Breaking Down Your Data: How to Set Your Own Benchmarks
Apr22

Breaking Down Your Data: How to Set Your Own Benchmarks

Do you track any data regarding your email open rates? What about your click-through or response rates? The eNonprofit Benchmarks Study by M+R Strategic Services and NTEN found a  27% decline in click-through rates for fundraising emails. Is that in line with what your organization is seeing? While reports like these are important for spotting overall trends and establishing a jumping-off point for measuring metrics, your organization...

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Is the Time You Spend on Social Media Worth It? FREE Webinar
Feb11

Is the Time You Spend on Social Media Worth It? FREE Webinar

Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts. How does one know where to begin? Next week,  Beth Kanter, co-author...

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Measuring Communications with Chapters – Your Advice?
Sep24

Measuring Communications with Chapters – Your Advice?

Are you measuring how effective your communications are with your members, or chapters, or affiliates? Here’s a question for you that came in to me via email from a national organization that has local chapters across the country . . . “We working hard to improve our communications with our chapters, both enhancing how and what goes out and comes in. We are also trying to set some metrics, such as tracking hits and opens,...

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Your Boredom is a Bad Way to Measure Success
May08

Your Boredom is a Bad Way to Measure Success

I get this question a fair amount, and it came up in the Direct Mail for Small Nonprofits E-Clinic this week: Once we find the voice and style that works for us, how much do we need to get creative every month? By that I mean, as long as we have the high energy and conversational tone and compelling story, do we just keep replacing the story and hook, and saying the same message again and again? We pretty much have the same ask month...

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