Tomorrow

April 10, 2012

Tomorrow, Betsy Baker of Your Grant Authority will present a webinar for our All-Access Pass Holders on how to find grant money specifically for your nonprofit’s marketing and communications programs. Didn’t think you could find grants for anything other than your programs or services? Betsy busts that myth and shares how you can get the [...]

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Is This What YOU Want to Learn About?

April 9, 2012

Last week we opened up a quick survey on which webinars we should host later this summer and fall. Over 500 nonprofits have replied, and here are the top 5 winning topics so far: Get Beyond the “Like” – Social Media Engagement Strategies Integrating Your Direct Mail, Email, and Social Media Fundraising So What and [...]

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From Print to Email: Take Your Newsletter on an Epic Journey – My New E-Book from Network for Good

April 6, 2012

Print newsletter or email? “To switch or not to switch?” is definitely the question a lot of you have on your minds. To help you answer that question, I have partnered with Network for Good to publish a new e-book From Print to Email: Take Your Newsletter on an Epic Journey. In this free download, I [...]

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Infographics as Teaching Tools – Example from Tara Collins

April 3, 2012

Infographics aren’t just for making your website or Facebook wall look pretty. Tara Collins, communications director of Watershed Agricultural Council (and a Nonprofit Marketing Guide All-Access Pass Holder), recently sent me this email on how she used infographics in an executive committee meeting to help the attendees better understand her. Here is the email: Kivi – had to [...]

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What’s Up in April

April 2, 2012

Here’s what’s happening at Nonprofit Marketing Guide.com this month. Training Open to Everyone – That’s You! April 19: Get Your Nonprofit Marketing Mobile Ready. This brand new, FREE webinar with Tonia Zampieri will explain what you should be doing to make sure your nonprofit’s website and other communications are compatible with today’s smart phones and tablets. [...]

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Video Interview: VolunteerMatch’s Content Marketing Strategy

March 30, 2012

I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. For VolunteerMatch, those people fall into two institutional audiences: nonprofits and corporations. Watch as Robert outlines the strategy. (Sorry the [...]

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Video Making for Fun and For (Non)Profits

March 29, 2012

Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Video, when done right, can grab your audience’s attention and make a lasting impression. Sean King, who is also participating in our Nonprofit Marketing Guide Mentoring Program, shares some takeaways from his organization’s recent video campaign. ~Kivi Guest Post [...]

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Video Interview: How the Nature Conservancy Gathers Content

March 28, 2012

At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy. TNC is global, so you can imagine how big a task it must be to collect stories from different staff members all over the world and to turn that into a consistent story on their website, social media, [...]

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Mixed Links for Nonprofit Marketers

March 23, 2012

If you had busy week like I did, relax and enjoy some Mixed Links! First off, we have lots of good stuff on nonprofit websites: Is your nonprofit’s website “slick or ick?” Find out how your website stacks up and take this quiz from Network for Good. Nancy Schwartz talks about A/B testing for websites and what a big [...]

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Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

March 20, 2012

Facebook, website, direct mail, blogs, Twitter, etc. There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. ~Kivi Guest Post by Lu Esposito of the [...]

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