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This blog is all about do-it-yourself nonprofit communications and marketing. I love helping small and medium-sized nonprofits communicate more effectively with their members, donors, volunteers and other supporters, so that together, we can all make the world a better place. I do that as a blogger, trainer, speaker, coach and consultant.
I believe that even the smallest nonprofit staffs with the most modest budgets can achieve tremendous results through savvy marketing and communications. I hope this blog and my online marketing training and other resources encourage you to do just that, while helping you grow personally as a nonprofit marketer and communications professional.
Please comment on posts and feel free to contact
me with your questions and comments. You can also learn more about hiring me to speak at your conference or workshop and to assist you as a coach or consultant.
Check out my calendar of events for upcoming webinars, live broadcasts of Magic Keys Radio, online office hours, and more.
Posted by Kivi Leroux Miller on Feb 12, 2009 in
Messages and Tag Lines,
Nonprofit Communications 
Did you miss this month’s free webinar on how to write a nonprofit elevator pitch? No worries – the recording is now available online and it’s free with registration.
During the webinar, I reveal my five favorite formulas for nonprofit elevator pitches and apply them to real nonprofits who participated in the webinar live, including Working Dogs for Conservation, Community Support Services, Forward Community Investments, and RISE-Resources for Indispensable Schools and Educators.
You’ll get access to the video recording (wmv), an audio-only mp3, and a pdf of the slides.
Check it out!
Tags: elevator pitch
More Goodies: Get Kivi's Nonprofit Marketing Tips E-Newsletter (2-3 times per month)
Posted by Kivi Leroux Miller on Jan 23, 2009 in
Messages and Tag Lines,
Nonprofit Communications 
Wake Forest University’s business school is holding its 10th Annual Elevator Competition soon. Teams of MBA students have to pitch their business plans to venture capitalist judges during a two-minute elevator ride. The finalists then get to make a 20-minute presentation on their business plans, with the winners getting cash and prizes.
I first mentioned this competition on my blog back in 2006 and I’m still waiting for a foundation to replicate this in the nonprofit world! Hint, hint, those of you with good connections at foundations that care about nonprofit marketing!
While we are waiting, it’s a good idea to get your elevator pitch in fine form. To help you do that, I’m hosting a free webinar on February 4, 2009.
During “How to Write a Great Nonprofit Elevator Pitch,” I’ll share a few different formulas for putting your little spiels together. Then we’ll create a few versions of a pitch for three different participants and everyone will get to vote on which versions they like best. You’ll get instructions on how to submit yours as one of the three examples after you register.
This webinar will be similar to the ones I host every week in the Nonprofit Marketing Guide webinar series, so this is your chance to test-drive a webinar for free. You do need to register in advance, however.
FYI, here are a few tips I originally published here on the blog in 2006:
Don’t just repeat your mission statement. Mission statements are often “pie in the sky” or full of buzzwords that don’t actually say what you do.
Tell us what you do and who you do it for. Donors want to know how their support makes a difference on the ground.
Share a quantitative result. How many people did you help last year? How many acres did you save? Whatever it is you measure, throw in a stat about your accomplishments.
Provide some perspective. Put your work in context, in one sentence. Why is what you do so important? What’s the scale of the problem?
Spell out the opportunity. Complete this sentence: “With some additional resources, we could . . . “
Tags: elevator pitch, elevator speech
More Goodies: Get Kivi's Nonprofit Marketing Tips E-Newsletter (2-3 times per month)
